Chapter Eighty-Nine: Pulling Customers
"There are nearly 100 million shareholders in China now, and more than a third of them are new investors who have been in the market for less than a year, and these people are our potential customers.
The next thing we have to do is how to find those customers, how to impress and convince them. ”
"I have a lot of friends around me who are very interested in trading stocks, and I can pull them over to open an account." It was Lao Xu who spoke.
Sun Haoyang nodded: "It is the easiest and fastest way to develop friends around you as customers, but this method is not a long-term solution, after all, the friends around you who are interested in stocks are limited, and it is not sustainable to just pull friends to open an account." ”
Lu Xiaoqi rolled her eyes and said, "That's not necessarily. Although the friends we know are limited, there are still friends and friends, and we can use MLM to develop downline. ”
"The way of MLM? Isn't MLM illegal? Martial Hero said with a frown.
"I'm talking about using the MLM model, that is, letting customers develop customers, and then giving them commissions, the more customers develop downline customers, the more commissions they can get.
In addition, when their downline develops downline customers, they can also get a certain commission reward. ”
"Isn't this a pyramid scheme?"
"This is fundamentally different from MLM.
First of all, MLM is to sell things, and in order to give enough commission to the downline, the things they sell are very expensive. For example, there are many multi-level schemes of cosmetics, and those products are originally only worth a few hundred yuan, but they are sold for thousands of dollars.
And what we do is only let customers introduce customers, and we don't sell products, so we don't have to worry about breaking the law. ”
"What about the commission reward?"
"I think so, we now and the securities company's commission dividend model is that for every transaction of the customer, we can get a commission of 1.5 thousandths of it. Taking into account the tax rate and the company's operating costs, our actual profit is 1000%.
Then we can determine that when the customer develops downline, he can be given a commission of 5/10,000, and he can get 2/10,000 after the downline develops and then develops downline, and he can also get 1/10,000 after the downline develops downline.
Such a customer can get up to 8/10,000 commission rewards from his downline, and we also have a lot of money on our side, and it doesn't take much effort. ”
Wu Yingying slapped his thigh and said: "It's really yours, or you have a lot of ideas." Let the customer develop the downline by himself, we can make money just by sitting in the office, I think this method is feasible. ”
Sun Haoyang: "This method is feasible, but the final effect may not be as good as you expected." ”
"Why do you say that?"
"There is no problem with this model itself, but the yield is too low.
You must know that the handling fee rate for stock speculation in Shanghai is about 1/1000 to 1.5/1000. To open an account with our designated securities company, you need to charge a commission of up to 3/1000.
In addition, customers must come to our securities company in person during the trading hours on weekdays to open an account, if the customer originally has a stock account elsewhere, they must first close the account and then come to open an account.
With such high costs and a lot of work, it was not easy for us to convince our clients ourselves. What's more, customers who don't know how to speak and have not undergone any training want them to develop downline, and the success rate is too low.
If it's just this one difficulty, then it's okay to say, but the fundamental problem is that the commission rewards that we can give back to our customers are too few.
According to the commission calculation of 5/10,000, the customer assumes that the total market value of the downline is 100,000 yuan, and this downline trades in full twice a month. Then the commission that this customer can get is 100 yuan per month.
Looks good, but it's just in today's bull market.
In fact, we all know very well that this bull market will not last forever, and there will always be a time when it will come to an end. Once the bear market comes, on the one hand, the market value of the stock will shrink, and on the other hand, the frequency of trading will be greatly reduced.
For those deeply trapped stockholders, there are many people who lie down and pretend to be dead, and do not trade for months or even years.
At that time, we will not receive any commissions at all, and the customers themselves will be deeply trapped, and naturally they will not be interested in developing new customers.
What's worse is that if these customers are friends around you, if they lose money under your guidance, they may not even be friends.
You must know that the stock market is risky after all, and you are not the first day of stock speculation. ”
"And what do you think should be done?"
"Of course, it is very welcome to bring friends over to speculate in stocks, but if you go long, you can play for a few more months. Once the bear market comes, it is obviously very unethical to fool friends to buy and sell frequently.
But fortunately, there is not only one trading variety in the securities market, but also warrants, futures and many other things.
Once a bear market comes, we should focus our attention on securities that are unexpected by stocks. Doing so guarantees the client's rate of return as much as possible, but it is not good for our company to earn commissions.
Therefore, if you are a friend around you, I recommend taking the approach of income commission. It's always worth making money together than making a small commission. ”
As soon as Sun Haoyang said this, everyone nodded. In fact, the people present are basically not very bad at money, and they are not so interested in commissions of hundreds or thousands of yuan per month, and they are more concerned about how to make more money in the stock market.
Sun Haoyang glanced around at everyone and continued: "We will be the backbone and veterans of the company in the future, and we should not do the unskilled work of pulling customers."
We can recruit a group of people from the society, give them a meager salary, and then let them pull customers for us.
Now that the stock market is so booming, there are more people who want to do it. Coupled with the fact that the employment rate of college students is so difficult nowadays, it is very simple to recruit people. ”
"The work of pulling customers is left to others to do, so what can we do?"
"The first is to receive customers, after the customer is pulled over, go through the account opening procedures, guide the customer to operate, these are what we need to do.
The second is to study the market, as the saying goes, three stinkers are Zhuge Liang, and the collective wisdom is infinite. Everyone's collective efforts are definitely more effective than my own research. ”
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