Chapter 27: 30 Million Units
There has never been an automatic good system, only a good person who implements the system; There has never been a foolproof system that is beneficial and harmless, and only those who balance control can pursue the advantages and avoid the disadvantages.
Protein when used in the right way is nutrition and medicine, and if used in the wrong way, it is poison and can kill you at any time. Cobra venom is a high-purity protein.
Lin Yan also knows that the current system of Chiba Games is not a perfect system. If this system is really flawless, the hell game empire in his memory will not only stay at the peak for ten years.
The successful breakthrough into the U.S. market represents that the market in the world that can accept the consumption level of red and white machines has been exhausted.
The sales of red and white machines have also risen rapidly, 10 million, 20 million, 30 million......
The crazy number makes people have no idea, unlike the original sales of tens of thousands of units and hundreds of thousands of units, you can still think about it, such a huge number of sales, even if you tell others clearly, you will not have a clear concept.
It's like asking a farmer uncle what would happen to him if he had a million, and he said he would donate the money to the state. When I asked him what it would be like to have a cow, he said he would keep it himself.
A million dollars is an unrealistic number for him, and a cow is what it can measure.
Even, even Lin Yan, the creator of all this, didn't have much feeling about this sales.
Chiba Games itself only has a marketing department, a hardware design department, a game design department, and a small factory with no more than 100 people belonging to the hardware design department. It does not involve actual production, and the whole company, even the logistics personnel, are only a thousand people.
This almost means that the sales of red and white machines are evenly distributed to everyone. Each person is equivalent to selling 30,000 red and white machines.
In this way, the number is miniaturized, and everyone knows what the concept of 30 million units is. Thinking of himself, he sold a hill like 30,000 machines. The employees of Chiba Games, that strong sense of superiority has come to the fore again.
Yuki Chiba is very busy these days, and the internal operations of Chiba Games Company. It's still going on step by step. However, the production capacity of the factory needs to be continuously expanded.
Now it can barely ship 800,000 units a week, although this number seems to be a lot. However, there is still a big gap in the demand in the market.
At this time, what is needed is to ramp up the existing production line and add a new red and white machine production line.
This involves the distribution of benefits and the purchase of raw materials. and transportation and so on. It's not much worse to say it's a mess.
Those companies that OEM for red and white machines are also painful and happy.
The pain is because the production required is too much, and they can't reach it, and Chiba Games has been urging it on its side. The happiness is because it can have such a 100% operating rate, which is much more comfortable than the idle factory.
On the one hand, Chiba Yuki coordinates the balance of interests in all aspects, on the one hand, accelerates the expansion of production capacity, and the last aspect, it is to predict how much the final sales of red and white machines will be. On this basis, determine the extent to which the production capacity will be increased and how to avoid it after the production capacity has been developed. It only flourished for a while, and then it was completely suspended. Let the original production lines become non-performing assets.
Chiba Yuki first asked Lin Yan, and Lin Yan said casually that the sales of red and white machines will be at least 100 million units, and now there is still a lot of gap between 30 million units and 100 million units. For the time being, there is no need to worry about not being able to sell it after it is produced.
Chiba Yuki hadn't asked Lin Yan about how much the sales of red and white machines would end up in, and when she heard Lin Yan's statement, she could be described as dumbfounded.
Because, from the history of mankind to the present, there has not been any type of machine of any enterprise. It can have sales of hundreds of millions of units.
If you let outsiders hear this sales forecast, you might think that the people of Chiba Games are crazy. A group of young people who were carried away by the victory, Chiba Yuki's mind almost completely depicted the faces of those who wanted to enter the red and white machine market to take a bite, but were unable to enter.
Or because all this is known, Lin Yan doesn't feel how unrealistic it is. For him, everything now is almost just a prologue, as long as there is enough time.
The revenue of the video game industry, which exceeds the income of Hollywood movies, is not something that cannot be reached.
In the final analysis, the consumption attributes of video games and movies have similar things in common, and they both belong to the kind of consumption that can experience more high-end enjoyment with less money.
This kind of cheap entertainment, because of the wide audience, may not seem to be much per unit. However, compared to those high-end entertainment, their income is still very high.
It's like a top luxury car brand that is often bought by some of Volkswagen's car manufacturers. No matter how expensive the top luxury car is, it is already the limit to sell 1,000 units a year. Because, no matter how high the production is, it can't prove that he is luxurious.
This is insignificant compared with the annual sales of hundreds of thousands or millions of ordinary car factories.
And these luxury brands, compared with ordinary brands, are also less able to bear risks. There will always be business difficulties for various reasons, and finally it will be acquired by ordinary brands.
In fact, Lin Yan really has a little idea now, asking Chiba Yuki to buy a Hollywood film company. In the form of movies or TV series, or even cartoons, video games are promoted.
Make video games more than just video games, but pop culture. In this way, video games can have a longer life and a broader space for development.
Of course, the cornerstone of all this is still in video games. If you want it to have enough profits, you can start other tasks.
The core of Hayashi's recent mission is to lead the five development teams within Chiba Games to develop new games that are good enough.
The red and white machine is still very young, although there are many people who already trust the red and white machine as a game platform, as well as the corporate brand of Chiba games. However, it is still too early and too early to rely on these to sell feelings. No one will buy it.
Compared with those third-party manufacturers who only need to make blockbuster games and make a lot of small money, Chiba Games needs to think more about making games.
Not only do you want to make sure that people like it right away, but you also want to use these pieces to set the trend and get third parties to follow suit.
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Continue to wave the flag and shout, and push yourself frantically.
"War Never Changed" has been renamed "Wasteland New World". If you are interested, take a look~ (To be continued......)