At about eleven o'clock in the morning, Xiao Fei came out of Peking University, but saw Ren Gangyi waiting outside the West Gate. ∈♀，

Ren Gangyi looked at Xiao Fei with an indifferent face, and there was no superfluous expression, so he asked, "What's the matter?" Didn't pass the exam? ”

"It's over."

"Why aren't you happy after that?"

"It's just a special recruitment interview, it's not a big deal, and the pass rate of this exam is so high, there's nothing to be happy about." Xiao Fei said without a fork.

"Haha! I knew that this was the result, with my brother's talent, if Peking University didn't want it, it would be called having eyes and no beads! Let's go! Brother invites you to a big dinner today to celebrate! Ren Gangyi laughed and said.

Ren Gangyi was obviously very familiar with the capital, and took Xiao Fei to the Jianguo Hotel on Jianguomen Street. There is an old French restaurant called Justine's.

Jestin is a relatively old French restaurant, and it is very famous in the capital.

The steaks here are well done, and the French-inspired dishes are authentic. Of course, the dishes are also more expensive, even an ordinary set meal costs one or two hundred yuan per person.

The two chatted while eating.

Ren Gangyi talked about meeting with the people in the program center of CCTV's editor-in-chief office this morning.

"It's not good!" Ren Gangyi sighed, looking helpless.

"What's the wrong way?" Xiao Fei asked.

"The filming cost of our "Bright Sword" is 12 million, which can be said to be a huge investment, but you know, after talking to CCTV for so long, are they only willing to buy each episode now?" Ren Gangyi smiled bitterly.

"What's the price?" Xiao Fei swallowed a piece of veal and asked.

Of course, he knows that CCTV is harsh in procuring dramas. If you want to broadcast a TV series on CCTV, you have to go through the back door. There are even those who don't need money to broadcast to CCTV for free.

"They are only willing to give 80,000 yuan for each episode, and they ask for an exclusive premiere. I can't play this, I'm going to lose money! Ren Gangyi scratched his head and said angrily.

Is there a purchase cost of 50,000 per episode? At this time, for CCTV, this is already a relatively goodwill bid.

"It's not certain to lose money, I calculated it, if it premieres to CCTV at this price, after the fire of "Bright Sword", of course, we can sell it to the following satellite TV for broadcast, and we can still sell these two rounds of broadcast rights for 50,000 yuan per episode. But they are estimated to make a request, they can't sell to too many TV stations at the same time, if they can sell to 5 satellite TV stations at the same time, it will be 10 million, which will pay off. ”

"I firmly believe that "Bright Sword" has the strength to become a classic, and after the second round of broadcasting, there will be follow-up broadcast opportunities, which can be sold for money, and we can also burn the TV series into discs for sale. This can also make a lot of money. ”

"According to this calculation, you can't lose your capital, but the return may be a little slower."

Xiao Fei gave Ren Gangyi an analysis.

"Yes, that's what I calculated. I also think that it is impossible to lose money, but the return on investment is slow, to a certain extent. That's a loss! Ren Gangyi frowned and said.

Ren Gangyi was right.

At present, the domestic loan interest rate is so high, if it takes a year or two or even longer to pay back. That's just the interest, that's a lot of money.

For investors, it is not possible to make enough profits in the short term. Such an investment is considered a failure.

"The sponsorship ad at the end of the film should be pulled more vigorously, and I think this should also be a profitable profit point." Xiao Fei said.

Ren Gangyi shook his head: "There are a lot of people who are interested, but they all think that our price is too high, and there is no one who really has a strong willingness to buy now." ”

For an end-of-credits sponsorship advertisement, Xiao Fei's price is 500,000 yuan, with a total of four positions.

This is indeed not a low price.

"I think that if we can win the premiere rights of CCTV, these sponsored advertisements will definitely be sold, and after signing a broadcast agreement with CCTV, these advertisements can also increase their prices." Xiao Fei said.

At this time, the advertising price of CCTV has begun to soar, and the power of advertising has begun to be highlighted. Like Qinchi Liquor, which was originally unknown, but after winning the CCTV advertising label in 1996, it became popular all over the country all at once, and its sales revenue rose sharply, more than several times.

If "Bright Sword" can be guaranteed to be broadcast in prime time on CCTV, the price of these end credits will definitely soar, there is no doubt about it.

Now it sells for 500,000 yuan, and no one cares.

But if the CCTV broadcast agreement is signed, it will be 500,000 yuan, and it may be robbed by people.

Hearing Xiao Fei say this, Ren Gangyi pondered for a while, and couldn't help but light up, he felt that Xiao Fei's proposal was still good.

The broadcast rights can be given to CCTV cheaply, but they can also be made up from other places.

"Hah! My brain is still not as flexible as my brother, why didn't I think of this? Actually, we can develop the end of the film again! For example, when the credits come out, you can go a little to the left, and the TV series decal ad flashes on the right, can't this also sell for a sum of money? ”

Ren Gangyi patted his thigh and said.

Xiao Fei gave him a thumbs up, this is called a flick and it will light up!

"You can do this, but you can't go too far, so that CCTV can't see it, then it's bad." Xiao Fei said.

"Hmmm! I know, I know, it's definitely not going to be too ugly, and I have to pay attention to the beauty anyway. Ren Gangyi nodded frequently.

Xiao Fei thought for a while and said: "Also, CCTV's broadcast price, we are not without room for improvement, I think that as long as the strategy is appropriate, it can be improved." ”

"Huh?!" Ren Gangyi blinked.

I don't know how many times I've negotiated with them, but I haven't been able to get them to raise a dime, what other tricks can I have?

"Tell me what you have in mind." Ren Gangyi said.

Xiao Fei looked at the crowd in the restaurant and thought, how can he casually express his thoughts here.

He said, "After dinner, let's find a secluded place." ”

"That's fine." Ren Gangyi nodded.

The two of them began to bury their heads in eating.

After they finished eating, they returned to their residence, sat down on the sofa in Xiao Fei's room, drank strong tea, and Ren Gangyi couldn't wait to ask, "Xiao Fei, can you talk about it now?" ”

He was very curious about what tricks Xiao Fei could make CCTV, which was slamming the door, pay more money to buy dramas.

Xiao Fei smiled and said, "Brother Ren, do you have confidence that "Bright Sword" is popular all over the country? ”

When Ren Gangyi heard this, he immediately straightened his chest and said categorically: "Of course I am confident, now the book of "Bright Sword" is so popular, the theme song of "Bright Sword" is so popular, and there is no reason why the TV series of "Bright Sword" is not popular!" ”

"That's good! The reason why CCTV is willing to pay 80,000 yuan per episode to buy "Bright Sword" and plan to broadcast it as the main drama in a set of prime time is also to see this! If not, they wouldn't have wasted so much time on this show! You're right? Xiao Fei said. (To be continued......) u