As the saying goes, money is easy to do, when the wealth is also rough, the fairy company has strong capital strength, ambitious, it can also be said to be ambitious, the company first invested heavily into the steel industry, and then entered the textile industry, both of which are mature industries, what is lacking is only capital and the market. These companies have strong technical force, talents, and a broad market network, as long as the fairy company invests funds, and then raises the banner, so that everyone coordinates with the outside world, they are finished, the money industry is earned, and the reputation is also gained. There are some important characteristics of these two major industries invested by fairies, although they are major shareholders in each company, they are not fully controlled, and they are actually relatively weak; These companies are relatively mature industry leaders, and they don't need to formulate any planning guidelines, and people don't need them to dictate at all. So, for a few years, the fairy company was quite easy, but now, for the first time, the company is feeling the pressure.

Fairies' negotiations for the acquisition of basic industries began in early March, and by April, the contracts for the first dozen companies had been signed. This time, they basically negotiated one, signed one, financed one, and injected funds into one. The first batch of more than a dozen enterprises are some of the more important enterprises, the first technical transformation also started from them, the production line introduced from Germany has long been booked, the enterprises here began to renovate the plant, the equipment over there began to be manufactured, and the skilled workers were also sent to Germany at the same time to study, and so on to the factory reconstruction here is completed, the equipment is also sent to the door of the plant, everything is carried out in an orderly manner. Modern enterprises pay attention to efficiency, this fairy company knows, skilled workers have long been recruited in advance to reserve a batch, the original enterprise employees should be dismissed have also been dismissed, of course, these jobs do not need fairies to do, joint ventures do better than them. The first batch of products was soon trial-produced, the quality was OK, the German engineer gave a thumbs up, after a slight improvement in some processes, the German engineer said, "It's no problem at all, you can rest assured", which is also true, although these production processes are still the most advanced in China, but in foreign countries, especially in Germany, it has been developed very maturely, basically it can be said that it can be used 100%. The fairy company is relieved, after all, this is the first time it has organized production, and there is really no bottom in my heart; Then this is down, then sell it out! Everyone, including the remaining employees of the company, was overjoyed (there were more salespeople).

To tell the truth, the relevant people of the fairy company are not reckless people, and they have already slipped their minds, what kind of eyes do they have to keep, fourteen companies, a total of 38 production lines can be placed, and this time a total of 24 have been introduced; Of these 24 production lines, only 14 production lines were actually put into formal production after trial production. The German side was not satisfied with the fairy's approach, saying that since 24 production lines had been ordered, all of them would be put into production, and they should observe the operation of the equipment at one time, otherwise, the other 10 production lines would have to be tested separately. But the fairy company disagreed, saying that there were still more follow-up equipment, and these 10 production lines could be tested together with other production lines, and would not make people embarrassed. The Germans are more rigorous, but after thinking about it, they also feel that what the other party said is reasonable, and it is not inflexible, according to the plan, the fairy company is going to introduce hundreds of production lines, so it did not continue to insist, so as to follow the local customs. It's not that the fairy company doesn't want to go full throttle, it's not that it doesn't want to expand production, it's really because it doesn't want to know the bottom of it. Just a single production line of each enterprise, the production capacity has reached 2.5 times the original production capacity, although the product quality of the fairy company is definitely good, but whether it can be sold, is still a big problem. If the price of the fairy company's products is lower than that of other companies, it will definitely sell, and if the price is the same, or higher, it may be a problem. If it is sold at the original price, the fairy company will completely "put" the funds invested in these enterprises, even if the production scale is expanded by 5 times, it will have to wait for 20 years to recover the investment, which is what those planners do not want to see, so there is only a way to increase the price, but how much to increase, is a market problem. To do this, they plan to test the market's reaction before deciding on the final price point and when to expand production.

The market is also knowledgeable, not to mention anything else, just such a loud brand as the fairy, it has attracted the attention of many people, and everyone is still trustworthy about the quality of the products related to the fairy, but when it comes to getting them to pay for it, it is difficult. Advertising has also been played, new products have been promoted, but the sales are not very good, 2.5 times the production in the price increased by 10%, only 1.5 times the original sales volume, this time, so that the relevant people in the marketing department of the enterprise feel very frustrated, according to this, can you still use that production line. The fairy company is even more frustrated, and there is no need to acquire other companies, but the problem is that when the first batch of products are introduced to the market, the personnel of the external relations department have already taken a holiday, and by September, those hard workers who have worked hard for 6 months have taken a collective vacation, and the two-month vacation is dead. At this time, the relevant personnel of the fairy company were worried, and of course, the boss knew about it at the same time. Li Mengze read the report, and also felt a little angry, he worked hard for everyone, why didn't he support it, could it be that everyone is willing to live with those shoddy things! But there was nothing he could do, and some of the company's leaders held a joint meeting to find countermeasures, but the results were not optimistic.

The consulting department of Fairy Company cooperated with the marketing staff of the partner company to conduct a joint survey, of course, one sitting at home and the other running all over the street, to dig into the root of the problem together. Fairy Company has a unified understanding, that is, the product quality of its enterprises must be good, people must be willing to buy good quality products, and believe that the company's products "have good prospects", because China cannot always use low-quality products, and international competition also requires them to use high-quality basic components. After a series of investigations, the company found some problems, the products of these companies under the fairy are mainly through two sales channels, the first is direct customers, and the second is retailers. Direct customers sell far more than retailers, but customers on both sides are not using enough right now. It is said that direct customers are more receptive to Fairy Company's products, because they are direct users and are more aware of the quality of the products, but it does not mean that they are willing to purchase Fairy Company's products, and there are various social reasons for this. Retailers, on the other hand, are worried about the price of Fairy Company's products, worried that new products will not be sold, which will cause a backlog, and the wear cycle of high-quality products is too long, which is also an important reason why they are reluctant to sell.

Now that the problem has been identified, let's solve the specific problem in detail. The project leader of the fairy company and the representatives of the joint venture held a joint meeting to study the countermeasures, with only one purpose, that is, to sell the product and expand the market of the product. The final solution has also come out, which is to grasp with two hands, one hand to grasp the hard, and the other to grasp the soft. The company decided to focus on direct customers, who use a relatively large amount of goods, and know the goods, as long as they make appropriate investments in personnel, they should be able to make a breakthrough, and these direct customers are manufacturing plants on the one hand, and maintenance plants on the other. At the same time of grasping direct customers, increase the bidding and export of products, now some of China's large-scale projects, the basic components used are completely imported, as long as the products of the fairy company are not worse than the international ones, then participating in these bidding is still very likely to win, and exports can expand the shipment of products, in any case, as long as you can make money, do anything. The company decided not to focus on retailers, but only to support some large wholesalers, and not to make big concessions to them, believing that if direct customers do well, then retail sales will also rise. That's the solution for Fairy Corporation.

And regardless of whether the plan can be implemented, more than 100 other enterprises that have been acquired must also carry out equipment introduction and enterprise reform, and the production line introduced from Germany must be carried out in accordance with the contract little by little, the fairy company still attaches great importance to its reputation, someone thinks, even if the fairy company has lost billions of dollars for this, it can not lose his international reputation, of course, the fairy company is also constantly negotiating with the German side, hoping that the two sides will cooperate more tacitly, mutual benefit. Therefore, the technical transformation work of the fairy company lasted for more than two years, and it was not until the end of the third year that the technical transformation was completed, and the company introduced a total of 260 production lines, with an average of 2 production lines per enterprise. The transformation is completed, and the workers have mastered the production skills, but the company has a stomach. In the most difficult time of the enterprise, all the enterprises of the fairy company have stopped production, why, naturally it is a backlog of products, although the company's production line has been started in rotation (convenient for German debugging), each company has started a production line at most, but the products produced by the whole enterprise have caused sales to not keep up. 120 joint ventures, when the product backlog was the most serious, it reached 85% of the output of these enterprises before the transformation, almost the warehouse was crowded, the news was not known to the outside world, the enterprises implemented strict warehouse management, and it was strictly forbidden to leak the news. Of course, in recent years, the actual sales of these enterprises have indeed risen a lot, by the end of the third year, when all the transformation is completed, the promotion of products has been quite successful, there are more than 20 large-scale domestic projects using the products of the fairy company, these projects are obtained through bidding, they beat many domestic and international manufacturers, and convinced the harsh foreign experts, so that they set the purchase of these products on the fairy company, and abandoned their consistent practice of using foreign products, This has made some of the fairy company's fame soar, the shipment volume has risen rapidly, the company's inventory has gradually decreased, and some companies have opened a second production line, and the whole enterprise form has improved in an all-round way.

The market situation of these joint ventures has improved in the fourth year, after 3 years of hard work, the fairy company successfully showed its products to domestic users, when the total production capacity reached 5.4 times the original, its products entered the normal market state, they from the original 10% of the market zhan rate, rose to 52%, and achieved great success in the basic industry. According to statistics, they have obtained 70% of the domestic factory orders and 10% of the retail sales, and have reached the set target.

Of course, some of the most optimistic people in the fairy company did not expect their investment to be such a huge success, and now they are troubled by the development of the company. The slow progress of the basic industry has taken some attention, but it has not affected the entire company. So, what is the fairy company thinking about, of course, it is also a question of investment, to be exact, how to spend money!

The department employees of the fairy company are about to quarrel, and the object is, of course, someone. Since the establishment of the company to the present, it can be described as ups and downs, the first year of the company's establishment, most people have no work to do throughout the year, they originally thought that the company is so much water, not too deep, who knows that the second year came a cannon battle, all of a sudden investment of more than 10 billion US dollars, before they recovered from the shock, followed by a large investment in the textile industry, and tens of billions of yuan, which made the employees of the fairy company excited to distinguish between east and west, north and south; Just started, who knew that another CEO resigned, and the new general manager carried out a major reorganization of the company. Now most people in the company have recognized the reason for someone's resignation, agreed with the rectification carried out by the company in the past two or three years, and also saw the effect of the rectification in the past few years, and think that today's company is really like a company! However, after two or three years of rectification, everyone thinks that the company should make another big investment, especially since the CEO has also returned. Everyone understands his management skills, but they are still full of expectations for his investment ability. How much money the boss has in his hand, everyone doesn't know, and they can't guess, but how much money is now on the company's books, many people know it clearly, not to mention that there is no penny loan in the bank now. The company does not have a penny of loans, everyone knows that the company has 47 billion yuan of liquidity on the books, and everyone knows, and the company has no money to spend recently, and everyone knows that all the company's industries will not need the company's continued capital injection in the near future or even in the future. For a large investment company, it is quite rare to have billions of liquidity on the books, and it is even more rare for an investment company to have tens of billions of liquidity. So some people began to add up to these tens of billions of yuan to do anything, if they invest in toy companies, almost all the toy manufacturing companies in China can be included in the company's umbrella; If you invest in manufacturing, you will almost be able to form a huge group, and in any case, everyone agrees that a new round of large-scale investment is about to take place. But the boss has been back for more than a year, and there is no big move, and finally there is a big acquisition, but it turned out to be "thunder is big, rain is small", at first everyone did not know how much money can be used to acquire these enterprises, but also think that "almost hundreds of billions of it", otherwise there is no need for the company to make so much effort, but after the briefing came out, it turned out to be 8.5 billion yuan, which made many people a little discouraged, this year, the company not only did not spend money, but increased 12 billion yuan of liquidity, Now the total liquidity has reached 67.3 billion yuan, enough for 8 billion US dollars, which company has so much idle funds, isn't it a waste!

Whether it is to create momentum, whether it is to make money for the boss, the employees of Fairy Company have a general understanding that the company should make a new large-scale investment. The planning department has put forward several investment priorities, such as energy, machinery, electronics, etc., these industries need large-scale capital injection, although the injection of small funds, can not bring greater benefits, but if you can invest heavy money, the effect is still very significant. The plan has been sent to the boss's office, and the boss's assistant is said to have urged it several times, but there is no movement. It is incomprehensible to many people that someone seems to have a soft spot for the basic industry, and if they don't do big things, they just keep their eyes on the industrial park. But it was not that there was nothing without approval, and the planning department received instructions to set up several workstations and research institutes, which made Jiang Jiannan feel that someone was not completely "confused".

The fairy company has already established its own research institute, and the scientific research department put forward the proposal to establish the fairy's own research institute when Li Yudong served as the general manager, but for some reason it was not approved, the main reason is that the negotiation with the cooperative company was not done well, and the negotiation was finally negotiated, and the change of the company's leaders was encountered. After the boss took over, he was in a bad mood, and everyone didn't dare to distract him, and now it has finally been resolved, which makes Qin Zhengming, Minister of Science and Technology, ecstatic. The Ministry of Science and Technology does not have any laboratories in the headquarters of the fairy company, and the headquarters is not suitable for scientific research, and the conditions are not available, but they have been planning to establish scientific research institutes in several large cities, and some talents have already been recruited, and more have already set their work intentions, but they have been delayed. This time, he received instructions for the establishment of four scientific research institutes, one for the Iron and Steel Research Institute, one for the Textile Research Institute, one for the New Materials Research Institute and one for the Electronic Chip Development Research Institute, and obtained the right to prepare for a power workstation, which means that the fifth research institute will be established soon, can this not make him, the minister of science and technology, happy? Of course happy, now he is the most satisfied person in the whole company!