For a long time, Xu Rui has rarely played this kind of black trick, but that doesn't mean that he has to let it go.

Youku and Sohu saw that everything was calm, without the slightest impact, and they were secretly happy and immediately started the recording of a new episode of the program again, in their opinion, no one cared about it only temporarily,

Anyway, their resources are their own, so it's a big deal to hang on the recommended position on the homepage for a few days, and over time, the number of clicks will increase!

Everything is difficult at the beginning, and since the first step has been taken, the next thing will naturally be much simpler.

In this way, the two veteran portals began the journey of self-made variety shows, and they did not hesitate to spend a lot of money to invite the filming team and peripheral artists, wanting to follow iQiyi's route and sublimate their own brands.

It can only be said that the ideal is very plump, and the reality is very skinny.

Whether it's Youku or Sohu, after investing a lot of money, they find that there is no level of pre-expectation at all, not only is the attention low, but even advertisers ignore it.

Xu Rui's investment budget for each episode of their program is 50,000 yuan, but in fact, in order to reflect the tallness, the two have smashed no less than 100,000 yuan into each episode of the program, and this ten consecutive episodes of the program have passed, but the number of clicks on each episode of the program has still not exceeded the 500,000 mark, but it is slightly higher than the funny videos uploaded by netizens, but you must know that their programs are highlighted on the homepage recommendation position, so the loss is much greater.

For a while, Youku and Sohu, two old portals, regretted it, not playing fox, but instead caused a commotion, with losses of more than one million, but the fixed users of the original website all boycotted the bad reviews, and even some old users felt that the website was down, and turned to iQiyi, which has been gaining momentum recently.

Later, according to Su Yi and Xu Rui, the bosses of Youku and Sohu scolded the person in charge of the incident after learning of the incident, thinking that they had ruined the reputation and reputation of the website.

……

……

Zhejiang Provincial Satellite TV Radio and Television Building.

Xu Rui, Zhang Yibei, and Wang Han came to Hangzhou at the invitation of Zhang Jun, director of Zhejiang Satellite TV, and the purpose of this time was to discuss a new round of cooperation between Xingrui Company and Zhejiang Satellite TV.

Speaking of which, Xu Rui and Zhejiang Satellite TV are also old friends, and they have cooperated on "Running Brothers" before, and both have achieved satisfactory benefits from it, and this time it is produced by Xingrui Company, and Zhang Yibei is the chief producer of "The Voice of China" naturally attracted the attention of Zhejiang Satellite TV.

Not to mention anything else, just the iron triangle of variety shows that is rumored in the entertainment industry is enough to make people quite tempting, whether it is Xu Rui or Zhang Yibei, including Wang Han, basically to a certain extent, they all represent the ratings of a program, produced by Xingrui, it must be a boutique Although this sentence is a joke, but if you think about it carefully, why is it not a reflection of strength?

Therefore, after learning that Xingrui Company had a new move, Zhejiang Satellite TV hurriedly rushed to Shanghi to discuss cooperation.

For Xingrui Company, it is naturally a good thing that someone is in a hurry to cooperate, and the price and conditions offered by Zhejiang Satellite TV are high enough, and Xu Rui is naturally happy to promote this matter, so after the initial cooperation intention was reached, he took Zhang Yibei and Wang Han to Zhejiang Provincial TV Station for inspection the next day.

The recording of "The Voice of China" must not continue to be placed in the internal recording studio of Xingrui Company, not only because the area is not enough, but also because the professional equipment required for such a large-scale music talent show is not available to Xingrui Company at all, and this aspect can only be provided by Zhejiang Satellite TV.

However, Zhejiang Satellite TV is also happy to be so, if it weren't for the conditions, they all want to sign a five-year cooperation treaty with Xingrui Company in one go, after all, anyone with a discerning eye can see that the future development of Xingrui Company is unlimited, and today's basic relationship is also to maximize the interests of their own side tomorrow.

"Speaking of which, we really don't need to do an audition in advance? In my opinion, if there is an audition, the influence should be greater, right? Director Liu of the Zhejiang Satellite TV Variety Show Department suggested.

Xu Rui shook his head, of course he knew that holding elections in several large and medium-sized cities across the country could create topics and attention before the show was broadcast, but when it came to it, it still needed to be its own, and the quality of the program was not up to par in the end, and it was difficult to have any excellent influence on the eyeballs attracted by these auditions alone.

"Forget the audition, we aim to create a high-quality program, during this time, Sister Zhang has been looking for contestants from all over the world, what we need to consider is the quality of the contestants, not the quantity, so that the kind of incomplete sound idiot can not only make people laugh, there is no practical value at all, why is it called the voice of China, we just want the best voice of China."

Zhang Yibei and Wang Han both nodded in agreement when they heard this, they were in charge of the draft of Super Girl Fast Man when they were on Lake Satellite TV before, although the program is popular and has a wide coverage, but except for the first two seasons, the rest basically did not attract the attention of all walks of life, on the contrary, this situation has also caused the expansion of Tianle Media, an entertainment company under Lake Satellite TV, with too many artists signed and uneven distribution of resources, so that now in addition to a limited number of names left in the entertainment industry, Most of the artists who signed the contract at the beginning are gone.

With an example like Tianle Media, Xingrui Company will naturally not follow the mistakes of Lake Provincial Satellite TV if it is now taking the road of draft, even if it is to sign, Xu Rui will only sign artists with value or commercial potential.

In this way, the brokerage company under Xingrui Company can officially enter the formalization, and it is also one of the shortcuts to accelerate development.

"Okay, you're professional in this area, so it's up to you." Director Liu didn't continue to insist, he just put forward his opinions according to the fixed mode of the talent show, in fact, whether to listen or not, Zhejiang Satellite TV has no right to speak at all.

Although the TV station is much more powerful than Xingrui Company, the relationship between the two is not equivalent, for Xingrui Company, Zhejiang Satellite TV is just a broadcast platform, at most there are some advertising sharing costs, not only no right, but even have to post money to Xu Rui, don't say it's to give advice, if you are not happy, Xu Rui can find Dragon TV and Jiang Provincial Satellite TV cooperation, the relationship between these two TV stations and Xu Rui also has a certain foundation.

If it weren't for the fact that "The Voice of China" started on Zhejiang Satellite TV before it was reborn, Xu Rui would not have preferred it, and he didn't want to cause any extraneous troubles, or cause some unnecessary trouble.

(To be continued.) )