Chapter 111: Integration
From the acquisition of Donglin Electronics Company by Fairy, the growth of Fairy Electronics, to the large-scale electronic acquisition of Fairy, and even the large-scale acquisition again, in just 17 months, Fairy Electronics has gradually become a huge electronics company from scratch. Today's Fairy Electronics, after acquiring 8 from a branch, has ranked among the top five in the industry, and its strength is not as good as Parkson Electronics, but it is slightly stronger than Yulong Electronics, which ranks fifth, and barely ranks fourth; Of course, this is ranked by existing assets, and if you add the shares of Messer Electronics, which will be acquired in August, Fairy Electronics is also quite strong, but the controlling stake of Messer Electronics is in the hands of Fairy Company and has not been transferred to Fairy Electronics. All the numbers are superficial, in fact, Fairy Electronics is much more vulnerable.
It took more than two years for Lenovo Computer to digest IBM's notebook business, and Lenovo Computer at that time had been operating the computer industry for nearly 20 years, with tens of thousands of employees and talents. Today's fairy electronics can not be compared with Lenovo back then, although the IBM notebook at that time was a global business, not as good as today's domestic electronics companies, but now which home appliance subsidiary business is not all over the world, as long as the scale, no company will honestly stay in the country, just not as good as IBM back then. Nowadays, the most lacking of fairy electronics is manpower, is the management talent of the head office, is a trustworthy talent, think at the beginning, Donglin electronics lack of head, I don't know how difficult it is for the fairy headquarters to do, until someone "knows people", found their own women to solve this problem. At the beginning, Gigi Lin joined the effect of Fairy Electronics is extremely significant, so that the fairy company fundamentally mastered Donglin Electronics, which is a very cost-effective investment, because the fairy company of Gigi Lin was recruited and easily integrated the electronics company, and there was no need for any run-in period, they snatched Donglin Electronics as a whole, without spending any more energy, which was called "the most successful and legendary acquisition" by the press at that time and later in the industry. Not only that, because the fairy company did not have an electronics company before, Donglin Electronics became the blueprint for the fairy electronics, and some people joked afterwards that the fairy always kills three birds with one stone, and only people like him can make it, and many people give it a thumbs up. Compared with Donglin Electronics, other home appliance subsidiaries are much more troublesome, troublesome and time-consuming.
Yunshan Electronics and other two acquisitions of five electrical subsidiaries, is a big test for the fairy company, although they enabled a figure that no one dares to imagine, and this person also lives up to expectations, outstanding ability, and dedication, but the progress is not smooth. The stumbling stumbles in the reception of Yunshan Electronics are only minor problems, and the trouble is the integration of the five companies, which is not only a technical problem, but also a difficulty in the company's business adjustment. First of all, this is a small fish swallowing a big fish acquisition, the strength of Donglin Electronics and these five companies in between, there are several companies that are stronger than Donglin Electronics, which is not only manifested in the company's business, that is, the technical personnel of each company are not necessarily weaker than Donglin Electronics, of course, each has to surrender to the fairy company. Secondly, this is a small fish eating a group of fish, the companies were not affiliated with each other before, and the competition with each other was quite fierce, and the technical perspective and business scope of each company were different, and at the same time, the internal cohesion of each company was also different. The technical perspective is different, this is easy to solve, the fairy itself does not require each company to have a unified technology, to support the company's own characteristics to continue to exist and strengthen, as for the different business scope, it can be appropriately adjusted, the muzzle of the gun to turn outward, overlapping mutual transfer; But the cohesion is different, it's not very easy to do, it's too strong, the fairy electronics can't be plugged in, it's too weak, and they can't integrate well. In addition, these companies are scattered in multiple places and have a wide geographical distribution, which is relatively difficult to manage in a unified manner. Compared with the second batch of acquisitions of several electrical subsidiaries, the third batch of acquired companies are more troublesome, the strength of these companies is relatively strong, almost every company is stronger than their original company, and their own characteristics are more distinct, most of them are a company with a characteristic, otherwise they would not have survived until now. There are advantages and difficulties for them to be acquired by Fairy Electronics, and the benefits are naturally envied by the financial and social influence of Fairy Company, and the strength of the subordinate electronics companies is not weak, much stronger than them; The difficulty is that Fairy Electronics Company is originally a plate of scattered sand, not a coordinated whole, and before it has time to coordinate and integrate its own problems, it has to take in a few new orphans, which makes Gigi Lin's burden a lot heavier. And because Gigi Lin was preoccupied for two or three months from the Spring Festival to May, which more or less affected the company's work, the integration of the electronics company was not done well; This is not the end, in August, there was news that the fairy company controlled Messer Electronics. Messer Electronics has a market value of 21.8 billion US dollars, a total of 142 billion yuan, mature technology, in a leading position in the industry, if it is integrated by Fairy Electronics, it is not more distant, "two years, estimated three years later." Fortunately, there was news from the headquarters that Messer Electronics Company was controlled by the headquarters and had nothing to do with Fairy Electronics, which made the person in charge of Fairy Electronics breathe a sigh of relief.
The integration of fairy electronics is a big problem, the integration is good, fairy electronics can stride forward, with its strong financial strength, it is possible to become the strongest group in the industry, and if the integration is not good, can keep the fourth position in the industry, but also depends on whether Yulong Electronics agrees. Although the fairy can be called financially rich, the scale of the electronic market is very large, and it is not something that his little financial resources can fill, which may be a cornucopia, and it will also become a bottomless pit before eating; It can be said that in the future, the fairy company will become also electronic and lose also electronics, and the electronics company will become the most sensitive department of the fairy company. In this sense, Li Mengze's original threat to "sell the fairy idea" was not alarmist, so he was tricky, once he couldn't find a suitable leader, maybe he would really give up. Therefore, Gigi Lin is under a lot of pressure now, and it can be said that she is the most nervous of the women in the compound, of course, for this problem related to the whole family, everyone is powerful, powerless and heartless, and everyone is not idle. As the third sister, Su Qianyun helped the ninth sister deal with the financial problems of the new company as much as possible, and Yang Hua also gave strong support to the headquarters, and sometimes even directly assisted her in handling the company's affairs. The electronics company is to be a person from the headquarters to give people, to money headquarters on the appropriation, as long as it can be provided, are to give support, only manpower, the fairy company from the Ministry of science and technology, the field department, the Ministry of Finance, the Ministry of personnel and even the Department of External Relations to draw a large number of people to support, a total of 30 people, this is the ministries, section chiefs to squeeze out of the elite soldiers, the management department also transferred a few more capable people, and from the basic parts company to transfer two management personnel, so that the personnel sent to the electronics company reached 35 people, sometimes, The boss even personally went out to give the fairy electronics company spiritual support, and even gave the general manager the comfort of the first day, and the electronics company became the pearl of the headquarters for a while.
Gigi Lin's work pressure is very high, she has always been competitive and highly ambitious, and even after becoming Li Mengze's woman, she still focuses on her favorite electronics business. And since the spirit turned normal in May, the momentum is more vigorous than before, the headquarters staff of the fairy electronics company and the personnel who contacted her in various branches have found that the woman is "crazy", the momentum is really frightening, everyone's evaluation of her is completely turned over, "the woman who gets the nourishment of love, will be like this", the man's charm is really extraordinary, and the interests of the family can also make a woman so crazy, people can't help but be secretly surprised! Since she changed her identity again, the integration speed of the electronics company has accelerated significantly, and some people have even begun to complain about the "unreasonableness" of the woman who has changed her identity. If she still had some scruples about exercising the power of general manager in an electronics company before, then now, she no longer exists at all, and she is completely exercising her work rights as a master, and she is no longer a part-time worker, and she has no scruples. Her vigorous and resolute style of doing things is incisive, and she takes the initiative to do things, even some old workers do not dare to take it lightly, and everyone is conscientious and conscientious to implement her work intentions. If you say that the person is the most terrible, the person who treats the company as his own industry management is the most terrible, so the results of the work of Fairy Electronics gradually appeared.
The integration of Fairy Electronics is divided into three parts, two large blocks, which are specifically divided into technology integration and business integration, as well as integration between companies. The first part is the relationship between Donglin Electronics and Fairy Electronics and its integration, as well as the integration between her and various electronics companies, Donglin Electronics as the blue company of Fairy Electronics, especially as a company managed by Gigi Lin for many years, the integration with the head office is relatively easy, as early as the establishment of the electronics company, it was quickly integrated, and became the most assured industry of Fairy Electronics, but the integration of Donglin Electronics and other companies took some time, although there are cognitive advantages, But coordination between companies is not meant to be done immediately. Judging from the existing situation, Donglin Electronics and Yunshan Electronics and other 5 companies are better coordinated, after all, everyone has faced the siege of strong enemies together; But these companies have also engaged in-for-tat competition, and it is not possible to solve the problems of the past overnight. But since we are a company, we can reconcile grievances and grievances, and it can be coordinated, so Donglin Electronics is Gigi Lin's most assured company. The second part, that is, the integration of Yunshan Electronics and other 5 companies and the headquarters of electronic companies and the integration with other companies, Yunshan Electronics and other companies are also old companies in the electronics company, although after the acquisition, there was no time to integrate and hastily put into the market war, but this also makes these companies really become a fairy industry, but the price is too great. In the competition, some problems emerged, after a few months of ruthless rectification, after the recruitment of some new technical and management personnel, but accelerated the straightening out of the relationship between these companies and the headquarters of the electronics company, this kind of internal caused non-forced surgery, so that these electronics companies finally submitted to the headquarters of the electronics company, to a certain extent, it is a blessing in disguise; At the same time, these companies have also straightened out the relationship with Donglin Electronics, but like Donglin Electronics, they have not straightened out the relationship with the newly acquired companies, but this is the case, and the people in the electronics headquarters are not small. The third part is the newly acquired 3 companies, as the losers of market competition, they have to be classified under the banner of the fairy, whether they are lucky or unwilling, and now they are also a branch of the fairy electronics. For most people, it doesn't make a difference who owns the company, anyway, they are not the owners of the company, and it should be said that it is a good thing to belong to the legendary company of the fairy, so it is relatively easy to straighten out the relationship with the headquarters of the electronics company, at least on the surface, to surrender and obey the leadership of the head office. But in terms of business, these relatively large companies are much more troublesome, they have a competitive relationship with the original companies of the fairy, and even fight fiercely, and now all of them have changed all at once, and there is a lot of work to be done, which makes the integration progress a little slow; In addition, Gigi Lin was absent-minded and a little timid in the previous stage, so the integration work was relatively slow. But after entering May, the companies obviously felt the pressure from the headquarters, and accelerated the pace of adjustment under the urging, and there was no longer the phenomenon of procrastination, and everyone was unwilling to become the second victim to knock down the muzzle of the "ruthless woman", so after the dismissal of a manager, the newly acquired three companies finally adjusted so-so.
It is easier to sort out the relationship between each branch, but it is much more troublesome to adjust the business relationship between each branch. Adjust the business relationship of the branch and expand new business, which takes time, time for a long time, the effect can be shown, after several months of accelerated coordination, has achieved initial results, fairy electronics as a large company has begun to emerge. In any case, an extremely important problem is about to be solved, and the nine appliance subsidiaries as a whole have succeeded on the surface, at least without production stoppages and internal friction, in which case it should be possible to guarantee that the electronics company will not lose money, although it is not yet possible to guarantee normal profits. After a few months of nervousness, even Gigi Lin stretched her brows, it seems that Fairy Electronics has become a fairy electronics company. Self-comfort is self-comfort, but we all know that the electronics company becomes a whole, this is only a superficial phenomenon, in order to make them a whole, to make them invincible in the future competition, to become a strong player in the electronics industry, but also need to carry out larger-scale integration, and this will be a more complex problem, take longer, spend more energy, and the danger is higher, but have to work for it, this is the technical integration between the branches. Only by integrating the technology of the existing company can the electronics company develop and grow, and can they accept another great gift that the fairy accepts for them.
Technology is one of the most important resources of a company, each company more or less has some of its own gatekeeping technology, the company acquired by the fairy also has their own technology, they are weak or strong, some are overlapping, some are universal, and some are unique to the company, an important role of fairy electronics is to coordinate the technological development of various companies, increase technology investment, and develop patented technology with independent intellectual property rights. If the company's technology is not integrated, it will cause duplication of technology investment, and even waste, because some companies have such technology has been quite mature, or in the forefront of other companies, some technology because the whole company is not more advantageous or mature, so we must continue to invest heavily in development, and some technology is related to the overall development of the company, in the past, we were weak, unable to develop, now united, capital and technical reserves can be developed independently, so, technology integration is more troublesome, It's much more important. The first aspect is the existing technical data of each company, which must be exchanged between the relevant technical projects of each branch to learn from each other's strengths; On the other hand, it is the exchange and flow of existing technical personnel between the branches, putting "the most suitable people in the most needed position", and the number of technical personnel who are about to flow in the 9 branches is not a small number; The third aspect is the sharing, elimination and strengthening of the existing test equipment of each branch, which is also an important issue. Every problem in technology is sensitive and complex, the original competitor has become today's partner, the original subordinate has become a partner to support, the original competitor has become a new company to work now, and the original test equipment has been so backward, it turns out that it has the ability to do more advanced scientific research......
The branches of Fairy Electronics, especially the five companies acquired in the second batch, adopted a laissez-faire management model according to someone's intentions, imitating the management model of the steel company, but now, the electronics company has strengthened the management and coordination of each branch, and all the branches have been incorporated into the unified work system of the head office. These subsidiaries no longer have independent technology, no longer have the original business direction, and no longer have independent business activities; The head office has set up a personnel department, which is responsible for the dispatch and assessment of some leaders and scientific research personnel of the head office and its branches; The Ministry of Science and Technology has been established to be responsible for the scientific research of each branch, and the laboratory, researchers and research materials are managed by the head office, and the branch has no management rights, only the right to use and supervise; The Business Coordination Department has been set up to coordinate disputes between branches, straighten out the business relationship between them, and deal with the external business work of each branch in a unified manner. After a series of rectifications, Gigi Lin has grasped the technology into the hands of the head office, strengthened the supervision and coordination of personnel, and appropriately coordinated the business activities of the branch, and has realized the original plan, and the effect is expected!