Chapter 128: The Strange Newspaper
After dinner, Li Yumei took out the map she had prepared from her bag, and showed it to Zhang Lan and Xiao Chenxi, "This is here, the west of the county, here is relatively empty, there are fewer residents, and the land is not a good land, it is more suitable to see a large stone wholesale market, and after the stone wholesale market is completed, the surrounding vacant land is enough to support the subsequent rise of service industries such as surrounding hotels and restaurant parking lots, so that there will be no shortage of land at that time." ”
"Well," Xiao Chenxi nodded, indeed, from the analysis of the map, that place is indeed the most suitable for the establishment of a large stone wholesale market, the most important thing is that the transportation is convenient, as long as the infrastructure such as water, electricity and communication is quickly in place, and after two or three years, the market develops, and the surrounding supporting facilities are all formed, here is almost a large engine of the county economy, and it is almost unimaginable to promote the county economy, "Indeed, this place that my mother said is indeed very good, We haven't been there to see it in person, so we don't know very well, but as far as the information on this map is concerned, it is very ideal, and Mom has put a lot of thought into it, right? ”
"Well, I didn't think about flying anything," Li Yumei's eyebrows fluttered, Zhang Lan's concern made her heart hot, and Zhang Lan naturally could see that she was really very concerned about this matter, "I personally ran over to see that place, it is very good, although the terrain is slightly not flat, but it will definitely not affect the construction of the market, just smooth it a little." This place is not far from the county thermal power plant, and it is convenient to pull the wire and electricity, so it is indeed a good place. ”
"Well, do you have a rough plan, Mom?" Zhang Lan asked.
"There is," Li Yumei took out a handwritten plan from her bag and handed it to Xiao Chenxi, "It's just the most basic idea now." ”
Zhang Lan leaned over and looked at it with Xiao Chenxi, the plan was already very detailed, and the entire plan, including the later planning, would probably require a land area of about 3.5 to 4 square kilometers. Where the market is built, which area has what function, which place will serve as a backup resource for future development, and what will be developed in these places in the future. Everything is explained in detail, and with the map in front of you, it is clear at a glance.
In the final estimate of the use of project funds, Li Yumei estimated that the project would be completed. It roughly requires 800,000 to 1 million funds, and the compensation for the land is not so much, the main thing is the construction cost of the market, because there is no rent in the first year of the plan, only a little water and electricity and market management fees, basically no income into the account, all these funds, the first year of market maintenance costs are also calculated.
The price is very reasonable, even very cheap, for such a large market. That is, this price can appear in such a small county, if it is in a prefecture-level city or a provincial-level city, don't even think about this price.
What do you think? Xiao Chenxi looked at Zhang Lan with a gentle gaze that expressed this meaning to Zhang Lan.
Zhang Lan nodded imperceptibly, now in the market development stage, there are many aspects of money, and the company's funds are a little tight, it seems that they can only take money from their own small treasury, but fortunately, the dividends of the two have come out, and they can barely cope with this matter, but in this way. The two of them have become few cents on their bodies again.
Knowing what Zhang Lan meant, Xiao Chenxi naturally knew how to deal with it.
"Mom," Xiao Chenxi was a little embarrassed, "Supposedly, we will definitely help with this matter." And this plan was also proposed by us, and there is no reason why we should not implement it. But as you know, the products of the motorcycle company are about to go on the market recently, and the cost of product promotion is relatively large, and the company's funds are a little tight. ”
"How?" Li Yumei's heart sank, "Is this plan going to be slow?" ”
"Not really." Xiao Chenxi frowned cutely, hesitated for a long time, and then put forward his own suggestion, "Mom, see if you can do this: we will put the funds needed for the construction of the market into it in batches, according to the plan you provided by Mom, the construction period of the entire market is about half a year, but it is already autumn, and it will take about two months to start construction in winter, that is to say, from the start of construction to the completion, the construction period of the entire market is about eight months, Why can we invest 30% of all the funds required for construction in the early stage, and we will invest the rest of the funds in batches? ”
"That's it," Li Yumei's heart finally let go of a little, and she groaned: The injection of funds in batches is not as good as she expected, but it is not unacceptable, such a method will also have a much less financial pressure on Zhang Zongjun's family, although I really want them to put the funds in place at one time, but now that the two families have become relatives, I naturally have to think about it for them.
"yes, that's a good fit." Li Yumei finally made up her mind, no matter what she did, the effect would be the same, as long as the market could be established, everything else would be easy to say.
"When we go back, we will send someone over and form a stone market construction and development team with the county party committee and county government," Xiao Chenxi said, "He will also be responsible for the contact and communication between the two of us." ”
The so-called liaison, to put it bluntly, is just a supervisor of the use of funds, everyone knows each other, but put the money in your hands, I don't send someone to watch, how can I rest assured, who knows if there is no supervision will be tempted by this money?
Li Yumei naturally knows that not to mention that people are also shareholders, and hundreds of thousands of funds are placed there, and no one will be at ease and bold to remain there regardless of the concern.
"Okay," Li Yumei nodded, "I'll let you know when the preparatory team on our side is ready." ”
The design of the advertisement has been done by a special person, Zhang Lan is very avant-garde at this time to adopt the design of suspense advertising, the suspense is that the advertisement has no new ideas after more than ten years, but in 1989, at least in China, it has never been done. But Zhang Lan believes that in the first year, this is still a very fresh form of advertising, making full use of people's curiosity, setting up suspense, and attracting the attention of the public. The effect is by no means the newspaper on the newspaper to introduce how good their products are, what excellent functions, all the advertisements are full of text, completely unaware of the so-called advertising is much stronger, one is to the reader, one is the reader to see, the same four words, just different arrangements, the effect is far away!
Seeing the series of advertisements designed by Zhang Lan, the designer was full of praise, and asked Zhang Zongjun who came up with the idea of this advertisement? Be sure to visit it yourself. It's an absolute genius to come up with this form of advertising!
Of course, Zhang Zongjun couldn't say that his six-year-old son thought of it, so he had to be sloppy and fool around.
Monday, November 13, 1989. Lao Wang, who works in the Finance Bureau, made a cup of hot tea, picked up a copy of Qilu Evening News and looked at it, and after reading the major news introductions on the front page, there have been no major events recently, and there has been no major change in policy. For people in the system, it has become almost an innate instinct to look for clues in the newspapers and to be concerned about changes in national policy.
Lao Wang habitually opened the second page of the newspaper, and the corner of his eye inadvertently swept the third page of the newspaper. As if the third edition is a bit unusual? After a closer look, Lao Wang was stunned: the third edition was empty, and there was nothing! Not even a word!
Lao Wang, whose attention was completely attracted by the third edition, began to concentrate on studying the reason why there was not a single word in the third edition of the newspaper. Whoever sees this. You'll be curious: why is this happening? Why doesn't the third edition have a single word? As for the content that was originally planned to be read in the second edition, it had already been forgotten by Lao Wang to Java.
Could it be that the newspaper has missed the print? This was the first thought that popped into Lao Wang's head. But after carefully reading every corner of the third edition, Lao Wang gave up this possibility, the headline on the header and footer of the newspaper are there, and the newspaper printing date and cutting line on it are very clear, if it is missing, it is impossible to miss everything, only the header and footer are left.
Is it possible that there is a problem with the version during typesetting? Lao Wang continued to speculate, feeling like a detective, very addicted to Sherlock Holmes, if there was a problem with the workers' typesetting during the final printing. Then there will be headers and footers either.
Is it an advertisement? Lao Wang began to ponder the third situation, but quickly denied this possibility, not to mention who would spend money to buy such a large page of advertising, that is, to buy this page. Was this man's head flooded or squeezed by the door, and not a word was printed on it?
Which one is possible? Lao Wang was very depressed in his heart, itching in his heart, and wanted to figure it out, but he always felt that he didn't understand it, as if he was uncomfortable like a cat's claw in his heart. It's better to give a call and say hello. Lao Wang picked up the phone and called the newspaper, but he didn't expect to be able to get in!
The staff of the newspaper office were also depressed today, and the phone kept ringing from morning to now, and without exception, they all asked what was going on with the blank in the third edition, and whether there was a mistake in the work of the newspaper and a leak in the print.
The staff of the newspaper had to explain one by one that this was an advertisement made by a company, and it was not an omission caused by a mistake in the work of the newspaper.
The person on the phone asked again, which company is doing this advertisement?
This is the first time anyone cares about advertising companies! The staff of the newspaper pouted and felt very strange: who cares about this on weekdays? Which is not a direct ignorance of the past when you see an ad? But since the caller asked, of course he had to answer: the advertising company signed a contract with our editor-in-chief and asked us to keep it confidential. Moreover, they are in direct contact with the editor-in-chief, and we don't know which company is doing the advertisement.
The caller is also depressed, because he didn't get an answer, and his curiosity was not satisfied, but since the company is willing to pay for an advertisement that doesn't have anything, what does it matter to him? Maybe the newspaper will be happy to save itself a lot of ink money.
Seeing the large blank space on the newspaper, the first reaction of the secretary of the provincial party committee was that there was a major mistake in the work of the newspaper! As the provincial newspaper of Shandong Province, this situation is absolutely not allowed! After carefully observing it, the secretary of the provincial party committee denied his opinion, and the header and footer on it were clearly contained there.
The secretary of the provincial party committee, who couldn't figure out what was going on, scratched his head and told the secretary to call the newspaper office to ask what was going on? This is a major matter, and the editor-in-chief did not expect that just a small advertisement could alarm the secretary of the provincial party committee, the emperor of Shandong, and hurriedly explained to the secretary of the provincial party secretary in person that this was an advertisement made by the Alice motorcycle company, as for why the advertisement was blank, they did not know, but since they gave money, and the content was not reactionary and did not conflict with the current policy - of course it would not be reactionary and would not conflict, how could it be reactionary and conflicting with a blank area? -- Of course, I have to print it on others.
It turned out to be Alice Motorcycle Co., Ltd.? The secretary of the provincial party committee nodded, relieved. As long as it's not a problem with the newspaper, it's easy to say, as for what kind of advertising does a company's company do, will a provincial party secretary pay attention to such trivial things?
In short, just a simple blank suspense advertisement, has attracted the attention of all those who have read this newspaper, the most talked about topic today, is the third page of today's newspaper, why is it blank?
Everyone has their own different speculations, some people think that the newspaper has a typographical error, and deliberately uses this interface to deliberately cover up their problems; Some people say that they don't know which company with deep pockets is doing the advertisement. But as soon as this point of view was put forward, it was refuted by those who heard it, which company does not advertise with full advertising space, and who would squeeze their head out of the door and give money to the newspaper office without printing anything on it?
Not only in Shandong, but also in Jiangsu, Zhejiang, Fujian, Shanghai, Anhui, and Jiangxi, the same scene is constantly being staged in any place in the six provinces and one city in East China. (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )