Chapter 573: Courage is commendable

The next day, Xiao Fei and Ma Yun met Ren Gangyi.

Yesterday, Xiao Fei had already spoken to him in detail, and Ren Gangyi had a clear understanding of Xiao Fei's intentions, and he also agreed with him very much.

The three of them went to see Section Chief Yan first.

After hearing their intentions, Section Chief Yan said: "I'm afraid I can't go to the advertising department for this matter, the advertising department is to create benefits for the station, if you go to them, you will definitely be slaughtered by them." ”

"Brother Yan, what is your suggestion?" Xiao Fei asked.

"Your idea is very good, this form of advertising has not been developed by the advertising department yet, so go directly to the leaders of the sports channel, negotiate with them, directly say a suitable price, and it is estimated that you can start doing it." Section Chief Yan said.

"It's that simple?" Ren Gang said in surprise.

"It's not a complicated thing, besides, the form of interaction with the fans you said is very good, and it will also be good for the channel to improve the ratings, I think they will be interested, but, why did you find it so late? It should have been earlier, if it had been earlier, this event could have been done since the beginning of the World Cup, and it would have been much more effective than starting in the middle of the world. Section Chief Yan said.

He is really putting himself in the shoes of Xiao Fei and Ren Gangyi as good friends.

"Then please ask Brother Yan to introduce us to the sports channel master." Xiao Fei said.

"This is no problem, Director Jiang of the sports channel has a good personal relationship with me." Section Chief Yan said.

He took Xiao Fei and the three of them to the floor where the sports channel was located.

CCTV Sports Channel is the first independent channel to be broadcast, from 95 years began to broadcast on the stars, after more than two years of development, has become the most influential professional sports channel in China, with huge influence and amazing ratings.

Director Jiang has served as the director of the sports channel since its inception.

It can be regarded as the biggest leader of the sports channel. It is only responsible to the director.

The 98 World Cup can be said to have made CCTV Sports Channel popular all over the country at once, because it won all the live broadcast rights of the World Cup.

This is the time when sports channels are at their busiest.

Many reporters have been sent out to cover the World Cup, and the whole channel is revolving around the live broadcast of the World Cup events.

As the old one of the channel, Director Jiang is naturally very busy.

If it weren't for Section Chief Yan and him, it is estimated that Xiao Fei and the others would not have been able to see Director Jiang's people.

"Mr. Jiang. These three are my friends, very good friends, and I will introduce them to you. Entering Director Jiang's spacious office, Section Chief Yan introduced Xiao Fei and them to Director Jiang.

He especially focused on Xiao Fei.

Who called Xiao Fei much more famous than the other two.

Director Jiang is of medium height, with thick eyebrows and big eyes, and a square face, and he looks very dignified, smiling affectionately and shaking hands with Xiao Fei and the three of them one by one.

"I have read all of Xiao Fei's books and they are very well written. I am very impressed! I have also heard of Mr. Ren's name, "Bright Sword" and "First Close Contact" are both invested and produced by you! Only this Mr. Ma is slightly unfamiliar, haha! Sit down, sit down, talk. ”

Director Jiang greeted.

Everyone sat down on the couch together.

Section Chief Yan talked about the intentions of Xiao Fei and the three of them, especially focusing on the idea of interacting with fans with prizes that Xiao Fei said.

"That's a good idea! Not bad, not bad! This event also opened my mind all of a sudden, and I feel that there are still a lot of places to dig out when the event is broadcast live on our channel. Create more revenue. After listening to Section Chief Yan's introduction, Director Jiang said with a smile.

Xiao Fei knows. He was aware of the uniqueness and good results of this form of advertising.

A TV person, especially a TV person like Director Jiang, who has already sat in such an important position as the director of a big channel, is always sensitive to the form of advertising that can generate revenue.

"Then Director Jiang, how about we try to cooperate first this time?" Xiao Fei said.

Director Jiang looked at the three of them and said, "I take the liberty of asking, what kind of enterprise are you doing?" ”

"Mr. Ma. Say it. Xiao Fei said to Ma Yun.

Ma Yun nodded at Director Jiang and said: "We are an Internet company, the main business is e-commerce, our company's name is 'Alibaba', we have just started a business, and the website is about to be listed." Since our customers in China are small and medium-sized enterprises nationwide, the number is quite amazing, so we thought of cooperating with your channel and by the way, we played our own popularity. ”

"A start-up Internet company?" Director Jiang raised his eyebrows in surprise.

He naturally knows that the Internet is high-tech nowadays, like Feixun Technology, although the company is not large, but the influence is very huge.

But these companies often don't have much money, because the development of the domestic Internet has just started, there are not many people on the Internet, and Internet companies also have a synonym, that is, losing money.

"Yes, an Internet company that has just started." Ma Yun nodded and said.

"Do you know that our advertising is very expensive?" Director Jiang said with a smile.

That means, if you want to pick up the leaks, you can do a big piece of advertising for a small amount of money? Don't think about such a good thing.

"I know, but I hope that Director Jiang can support our country's Internet companies and give us some discounts as much as possible." Ma Yun said.

"However, no matter how discounted, it always costs a lot of money, no matter what, it takes one or two million, so I can cooperate with you to do this interactive activity you proposed, and you must also know that if we do this, then this form will definitely be liked by fans, and by the way, your company's reputation will also be a sensation across the country, which is much more powerful than those standard advertisements before and after the game and in between." Director Jiang said.

Even if it is a 5-second standard ad three or four times a day a month, it will now cost hundreds of thousands of yuan, which is still not the most golden period.

If it's an ad that's running during a major game, it's much more expensive, and there's no place yet.

"Mr. Jiang, we don't have that much budget, you know, the Internet is just starting in China, and Internet companies have almost no profitability, so we are doing this now, in fact, we are losing money and making money, and the pressure is very high, but for the development of our country's Internet industry, we still resolutely do it. Can you think about our actual situation and support us as a difficult Internet start-up? Ma Yun lowered his posture and said.

Xiao Fei gave Ma Yun a hundred likes in his heart, and said in his heart, this bitterness is good, and this posture is high!

"I really don't know, what do you think, to open a company that can't see the hope of making money, and dare to spend such a lot of money on advertising, I can only say that I admire your courage so much. Mr. Ma, 500,000, do you have it? 500,000 advertising fees, I can give you a chance, if you can't even pay 500,000, I really can't help. Director Jiang shook his head and said. (To be continued.) )