After 8 months of brutal competition, some companies have been satisfied, the huge continuous investment in scientific research, seriously dragged down the company's capital turnover, and seized the opportunity to swallow up rich prizes, but also made them unwilling to continue, everyone seems to have forgotten the original purpose, ready to stop. But that's just wishful thinking for some companies, and some companies aren't full, especially the big ones, who are the big ones that have the ability to start a market war, and they're the ones who really dominate the game. The previous stage of competition, although involved more than 400 billion yuan, but the actual payment is only more than 200 billion yuan, and nearly 200 billion need to be postponed for a year, and more importantly, the three giants only used 108 billion yuan of contract funds (the actual payment of 60 billion yuan), which is nothing to them, especially a few companies took advantage of the chaos to wrap up some of the swallowing objects that made them red, so how could they swallow this breath; What's more, this war only lasted for 8 months, which is too short to make some companies "break their bones", so several industry giants once again set off a frenzy of competition, aiming directly at those large companies that had gained a lot in the previous stage, vowing to take back what "belongs" themselves. The giants don't want to stop there, and the fairy company doesn't want to stop there, and the 80 billion funds in the secret reserve are here for this, so how can they stop there? As a result, the Fairy Company followed suit and also carried out artillery support.

The attack of the top several companies, so that the large companies have complained, originally thought that the market should have stopped, and the fire of war, and look at the momentum, it seems to be coming for them, too late to rectify the newly acquired companies, not to mention too late to celebrate, in early July, the companies were forced to get involved in a new round of market war, this war, compared to the first war, more violent, more cruel, more unexpected. By September, the war had been rekindled for two months, and at this time, the general manager of Huayuan Company, who had been the first to acquire by the Fairy Company, suddenly announced his resignation and left Huayuan Company; Almost at the same time, Fengcheng announced that it had hired Zhu Wenjun as the general manager of Mingda Company, the company they had purchased for their newbie. For a time, the fairy company entered an unexpected crisis since the start of the war, and was "stabbed from the inside", the company's management jumped ship, and there were even many collective job-hopping incidents, but in this case, such a thing happened, it is very shocking. In the face of this variable, the fairy company reacted quickly, "regretted" Fengcheng Company's deviation from the market rules, and made a statement that the fairy companies "will never welcome Zhu Wenjun, the general manager of the former Huayuan Company", followed by the West Star Company, which has nothing to do with this war, also questioned the practice of Fengcheng Company and Zhu Wenjun's professional ethics, and announced that the companies of the West Galaxy "will never welcome Zhu Wenjun" announcement, and similar announcements were made by Donglin Group. For a time, Fengcheng Company and Zhu Wenjun became the object of "Qianfu", especially Zhu Wenjun, people still remember how much the fairy company trusted him, and the word "betrayal" quickly became people's mantra. In order to solve the problem of Zhu Wenjun, the fairy company held a press conference, admitting that under the current situation, Zhu Wenjun's betrayal had a bad impact on the company, Li Weisen repeated the word "betrayal" to reporters, but "the fairy company has the ability to continue this competition", saying that even if Huayuan Company can't bear it, it can't mean that the fairy loses, and cites the example of fairy electronics, telling people that the fairy company is not afraid of being beaten, even if it falls, it can quickly stand up; Immediately afterwards, the fairy appointed the company's deputy general manager as the new general manager and continued to lead the company in the market war.

Zhu Wenjun's betrayal has had a very bad impact on the social reputation of the fairy company, and has caused great damage to Huayuan company, although other departments of the company, especially the Ministry of Science and Technology, have not yet appeared abnormal, but because Zhu Wenjun has a deep foundation in Huayuan company, many people are panicked. Regarding the worries of the employees, accompanied by Yang Hua, Li Mengze personally appeased them, saying that "the professional ethics of individual people do not affect" the image of others; In the face of the employees' uneasiness, he praised Zhu Wenjun in front of everyone, pointing out that the reason for the acquisition of Huayuan Company was largely due to Zhu Wenjun's personal ability, "There is no doubt that his ability is very outstanding, and his work is also very prominent", and his "series of company policies and a series of personnel changes are legitimate", and "after the recognition of the fairy headquarters", it fundamentally relieved everyone's uneasiness. However, he also said that anyone who maliciously leaves the company to which the fairy belongs will be unwelcome by the fairy company, and "the company will support the normal personnel change." To a large extent, this saved the hearts of Huayuan Company, stabilized the production and operation of the only company that supported the scene of Fairy New Materials Company, and finally let her not lie down in this market war and stood until the last moment.

Zhu Wenjun's betrayal caused a strong reaction in the market, and some companies have checked the staff to prevent the recurrence of the fairy incident. Relatively speaking, they are more worried about similar incidents in the company, after all, the time for the fairy to acquire Huayuan is relatively short, only one year, during which it is a continuous war, and it is too late to rectify, and if there is a similar incident in them, maybe it will collapse immediately, and it will be gone if it is not. For a while, there was a lot of noise in the mall, and swords and swords were everywhere, which made some people complain, but there was no way, everyone had to just stand up. There is no similar incident of the company's leaders changing jobs, but it is found that some staff members act as spies, and there is also a big and small turmoil. It was not until the end of October that the impact of the Zhu Wenjun incident was largely eliminated, and the market war did not stop for a moment.

If it is a listed company, then this incident may cause his stock price to plummet, even if it is not a listed company, the change of the top person in charge of a company will make his market reputation fall, even the fairy is no exception. People can't help but ask, what kind of promises did Fengcheng Company give, so that such an influential company as the fairy failed to retain talents, is there something wrong with the fairy, what is Zhu Wenjun's dissatisfaction with the fairy, or is the industry not optimistic about the fairy...... All kinds of speculations followed, and the fairy company once again became a mystery in people's hearts. No matter what people think about the fairy company and its senior leaders, everyone has to admit that the fairy company is one of the most powerful large companies in China, and its huge industrial portfolio is comparable to some companies that have developed for tens or hundreds of years, and is recognized as one of the most attractive companies. In the midst of people's speculation, the fairy launched its own product in early November, a new material product that has never appeared, and the product was launched by Huayuan Company, the general manager who had just left, and people kept speculating about the company, and directly promoted the arrival of a new round of competition.

Fairy in Huayuan company to launch their own new products, the industry is still more shocked, for this scandalous company, most people do not approve, or dare not trust immediately, I don't know if there are unstable factors in the company, it is impossible to just the general manager to jump ship, as an important person who has been in business for many years, Zhu Wenjun can not have henchmen, the fairy company should be able to think of this, but why launch new products in the company? On the other hand, connoisseurs can see that the new product is not developed by Huayuan Company, and its technical content is significantly higher than the previously launched products, "at least one generation higher", which is not what Huayuan's scientific research strength can do, but why should Fairy Company take this risk? Once the technology is leaked, wouldn't it be a greater loss! In fact, the fairy suffers by herself and has to take this risk. On the one hand, Huayuan Company has no new products to continue to introduce to the market, and it cannot be studied at all for a while; On the other hand, the company's employees are fluctuating, if they do not take extraordinary measures, it is difficult to win the confidence of employees, once the people's hearts are scattered, the company is finished, and the consequences are much more disastrous than the other two companies, at least they still maintain some confidence in the fairy; Third, the fairy company also needs to launch its own products to recast the market reputation, and let people know that the fairy is not only about money, but also about technology, and has industry-leading technology; Fourth, the new product can only be launched in the existing three companies, Huake and Junda are rectifying, and it is impossible to put them into use immediately, and once one company is activated, the other company will have opinions, and it will make Huayuan employees realize that the headquarters no longer trusts them, and accelerate the centrifugation of employees. For these considerations, the fairy company launched the new products developed by Huayuan, which not only won back the hearts of the company's employees, but also showed the market that the fairy company trusts its subordinate companies, and will never ignore everyone because of individual people; Of course, the company has also strengthened the protection of new products. In fact, the launch of new products of the fairy company, it has indeed played a very good effect, the market has re-acquainted with the fairy, realized that the fairy company is not only rich, but also has technology, some people also explained to everyone several research institutes of the fairy company, so that the industry is impressed by the fairy company, especially some companies that have been acquired, and the researchers are full of expectations for the headquarters of the institute. On the other hand, Huayuan company can be said to be extremely excited, anyway, the headquarters did not abandon them, and did not doubt everyone's loyalty, some people who once had a certain idea were also moved, some scattered hearts reunited, began to consciously safeguard the interests of the company, which directly led to the stability of Huayuan company.

For the fairy company's new products and their price competition, major companies have taken corresponding measures, come up with their own new products or announce their own price measures, throughout November, the companies have shouted, come up with their own real efforts to do a lot of work. The market has gone even further, with smaller companies complaining and giants eyeing their rivals ready to devour. By the end of December, the companies were still strong, scientific research funds continued to invest, advertising was also invested as much as possible, and production was still maintained as much as possible, but many companies have been ruthlessly abandoned, everything is carried out willingly or unwillingly, and by January 23, this competition has not subsided, and at this time, it has lasted for 15 months. The war has lasted far longer than the electronics industry war a few years ago, but even the companies that started the war before have been out of control, and the companies are worried and have brought the out-of-control market into the Spring Festival. Perhaps, after the Spring Festival, this competition will disappear, after all, the Spring Festival is different, and everyone has to celebrate family reunion. However, no one can celebrate the New Year with peace of mind, even the Li family compound, which has always attached more importance to the Spring Festival, is not as easy as usual; Some departments of the fairy company have not stopped working at all, and have always maintained the working state of a large number of personnel, such as the consulting department and the planning department are on rotation, and at least half of the staff are sticking to their posts every day. After the Spring Festival, everyone found that the market did not show any signs of improvement, "business as usual", and the companies had to support themselves again, and this state lasted until the beginning of March, until one company could not stand it anymore and spit out what was swallowed up!

The first to vomit out is the 11th ranked company - Jade Bird Company, the shareholders of this large company located in the north could not stand the bad state of the market, forced to spit out the company worth 20 billion yuan acquired a year ago, and now it is only 19.5 billion yuan, in just 9 months, this company that has not done anything has shrunk by 500 million yuan, and it is the dark horse that emerged in this war - Longjia Company that ate this Erdao company. Longjia company is a dark horse in this competition, before the war, he ranked ninth in major companies with assets of 60 billion yuan, only 2 billion yuan more than the tenth company, but in the acquisition is amazing, after investing 19.5 billion yuan, with assets of 112 billion yuan ranked fifth in the industry, only 7 billion yuan less than the fourth company's assets, but no one knows how big his appetite is! A company can't bear it, it doesn't mean that other companies can't resist, but there is a company to spit out, there will be more companies to spit out, by mid-March, there have been a number of companies have expressed their intention to spit out the original acquired company, but no company clearly said to receive, not not want to receive, everyone is waiting for a better price, waiting for a more favorable moment for themselves; And until the beginning of April, not a single company has traded, and it is really a dreary spring, and the tense competition is breathless!

According to the predictions of experts, the fairy company is the best in finance, the capital in hand has reached more than 80 billion yuan, and he is the company with the least loss after more than a year of competition, because it is only supported by Huayuan a company, the cost is much smaller, only a loss of more than 4 billion yuan, but other companies have lost more, the top three companies, at least 20 billion yuan, and even reached 30 billion yuan, the top ten companies, the average loss of each company is more than 10 billion yuan, The entire industry has lost at least 300 billion yuan, which makes all companies feel unbearable. In order to cope with this big war that does not know when it will end, everyone is trying to support themselves, some companies are hesitating whether to vomit out, and some companies are hesitating whether they can eat. At this time, international companies are very active, and the focus of their negotiations is on some large companies, and most of the negotiations are acquisitions of parent companies, not small companies that they have eaten before, which makes people in the industry express concern that it will cause full penetration of international companies. International companies already have agency companies and even branches in China, but if they are allowed to control some large companies, many people have said that it is "unacceptable", and for this reason, people have called for "an end to the internal fighting of killing each other". But shopping mall competition is not a life and death, everyone can no longer stop it, can only grind until one company or several companies are exhausted! At the end of the month, someone finally couldn't help it, and there was an avalanche in the new materials industry, this time, as many as 12 companies carried out transactions of varying degrees, and the depth of the transaction and the amount of the transaction were deeply shocked by the industry.

After an avalanche at the end of April, in May, the sky finally cleared, and as a high-tech industry, the new materials industry has once again become a profitable industry. After the war, various companies have healed the wounds on their bodies, some companies have increased their assets and prestige, while others have to hand over their hard-earned companies, and they have to sell at a low price, and even some companies are out of the game. The great competition in the new materials industry, which lasted 18 months, with hundreds of new material companies participating, a number of international companies took the opportunity to enter, large domestic companies were all involved, more than half of the top 30 companies were uprooted, reduced to subsidiaries of other companies, the transaction amount exceeded 600 billion yuan, becoming the most annexed by the company over the years, and its impact far exceeded the electronics industry in previous years. In this battle of life and death, the fairy company stepped into it with huge sums of money, and finally ascended to the throne of the top three, becoming another banner of the new material industry; At the same time, Longjia Company also unexpectedly grew up in the monstrous waves and became another heavyweight company in the industry.

Companies have been scarred by a long period of competition, and the market has made its own choices, but will this industry war end here, where will the new materials industry go, and can the large companies meet the immediate results?