Chapter Ninety-Seven: Decline
Tomorrow is 515, the anniversary of the starting point, and the day with the most benefits. In addition to the gift bag and school bag, this time's "515 Red Envelope Flip" must be seen, how can there be a reason not to grab the red envelope, set the alarm clock high~
Lin Yan, Chiba Yuki, and Mayu Riverside, after seeing the latest trial of the mobile phone, began the collective holiday journey of the three of them.
This was a one-month vacation, and Lin Yan originally planned to take a three-month vacation. However, after some careful research, it is absolutely unrealistic for Chiba Yuki to say that he will take a three-month break.
Although, now Chiba games have a smooth system. However, this system cannot operate independently for too long after Hayashi and Chiba Yuki.
This is actually not a good thing, if a company has been in such a state and does not change, then the enterprise, even if it is too great, after the death of the first group of leaders, will fall as quickly as fashionable.
There are many such companies in history, and of course, there are many companies that have been around for a hundred years, such as General Electric in the United States.
This company, within the managers, can be said to be a legend, and there are many people who envy this company for such a long time.
Moreover, I was able to make money without losing money.
As a matter of fact, according to the data recently obtained by Yuki Chiba, in the 21 st century, many Japanese enterprises have begun to enter a stage of loss.
For example, two companies, Toshiba and Sharp, are typical examples. They have become accustomed to financial fraud, concealing losses and debts.
As a result, many international investment analysts are increasingly distrustful of the financial statements of Japanese companies.
In fact, the accounting review ability of the Japanese financial audit department is not high, compared to its American counterparts. It's the level of elementary school students. Therefore, companies like Toshiba and Sharp like to hire American financial companies to help them beautify their finances and falsify their finances.
The core reason why Japanese companies are losing money more and more is that their competitiveness is declining. The product is unsalable, and no accurate positioning is sought in the market.
Some companies that originally made consumer products were forced to leave the original market for various reasons, just like when the United States ran on Europe and Japan on the United States.
At present, Japanese companies are being squeezed by countries such as China and South Korea.
Even in the current video game industry, Chiba Games is facing a great crisis.
You know, after entering the twenty-first century. Although Chiba Games' annual turnover has not declined, it is still developing with a slight upward trend.
However, compared to the booming market as a whole, the market share of Chiba games has been declining.
The cake is bigger, and Chiba Games still eats the original size. Naturally, the extra part of the cake is eaten by others.
These big cakes are basically some single-price games and online games on personal computers. This is because the PC itself has a variety of features. So, compared to home consoles. More people in emerging markets will be inclined to buy PCs.
Because, compared with the single service function of home game consoles, personal computers can bring more forms of entertainment.
Of course, in the largest market in the United States, because of the cooperation between Chiba Games' home console and numerous TV stations. It has integrated a part of the cable TV service, so the number of shares in the United States is still considerable.
However, this cable television service is a special case in all countries. So. It has not been successful in other countries.
There is another problem, that is, high-tech companies led by the United States naturally have technological advantages. Because, Silicon Valley is the place where the electronics industry started, and it has more time and personnel advantages than other places.
In the original home game console, it was still a special-shaped architecture. Because Japanese companies can get in touch with the host earlier and develop optimization programs earlier, they can have certain technical advantages.
However, in recent years, almost all of the best graphics games have been made by American companies.
Because after the launch of the home game console by Micro Hard, in fact, the architecture of the home game console has begun to move from a special-shaped architecture to a unified architecture.
In this way, it is a boon for many game developers. You know, it's a very unrealistic thing to port games across platforms.
Sometimes, porting a game across platforms is so expensive that it's even better to make another game.
Of course, even so, many game manufacturers are still very interested in porting games.
After all, no matter how expensive it is to port a game, it's basically a matter of manual labor. It's no problem to hand it over to those physical code farmers.
Take the game "Ys" as an example, the third game in this game series, which is "Ys III". Within three years of its release, a total of thirteen platforms had been ported.
In the 21st century, the decline of the Japanese game industry as a whole is almost a historical inevitability.
You know, companies like the Video Game Alliance, in 1996, they also tried to write a 3D game engine in assembly language.
Basically everybody knows one of the things about assembly language, which is that it's efficient. In fact, even in the twenties of the twenty-first century, several music editing software written in assembly language were still the most popular, stable and efficient software.
But it's just music editing software, like a 3D game engine. Even if you write in the most popular and efficient engine, it is a time-consuming and laborious task to write a good game engine. Not to mention writing in assembly language.
Of course, the fact that the video game league did not use machine code to write a 3D game engine is already a shameful thing.
Otherwise, they will really write until they grow old.
They tend to use outdated technology rather than new technology, which is almost the performance of Japanese game companies in the 21st century.
Take, for example, businesses in the United States, such as Naughty Dog. They're already using motion capture technology on a massive scale.
Japanese companies, on the other hand, are still obsessed with cartoonish characters. Even, being able to cooperate with Jibri or Akira Toriyama to create a character or something has become the primary focus of their publicity.
To know. Nowadays, the content of the exams for many Japanese game companies when recruiting new employees can be described as strange.
Most game companies, to put it bluntly, are looking for employees with a certain degree of plasticity. What is needed is screws, and nothing else.
In Japanese companies, the popular education method is still the mentoring model. The master takes the apprentice, and the senior takes the back.
Compared with the large-scale education model in the United States, it is simply the difference between the agricultural era and the industrial age.
And also. It's because with the video game industry, except for Chiba games, local Japanese companies have basically begun to decline.
As a result, the remuneration package has been lowered to the level of the minimum wage in Tokyo. Therefore, it is conceivable what kind of level the summoned people are. 、
Low efficiency. Not enterprising, such as card ordinary such a business. even fried cold rice every year, wanting to eat the "Resident Evil" series for a lifetime.
Feelings, in the Japanese game industry, are becoming more and more emotional. It seems that if there is no game-breaker to show up. The entire Japanese game industry will really start to shrink. By the end it became a niche game series.
Of course, there is another factor in the decline of the Japanese game industry. It is the type of game that has become popular after entering the 21st century, and it is no longer the original role-playing adventure game, or other types of games.
Instead, it became a new type. That's the shooter. That's right, since the launch of Counter-Strike, there has been such a craze.
However, because the Japanese may have a certain defect due to genetic problems. It's easy to blur three-dimensional, so this kind of game that requires fast-paced camera changes has not become popular in Japan.
However, "Counter-Strike" has become popular on a large scale in Europe and the United States. Even, in 2003, the highest prize money in e-sports appeared on the head of "Counter-Strike".
Because of Hayashi's relationship, Chiba Games didn't let Chiba Games lag too far behind in this genre.
However, game companies in Europe and the United States have still developed a lot of new ways to play. For example, Activision's flagship Call of Duty and Electronic Arts' Battlefield are both shooter titles that have emerged in this era.
How to put it, their status is probably equivalent to "Super Mario Bros. during the side-scrolling period" and "Final Fantasy" during the role-playing period.
In addition to the "Call of Duty" and "Battlefield" series, which are popular on all platforms, there are also big sellers of the game "Halo" launched by Micro Hard for its own mystery box console.
It can be said that these games hold up the shooting game for a long time. Of course, Chiba Games' Counter-Strike is still excellent.
However, this excellence is only one of a kind. Japanese manufacturers, there is no other manufacturer, can compete with European and American manufacturers, and the field of Azi shooters.
In the meantime, another thing happened. It's about making games, and it's getting more and more of a big capital investment.
Because the market for video games is mainly in the United States, Japanese manufacturers have been trying to develop European-American style games.
However, European and American players with less investment and poor picture do not buy it. Therefore, every game must require a large investment in order to obtain a better gameplay and picture performance.
However, the sad thing is that there are cultural differences between Japan and Europe and the United States. Although the game is made, it looks like a European and American style. Either towering elves or medieval castles.
However, because of the cultural differences, although the whole game looks quite like that. However, when it is actually played, it is plausible.
It's a very sad thing, really sad. Because of the paradox, players don't buy it, they can't sell it if they don't buy it, and they can't recover the cost.
If you don't recoup your costs, you lose money.
Losing money means that there is no cost to continue the big production.
In the end, when European and American game companies made a lot of money, Japanese game manufacturers had no choice but to admit the reality and began to fry cold rice.
After all, old games have feelings for many players.
At that time, they couldn't play fun European and American games, so they could only play games made by the Japanese.
Just like a person who has been raped, he will gradually get used to being raped.
Those veteran players basically have Stockholm syndrome. Slowly, I got used to playing Japanese games.
Of course, when they had a better choice, they threw away all of these games as a matter of course. Start playing games that really suit their spleen and stomach.
However, although they don't play new Japanese games, they still like games that represent their youth.
Reminiscences are like water.
Nowadays, many Japanese manufacturers basically rely on this sentence to eat.
The difference between Chiba games is that the main direction of its games is to play games for young children. Anyway, even if it's a very hardcore game, it will be dressed up at a very young age.
It is this kind of approach, which was not very affordable to Japanese manufacturers before, but it allows Chiba Games to move forward in the reverse current.
Because, players are growing up all the time. Chiba games are like standing at the entrance of a river, and you can bring those young players who have just started playing games into their own field anytime and anywhere.
You know, although European and American games are selling very well now. However, their three magic weapons are actually the three words of guns, cars, and balls.
While parents still like to expose their children to sports games, the other two are not so fond of letting them do so.
After all, there was once a case in the United States where a young man killed more than a dozen people with a gun after playing "Grand Theft Auto".
In the aftermath of that case, however, there was a great deal of condemnation of video games. The game company that developed the game and was the publisher had been surrounded at the door for a long time.
At the time of this incident, the only game company that was not boycotted was Chiba Games. Because, although Chiba games have gunplay games like "Counter-Strike".
However, the world view revealed by the whole game is very positive and in line with the main theme. In addition, other Chiba games can actually be regarded as unique among the current mainstream games.
Even, there are many parents who like to use Chiba games to teach their children early. After all, video games are almost the most attractive than anything else.
Children tend to have a very poor concentration, however, when it comes to video games, they often have a high level of concentration.
PS.5.15 "Starting Point" is raining red envelopes! Starting at 12 noon, grab a round every hour, and a large wave of 515 red envelopes depends on luck. You all go and grab it, and the starting coins you grabbed continue to subscribe to my chapters! (To be continued.) )