Like this kind of interactive viewing activities with fans, there are almost no domestic TV stations to do it, which is refreshing.

Moreover, this form of soft advertising, because there is no regular price, the cost should be much lower than that of regular advertising, but the effect will be much better than that of conventional advertising.

It's really a good form of publicity.

Now CCTV advertising is already very expensive, like now, if you want to put a month's prime-time advertising on CCTV sports channels, you can't get a few millions.

What's more, if you are willing to spend such a large amount of money now, you may not have advertising space that you can launch right away.

Ma Yun heard Xiao Fei say this, and his eyes lit up suddenly.

He is a smart person, of course, when he thinks about it, he knows how clever Xiao Fei is.

"Xiao Fei, do you think CCTV will agree to cooperate with us like this? After all, it's been three or four days since the game started. Ma Yun asked hesitantly with a happy face.

"If you don't have friends within CCTV, it is estimated that it will be difficult for them to do this with us, because one more link will cause a lot of trouble, and if you talk to them about such a good form, maybe they will throw us aside and let other companies pick up a bargain." Xiao Fei said confidently.

"You must have reliable friends at CCTV, right?" Ma Yun asked excitedly.

Xiao Fei nodded: "Yes, I know a few people who can take care of things." ”

Through the cooperation of "Bright Sword", Xiao Fei gradually became familiar with Section Chief Yan and others in CCTV's editor-in-chief office, and occasionally came out for a meal on weekdays to contact their feelings or something.

"Then I have to trouble Xiao Fei for this matter, you can help pull the strings. This collaboration with a sports channel was promoted. Ma Yun said.

"Brother Ma has seen the outside, Ali is our common cause. It's normal for me to do my part, right? Xiao Fei said with a smile.

"Then I'm afraid we'll have to hurry. It's already June 14, and if we don't hurry up and talk, I'm afraid it will be too late. Xiao Fei, why don't we fly to the capital today to talk about this matter? Ma Yun said eagerly.

"It's good!" Xiao Fei agreed.

Anyway, I have to go back, and it is also easy to help Ma Yun get this thing done.

Immediately, Ma Yun asked people to book air tickets.

At this time, although there are not too many people on the plane, there are few flights on the plane, and the air tickets are still quite tight.

Ma Yun asked a friend to help. I finally bought two tickets for 8 o'clock that night.

When I flew to the capital, I am afraid it was already ten o'clock.

Xiao Fei chatted with Ma Yun about other ideas.

He told Ma Yun that he and Ren Gangyi were preparing a new TV series "Soldier Assault", which would also be broadcast on CCTV in prime time, and that he could give Alibaba a patch ad to help expand its publicity.

This can also save at least one or two million in advertising dollars.

This made Ma Yun very moved.

The early promotion of the Internet is really important, and it is also a very money-burning thing.

Ma Yun had already planned to spend at least 5 million to put a wave of CCTV advertising. According to Xiao Fei's current plan, he estimated that he could make Alibaba famous all of a sudden by spending more than 1 million.

Xiao Fei discussed with Ma Yun the advertising idea of Alibaba's CCTV sponsorship event.

The advertising slogan is set as follows:

Do global business. Go to Alibaba Online Mall!

If you want to get global orders, look for Alibaba!

Alibaba, the global business partner of the Chinese boss!

With the website, consultation telephone.

These are a few slogans that require commentators to repeatedly mention fan interactions when broadcasting and commenting on games.

Meantime. In the commentary live room, a football should be placed on the commentator's table. Football is also Alibaba's LOGO, advertising slogan and consultation telephone.

Such a dense and conspicuous advertisement is much more powerful than the standard version.

Ma Yun knew it with a little imagination. If he could do that, Ali's name would be resounding throughout the country overnight.

Xiao Fei told Ma Yun. These are just plans.

When the time comes to talk to CCTV, you still have to try your best, if you can spend less money and do more, it will be the best thing.

But if CCTV is strictly controlled, there is no opportunity to exploit loopholes, and it is nothing to pay more advertising money, the key is to ensure that this cooperation opportunity is won.

Ma Yun agreed.

The two took a taxi at 6 p.m. and rushed to Hangcheng International Airport.

Keep talking along the way.

Ma Yun said that he plans to establish branches in developed countries such as Europe and the United States, and that the servers of Alibaba's international network will also be placed abroad, so as to facilitate the service of overseas customers.

Xiao Fei deeply agrees with this.

Because it is necessary to develop merchants in Western countries and allow Chinese enterprises to obtain overseas orders, the promotion of the website overseas must of course be strengthened.

Xiao Fei felt that he could use email to accurately promote the company's website to potential overseas customers. This is less costly, and the effect is not bad.

Email is now one of the most popular online tools, and everyone who surfs the Internet uses it, without exception.

Email advertising is now popular in Western countries.

Of course, in addition, it is also necessary to increase promotion efforts on the most important foreign portals, and this part of the cost will not be too low.

But it also has to be spent.

If you don't do a good job in foreign promotion, you can't bring real orders to domestic enterprises, so it's useless to say anything!

Xiao Fei also proposed that after Alibaba's B2B website was launched, it should be immediately accelerated in the western developed countries to speed up the promotion of Alibaba's website, so that the company's website can quickly have greater visibility and authority in these countries.

Ma Yun said that he was already arranging this matter.

At present, the company is in full swing to produce website content in all major languages of the world, which is still quite a lot of work and requires many professional translation talents.

Ma Yun himself has been engaged in translation work for many years, and he still has a wide network in this circle, he told Xiao Fei that in order to speed up the production of websites in other languages, he invited 50 or 60 translators in various languages at a time.

Otherwise, it would not be possible to produce a website so quickly, almost completed in just two or three months.

Xiao Fei had to admire this: only by taking out this kind of desperate Saburo-style action can he do a great job.

After successfully boarding the plane, Xiao Fei said to Ma Yun: "Brother Ma, through the communication with you, now, I am even more confident in Ali, and I firmly believe that the cooperation between us will definitely give birth to the world's largest network legend!" ”

Ma Yun also said with sympathy: "Xiao Fei, thank God for letting me meet you, if it weren't for you, I'm afraid I'm still groping in the dark now, and I haven't been able to find a way out!" (To be continued.) )