Feng Yu suddenly thought that some variety shows in his previous life, especially talent shows, had swept many countries. If you www.biquge.info title advertisements for these programs, the effect should be very good. If you can get these variety shows out now, wouldn't you still be able to collect copyright fees?

At that time, not only will he have to pay the copyright fee, but he will also have to bundle the conditions, that is, he must insert advertisements for his products. Just like when the island country sells to Huaxia cartoons, it must be accompanied by an advertisement for Panasonic.

The premise is that Feng Yu must have a program broadcast first. He didn't plan to continue to cooperate with CCTV, and the copyright of the wind and rain-happy dictionary that came out was taken away by CCTV. There is also Songjiang-Lucky Fifty-two, and the copyright is not also returned to the central station.

This time, Feng Yu is planning to export copyrights, it doesn't matter how much money there is, what matters is a good program, which can greatly attract the audience and promote the product well.

For example, the talent show, which appeared a few years later, swept across Europe, America and Asia, not to mention that the copyright was sold to many countries, and the versions of various countries were also very popular.

The production of the show is very simple, it is nothing more than finding three star judges, and then selecting some **** to participate in the show. As long as you play well on the spot, you can get the love of the judges, and the three forks represent the attitude of the judges.

And Huaxia has the largest population, this kind of talented people, or folk masters are also the most, Feng Yu believes that this show will definitely be popular in the world.

But first, Feng Yu needed a playback platform. Although it is said that the video website of Ranhu has begun to be officially put into operation, it is limited by the fact that the Huaxia network is not very good as a whole, and there are not many people who watch videos on the Internet, and it is still in a state of losing money.

However, at this time, the network of the United States has been built well, and some video websites have also appeared. However, like the Rancid Fox, it is also in a state of losing money.

Their goal is the same now, to attract users and then to add value in the future.

However, Feng Yu thought of a good way, and he could still authorize the copyright to CCTV when he turned around, but kept the copyright of the program in his own hands.

In the previous life, as long as people who have been on the Internet, or who have mobile phones, they should have heard of it, and even most people have used Internet TV.

Internet TV, that is, Internet-based TV programs. This already has it in Europe and the United States, and they are the kind of TV TV that uses set-top boxes, and it is also a kind of network TV.

However, what Feng Yu has to do is just PC network TV, that is, the operation method of watching TV programs on the computer. In the previous life, Huaxia had too many online TVs, not only those video websites, but also major TV stations.

The advantage of TV stations is that they have various program copyrights and there is no shortage of programs. Not only can it be lived, but it can also be on-demand, and later, these functions are also available in set-top boxes.

Then network TV developed to mobile phones, which was transmitted through mobile networks, which was more convenient. Even many young people who work do not have a TV at home, and they usually use computers or mobile phones to watch TV programs.

The cost of the set-top box is more expensive than the Internet fee. If the computer screen is large, it is not bad compared to TV, and the only drawback is that once the network is unstable, it will greatly affect the viewing experience.

And what Feng Yu wants to get now is a prototype. Live broadcast or something, limited to broadband network speed, it must not be possible now, but recording and broadcasting must be no problem.

Some people who want to watch TV shows but miss the time will choose to watch shows on the Internet. At that time, not only will you be able to advertise the online platform through the platform of the TV station, but you will also be able to advertise the product on the online platform.

The core issue is how to obtain the right to operate network TV, or even the right to operate network TV stations.

At present, there is no separation system of production and broadcasting in China, there are not so many program production units, and all program production comes from TV stations.

Feng Yu did this, saying that it was an innovation, but it was not a challenge to the status of the TV station. However, Feng Yu believes that he can succeed.

……

"Director Jia, what do you think is required for this procedure to be stamped and approved?" Feng Yu knocked on Erlang's leg and snorted through the tea.

"Mr. Feng, what are you, Internet TV station? When did you hear that our country's television station can be operated privately? "Director Jia is a little helpless, where is this Mr. Feng so many novel ideas.

"Earlier, our national newspapers were all official, but later they were not allowed to be privately organized? Including magazines and even publishing houses, don't they all belong to the news media? Newspapers are okay, but why can't TV stations? Our network TV station can accept your guidance. ”

Feng Yuxin said that it was just a guide. If you want to command, you can't.

"Mr. Feng, there is no precedent for this?"

"Isn't there a first time? I told you at the beginning, the placement of advertisements in the show, and now you do this in every show, right? I said that the program title advertisement, how many of your programs are named now? Even the broadcast time of a TV series has made a xx theater, isn't this a title? ”

Feng Yu glanced at Director Jia, there is no need to say your words, just say what you want. It's not the first time to cooperate, what are you, when I don't know?

"Mr. Feng, if you get this online TV station, I can understand what kind of product this is, and I also know that there is this abroad. But the network construction in our country is not very good, you haven't done anything in China? ”

"Director Jia, you can't fool me, our country, there are plans to do digital TV, right? Our network TV is also a kind of digital TV, right? The digitization of video, the ipping of communication, and the streaming of broadcasting can be regarded as an attempt for the country, right? If we succeed, then in the future, our CCTV can be our own network TV station, which can be regarded as accumulating experience, right? ”

There has been discussion in the country that it is about to enter the era of digital new media. So how to skillfully integrate these mediums is exactly what they have to consider. And CCTV is the first to bear the brunt, so you have to set an example.

"Mr. Feng, even if the above passes your attempt as an online TV station and gives you such a platform, do you have any content? Content is the show, and how do you operate and make money? Have you considered the communication channels, the databases? ”

Feng Yu raised his eyebrows, but he didn't find it, Director Jia really deserves to be the leader of the central station, and these questions are just on the point. Feng Yu still consulted many professionals, such as Masao Kameda, who owns a TV station, to learn about these elements.

"We can do it all, and that's what we need right now. And for the time being, we need to cooperate with CCTV, that is, to provide you with the broadcast resources of CCTV TV programs. And provide CCTV with more good-looking TV programs, so that you don't have to replay them all the time......"

Feng Yuyang said a lot of things, and Director Jia's brows furrowed deeper and deeper.

…… (To be continued.) )