Chapter 406: The Rise of Cable Television

There are three major wireless television stations in South Korea, including the state-owned KBS TV station, which is state-owned, but has a special agency to operate it but is not controlled by the government, similar to Japan's NHK and the British BBC.

The publicly-owned TV station is MBC TV, which is also the most complex of the three TV stations, while SBS TV is a private TV station.

In terms of scale, KBS TV (international level) amp; amp; gt; MBC Television (National) amp; amp; gt; SBS TV (most of the regional level), and the most mainstream impression of the audience on the three TV stations is that KBS TV often bans music videos, MBC TV often strikes, and SBS TV is the most dynamic.

In terms of TV dramas and variety shows, SBS TV's Mizuki dramas dominate the martial arts, KBS's weekend dramas dominate the rivers and lakes, and MBC's historical dramas are of the highest quality, which is also the audience's most intuitive impression of these three TV stations.

Compared with the TV station with large investment, large production, low income, and even loss-making TV stations, the investment of TV stations is much smaller, and the benefits are also fast, and the land area and population are only equivalent to that of Zhejiang Province, South Korea, now has about 12 million cable TV subscribers, the penetration rate has been maintained at around 75%, and the annual income can reach 100 billion won, I have to say that this is a miracle.

South Korea's cable TV began to build a system in the 70s of the 20th century, officially opened in 1995, and since 2002 to provide paid services and then fully realize digitalization, under the encouragement of relevant policies promulgated by the government, it has gradually moved towards a diversified and professional development path, and has been at the forefront of the TV industry in the Asia-Pacific region with application technology as the main advantage. In recent years, due to the limited availability of terrestrial digital TV, more and more users are willing to choose cable providers with more channels.

According to what Jung Hyuk-jae has learned, the sales of MBC TV in 2005 last year were more than 400 billion won, and at the beginning there were more than 420 billion won, and the operating profit was even more negative, thanks to the supplement of non-operating profits such as advertising endorsements and other expenses, the pre-tax profit reached 12.4 billion won, and the profit alone is even less than the profit of some companies in a year.

For some units and organizations, the establishment of cable television stations is much easier and simpler.

Unlike the three-legged wireless television stations, cable television stations are more like a hundred schools of thought, EBS (Korea Education Broadcasting Corporation) was originally a television channel (KBS3TV) and broadcast frequency (KBS3FM) of the Korea Broadcasting Corporation (KBS), which was established in February 1981. Later, due to the reform of the radio and television industry, the education channel was separated from KBS. On December 27, 1990, the Korea Education Broadcasting Corporation established and took over KBS3TV and KBS3FM to broadcast the original educational programs.

YTN is a Korean 24-hour news channel founded on September 14, 1993 and launched on March 1, 1995, and is a subsidiary of Yonhap News Agency.

MBN TV was established in September 1993 and broadcast on cable TV on March 1, 1995, MBN is the Korean economic television network, MBN (Maeil Business Network) is the English abbreviation of South Korea's 24-hour news channel Maeil Business TV, which broadcasts daily economic news and provides various economic growth, economic trend analysis, market, industry, enterprise, finance, real estate news services. At the same time, popular idol TV series are broadcast on weekends......

Cable TV stations are generally pay TV stations, although they are not as good as the three wireless TV stations in terms of coverage and popularity, but because they are aimed at a specific group of people, they can still live under the fierce competition for TV ratings, and of course, this taste is also relative.

In early September, CJ EM, a subsidiary of CJ Group, officially announced that it will establish a cable TV station, which will provide viewers with the latest and coolest entertainment programs such as drama, music, travel, and fashion, bringing a new entertainment experience.

As an aircraft carrier company in the entertainment industry, CJ-EM's every move can be said to fall in the eyes of those who care, and the cable TV station is about to pour into a river dragon in the muddy waterhole, which is simply scary!

As soon as the news of CJ-EM's launch of the cable TV station spread, Jung Hyuk-jae already knew about it, and he didn't know whether the impact was good or bad compared to CJ-EM's move to create a cable TV station in the past.

However, for Jung Hyuk-jae, there is no need to dwell on the quality of the result, just look at the way to deal with it, such as getting involved in this muddy water......

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OCN TV was originally founded by Daewoo Media, a subsidiary of Daewoo Group, and was officially established in 1995, and named "DCN" (DaewooCinemaNetwork), in 1999 due to the collapse of Daewoo Media and taken over by On-Media, a subsidiary of Holiyo Confectionery, OCN cable TV channel, mainly broadcast movies and episodes. With more than 3,000 movies aired every year, it is the largest TV channel in Korea that owns the rights to broadcast movies.

At the beginning of this century, OCN became the most watched Korean cable station, so OCN's slogan was "Korea's No. 1 channel". With the popularity and status of cable TV in South Korea, OCN has become a popular movie screening channel. OCN mainly screens films from years ago or earlier during the day, and recent hits in the evening during prime time. At the same time, there will be screenings of various popular British and American dramas.

One of the problems faced by cable TV stations is the narrow audience, and most of the predecessors of these stations mainly broadcast Blu-ray movies, such as OCN, which still retains many imported films.

Although the slogan of OCN TVB's 'Korea NO.1 Channel' was loud in the early publicity, with the development of time and the diversion of the audience of many emerging cable TV stations, OCN cable TV stations did not have a good time, and On-Media, as the owner of OCN cable TV stations, In the face of OCN's ever-passing audience, there is no good way to recover this part of the lost audience for a while, even if it is trying to attract new audiences with movies and TV series, but to a certain extent, the genre of detective films and police films has not been able to gather audiences who love this aspect, and the effect is not obvious for a while.

On-Media is a more traditional media and entertainment production company, and the previous takeover of OCN Cable TV Station was mainly due to the rights of many imported films held by OCN TV Station, as On-Media, which has always wanted to show its skills in the cable TV industry, OCN is their best choice, but with the merger and acquisition and follow-up promotion services, the performance of OCN channel is far from as good as On-Media imagined. To put it simply, "less than the above, more than the bottom", for On-Media, after owning the copyright and talent of these imported films, OCN, a cable channel, is a bit of a 'chicken rib' for them, and CJ-EM will join the cable TV industry, which makes them gasp, and the originally calm water surface of cable TV will be broken by CJ-EM in the near future.

Perhaps in order to counter CJ-EM's upcoming cable TV station, On-Media announced in mid-September that its new channel CatchOn will be officially launched at the end of September, as a paid channel, CatchO will provide paying users with the latest entertainment and leisure programs and movies and TV series, as a comprehensive entertainment channel under On-Media, the upcoming CatchOn will immediately take away the halo of OCN cable channel, if it is just to broadcast entertainment and leisure programs, after all, there is no conflict in the content of the program, CatchOn can only be said to have a cable channel under On-Media, but with the addition of movies and TV series, this makes OCN's position a little embarrassing, just like a child abandoned by his stepmother.

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Jung Hyuk Jae's body was comfortably leaning on the boss's chair, and he was holding a large pile of information in his hand and looking at it word by word, most of which were about OCN cable channels, as the cable channel of the former Daewoo Group, the fate of OCN cable channel can be described as fateful, if it weren't for the support of many movie lovers, it is estimated that On-Media would have abandoned it long ago.

"President Zheng, you have made an appointment to meet with Zhang Shijie, the head of On-Media, in the afternoon." The secretary knocked on the office door and walked in.

Jung Hyuk-jae put down the information in his hand and nodded, indicating that he already knew, "Okay, I know." ”

"Then I'll quit first." After finishing the afternoon's schedule, the secretary bowed slightly, and then said.

At this moment, Jung Hyuk-jae suddenly stopped him, and then asked, "Do you usually watch TV?" ”

The female secretary's brows furrowed, and she didn't know what Jung Hyuk-jae meant by this, and she didn't know how to answer, so she was more or less flustered in her words, "Yes...... I've seen it! ”

"Have you ever watched a cable TV show?"

The female secretary nodded slightly, her long hair fluttering, "I've seen it!" ”

"So what's your favorite cable TV station?" Jung Hyuk-jae asked again.

Zheng Hyuk-jae's words made the little secretary in front of him even more nervous, his fingers were entangled together, and he seemed a little embarrassed, his mouth opened slightly before he replied with a red face: "AnioneTV......"

Hearing his subordinate's answer, Jung Hyuk-jae was stunned for a moment, and then he realized that although AnioneTV's fame is not as big as a series of cable channels such as OCN, but as a lover of anime and animation, AnioneTV is definitely their best choice, and it is no wonder that the female secretary feels a little embarrassed.

"AnioneTV, the Japanese anime on it is pretty good." Jung Hyuk-jae explained.

The female secretary was also relieved when she heard Jung Hyuk-jae's words, and it seemed that Jung Hyuk-jae's complexion did not seem to have changed, so she put her heart back in her stomach.

After the female secretary walked out, Jung Hyuk-jae's eyes were projected on the thick stack of materials on the table, only to hear his fingers tapping rhythmically on the table, and his face was full of thoughts, 'Is now the best time to belong to cable TV?'

History has changed because of itself, who knows what the future will be, and he hesitated a little when he thought of Jung Hyuk-jae......

(To be continued.) )