Chapter 241: Cooperation 2
In general, the development momentum of fairies has been curbed, and in some areas it has even been suppressed by the joint efforts of rivals, "the market has bottomed out"; Although her products are relatively high-tech and high-quality, although these partners are not small, they are not strong, especially in terms of technology and after-sales service. In order to expand sales, a large number of partners were pulled up indiscriminately, a total of 38 partners, at least 25 companies are not professional companies, they are completely for the name of fairies, maybe they have the opportunity to enter these high-end market ideas, but if it is not for the fairy factor, at least not at this time! But in any case, the North American cooperation has been successful, from 42 to 45 years of three years, the annual market profit has exceeded 250 billion, accounting for about 8% of the similar market in North America, and the market share has reached a similar figure, and she herself has obtained 3.21% of the total profit of the North American market, achieving the original planning goal.
However, compared to its huge productivity, the fairy did not get the corresponding benefits, in order to enter the market smoothly, at the beginning only for 40% of the profit share ratio, the actual rate of return dropped from 35% to about 14%, which is far lower than those of the main competitors, even as much as 20 percentage points; The huge production, which did not bring enough profits, but fattened those partners, naturally aroused the suspicion of some people. Statistics show that in four years, the fairy has a total profit of 310 billion US dollars, of which about half is collected by the headquarters, but her partners earn more; At the same time, the revenue of the domestic market has dropped significantly, and the actual annual income has not increased much, so the headquarters decided to appropriately reduce the supply volume of the North American market. There are deeper reasons for this, although the company's production is huge, but it is not enough to meet the two large markets at the same time, expanding production is one aspect, increasing real income is even more to consider, of course, in addition, the fairy also intends to put pressure on some partners. Fairy's products can make money, which has been verified by the market, four years, "even a fool has learned", since it is a partner, it must contribute to this profit; Not only that, but the fairy also warned several partners, such as in September '43, when she expressed her dissatisfaction with two Japanese partner companies, at the same time made demands on two European companies, and put forward additional conditions to three Canadian companies, and incidentally questioned the behavior of eight American companies, which made her unhappy because the sales volume of these 15 companies was "less than 10% of the total sales"!
After four years of development, some partners have been very successful, with the two American companies selling almost a quarter of the products shipped to North America, and the top five companies accounting for more than 40% of all sales, which is naturally inseparable from their own efforts, in addition to their local conveniences. All but one of the five companies are in the United States. These companies are satisfied with the cooperation, because the profits are too rich, the investment is not large, the money is a lot, and they can take the opportunity to expand the company's influence, and the original industries of some companies are also rising simultaneously. Among these five companies, one of them was originally a real estate company, and it was purely a real estate company, the scale of the company is not very large, but the shop is very open, there are businesses in many places in North America, and it attaches great importance to the "opportunities provided by the fairy", and the total profit in recent years is nearly 60 billion US dollars, which is even much higher than the income of the original industry, and has been historically rated as "one of the best companies in North America".
For more than four years, the sales volume of some companies has increased year by year, some companies have risen and fallen, and some companies have declined almost year after year, which makes the fairy a little unhappy, and she also has the heart to shake off her prestige, and has the intention to withdraw several partners, or directly reduce the supply of products, and transfer some technical forces to some companies...... The fairy's small actions immediately caused a reaction in the market, and the opponents have increased the development of the market, and some partners have begun to take corresponding countermeasures...... According to data collected by the consulting department, some of the main competitors in North America have increased their development efforts by 20%, while Japanese companies have increased by more than a quarter; On the other hand, several partners have openly criticized the fairy and even threatened to take legal action! The fairy did not care about the opinions of the other party, first reduced the supply volume of the North American market, evaluated the prospects of each partner, and clearly put forward hard requirements for 10 of the partners according to the contract, and then strengthened the remaining 17 companies in many ways to stabilize the market they already occupy, or wait for the opportunity to expand again.
In fact, the fairy has no loss, since entering the North American market, she has not really invested a penny, and it is also a "no-capital transaction", the freight is counted in the profits, and the production costs are also earned back by the partners. In fact, the most affected are the participants in the North American market, although it is said that the fairy's money is tight, but this is only their family's words, her assets are too large, and those bank loans are only they will care; Besides, which company is not debt-ridden these years, not to mention that her various subsidiaries have a considerable amount of liquidity, and the debt ratio of the entire group is very low, no opponent thinks that this little loan will tie her hands and feet, and as a large consortium, especially as a sole proprietorship consortium, she can easily concentrate enough funds to highlight a certain direction, and any opponent is unwilling to face her directly, and some people even joke that several major giants in the world may not be able to defeat her!
For international companies, there is another reason that cannot be ignored, Fairy is not an international company in nature, it is basically a "local" company. The strength of her domestic foundation in China is beyond the reach of any one or more companies, and some people even say that it has been "solidified"; At the same time, no one dares to underestimate her influence in India, the Indians have almost regarded her as a local company, even local companies in India, do not dare to underestimate a certain influence of the fairy, any international company to compete with the fairy in India has to be considered. It can be said that the fairy rooted in China and India has almost established its undefeated position in the market competition, perhaps, everyone can only hope for her "self-brewed bitter fruit", and only in the international markets such as North America or Europe to kill her prestige! In fact, international companies can only do this, and are already doing so, which starts from two aspects, first, the fairy lacks a market base in North America, and even now, these strange partners are not as strong as the international companies have cultivated over the years, and her development has reached a bottleneck, at least it can no longer expand aggressively. Second, after several years of development, the original technology of the Japanese counterparts, now even more comparable, and those European and American counterparts, especially direct competitors, in the technology has also caught up, almost neck-to-neck, the technical advantage gradually disappeared, can only rely on the market efforts of partners, this is the main reason for the decline in the market share of the fairy, but also an important problem she has to face.
In fact, 8% of the market share, does not meet the planning requirements of the fairy headquarters, they originally envisioned a market share of more than 10%, or even more than 15%, although a company occupies such a large market seems unrealistic, but the fairy is different, she has a considerable part of the world's market assets, if you can't stick to the corresponding share, "at least not successful." However, although her expansion momentum in the North American market has been curbed, or even declined slightly, whether it is the fairy headquarters or all walks of life, everyone thinks that she has achieved great success in North America, and thinks that she has created a "miracle" in North America, creating a myth of starting from scratch, from weak to strong, disrupting conventions and opening up the situation! The sales volume reached a record 520 billion US dollars in 41 years, and 750 billion yuan in 42 years, and it has basically remained at this level since then, with an average of 170 billion US dollars per main item, which can be said to be "quite successful".
Someone once said that fairies are "no one and no land" in North America, and fairies are completely blank in North America. This is not bad at all, before the economic crisis, in the huge North American market, fairies only had tens of billions of dollars in sales, and the annual profit was only 12 billion at the peak, which can almost be said to be insignificant. Some people joke that if she had an office in North America that matches 10% of its size, it would not be just this little bit of sales, and some people even said that it was "accidentally sent the wrong goods" to come to North America! Almost everyone criticized her, thinking that it was simply "Li Hao", but under someone's almost ** style, she successfully avoided some losses from the economic crisis, which made it difficult for people to be sure of "whether it was right or wrong". However, this overwhelming negotiation team made the North American people feel the "rumbling war drums" of this legendary company, and the fairy who has always loved "unconventional" immediately attracted people's attention, which is much more effective than any advertising, so people reaffirmed her name as "the company that can do advertising without capital" in business history!
At this point, no one doubts the sincerity and ability of the fairy to enter North America, and the international corporations are both envious and troubled by her, and the result is helpless; Critics began to preach once again her strength and infallibility, albeit with difficulty; Even the most demanding people at the Fairy Headquarters were satisfied with this, although it did not reach the desired number, but relative to the input...... The North American market is a "by-industry" recognized by the fairies, just to find a little gold, and for them, even the annual cost of earning back the negotiators is not too much of a loss, except for the salaries of the expatriates, of course. In fact, almost everyone thought she had achieved what she had achieved, with some saying "enough", some saying "yes", and others saying "how could it be so much...... Economists have been touting this industry record as usual, blowing her to the sky, ignoring the overall reality that she is eating lame!
But since then, the fairy has maintained a strong influence on the North American market, truly entered this global market, and has become an indispensable industry company, with the continuation of time, the market share rises and falls, constantly making competitors worried, happy or angry! But it's not that she didn't pay the price, some partners have also acquired a lot of advanced technology while selling products, and some non-professional companies have also taken the opportunity to enter these three major industries, taking advantage of favorable conditions, coupled with the secret role of certain forces, to quickly become bigger and stronger, and in some cases become her strong opponent in North America. It is said that after just fifteen years, the fairy's most powerful opponent in the North American market is a partner she once vigorously supported, and the other party even completely squeezed some of her products out of the North American continent for a period of time!
Of course, the fairy has never been afraid of the strength of the opponent, nor is she worried about the emergence of new opponents, and now the core of her entire strategy is to become a non-secular company again, and all business policies are rolled out around this strategy! She's like a stubborn, crying child, crying and screaming, and finally gets a toy pistol, but it turns out that she wants to save the toy cat!
The fairy has already gained the North American market, but has she really achieved her strategic goals, will the powerful fairy be smooth sailing, and is there really no company that can stop her momentum? If so, then what kind of company would it be, and who would make her cautious and slow down the advance of the entire tank? In fact, at the same time as she launched and implemented the North American cooperation strategy, the experts had already found the problem, so what was the problem with the fairy?
In fact, some of the high-level leaders of the fairy headquarters have been a little discouraged and disappointed, they really did not expect that the energy company that has been painstakingly planned for decades after countless hardships, layers of hardships, turned out to be the "most failed" investment in their lives, and this company is almost a "gold hole", forcing them to continue to inject capital! If it weren't for the influence of "scruples", or the fear of provoking public anger, they would simply propose to "sell it"!
Let's put it this way, since the outbreak of the economic crisis, the development of the fairy has been very smooth, it can be said that it has been very successful, the only failure is the energy project, and now, it is this company that makes them feel at ease, so that those leaders who are worried about the company's financial problems have to take out loans again and again! But if you think about it carefully, you can't put the blame on the energy company, the company's previous acquisition of the company, no matter how much money was spent, and no matter where it was acquired, most of its own funds are relatively abundant, at least in the short term can operate normally, without the large-scale capital injection of the headquarters, of course, the large-scale capital injection mentioned here is not equivalent to some billions of yuan of "small actions"; After living a comfortable life, I naturally can't adapt to the bad situation of the new company, not to mention an unprecedented embarrassment of being restrained everywhere and unable to let go of fighting!
When was the situation of the fairy company, the energy company was successfully established, the industrial city project was implemented as scheduled, the Indian market situation was gratifying, and the entry of the North American market was almost a foregone conclusion...... The entire major companies of the fairy system, even the steel companies and textile companies known as the "second series of fairies", have continued to improve, profits have gradually risen, and it is no longer a fantasy to share some dividends every year, which makes the heads of the headquarters and subsidiaries, and even the leaders of the branches full of ambition. Speaking of which, the people in charge of the headquarters are even happier, because all this is related to them, and the overall situation is only known to them, plus the construction site of Fairy City is busy, Xixing is really face-saving, and the arrangements are in good order, but they always reach out to ask for money to make them a little helpless. According to statistics, by the beginning of 44 years, about 1.25 trillion yuan of funds have been paid to Xixing, of which trillions of yuan have been used for the industrial city project.
The same good news is that India's industry, in recent years, profits have risen year by year, the company's production has gradually recovered, some companies have even expanded their scale, over the past few years, the profits of various companies, including some cooperative companies, totaled 1.24 trillion yuan, of course, the headquarters of the headquarters resisted the temptation not to recycle, all for the recovery and development of the Indian industry, and the use of Indian bank loans, to expand to the surrounding areas, has entered the Southeast Asian and African markets, and even in Africa for acquisitions. With its strong influence in the society, it occupies a fairly high market share in this originally small market, even higher than the market share of domestic companies in India, such as in terms of new materials, it is obviously much higher than Ji Ke company, and the market efficiency is much better. Many Indian companies are worried about this, these companies not only have huge assets and abundant funds, but also have a huge fairy support behind them, and they are even more worried that the fairy headquarters, which is "extremely short of money", would rather take out repeated loans than "not take a penny of profits", which not only makes enough reputation, but also doubles their pressure!
Where there is wish, there will naturally be unsatisfactory places, even fairies are no exception, the energy company is the most headache for the headquarters of a subsidiary, of course, the same headache is also the company's responsible people. Under the banner of the fairy, in any case, energy companies are an important industry, and even the company with the most investment in a single industry, a considerable number of electronic companies and new material companies have only invested about 300 billion yuan, and even the once vigorous banking investment, the three major banks (including the Bank of Hindustani) add up to only 11 trillion yuan, and only the establishment of energy companies cost 12,400 trillion yuan, "This is really a big industry." But it is this company that has become the most headache for the headquarters of the industry, the fairy has always been very rich, and there has been no debt in the past, and when acquiring the industry, it is even more picky left and right, try to push the debt and arrears to others, receive a "net industry", and then inject funds, even if you take out a loan yourself, in short, these companies are running very well. But energy companies are different, and at the same time as forming a company, there are also 650 billion debts and 700 billion arrears in hand! Wouldn't they have taken over the debts and arrears in the old days? But if it weren't for the debt, if there weren't so many arrears that were difficult to recover, or if they couldn't be recovered in the near future, and few companies were willing to cheap fairies, everyone was forced by debt and had no choice, so they had to "slim down", and at the same time, everyone also recognized that the fairy would definitely take over these risks, otherwise, the energy plan would definitely be stillborn again, and even more anxious about the fairy!