Running a large business has nothing in common with a small business. To operate a large enterprise, we must first have an overall goal, which is also a balance between development and stability, two competing for resources and contradictory goals, and failing to grasp the balance of development and stability will inevitably lead to quick success or loss of development opportunities.

In a hurry for quick success, it is inevitable to kill the chicken and take the eggs, and then collapse with a bang.

If development opportunities are lost, they will inevitably shrink gradually, and eventually die when resources are exhausted.

Under the premise of having an overall goal, we can grasp the overall situation, know what to do, what not to do, and what is done at the right time, in the right way, and in the right way.

Hayashi's role at Chiba Games is to provide ideas and products.

As the manager of the actual operation, the core task of Yuki Chiba is to prevent problems, find problems, and solve problems. And solving problems depends not only on management techniques or skills, but also on creativity.

Understand the problem from a unique perspective, and use an innovative organizational system and innovative operation process to meet the problem. Management, in fact, is a process of continuous innovation.

Under the leadership of Hayashi and Chiba Yuki, the most important thing is not how unique their abilities are.

Indeed, Lin Yan has memories of countless games. However, this is not a necessary ingredient for success, but a catalyst.

As the saying goes, those who know others are wise, and those who know themselves are clear. The same is true for Lin Yan, why didn't he choose to start his own business after the success of "Space Invaders" in a short period of time. Even if you don't start your own business, you can choose to support Lin Fuzhi as the boss of the front desk.

However, Lin Yan did not do so. Because he and Lin Fuzhi are not the kind of people who can play business operations. In other words. If Lin Fuzhi knew how to operate, Lin Ji home appliance repair shop at the beginning. It is also impossible to be run on by another home appliance repair shop and almost go bankrupt.

It is very important for individuals to know their abilities and limits.

Therefore, Lin Yan chose to cooperate with Dongli Persimmon at that time. As a co-founder, Lin Yan's imagination was too good at the time, thinking that he knew how to produce video game content, which was irreplaceable.

Later it turned out that he was really irreplaceable, but the operator of the video game league at that time. thought that Lin Yan could be replaced.

The so-called making video games is not to design the hardware, and then program and make some mini-games.

With such a thought, they dared Lin Yan out of the video game alliance. And at this time, Chiba Yuki also happened to need a chance to develop, so Lin Yan and Chiba Yuxi had a cooperative relationship. And, this partnership, until now.

Then again. An enterprise is a collection of people. So, there is no problem that the business is a huge person.

In this case, enterprises should also be self-aware.

Know the capabilities and limits of your business, and know what you can and can't do. It is the key to a long life of an enterprise.

In this world, there are many excellent companies that perish because they don't know how many bowls of rice they can eat.

A collection of people in the enterprise. Like people, they all have their own strengths and is. Because the ability of an enterprise is essentially determined by the ability of a group of people and the ability of the organization to collaborate. You can't see what people do to make money. I thought I could do it too.

In fact, the reason why most companies make money is hundreds of meters underwater, and others can't see it at all. When I see it, this company is not far from being finished.

The advantage of Chiba games is not how hot and popular a single game is. Rather, the entire platform system of Chiba Games has the ability to make money.

Chiba Games can eat the game producers, then the players, and by the way, eat the retail distribution system.

In fact, many people have seen it now, but they are not capable of creating a similar system.

In the past, the video game league may have had a little chance, but now they have lost it a few times.

In addition, they actually misjudge the market trend. They don't think the meagre performance of a home console, and the one-time expensive price of a console, won't be too popular.

So, they focused on the arcade market. However, Chiba Games is the opposite, abandoning the arcade market and instead going all out in the home console market.

In the end, if you distinguish the winners and losers by revenue and influence, it is Chiba Games that wins.

The reason why Chiba games have been able to develop smoothly is that they have not been sniped by established companies. To a large extent, it is because Chiba Games has accurately judged the general trend of the market.

I created an opportunity and grasped it several times.

Because it's an emerging market, there aren't a few big players other than Chiba Games and the Video Game Alliance that know how much profit there is.

Although they know how to make money, they are not in a hurry to enter this market on a large scale. Because, for a large enterprise, it is a very risky thing to enter a new field on a large scale, and if it is not handled well, the entire enterprise will face an operational crisis.

Of course, an enterprise is still the same as a person, and an enterprise also has contradictions and confusions between long-term goals and short-term goals.

Without a long-term goal, people will be confused, but without a short-term goal, people will simply starve to death.

The same is true for enterprises, if they do not pursue realistic profits, they will not survive tomorrow, but they are too much to pursue current profits. Enterprises will lose their resource reserves and capacity reserves for development, and they will die if they are happy.

Therefore, a company that can develop well. It is inevitable that short-term goals can be correctly established, and Chagukou, which is connected with medium- and long-term goals, will be adjusted and revised at any time according to environmental changes and market trends, so as to achieve a more perfect state of synergy.

Another thing is that although there are also things like business - spy in Chiba games.

However, Chiba Games did not focus on this and neglected the normal operation of the business.

The energy and resources of a person and a business are limited. It is impossible to lay out energy and resources.

Grasping the main contradiction and controlling the key nodes is victory. Don't and can't do everything, don't have to and can't do everything. You can't leave sand in your eyes.

A basin full of chemicals, a pool of water with no living bacteria, there will be no live fish either. When the water is clear, there are no fish.

Another thing is not to be stuck with past successes. For example, Lin Yan's "Space Invaders" was successful, and all future games will be of the "Space Invaders" genre.

There will be no Tank Wars, no Bomberman.

This is done because the size of the business is changing, and the market trends are changing.

This will inevitably lead to corresponding changes in the company's Chen Sheng. Sometimes. Past experience is often the source of failure.

Yesterday's wine, today's poison. That's what I'm talking about.

And to use the dead, American video game overlord, Atari.

They will only die if they use the experience of the past to develop new products.

In the beginning, people were blindly looking for video games. In other words, no matter what the quality of the game is, as long as you have a cartridge, you will definitely be able to sell it. It doesn't matter what's on the cassette. How rubbish, how boring, or simply an empty cassette. can be sold.

In such a situation, the most important factor affecting sales is this. In fact, it is the ability to distribute goods and the ability to publicize. Has a very good ability to publicize.

Be good at taking advantage of content that is popular at a certain time period. For example, Spielberg's "Aliens". Then, it is supplemented by a frantic advertising campaign. They thought it was a game. You can sell as much as you print.

However, things did not develop as well as they learned from their past successful experience, and they lost all potential users because of this blindness and impulsiveness. And, the video game market in the United States collapsed and fell into the abyss.

Don't look at Lin Yan as if he has nothing to do every day, in fact, he is just doing this to complete his own work in Brother Cheng's Chiba game system.

No dereliction of duty or overstepping authority, this is Lin Yan's understanding of himself. You can't go beyond the level to command others. Because, if you do this, you don't talk about the upward and downward effects. The person who was overstepped accepted your orders, but he still had the orders of his superiors.

If he executes your orders, then his superiors' orders cannot be carried out. Then, the entire deployment of his superiors was thrown into disarray.

As a result, the entire order was disrupted, and the work that could have been carried out efficiently could not be carried out.

There are obvious examples of this in history.

There is a bald head named Chang Kaishen, a logistics captain, who likes to give orders to the front-line troops in the rear.

As a result, it led to the destruction of wave after wave of their own army. However, his hobby has not changed.

In the end, I can only scold a few words of "Niang-Xi-Pi" in my diary to extinguish my anger and get some of it.

Of course, these tirades above are of little practical use. The management and operation of an enterprise is actually a matter of practice.

It is not for example, you can't become a great chef just by looking at the recipes, and you can't become the captain of an ocean-going container ship just by looking at the operation manual.

Lin Yan stopped his pen and read what he had written from beginning to end. Fix a few things that don't work so well and have typos.

Then, copy the information to a floppy disk and have the secretary give it to Yuki Chiba. If she doesn't see any problems, she will send this article down as an internal document.

Lin Yan was not moaning without illness, but with feelings.

Because,Recently, the Chiba game has encountered problems. It's not a big problem, but if it can't be solved, it's a big problem.

Here's the thing, Chiba Games has just accepted a new batch of fresh graduates. These people who can get the offer of Chiba Games can be said to be the top students in the school.

It stands to reason that such a person, even if he can't do things, his actual combat effectiveness is not strong, and he can't use it just as he can. However, as long as it is cultivated for a period of time, it will be able to soar to the sky.

Originally, the newcomers and children of the previous years all came over like this. However, this year turned out to be bad.

These newcomers, I don't know what the reason is, are unwilling to learn things in a down-to-earth manner.

I don't know what kind of education they had gone through at university, but after they entered Chiba Games, they began to make their voices heard.

It's said that the current system of Chiba games is too backward.,This place and that place.,Those steps are redundant.,No? exists.

In addition, he kept saying that he would learn from the advanced experience of the American video game industry.

Oh my God, you must know that Chiba Games is already the top game production company on the planet. In addition, Japan's video game industry, although it has been in decline a little recently, is not comparable to its American counterparts. These children, who don't know what kind of information they are exposed to, can actually produce the illusion that the video game industry in the United States is much stronger than where they work.

Let them work first, understand what they're doing, and then raise objections. However, these people don't do it at all. They say that it is impossible to work in such a backward system.

These news, like a flood, poured into Lin Yan's ears. Although, he doesn't care about personnel appointments.

There is really no good way for these people who open their mouths to reform and reform with their mouths closed.

Finally, after some investigation. I know why these new children are like this.

It's funny to say, because for many reasons, in fact, the Ministry of Game and Education in Chiba, there are other game companies blush to start this school.

The best talent has basically flowed into Chiba Games and the rest of the industry giants. while the medium ones go into ordinary game businesses.

The worst ones tend to stay on to teach.

Perhaps, it doesn't feel terrible to listen to it this way. However, some of these people know that they are not capable. And some people will complain and feel that they are buried.

Since you don't think of a genius like me at a Japanese game company, I started researching foreign companies. Since the United States is the most advanced, then I will study the United States.

Because of a certain mentality, they think that if they go to the United States, they will become a successful gamer. If it weren't for my poor English, if it weren't for the fact that I still have to teach students, I would have succeeded in the United States a long time ago.

There are very few people like this at first, but resentment is contagious.

It's hard to say whether the United States in their mouths, and the advanced American game companies in their mouths, actually exists or not. What they say is only their own imagination.

Then, they indoctrinate these things that they have imagined and instill them in their students. In the end, something like this happened.

"Change, all change! Replace them all. "This is the voice of Yuki Chiba. (To be continued.) )