Chapter 342, the online drama plan!
All fronts of Xingrui Company are carried out in an orderly manner, Zhang Yibei and Wang Han are mainly focused on the new program "The Voice of China", in addition to verifying the contestants, the rest is to take the lead in arguing with the TV station to discuss the distribution of advertising revenues.
As for Su Yi, her attention is on the company's network platform, "The God of Even-drop Songs" has recorded the first four episodes of the program in the past month, and the overall effect is still very good, although Xie Na's hosting skills are limited, but her own style is a good fit with this show, during this period, Xu Rui also launched a lot of personal relationships and invited big names to help stand on the platform, generally speaking, it is okay, which also makes Gong Yu, who has been taking care of iQiyi's content, very happy.
The more users of iQiyi, the more successful he is as a director, and in this way, he has naturally become an indispensable senior staff member of Xingrui.
Everyone is busy, on the contrary, Xu Rui's work has been a little idle during this time, "Tonight's Post-80s Talk Show" was officially offline, and "Idol is Coming" also officially ended some time ago, so that he, a busy person who used to run to various regions every week, has nothing to do now.
He is not the kind of boss who is arbitrary and lonely, on the contrary, Xu Rui has always been talent-based, in his opinion, how to use the employees under his command to do things is what a real boss should do, otherwise, why invite these employees to do anything?
There is no need for Xu Rui to worry too much about the program, so Xu Rui focuses on the artists under Xingrui Company.
Today, the artists signed by Xingrui's subordinate brokerage companies are: T-ARA, F(x), Zhao Liying, Zhang Tianhong, Di Lieba, Wang Han, and Xu Rui himself.
Among them, the contract of F(x) is limited to China, which means that F(x) is mainly based on South Korean S.M in the United States, Japan and South Korea.
F(x) and T-ARA are both signed with Xingrui on the front and back feet, so the planning and activities of the two combinations are similar, Xu Rui did not give F(x) any green light because of the relationship between krystal and himself, of course, to a certain extent, F(x) because of the existence of krystal, has made Xu Rui have to consider the combination of functions when arranging activities.
Xu Rui's plan for the two groups is a concert tour, tentatively scheduled for six, depending on the response of the organizers and fans.
However, this plan is not now, but in the second half of the year, after all, whether it is t-ara or F(x), the girls are not yet well known to the Chinese public, although now Xu Rui has artificially let iQiyi cycle the advertisements of the two combinations, but even so, the fan base required to hold six concerts in a row is also a lot.
Therefore, in the first half of the year, Xu Rui considered letting the two groups brush their faces more in their own home programs, and perform some talents appropriately, so that I believe that the concert will definitely be able to achieve good results at that time.
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"It won't be long before the rise of new online media will spawn a lot of novel online comprehensives, online dramas, as well as online movies and IP adaptations.
Xu Rui, who was sitting in the office, was secretly pondering.
It stands to reason that the first person to eat crabs requires great courage, but if you think about it from another angle, risk also means benefit, and now the so-called adaptation trend and IP fever in 2010 have not yet set off, but in recent years, some TV series taken from novels are also loved by the public, it can be said that this sign has been, but it is not so obvious now.
If Xingrui Company officially enters the production of film and television dramas, then it is undoubtedly a good thing for its iQiyi platform, self-sufficiency also saves the cost of purchasing copyrights on the platform, and because it is an exclusive broadcast, it can also better attract users and advertisers, but what makes Xu Rui a little headache is that the investment required is too great.
You must know that even if it is a low-cost film and television work, as long as it can be eye-catching, it is an investment of tens of millions, and if you succeed, everything will naturally be full of money, once it fails, then these tens of millions will be wasted in just a moment, and you can't even get the capital back.
The reason why Xu Rui first launched "Sling Man" on the iQiyi platform was naturally with this in mind, after all, at this time, the self-made online drama was not as popular as it was a few years later, of course, even if the on-demand rate and income of "Sling Man" are very good, it does not mean that the adaptation will be successful.
After all, there are too many uncertainties in this, in addition to the original fan base may not be acceptable, followed by monetary constraints, because it is not sold to the outside world, then Xu Rui first has to consider whether the iQiyi platform is worth such a large investment.
You know, the price of a hit drama sold to a TV station for the first time is only 400,000 to 500,000 yuan per episode, if it is such a historical masterpiece, then it will not exceed 1 million episodes at most, can iQiyi attract advertisers who come to invest to pay?
The answer is hard to say.
However, that doesn't mean that Xu Rui will let his prescience slip through the way.
The success of "Sling Man" has increased Xu Rui's confidence in iQIYI, and also made him more sure about the future of online dramas, but he is now thinking about not only making this kind of short drama, but hoping to borrow the strong fan base of literary works to make the iQIYI platform the first portal for online video.
Of course, if this idea is realized, it will require great difficulty and huge financial support, but Xu Rui does not plan to become a fat man in one bite, he plans to find a work with low adaptation difficulty, and from a certain point of view, it can also adapt to the theme of the Internet platform.
Today's Internet,Netizens still kill time,Broadcast yourself,In this way, the theme that is too heavy or too educational is difficult to love,If you want to adapt,Xu Rui's goal is to put it in the hunting、Fresh、Witty theme works,And the selected works must also break the category of daily TV dramas,The difference between the two must exist,Otherwise, the online dramas he launched will naturally fall into the inferior,After all, whether in terms of investment and production level,He can't compare with TV stations。
In terms of variety shows, Xingrui Company dares to be the first, but the TV series ...... There is no way, Xingrui Company is still just a newcomer, everything has to cross the river by feeling the stones, and accumulate experience bit by bit.
"It's just...... What works should be adapted? (To be continued.) )