Chapter 405: The Relationship Behind the Box Office
"The Troubles of Beauty" is precisely the last Saturday and Sunday at the end of August, and the students are about to start school, and the heavy studies are about to start again, and although the white-collar workers who go to work have nothing to do with them, they all choose to watch a movie on the weekend to relieve stress, which is more conducive to physical and mental health.
"The Troubles of Beauty" is naturally the best choice for them, relaxed and not tired.
"How many people are watching the movie at the box office?"
Coming to the company early in the morning, Park Kwang-hyun couldn't wait to ask.
The staff holding the folder in his hand looked at the numbers on the report and then looked up and replied: "At present, there are 850,000, and the upward momentum is still obvious, and the number of film schedules in the theater chain is also increasing, and the film scheduling rate is gradually increasing." ”
Different from the high box office on Saturdays and Sundays, not only "The Troubles of Beauty" on weekdays, but also other movies have different declines in the number of box office figures, which can be said to be a cliff-like decline, in this regard, "The Troubles of Beauty" is still performing well, with an average box office score of more than 200,000 from the weekend to three days, and an average box office of 70,000 on weekdays.
"Whew......" When Park Kwang-hyun heard this number from his mouth, he secretly breathed a sigh of relief in his heart.
"The Troubles of Beauty" is not the kind of movie with a particularly deep meaning, and it is not the same theme as his last year's work "Welcome to Dongmo Village", although "Welcome to Dongmo Village" also has the label of "comedy", but the end of the film is actually a tragedy, but "The Trouble of Beauty" is different, the film can be regarded as an inspirational drama, and Park Guangxian is still worried about this movie that he has devoted his heart and soul to before the release of the movie. Now he had put his heart back.
"President Zheng is here to tell me." Park Kwang-hyun said something and went back to his office.
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With the popularity of "The Troubles of Beauty", major film media and magazines have also begun to report movie-related news, film critics' film reviews, and movie magazines interviewing the audience's after-viewing news, all of which dominate the audience's attention.
The audience's impression is simple, what can make them laugh is a good movie. The set of the movie is not careful? Does the color grading of the movie match the setting of the characters? What kind of shots are used in the movie, these ordinary audiences actually don't care, their requirements are actually very simple, a movie that can make them put down their burdens and take off their masks in addition to their busy work is a good movie.
Compared with ordinary audiences, filmmakers have more thoughts and thoughts after watching the movie, from the set to the color grading to the lighting, these are the focus of their attention, and there is another question that makes all filmmakers feel very puzzled. That's why such an old-fashioned plot can achieve such ungodly results at present?
As a former film critic, Huang Qiguang, who is now the head of a movie channel on a website, wrote a film review that explains this problem well.
"When I choose a new film, I usually look at whether I know it before and whether I have been looking forward to it, and if not, whether the poster and title of the film are attractive enough.
And "The Trouble of Beauty" does not meet my requirements in two conditions, one is that the name is not attractive, at a glance I know that this is a love movie, and the comparison poster of the fat, thin, beautiful and ugly heroine on the poster also makes me uninterested, but N Duo News pointed out that this film has the potential to break the box office record of comedy movies. Then I was curious, judging from the poster, it should be said that it is a story of a fat woman who loses weight and has plastic surgery to get the love of the male protagonist. How could such an old-fashioned plot break the box office record of a comedy movie?
Wait until I'm done watching the movie. I finally understood that the broken house made sense. Because the director has two killer features: a beautiful heroine and musical elements.
The heroine does have a stunning feeling after undergoing plastic surgery. In fact, she can't be regarded as the ultimate beauty herself, but the key plot is that she is a changing character, and the changes have to make people speechless, and the director exaggerates the joy of transformation, which makes me think this girl is really beautiful.
What is the musical element? The first is a tribute to "Singin' in the Rain", and the role of the behind-the-scenes singer before the heroine's transformation is obviously a copy of Cathy in "Singin' in the Rain". It is also this ingenious adaptation that enhances the personality charm of the heroine. Otherwise, the incident of plastic surgery simply for the pursuit of beauty really can't arouse the audience's interest. Secondly, it is this plot that creates a singer that cleverly introduces music, and the film score is elevated to the status of a plot requirement. The heroine has the opportunity to sing in an audience on and off screen. That Maria did touch the hearts of many people, and it is said that many people hummed Maria on the road after watching the movie. The addition of musical elements makes the camera feel closer to the MTV style, and the fast and slow editing, the large stage rocker arm and the unpredictable lighting decorate a beautiful girl's star dream vividly......"
Because of the partnership with "The Troubles of Beauty", although at the beginning of the film review draft, Huang Guangqi was 'belittling' the movie. In fact, it's just suppressing first and then rising.
Huang Guangqi still has a certain status in the film criticism circle, as soon as his manuscript came out, many filmmakers understood after a little thought about it, "The Troubles of Beauty" can achieve such a result is definitely not an impossible miracle, it can only be said that "The Troubles of Beauty" has captured the excitement of the audience, in the research of the film market and the needs of the audience, Zheng Hyuk-jae is definitely an expert in this area.
In all the reports, an audience interview with the professional film magazine "Filmmaker" profoundly pointed out several key factors for the success of "The Trouble of Beauty":
['Details' make the vulgar plot no longer mediocre]
The film is adapted from the original book of Japanese cartoonist Yumiko Suzuki, in the film, Hannah, who is 1.65 meters tall and weighs 95 kilograms, has undergone full body plastic surgery and weight loss, and a year later, she has become "Jenny" who weighs only 48 kilograms and has the appearance of an angel, and her life has been completely new. This kind of "Cinderella" story is often staged, and the plot is not new, but the film can capture so many people's hearts, because the screenwriter is very unique in handling details. "I think there are some things that are very touching about the movie, such as Hannah's clumsiness when she dances with her dad in her arms, Hannah's affectionate eyes when she sings, and Hannah's sad but optimistic attitude when she talks about her first love...... I burst into tears several times. Audience member Zhao Ying said. ……”
"It's so funny, I like to watch Hannah before she transforms, she is so cute, she makes a puppy bark when she hugs her sweetheart, and she always looks at people stupidly, in short, she wants to laugh when she sees her."
['Humor' makes ordinary stories shine]
Although the movie is very funny, it makes the audience laugh and cry. "When Hannah finally stood on the stage to reveal her true identity, the fans in the audience shouted that it was okay, and I cried when I saw this. But as soon as the tears flowed out, I was amused by the funny plot of the supporting role, I really cried and laughed, and it was a pleasure to watch..."Audience Xiao Lin said that the movie can always capture her heart and let her vent her emotions in laughter and tears. "I don't think it's funny or sensational, it's very humorous. The movie uses the strong contrast between ugly women and beautiful women to create a series of jokes, but there are a lot of poignant things behind the jokes. "Audience Mo Ran thinks that the reason why this film can win a lot of audiences is precisely because it is not so superficial."
['Music' gives the whole movie a soul]
"The music is very good, not only is Maria very tense, but also the English songs and other music are very good and catchy." Audience member Xiaomeng said that she liked the music of this movie the most.
In the movie "The Ugly Girl's Turnover", there are constantly concerts, recording studios and other scenes, and the heroine's title song "Maria" is quite shocking, attracting the attention of many fans. After watching the movie, many viewers said that they wanted to download the songs in the movie on the Internet to listen. ”
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Jung Hyuk-jae put down "The Filmmaker" in his hand, and couldn't help but have a smile on his face, "The Trouble of Beauty" can achieve its current success, in fact, they have all ignored the most important key point, and this key point is also the key to the success of many types of movies, "Each of us is a little person, I hope that the little person will succeed in the end, this is the reason why this movie theme has endured", this is actually the deepest audience demand.
"President, Director Park Kwang-hyun is here!" The secretary called in and explained.
Jung Hyuk-jae nodded in understanding, "I know, let him in." ”
It's been almost a week since the movie was released, and the box office performance is about to break through the million mark, Park Guangxian as a director pays more attention to the film's next publicity plan, after all, in the signed contract, as a director, he has a little box office share in addition to remuneration, no wonder he is so concerned.
"Coming?" Jung Hyuk-jae said when he saw Park Kwang-hyun who pushed the door and walked in.
Park Kwang-hyun nodded, then walked to the sofa and sat down before he spoke: "Now that the audience on the Internet is very popular, when will a series of songs such as "Maria" and "Star" be put on sale? ”
"Is the audience shouting loudly?" Jung Hyuk-jae is really not very clear about this, after all, his focus has always been on the box office.
"Not only that, but several major KTV systems in China also want to launch these songs, hoping that we can authorize them."
"I know, I'll arrange someone to be responsible for this." Jung Hyuk-jae said and suddenly changed his head, "Park Kwang-hyun, are you interested in directing a TV series?" ”
(To be continued.) )
PS: Atletico still lost, and sure enough, Diao.Si's counterattack on Gao Fushuai can only happen in novels, and the miracle of Fox City only belongs to Fox City, and I feel sorry for my big sheet army!