Without exception, all people have a strong curiosity about the blank incident in today's newspaper, and there is a saying in love science that you must not be curious about each other, otherwise you will not be far from your fall, and now, these people are probably not far from falling.

What about tomorrow's newspapers? Will it be the same as it is today? All those who have read today's newspaper are looking forward to the content of tomorrow's newspaper like never before, and those who have not read it are also reminded by their colleagues: pay attention to tomorrow's newspaper!

"You are really cunning," Xiao Chenxi looked at Zhang Lan, who was looking at the blank space on the newspaper, and her eyes were squinted into a slit with a smile, and she could completely see how proud this guy was in her heart at the moment, "How do you look like a cunning little fox, and now she is hiding in her nest and smiling proudly!" ”

Zhang Lan can fully imagine what kind of scene people in East China will be like now: everyone is talking about today's newspaper blank, all people are full of expectations for tomorrow's newspaper, what will tomorrow be like, will it still be blank, or can there be a little new thing?

Those who read the newspaper on weekdays will pay more attention, and those who don't read the newspaper much on weekdays will also be told by their colleagues: you must pay attention to the third page of the newspaper tomorrow. See if it's still the same as today?

It is foreseeable how tomorrow's newspapers will sell out of stock, and how happy the editors-in-chief of the newspapers will be - it would be better if they could exempt themselves from a little advertising fee.

The employees in the company didn't understand Zhang Lan's decision: we took so much money to advertise, but the advertisement was nothing? At the very least, you should also write the name of our company and the product, right? What's going on here? Didn't you send money to the newspaper for nothing? Fortunately, it was the boss of the company who made the decision, and the money was not taken out of his own pocket, and no one expressed any dissatisfaction.

Not only the company's employees and management, but even Zhang Zongjun and Yang Zhi didn't understand: "Son, I really don't understand, what's the use of you playing this advertisement?" There's nothing, a blank piece of paper, there's no effect, isn't it for nothing to send money to the newspaper in vain? ”

Xiao Chenxi pursed her lips and smiled. Don't speak. Seeing her daughter's smile only when she saw her own jokes, Yang Zhi felt bad, as if her husband had asked a very stupid question.

"Dad, our ad is a series." Zhang Lan could only patiently explain to Zhang Zongjun, "Not every day is a blank slate, aside from the fact that you are the boss of the company, what do you think when you see such a large blank space in this newspaper?" ”

"What do you think?" Zhang Zongjun pondered for a moment, "If I were an ordinary person." There must have been a mistake in the work of the newspaper and a printing problem. ”

"Then when you open the first edition, do you see the second edition or the blank space of the third edition?" Zhang Lan continued to ask.

"A blank in the third edition, of course! Who can't see what a big blank space is? Zhang Zongjun replied.

"In that case," Zhang Lan continued, "will you pay special attention to the third edition when you read the newspaper tomorrow?" ”

"Of course it's for sure!" Yang Zhi took it on the side, "Although my mother is not very literate, since such a strange thing appeared in the newspaper today, of course I want to see what will happen tomorrow?" ”

"That's what it means," Xiao Chenxi laughed. That's what my brother meant by doing this, to attract people's attention to the content of tomorrow's paper. At least you're all thinking about buying a newspaper tomorrow, right? ”

"Well," Yang Zhi nodded, "That's for sure, if I were an ordinary person, I would definitely buy a newspaper tomorrow to take a look, what happened to the version that went wrong yesterday today?" ”

"That's right, you don't care much about the newspaper ads on weekdays, do you?" Xiao Chenxi asked.

"I never look at those things," Zhang Zongjun leaned back in his chair, "who cares about those things." ”

"But we made this ad to get people to pay attention to our ads." Zhang Lan smiled, "Do you think that's the truth?" ”

"I see." The two finally realized: it turned out that this was a way to make people who read the newspaper take the initiative to pay attention to the content of our advertisement.

"Such a good idea, why didn't you brothers and sisters tell me earlier?" Zhang Zongjun pretended to be angry and asked.

"I told you earlier, and you may not necessarily agree." Zhang Lan spread her hands helplessly, "Think about it, if I tell you that I want to make an advertisement in the newspaper without a word, and I don't see the effect like now, I'm sure it." More than 90% of you probably won't agree! ”

Then I definitely can't agree with it! Zhang Zongjun and Yang Zhi thought about it, but yes, they would definitely not have thought that it could have such an effect, and naturally they would not agree to this kind of foolish move that seemed to them to be whimsical and throwing money.

"So what's the content of tomorrow's newspaper ad?" Yang Zhi became interested in tomorrow's advertising content, "Is it still blank?" ”

"Well," Zhang Lan nodded honestly, "it's still blank." ”

"Huh?" Yang Zhi and Zhang Zongjun looked at each other, "Why is it still blank, hasn't it already captured people's curiosity?" ”

"It's not enough." Xiao Chenxi explained on behalf of Zhang Lan, "If the content of our advertisement is published tomorrow, it will be too utilitarian, and the attraction to people will drop a lot, and everyone will feel that they have been tricked by us." What we have to do is to continue to arouse everyone's curiosity, and then release our real advertising content when everyone's curiosity reaches the highest point, this is a series of advertisements, just like a TV series, the process must be full of suspense, and the ending must be revealed at the end, only in this way can the maximum effect of this advertisement be achieved. ”

"Oh," the two nodded, finally understood.

The next day, Tuesday, November 14th, Lao Gao, whose curiosity had already been hung by yesterday's newspaper, couldn't wait to pick up the newspaper that had just been delivered, and for the first time did not first browse the front page of the news, first opened the newspaper and took a look at the third page.

Blank again?! Lao Wang was stunned, strange, the boss of this company is really flooded? Two days in a row are blank? Lao Wang's curiosity about this advertising company was aroused, what kind of company is it that is boring to do this kind of advertising?

The same question arose in the hearts of tens of millions of people who read today's newspaper in the six provinces and one city in East China, and the bored people speculated about this strange advertisement in many different versions, but those shrewd businessmen discovered the secret: this kind of advertisement is very effective in arousing people's curiosity. If you also use this form of advertising in the future, the effect is not much better than simply doing ordinary advertising?

Later, many companies followed the example of Alice's company to make suspense advertisements, although the effect was good. But they are far from reaching the level of Alice's advertising effect, and most of the painted tigers are not anti-dogs. The first person to eat crabs always gets the most, and the later ones follow the learning is much worse, and then when everyone is used to this form of advertising, the effect is not much different from the general advertising. After the novelty passed, people's interest in this kind of advertising slowly faded - boy, are you all fools? Are you still fooling me with this set?

Although I don't know what this advertising company does, many powerful agency bosses have begun to tell their subordinates: pay attention to the content of the newspaper in the past few days, and if the last product is within our business scope, notify me immediately, and find a way to take down the agency rights no matter what.

Businessmen with a keen sense of smell have been sensitively aware that after this period of advertising stimulation, people will be extremely interested in this company's products and put them on the market. It can already be expected that the sales of this product will be very objective, and if you don't seize this opportunity, you will be really sorry for yourself.

The blank space for two consecutive days aroused some daily interest, and some municipal newspapers discussed it, and some newspapers thought that it was a gimmick by merchants; Some people seriously discussed this form of advertising, believing that the form was very novel and had a very good effect, and that it had played a good role in demonstrating the innovation of the advertising industry. Of course, no one dared to say that this was a mistake on the part of the provincial newspaper, and everyone was speculating. What kind of content will be published in tomorrow's newspaper?

On Wednesday, November 15th, many people who were itched by the newspapers of the past two days did the first thing they did when they got the newspaper was to open the third page. Well, today the newspaper is not a blank space, but a huge question mark, and this question mark is so huge that it occupies the entire third page from the header to the footer.

Along with this huge question mark, a huge question mark has also risen in people's hearts: this company. What exactly do you want to do? What will be in the newspaper tomorrow?

Up to now, the limelight of the provincial newspapers in the entire six provinces and one city in East China has been overshadowed by this suspenseful advertisement of Alice Motorcycle Company, and what people talk about the most is no longer what major policies are released in the newspaper today, no longer the parents of the company's colleagues in various gossip, but what kind of moth the mysterious company in the newspaper will come up with tomorrow.

"The suspense is almost there, isn't it?" Xiao Chenxi asked Zhang Lan, "Do you need something real?" ”

"Well," Zhang Lan nodded, the suspense design for three consecutive days has already made people's curiosity reach the first high, if you want to continue to raise people's curiosity to the second high, you can't continue to use this simple method, "Don't worry, tomorrow is not such a simple thing." ”

On Thursday, November 16th, people whose appetites have been hanging for the past few days can't wait to open today's newspaper and see what will happen to today's third edition.

Today's newspaper still did not disappoint everyone, on the third page is a photograph of a dilapidated road in the wilderness, on both sides of the highway are rolling desolate hills, on both sides of the road, even the damaged places on the road are lush weeds, the road is potholed, you can clearly see the potholes and stones that I don't know where they come from, in general, I don't know where it is an abandoned road. In addition, there is no mystery on the whole photo, and no information is revealed, and I don't know what the dilapidated road represents, or what the advertising company wants to tell me.

Still, no one could see what the picture meant.

On Friday, November 17th, people were impatient to open the newspaper again, this time the picture of the third page changed again, the photo is still the same as yesterday's photo, but there have been some changes, the first thing that catches the eye is a line of bold red letters on the top of the newspaper: those who are behind the times will be eliminated!

The sky is gloomy in the photo, it is drizzling lightly, there are a few clear mud prints on the road that the wheels have traveled, all the way to the distance, behind the mud car prints, there are a few motorcycles parked, probably there is a problem, several people are squatting on the ground to do the car maintenance, there is a person next to him who looks very emotional, is pointing to the car as if to say something, and there is a person looking at the place where the wheel mud print has been driven, with a look of envy. The car was deliberately lightly blurred, and it was not clear what style it was, but if you carefully identified it, you could also see that it was a Japanese model, which was also Zhang Lan's opinion, so as not to cause any unnecessary disputes.

This time, people who read the newspaper finally understood that this advertisement was an advertisement related to motorcycles, where, what is this the advertisement of the motorcycle company, people began to look for the motorcycle companies they knew, China's current motorcycle manufacturers are nothing more than Jialing, construction, happiness, and a few more, in addition to a production of Hongdu Yangtze River 750, where, which company is this advertisement?

Some business-minded people have realized that although they are not sure, there is a good chance that this advertisement was made by Alice Motorcycle! Only they need to advertise to get the word out, but undoubtedly, this ad has been extremely successful.

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PS: Tong Tong apologizes to everyone, this chapter code is a little slower, not uploaded on time, it's all Tong Tong is not good, please forgive me, bow, apologize to everyone! (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )