The adaptation of literary works, to say that the most popular is nothing more than Jin Yong and Gu Long's martial arts works, Xu Rui's impression is that his works have been put on the screen more than once, and in terms of the level of domestic screenwriters and the original quality of the script, remakes are often more reliable, after all, the above two martial arts giants have influenced a generation in a sense.

However, wanting to remake their works is extremely unrealistic for Xu Rui now, not only is it easy to be thankless, but also because this kind of martial arts masterpiece is extremely costly, and if Xingrui wants to support this theme alone with the current financial resources of Xingrui Company, it will definitely take a lot of muscles, which will inevitably outweigh the gains and losses for Xu Rui, who has made up his mind to invest on the iQiyi platform.

If you can, Xu Rui still wants to focus on online literary works, online novels have a good upward trend in recent years, before rebirth, Xu Rui will occasionally find two novels on the Internet to see, although there is no sentiment to cultivate, but the story and plot are enough to pass the time and relieve stress.

Although the works of the authors of online novels do not have the same influence as the two masters of Jin Gu, but popular works such as "Notes on Tomb Robbery", "Ghost Blowing the Lamp", "Zhu Xian" and other popular works still have many people who have bought out the adaptation copyright early, although Xu Rui's vision is long-term, but you must know that some film and television companies specialize in this industry, to put it bluntly, even if it is an online novel, as long as it is a slightly more famous work, it is estimated that someone has already bought the adaptation right in their hands, just waiting for the wind of radio and television to change in the future. and then adapt the work into film and television works in due course.

Therefore, Xu Rui basically doesn't need to think about this kind of popular novel, because it won't be his turn at all.

"It seems that Su Yi has to take the time to pay attention to it." Xu Rui thought.

Whether it is an adaptation of an online drama or an adaptation of a big online movie, although this kind of investment of millions is not enough to make Xingrui Company break its muscles and bones, it has to make Xu Rui cautious, although he is very sure of this idea in his heart, but if he really wants to actually operate, he must still need some careful planning and action, after all, in this period, his every move is very critical, and if he is not careful, the investment will be easily wasted.

……

……

As soon as the time turned to April, the temperature in Shanghi officially entered the dire straits, alternating between hot and cold within a week, and the air was full of the double invasion of heat and humidity, which made Xu Rui's whole person a little unrefreshed.

During this period, "The God of Even-drop Songs" finally landed on the iQiyi website after a series of refinements in the later stage, this kind of novel program and more down-to-earth interactive programs, once launched, it received praise from netizens, and now the program has broadcast the third episode, and the on-demand rate of each issue has exceeded the five million mark, which is a pure network variety show, and the results have been very rebellious.

Speaking of online variety shows, Xu Rui is not the first person to eat peaches, before that, there were some grassroots people who published some talk shows similar to current reviews on the Internet, but without exception, the response was basically mediocre, which also made the heads of the major online video portals completely dead to online variety shows, originally these people held Internet video user resources, and they wanted to compete with the TV station a little bit, but they didn't expect to hit a black eye in the end, not only did they not have any income, also lost the early capital investment, and I regretted them to death.

However, what everyone didn't expect was that what they thought was impossible turned out to be a matter of course for Xu Rui, "The God of Even-Drop Songs" has quickly appeared on the real-time topic list of Internet searches since the day it was launched, and even with the increase in popularity and the superposition of word-of-mouth, some online entertainment media have reported on this situation, which suddenly added a new group of audiences to "The God of Even-drop Songs" on the original basis.

For a while, as long as the interactive social platform is opened, the topics discussed by the vast majority of people are basically focused on iQiyi's newly launched variety show "The God of Even-drop Songs", and the video portals that have not personally experienced the production of variety shows are very puzzled by this, they can't imagine why such a setting is not surprising, and why a relatively simple program has attracted so much attention from netizens.

As a result, some envious old portals Youku and Sohu also followed suit, and made a program that was not much different from the setting of "The God of Even-drop Songs" and re-put it on the Internet, and they have put it on the top of the homepage recommendation position of the website, hoping to increase the attention of users.

Of course, Xu Rui, who is in Xingrui Company, is not clear about everything on the Internet, although he is not busy during this time, he still maintains a two-point and one-line life at the company and at home, and occasionally calls Zhao Liying and Jessica, although he is not busy, but he is also fulfilling.

On this day, not long after Xu Rui, who had just held a regular meeting for the employees, returned to his office, Su Yi walked in with a stack of documents.

The relationship between the two is not a simple superior, so there is less tone of conversation between leaders and subordinates, no matter what they say, it is straight to the point, without those vain nonsense and clichés.

"Recently, several websites on the Internet are plagiarizing our ideas and launching variety shows with a similar theme to "The God of Even-drop Songs", here are the loopholes and handles in the other party's programs, if necessary, I believe it should be enough to take this lawsuit." Su Yi said and put the document in front of Xu Rui, while she sat on the chair behind the desk, picked up the teacup on the table and took a sip.

"Hey, that's my cup!" Xu Rui rolled his eyes, this is not the first time that Su Yi has been like this, and it is not the first time that he has complained about the other party, but looking at the other party's light and breezy appearance, he didn't take his words to heart at all.

"It's okay, I don't think you're dirty." Su Yi laughed lightly, took a small sip, and then put the teacup on the desk.

"You've had enough!" Xu Rui shook his head helplessly, then picked up the documents on the desk and flipped through them, and then asked in a deep voice: "How is the on-demand rate of these two programs?" Is there any advertising revenue that comes with it? What is the word of mouth? ”

"The on-demand rate is extremely poor, from the program setting to the post-processing, it is basically at the amateur level, as for the advertising...... A program that has not exceeded 100,000 on-demand rates since its launch, and there are not even some programs with a large number of viewers of online funny short films, who do you think will advertise? Is there money to burn? Su Yi laughed.

Xu Rui nodded, "In that case, then there is no need to be afraid, let them go." We are now a new force in this industry, and there is no need to make too many enemies for the time being. What's more, the cake of the video industry is huge, and it is not something that our Xingrui company can swallow, as long as they don't follow the script and copy it completely, then we don't need to be too anxious, and although the subject matter is similar, there is no corresponding staffing, so in the end, it is destined to be a waste of water. ”

"What do you mean...... That's it? Su Yi was dumbfounded, very surprised, in her impression, Xu Rui had never been such a good talker, especially under the premise that others had plagiarized his work results, it was simply a fantasy for him to give up.

Which Cheng thought that Xu Rui just shrugged his shoulders, spread his hands and said indifferently: "Of course forget it, let them get it, anyway, how can the investment in one episode of the show exceed 50,000 yuan, they had better stick to twenty or thirty episodes, and then they will naturally know how painful it is to take money to waste." But it doesn't hurt much if I want to see the pain, after all, the family is big, let them burn money! (To be continued.) )