The industry has always believed that the reorganization of the new materials industry "came violently and lasted for a long time". The industry war that began at the beginning of November 21 was not so much aimed at the fairy company, but rather the industry reshuffle launched by everyone under the pretext of the fairy, and the fairy company became the scapegoat in public opinion. People vaguely remember that in the several wars in the establishment of Fairy Electronics, only one was barely provoked by the fairy company, and the other two larger-scale reshuffles were passively accepted, of course, this was "discovered" many years later when people re-acquainted with the fairy. For this new material war, people's comments are that "the entry of the fairy has cast a small stone in the market that is calm on the surface and surging in the undercurrent, and the large companies that have long been ready to go have launched an active or passive industry war under the pretext of the fairy", the purpose is to reshuffle the cards, determine their strong position in the industry, and maintain the competitive advantage of the fairy company. But what is the result?

Seven months after the fairy bought Huayuan, Li Mengze was in the fourth semester of his second graduate school enrollment when the battle finally broke out. The first to provoke the war is the industry's third ranked Xinpeng company, the first to launch its own new technology products, and announced the company's product price reduction announcement, it seems that the three years are not willing to their status, but also seems that the three years to show the industry how jealous he is of the fairy company, after all, the fairy electronics is the third for many years Parkson electronics to finally squeeze out, he will never repeat the mistakes of Parkson. Three days later, that is, on November 6, the leader of the new element company also launched its own patented technology products, and at the same time announced a new round of prices for the company's products, followed by the second Fengcheng company also made similar moves, less than ten days, there have been more than 20 large companies announced to fight, which made the Huayuan company ranked 30 before also had to play its own banner, "new products to launch, make less money"; Affected by this, dozens or even hundreds of relevant companies have expressed their views to the society, of course, there are also many companies "insist" on safeguarding their own interests, never let go!

The strength of a new material company, although it is related to the size of the company, but it is more related to technology, the best is a good combination between the two, there is technology without capital and market, it still does not work, only capital and no technology, and no one will pay attention to him. In this new product, there are some quite good, and there are a lot of companies that are not very large, which immediately attracted the attention of some well-funded companies, I didn't expect to beat the wolf and hit a few rabbits, and they threw cabbage to the cute Miss Rabbit, "Eat, eat, eat and follow me", no one in this world is stupid, especially those elites with high IQ, who have technology but no funds, or funds are not too hard, it is difficult to stand in this war, Our predecessors have proven this for a long time, and now it is also quite a good choice to sell it at a good price and spread it out in a good home, especially if it can attract investment from some large companies. As a result, many new material companies immediately from this competition first benefited, less than mid-December, there have been 45 companies to different degrees of investment, of which 23 companies collectively invested in some large companies, other companies to strengthen their strength, more sensational is the emergence of a large number of multimillionaires, billionaires, the so-called millionaires have not attracted people's attention, this is the first result of this competition. In this round, Xinpeng invested in the acquisition of 4 companies and controlled 5 industry peers, with considerable returns; New Element Company has acquired 5 companies and controlled 3 companies, which is fully in line with its status as a big brother in the industry; Some other big companies have more or less gotten some desserts. However, there is no fairy figure in these companies, Huayuan Company did not acquire or control any company at all, and did not create a millionaire or multimillionaire for the society during this period, let alone a billionaire.

The fairy company has always behaved ordinarily, he performed through Huayuan company, and Huayuan just launched its own products and product prices, although its products are not outstanding, but the price is reasonable, although the profit is not very high, but it is not enough to make ends meet, and it can still resist, as for expanding the scale, it is not Zhu Wenjun's final say, it is up to the fairy headquarters to have the final say. The fairy company is naturally a focus of concern for people from all walks of life, after all, they are the ones who are responsible for this incident; For those companies with good technology and waiting for the price to sell, the fairy has also been contacted, but not with all its strength, the other party's "asking price is higher", the fairy is not willing to pay a high price to buy the risk at this time, in fact, the price quoted by those companies to the fairy is higher, higher than their later price, it seems that everyone believes that the fairy company is wronged, as if the fairy is a company that pays money, once the fairy is involved, the asking price is ruthless. For this situation, the fairy headquarters, especially someone, is unequivocal, "this kind of atmosphere cannot be raised", not to mention that it has just begun, this storm that has been prepared for half a year will definitely not end here, otherwise it is too pediatric, the hundreds of billions of yuan prepared by large companies have not yet appeared, and now it is just a prelude to a large-scale melee, but you have to grasp it, don't "go around without eating", then it will be a big loss! So the fairy company unexpectedly became a bystander.

The fairy has not become benevolent, she is just a little cautious, this time is different from the previous time, at that time, the fairy asked for money and money, and asked for people, it can be said that she can go sideways, and she has prepared nearly 300 billion yuan before and after, and she has to fight with anyone; But now it is different, although the company has the technology of the research institute and is quite advanced, but the company's situation is not what it used to be. Huayuan company ranks between 25 and 30 in the industry, otherwise it will not be so easy to be acquired, and more importantly, the fairy company has no money, even at the beginning of 22, the company's books are only 66 billion yuan, and there are 6 billion yuan to be paid to the original shareholders of Huayuan company, and it is revealed that the existing funds of Xixing Company are only more than 40 billion yuan, which makes them able to use only 100 billion yuan. It's not that the fairy really has no money, at least after more than two years of development, the electronics company can still come up with tens of billions, but the electronics company also has to deal with the possible competition that comes with it, especially to invest heavily in technological transformation, only Donglin Electronics is the fastest in the 9 branches, the most successful transformation, it is said that it has mastered most of the technology of Eurasian Electronics, and began to provide electronic products to the ** Industrial Group on a large scale, and even embarrassed to start the competition with Eurasian Electronics, The technology of other companies needs to be further improved, and it will take time to build the core brand of Fairy Electronics. Therefore, it is impossible for Fairy Electronics to give financial support to the headquarters, especially Li Mengze does not ask for their help, so the fairy company only has more than 100 billion yuan to use, and the rest assured is only 80 billion yuan, and most of this money is provided by Xixing Company, so Fairy has maintained considerable restraint.

The non-appearance of the fairy company, on the one hand, makes everyone confused, makes everyone can't help but guess, and on the other hand, it also makes everyone agree with a point of view, the fairy company is going to be a victim of a big company this time. The fairy is actually quite pitiful, and there are even some cartoons on the Internet, which means that the fairy is scarred, but is dragged by a few "recuperated" men for long-distance running races, which is also in line with the truth, indeed, the companies are not restrained because of the fairy's restraint, and the market competition has not stopped at all. Jokes, the major companies that have been preparing for a few months, will they be anticlimactic, and they will stop doing it in less than two months, and they will disperse, what about the gathering funds that are as high as hundreds of billions of yuan, can they be recruited and lingered? Isn't that no different from playing with children, they will never stop there, whether it is a fairy, a small company, an ordinary company, or a large company, they all have to undergo a baptism, and they have to let everyone fully vent and eliminate a few unpleasant ones. In fact, large companies are also kind-hearted, haven't you seen so many companies that are not in the climate, haven't you seen so many talented people who want to toss themselves and don't want to join the "chain store", don't teach them a lesson, how can they know the difficulties of this shopping mall, how can they honestly obey the command of the strong!

No matter what New Year is not New Year's Day, isn't it New Year's Day, the Chinese still value the Spring Festival, so from the end of December to the beginning of the year, the new material market is still competitive, and by the beginning of January, several companies have launched their own new products and price reduction measures; But not every company has new products that can be launched, more are announced new prices, Huayuan company also announced the new price of their products, and did not launch new products, the market is surging because of this wave of price reductions! It was in this boiling sound that Li Mengze conducted the fourth semester exam, okay, the old professor was very satisfied, they were all more than 80 points, which was quite good, which attracted the attention of the whole class, not simple, "In such a situation, you can still take so many exams", but then submitted an application for suspension again, and once again asked for "temporary study", ending the two-year study journey. As the CEO of the fairy company, he can't always hide from the side and watch the excitement, although the company can still operate without his management, but without his leadership, he will not be able to make bold investments, even if he only plays the role of an image and an appeal, at this moment closely related to the future, he still has to stand up. He had to stand up, he had to stand on the front line of the fairy, to share his share of the company, for his employees, for his women. Li Mengze, who left the school, first came to the Fairy Building, and after meeting with everyone, he came to the headquarters of Fairy Electronics nearby, and took a photo with the employees, and rushed to Huayuan Company in the northern suburbs of B Beijing the next day, met with the leaders and managers, inspected the production workshop accompanied by Zhu Wenjun, and entered the research laboratory...... Although this series of activities did not have any substantive measures, the impact was not small, and the fairy headquarters knew that the boss was back, and the whole Huayuan company finally saw their real boss with their own eyes......

During the Spring Festival, everyone is naturally a truce, and the cruel business war can not stop the prosperity and liveliness of the Spring Festival, no matter how complex and changeable the market is, people have to dress up this festival more festively. After the Spring Festival, Huayuan Company took the lead in launching its own new products and prices, setting off a new round of competition! Before people came out of the joyful atmosphere of the Spring Festival, they received a challenge letter from the fairy company, which further intensified the already fierce market. Originally, this competition was under the banner of fairies, in order to squeeze the fairy company, and in the past few months, the fairy company was also struggling at a low level and had never taken the initiative; But after the Spring Festival, the fairy actually came to an anti-guest and took the initiative to launch a counterattack, which made everyone refreshed, quickly calmed down, and watched the battle situation carefully, everyone found that the fairy boss had returned to the fairy company and was already personally directing the fairy's investment. Could it be that the fairy company's forbearance in the previous stage was because the boss was not there? Could it be that the fairy company has some new weapon, and does the fairy company want to fight against the entire industry? People have speculated, but since the fairy has launched a challenge, then the major companies can not cooperate, compared to the previous stage of dodging, hiding and tucking, each company has come up with the latest products and a new round of product prices, ready to defeat the fairy company in the fight, it is best to subdue him, and by the way, also accept other companies. This time the competition is more fierce than the previous two times, not only the technology of the product has been greatly improved, but also the price has dropped more, which shows the advantages and disadvantages of each company, after all, the big company is a big company, far from being a small company can compare, Huayuan company's products are good, but its single variety, compared to the series of products of large companies, it seems a little cold. And the price of the product is even lower, for a while, people forget that this is a high-tech product, how can the new product be so cheap, is this still the latest launch? Yes, of course, it's just that I don't dare to sell it at a high price now, but in a short time, the price will be surprisingly high, "buy it now", the experts say. It's as if companies are in a product launch race, one after another, one batch after another. In both world wars, new weapons emerged, were quickly put on the battlefield, then improved, improved, and then updated. In the business war, too, companies continue to introduce new varieties, followed by upgrading, a large amount of investment in science and technology, huge advertising costs, plus production and management costs, one by one to carry out loss-making transactions. From February to March, and from April to May, there was no sign of stopping.

By the end of April, under the command of Li Mengze, the Liaison Department of the Fairy Company rode around and began to contact some new material companies that were gradually irresistible. Five negotiation teams sent back two "good" news, and two companies agreed to the price of the fairy and signed a preliminary acquisition agreement with the fairy company. The news of the fairy company's acquisition of peers quickly spread, and two contracts amounting to 60 billion yuan were quickly poked out by the media, "Fairy 35 billion to buy Huake, Junda 25 billion to sell to fairy". On May 10, the fairy company and the two companies officially signed a contract, the first batch of 30 billion yuan of contract funds were paid on the same day, and the remaining funds were paid one year later. The rankings of these two companies are within 20, of which Huake Company is ranked 15th in the industry, which makes the fairy company have 3 branches in the new material industry, with total assets of 76 billion yuan, and has entered the top ten ranks of new material companies, and the market influence has been greatly improved. For the heavy acquisition of Fairy Company, analysts have commented on the analysis and prediction of the future situation; The market was also quick to react, with several large companies speeding up their acquisitions in an attempt to get a head start on the competition. At the beginning of June, Xinpeng company invested 28 billion yuan to acquire a company, the company ranked 17th in the industry, the new element company also acquired a 20 billion yuan company, Fengcheng company is larger, ranking 13th in the industry in Qingdao A company in the bag, the company's assets are as high as 40 billion yuan (the parent company's industry retreat, and the relationship between Fengcheng company is extraordinary), and several companies have controlled the relatively weak new material company in the form of equity participation. After two rounds, the most outstanding results are naturally several large companies with abundant funds, the acquisition of new elements of the company invested 30 billion yuan, Xinpeng company invested 38 billion yuan, and Fengcheng invested 40 billion yuan, among these companies, Fengcheng's income effect is the best, the strength of the growth is the most prominent, and the top companies have carried out equity participation or acquisition, to ensure that its market ranking is unshakable. The fairy company grew the fastest, from the top 30 to the top 10 at once, which was not expected by travelers; In their opinion, if the fairy company cannot quickly squeeze into the top ten, then it is not in line with her social status, and it can also be said that it has failed in this reshuffle.

For this "division", the fairy company was all overjoyed, and the people in charge breathed a sigh of relief, but some people who knew the inside story knew that ** had not yet arrived, the real feast was still behind, and more roads were still waiting for the fairy to go. In June, the third loan of 30 billion yuan of low-interest loans has arrived, making the company's existing book funds reach 60 billion yuan, which is not enough, they applied for a contract loan of 50 billion yuan from the bank. Although the last 40 billion yuan was not used at all, the bank still warmly received this big customer, after all, the fairy company's funds of tens of billions of yuan are always placed there, and the bank also knows that it is impossible to "please not use" this time, at least you can get some interest! What's more, high-quality big customers like Fairy are very popular, which makes the fairy company have up to 110 billion yuan of available funds in their hands.

For the two newly acquired companies, the fairy company did not dare to trust them, and Huayuan company did not have the ability to restrain each other, so the fairy company had no choice but to follow its performance. The general manager of Junda Company is a relatively large shareholder of the company, and the fairy company had to promote its deputy general manager to general manager, continue to lead the company's work, and send some personnel from the Ministry of Science and Technology and the Research Institute; The deputy general manager of Huake Company simply left, it seems that he is unwilling to work under the leadership of Huayuan, and the fairy is helpless, they can buy other people's companies, but they can't buy people's hearts, so they have to temporarily appoint the management minister as the deputy general manager, which can be regarded as temporarily settling down. Once acquired, the relevant personnel of the Ministry of Science and Technology will be dispatched to the company's research institute, on the one hand, to control the technical data from being leaked, on the other hand, to absorb the technology of these companies, for their own research use, and at the same time to collect the hearts of these people, especially researchers. The scale of Huayuan Company is relatively small, and it is not suitable to directly control the two newly acquired companies, not to mention, Huayuan Company is the main position of the fairy company to carry out the market war, and the newly acquired company has largely withdrawn from the market competition, focusing on integration, and trying to avoid some undue losses. If a company does not dare to fight, then its market position and momentum will be seriously reduced, which is the reason why many companies have to lose money to fight, but if a company has failed, then the market can still forgive. The market can forgive a company for being knocked down and then standing up, but it will not tolerate a company not daring to respond to market challenges, which is the same in all aspects of society.

It wasn't just the larger companies that were acquired in June, but also a number of companies that changed hands, and two companies that were acquired by international companies, both of which are in the top 20. By the end of the month, the top companies, except for one company that was squeezed out of the top ten by the fairy, have not changed hands, and most of them have strengthened their strength. The biggest change is in the top 20 companies, 8 out of 10 companies have changed hands, and 5 of the top 30 companies have disappeared; This means that, after 8 months of war, 13 of the top 30 companies have lost their autonomy. Now, except for Huayuan Company, only the top 12 companies are still safe and sound, and the other companies have either been invested or acquired, which shows how fierce the market competition is. The top 30 companies, except for the fairy, only 15 companies can continue to exist in the name of the original company, which makes the media exclaim the fierceness of the competition, saying that this is the "most tragic industry reshuffle" in recent years, than the electronics industry reshuffle of the year, not inferior at all, of course, the experts still have something to say, "this matter does not know when it will end"!

Everyone has set their sights on the large companies that have made a lot of money, in addition to the two foreign * companies, not to mention, now there are 13 strong perseverance, experts on the company's financial resources to evaluate, predict its possible target, fairy company is of course the focus. Everyone knows that the fairy company has borrowed 50 billion yuan from the bank contract, and also knows that she still has some money in her hands, but 200 or 300, everyone is not clear, it is estimated that it is about 800, so it can acquire a slightly larger company than the current scale, which makes some people full of expectations. In addition to the fairy company, everyone is looking forward to another ninth-ranked company, although the company named Longjia is not as eye-catching as the fairy, but after two rounds, it has invested 32 billion yuan, acquired a 20 billion yuan company, and participated in five companies, the strength has far exceeded the existing ranking, and it is said that it has risen to the 6th place, surpassing the ranking of the fairy, becoming a dark horse in this competition. The scale of this acquisition is very huge, with a total capital of more than 400 billion yuan, excluding the investment of fairies and international companies, there are also more than 300 billion yuan, which makes the phenomenon of new material companies clustering. After June, there are 4 companies with assets of more than 100 billion yuan in the new materials industry, and the leader of the new element company has reached 200 billion yuan, and the assets of the fairy company ranked tenth have reached 76 billion yuan, even the 13th ranked company has assets of more than 55 billion yuan. The assets of large companies are very large, and it is difficult to eat their opponents with the existing funds in their hands, but most of them still have funds in their hands, and they are not willing to reshuffle the cards like this; Especially the fairy company, she definitely doesn't want to be at the bottom of the top ten in the industry. As a result, the industry giants invariably began another round of competition, and this time, they set their sights on the winners of the previous stage!