Because of a little misunderstanding, Yang Fan's conversation with John Elkan can be regarded as a toss for himself...... Isn't it redundant to say that you can make sense, but you have to show your strength?

Yang Fan is not a young man in his twenties, and he naively thinks that he can't show his personality and toughness if he is not irritable. Pen "Fun" Pavilion www.biquge.info

Belch......

The next moment, Yang Fan took a breath, and Zhang Xiao didn't know when he had reached over and was holding his toughness in his twenties.

This suddenly made Yang Fan irritable, and instantly turned into a tiger and pounced on the sheep on the bed.

hummed for half a night, and the next day, Yang Fan was very energetic.

After getting up and washing, Yang Fan planned to go from Turin to Milan, which was more than 100 kilometers and a two-hour drive anyway.

You can take Zhang Xiao and Bai Meng to go shopping, and by the way, you can experience the charm of the Milan duo. As for Juventus in Turin, uh, although it is very strong, Yang Fan really doesn't like it too much, an old woman's nickname can almost kill all his interest.

It's a pity that before Yang Fan walked out of the hotel, Zhang He came over and said that Marchionne, who had just served as the independent director of Fiat, wanted to meet him.

Marchionne, an accountant, only served as an independent director of Fiat, but Fiat's previous target was the CEO, and now he is just familiar with the situation, so he has a great influence on Fiat.

For a person of Fiat's level to ask to meet, Yang Fan certainly couldn't refuse.

patted Zhang Xiao's elastic buttocks, Yang Fan said helplessly, "Either you go first, I'll accompany you another day, even if you buy it, it's all on me." ”

"Then we're not going either!"

Bai Meng said with a smile, they have been in Italy for so long, and they have been in Milan for most of the time, and Yang Fan has no time to go over, and Milan has long been nothing new to them.

As for the money from shopping, don't talk about Yang Fan now, they don't care. Now Lover's clothing has opened ten stores in the United States, and there are nearly 30 stores in China with high-end positioning, with a good development trend and very good profits.

Zhang Xiao also said helpfully, "You are busy with yours, we can solve it by ourselves." ”

Yang Fan, "......"

Fix it yourself! It came back so quickly.

Zhang Xiao is funny, but in business, he is also very white and understanding.

When Yang Fan agreed, in the morning, he met Marchionne in the hotel.

Marchionne, who is in his early fifties this year, is very capable, not only as an independent director of Fiat, but also as chairman of SGS in Switzerland, a member of the board of directors of Philip Morris International Tobacco, and has been a member of the board of directors of UBS.

It can be said that Marchionne came to Fiat to change the situation of Fiat's global losses.

In fact, he did it, at the beginning of '04, he officially took over as CEO of Fiat, '06, Fiat successfully turned a profit, '09, Fiat merged Chrysler, and two years later, the bankrupt Chrysler fully turned a profit and paid off the government's bailout loan.

After a few words of greeting, Marchionne expressed his support for Qihang's cooperation proposal, and then said with a smile, "Mr. Yang, can you express your opinion on Fiat?" ”

In the face of Yang Fan's youth, Marchionne didn't have so many ideas, and he didn't feel any shame when he asked him for advice......

The shrewdest businessman in the world is the Wall Street Jews. Since they all decided that Yang Fan could bring them a great deal of benefit, Marchionne did not think that he was more clever than the Jews.

Although Yang Fan is now mainly famous for the Internet, mobile phones and other technology industries, it is IT, which is different from traditional industries such as automobiles. Keqihang's small test of the knife at least proves that he does have some ideas about the automotive industry.

In business, many things are inherently interconnected, and even if Yang Fan stands from the perspective of a bystander, it is very likely that he will mention something that he can't think of.

So Marchionne's question was natural, after all, he had a lot of work to do with Fiat's turnaround.

Yang Fan looked at Marchionne, thought about it, and didn't hide anything, and having a good relationship with Marchionne would at least be very beneficial to the cooperation with Fiat in the future. As for the possibility of competing with Fiat in the future?

God, now treat the entire automotive industry as a competitor, and Qihang Auto intends to exhaust itself?

What's more, how can there be such a simple distinction between friend and foe in business, Apple will still use Samsung's screen in the future, AL and TX have a lot of competition, and they have also launched a lot of cooperation, they are not competitors?

Whoever wants to be Don Quixote is better to be.

After organizing the language, Yang Fan said, "Let's talk about the market I know best, in China, Fiat's biggest problem is that the product positioning is inaccurate and the launch lags. And in the international market, I think Fiat also has this problem. In addition, Fiat has always limited itself to small cars, which is really not pursued, and there are so many brands, which are not used well at all, but are a little chaotic. ”

Hearing this, Marchionne nodded, and he had to admit that Yang Fan pointed out a lot of problems to the point.

Fiat's biggest problem is that he has too many cards in his hand and doesn't know how to play them!

For example, Ferrari, which is the most well-known in supercars, Maserati, which is quite loud in the world, Lancia, the Italian state car, and Alfa Romeo, which has the most design sense in the world, are all quite famous. However, this large number of brands, almost operating separately, are also limited to their own advantageous markets, there is no vertical and horizontal cooperation, nor does it rely on existing advantages to expand the market, and the entire platform has not been opened.

Speaking of multiple brands, Yang Fan smiled and said, "Looking at the Volkswagen Group, Porsche, Audi, Volkswagen, and Skoda brands, they are basically ...... through the ."

Many of Volkswagen's cars come from a single platform, which can not only reduce costs, but also give full play to the advantages of wolves. Porsche went down and communicated with Audi, and many of the high-end markets that Audi lost were taken over by Porsche. And the high-end market that Volkswagen has lost may be accepted by the down-to-earth Audi. Skoda and the public simply fought directly in the ring, and it can't be called a fight, it should be said that it is a combination of two swords.

Looking at Fiat's actions again, Lancia is almost the same as Hongqi, just holding the name of a state guest car, and nothing can be done. Oh, and Lancia also has the name of the former king of rally.

Arrow is obsessed with a sense of design and can't extricate himself, playing with personality, but in fact, in the end, only personality remains.

Maserati is a little better, at least it is constantly improving, Ferrari is simply obsessed with its own forced style, Lao Tzu produces six or seven thousand cars a year, and more than he does.

Fiat is not happy? Let them play with the eggs.

Really, Yang Fan is in pain when he sees this situation, he has acquired so many companies, and he has watched them play with themselves so much, so the acquisition will dry the hair?

If you change Yang Fan and Ferrari, I don't care what the most successful F1 team you are now, tomorrow you will release low-end models, and the price will go down, just your forced style, reputation, I still don't believe that you can't go anywhere. If you don't do it, get out of here, and use it for money?

After the forced grid was almost pulled, the new market also stood firm, at least more than before.

Arrow, you can have a sense of design, but give me a comprehensive sense of practicality first, otherwise go home and play with a sense of design. As for Lancia, honestly build me a quality car and sell it.

Thinking about it, Yang Fan complained, "Fiat's biggest problem is that a good hand of cards can't be played, and of course, the quality of Fiat is also a problem." ”

Probably because the Italians are very compatible, Fiat's little problems, which are notoriously much, as for the alliance with Chrysler in the future......

Oh, my God!

Chrysler's quality can be seen from the Cherokee that can't be repaired. It can be said that these two international car companies, in terms of small problems, is the difference between the industry leader and the industry leader, and this merger is more exciting.

Marchionne, "......"

He came for advice, and sure enough, he was sprayed.

But he didn't get angry, he had only joined Fiat for a few days, and Fiat's stupidity in the past had little to do with him. What's more, he already knew these ideas, "You asked Arrow to adjust some models to be high-end on Fiat, are you going to open up the Fiat brand with Arrow in China?" ”

Clever......

Yang Fan has to say that Marchionne, an accountant, is really smart.

Marchionne paused and proposed, "What does Mr. Yang think about Fiat forming a strategic alliance with Qihang?" ”

"Fiat, set sail?" Yang Fan didn't hear the name of Qihang from Marchionne's mouth, but set sail and repeated thoughtfully.

Marchionne nodded and emphatically said, "Set sail!" ”

There is indeed no car, no matter how much Marchionne admires Yang Fan, he will not equate Qihang Automobile with Fiat, his purpose is to carry out all-round cooperation between Fiat and Qihang Group.

This sentence reminded Yang Fan of which alliance madman Marchione in later generations, but Fike was not satisfied, and was still looking for an alliance partner all over the world. Yang Fan didn't expect that his appearance now directly shifted Marchionne's attention to the outside of the industry.

Seeing that Yang Fan was silent, Marchionne hit the railway while it was hot, "Fiat and Qihang are complementary. The market ability of Sailing, including branding and marketing ability, is what Fiat lacks, and the level created by Fiat is not available to Sailing. ”

Yang Fan was silent for a moment and asked, "You mean, Qihang helps Fiat in marketing and operates the brand, and then Fiat and Qihang Automobile jointly develop strategic models?" ”

Marchionne nodded.

Seeing him confirm, Yang Fan asked, "Fiat is so difficult?" ”

Yang Fan believes that if it weren't for Fiat's lack of R&D funds, Marchionne would definitely not have come up with this plan.

Marchionne, "......"

He didn't expect that Yang Fan would dismantle Fiat's disguise in one bite.

That's right, now Fiat is losing money across the board, and it cannot be said that there is no R&D funds, but it is obviously stretched. If the union can generate a lot of profits, as well as a very good sense of the market, he thinks it is promising.

Yang Fan pondered for a while, with the financial support of Qihang, the reborn self-forward-looking market, coupled with his own technology, plus the innate design sense of the Italians. It is not impossible to break through the current situation of car companies......

Half-ringing, Yang Fan still couldn't pay attention, and said to Marchionne, "I'll think about it carefully!" ”

Saying this, it was heartwarming, and Marchionne smiled slightly, "That's for sure." ”

With such a big cooperation and such depth, if Yang Fan wants to think about it carefully, Marchionne will not be at ease.