According to the original plan, Chiba Games rushed into the American market with red and white machines.

Although the masses are short-sighted, the collapse of Atari is too close. Even if the masses are short-sighted, they still remember.

Although Lin Yan himself went to the United States to investigate, for the sake of peace in the company, he still did not say a solution so quickly.

Instead, I listened to the advice given by the North American branch of Chiba Games. A few additions were made, and a specific strategy was finalized.

First of all, it is to make the red and white machine less like a home game console. How can you do this to make it look very technological?

It is to imitate a household appliance such as a video recorder, and change the cassette from vertical insertion and removal to push it in like a video tape. The color of the machine has also been changed from a slightly lively red and white color scheme to a gray that represents technology in this era.

The second point is to design a robot according to this idea, which shows that this is a high-tech product.

The last point,It's to change the name of the red and white machine,"Home computer",Changed to"Chiba Entertainment System",This change directly removed the two words of the game in the Chiba game.。

After the North American branch got such a change plan, although it felt that it was fooling people, there was no better way, so it had to do it.

Even after such a cover-up, the managers of the sales stores are not fools. They certainly understand that this is actually still a video game console.

Video game consoles are a dead stock today, and they hate them. I express disagreement with the arrival.

Later, Chiba Games North American Division. After guaranteeing that if it can't be sold, it can be returned in full, and some stores expressed their willingness to put it on the shelves to try.

The first step has begun. The rest is simple.

Consumers say they will never play games again, but in fact they just say that. It's like a young man saying to the girl, I'll just rub it and don't go in, it can't be true.

If there is a fun game, they will still choose to play it.

So, the "Chiba Entertainment System" was connected to the TV and made a presentation at the store. The ten units that the merchant purchased conservatively were all sold.

Also, the next day there were many people who came to inquire about this new console.

Since,Chiba Games North America Branch,There is a guarantee that you can return the full amount if you can't sell it.,So,Not only the stores that accepted it at the beginning,The rest of the stores,It's also starting to try to restock.。

Thereinto. The two most groundbreaking ones are that the American version of the red and white machine entered the Walmart chain and the Toys"R"Us chain.

One of these two is the largest supermarket chain in the United States, and the other is the largest toy sales chain in the United States. The great magic of these two channels. But it's unimaginable to ordinary people.

A spark can start a prairie fire.

The red and white machine of Chiba Games, with its own high quality. It quickly became popular in North America.

Home video game consoles, it seems, quickly went from being a dead stock. It's back to a hot seller.

Even, Atari has been broken down and sold by Time Warner. There are also ideas for the home console industry.

However, when Atari developed a new model, the Atari 5200, and then entered the market, they found that it was not the same as they expected.

Players are still keen to buy the red and white machines of Chiba games.

Bob, the president of Atari at the time, even threw the red and white on the table and said, "They're still not Americans?" ”

Mostly, the boss of a company in every country. When your own company's products do not sell well as similar products of foreign companies, you may have such complaints.

This is the same as when they enter the international market and hope that their products will be sold in other countries in the world, they call for market globalization.

Whichever is beneficial to you, choose whichever is better.

For them, there is no right or wrong in either statement, it just depends on which side their ass was sitting on at the time.

Of course, the president of Atari not only privately became angry in his office, but also hired some reporters to publish articles in newspapers.

Calling on Americans to play Americans' own game.

However, American players are not stupid, and everyone has really seen the quality of the games you have released before Atari.

The games on the red and white machine are not only fun and durable, but there are almost no skin changes. Since, the red and white machine is so good, why do we go to play you Atari.

As a result, unlike the hot media propaganda that "Americans play Americans' own games", in reality, almost all players began to play the red and white machines of Chiba games.

Another advantage of the Chiba game red and white machine is that Lin Yan stipulates that this machine is an all-age game machine, and it cannot have erotic parts.

Because,The game review of the red and white machine,It's a centralized review model,Other third-party companies,Can't launch the game on their own,So,Chiba games said that the red and white machine is a home game console for all ages,It's true that all of them are games that everyone can play.。

This is very popular with American parents, regardless of the cultural differences in each country. However, parents' protective psychology for their children is still similar.

Compared with the Atari game console, I will step on the thunder from time to time and buy those games that are not suitable for children. The red and white machine of Chiba games is much more reliable. Therefore, American consumers, the degree of recognition and trust of red and white machines has reached a new level.

Good news is frequent.

Inside the Chiba game, there are inevitably some signs of pride. Although Lin Yan held several meetings, it hit this trend. Not enough, little effect.

After all, the people in the company were not successful people before. When you're at home, you're always told who is in other people's homes, why are you like this?

Now they can be regarded as raising their eyebrows, and their spirits are different.

The arrogant soldiers will be defeated, this is the truth that Lin Yan knows.

However, he knew that he knew, but there was nothing too good about it. I just hope that these Chiba game people don't look at no one too much.

For game developers in the United States, the arrival of the red and white machine, as well as the popularity, is not a good thing. Even, it can be said that there is a lot of mourning.

"What, what else do I need from you for a game I'm developing? If you don't pass the review, you can't go public? ”

"Do you Chiba games have a free spirit?"

All kinds of theories are in the dust, but Chiba Games is not moving.

Hayashi said at the meeting that if it really changes as they say, Chiba Games will be Atari second. The day of collapse is not far off. (To be continued......)