However, the fierce competition in the new materials industry is far beyond the imagination of some people. Originally, the fairy could develop faster, but in the northern market, she was squeezed by the new element company, in the Yangtze River Delta region, with Xinpeng company as the mainstay, the new element company as the supplement, and other companies followed, and the fairy company was also squeezed multiple times, it was under such difficult conditions that the fairy company was difficult to expand its scale. In the northern market, the market share of the two branches has risen from 41 billion yuan to nearly 100 billion yuan, and the market assets of Huayuan Company have soared to 55 billion yuan, becoming a large company in the northern market, almost comparable to Jade Bird Company, forcing New Element Company to take him as the focus of prevention. The scale of Junda Company, the focus of the new element company's prevention, has also expanded by 80%, of course, such a result is also related to the Fairy New Materials Corporation's focus on supporting Huayuan Company. After receiving the funds injected by the fairy and Long Jia, the strength of the Blue Bird Company has also increased greatly, it was originally a large company, and now it is not afraid of the heavy pressure of the new element company, although it is not as fast as the two branches of the fairy, which also makes the new element company feel a great threat. In general, with the exception of Fengcheng, several large companies have grown much faster than the market.

Compared with the northern market, the market competition in the Yangtze River Delta region is more intense, far more than people imagine, as the saying goes, the competition between the three companies will definitely cause a chain reaction of other companies, not to mention that some companies have already had a tacit understanding. The lower reaches of the Yangtze River, the economy is developed, there are many companies of all kinds, the focus of Longjia company is here, the focus of Fengcheng company is also here, and the strength of several companies is not weak, of course, there are more international companies, so many companies, the most powerful is naturally Xinpeng company, local assets of more than 100 billion yuan, plus many years of operation, the next is the combination of the two fairy companies, also has nearly 100 billion yuan of assets, but other companies are not weak, the companies are intertwined with each other, interests are entangled, Fairies struggle to survive in the cracks! In the past few years, the slowest growth of assets has only reached 160 billion yuan; Although Xinpeng Company has not received the corresponding growth of its strength, it has also reached 200 billion yuan, far exceeding the growth rate of Fairy Company, and the strength of New Element Company, which has only 51 billion yuan of assets, has also doubled, reaching more than 110 billion yuan; However, in this area, the two companies in the south are growing the fastest. Longjia Company and Fengcheng Company also seem to be joining forces, and their strength has increased by about three times, Fengcheng Company has risen from 35 billion yuan to 123 billion yuan, while Longjia has risen from 58 billion yuan to nearly 150 billion yuan, almost becoming the second largest entity outside Xinpeng! This result surprised many people and made the fairy a real loser! Fairy New Materials Company failed to succeed in the lower reaches of the Yangtze River, but it paid off in Wuhan, China's emerging economic center in the middle reaches of the Yangtze River! The strength of the fairy company in Wuhan is quite strong, Donglin real estate, Donglin energy, Hanyang iron and steel company, Hanyang textile company, plus Donglin electronics, and even Donglin Automobile Company can be counted, many of these companies are the original industry of Donglin, and now they are creating favorable conditions for Kaifeng company to varying degrees. In the case of the rapid development of related industries, especially the expansion of Donglin Electronics, the market of Kaifeng company's products is in short supply, in just a few years, the industry has expanded more than twice, and the assets have reached more than 75 billion yuan, almost becoming a monopoly company in the region, and the influence on local new materials is unstoppable. Due to the success of Kaifeng, the fairy new materials in the Yangtze River basin have reached a scale of 235 billion yuan, which has also expanded nearly doubled, and finally maintained part of its face.

In the southern market, the fairy achieved another bright spot, the market statistics alone, which excited the people in charge of the headquarters. Shenwei has expanded from a market of 95 billion yuan to more than 200 billion yuan, becoming the largest corporate entity in the southern market in one fell swoop. Shenwei company from the head office to get a large amount of money, and get a large number of scientific researchers and new technology products, almost completely swept the forces out of the western half of the east of G, and to the east into the Shenzhen area, this achievement in the company's analysis report are called "luck", unanimously believed to be from the Xinpeng company to pick up the cheap. In the southern market, the new element company tried to enter but failed, but Xinpeng company has more than 60 billion yuan of assets, and its market is in the surrounding area of Shenzhen, which has a direct conflict with the market of Longjia company and Fengcheng company, so that it is suppressed by the joint DI system of the two local factions, to be precise; Originally, they wanted to focus on developing the southern market, and planned to take advantage of the opportunity of the two companies to focus on other regions to gain a firm foothold in the south, but they did not expect Fengcheng Company to focus on the northern market at all, but to work with Longjia Company to develop the middle and lower reaches of the Yangtze River market and consolidate their base market. In fact, the two companies originally wanted to deal with fairies, in their opinion, fairies were a serious threat, but they didn't expect that Shenwei Company had no intention of going east at all, but instead fought against Xinpeng Company. Some actions of Xinpeng company have made the two companies angry, and they have mercilessly resisted, and the funds have been selectively invested, and the products have been selectively researched and put into place, which has made Xinpeng company complain, almost unable to maintain the original market share, and even a piece of pizza can not be shared! This is not the end, not satisfied with the vested market of Shenwei company, with huge capital and advanced technology to compete for the peripheral market of the three companies, not only let Xinpeng company from the beginning to end of the tail, really fell into the unfavorable situation of the enemy on three sides has been worried, the other two companies are also unexpected, the wolf has not been driven away, the tiger is here again. For a while, the companies were worried, and in general, the three companies worked together to fight against this foreign intruder! Xinpeng Company does not understand that the fairy can develop smoothly in the south, but it is hindered, what is the reason for this? In fact, it is also simple, on the one hand, Shenwei Company made a trick and did not directly enter the Shenzhen market, but first integrated other markets, and then took the opportunity to enter in a big way when the three companies had no time to take care of others. On the other hand, it is also related to some of the policies adopted by the fairy, and it is the Shenwei company that is competing in the southern market, not the fairy company! In the southern market, the influence of fairies is much weaker, not even with the addition of Western Star, far less than in other regions, so they use relatively flexible corporate policies. In the Yangtze River Delta region, the two branches are not strong and their influence is not enough, so they can only use the name of fairies; In the Wuhan area, although the influence of Kaifeng Company is not small, there are many fairy industries, coupled with the influence of some industries of Xixing Company, the effect of using the name of fairy is too good, and it is really a waste not to use; And the northern region is home to many of the fairies' headquarters, so can you not use the name of the fairy? But in the southern market, Cao Kecheng gave Shenwei a great deal of autonomy, and the fairy made acquisitions, injected capital, and strengthened its technical strength, which were all internal to the company. For many years, Shenwei Company has been a dominant company in Gzhou, Longjia Company is not an opponent at all, and even Fengcheng Company "does not dare to run in front of it", so Cao Kecheng put forward a policy of letting go of the southern market, which has produced a huge effect. The vicious war between the other three companies contributed to the dominance of Shenwei Company, so that the three companies could not reverse the disadvantage of the fairy when they joined forces in the later period, and in this way, the fairy completely won the southern market, and its symbol was that its market share far exceeded that of Fengcheng Company!

On the whole, the initial development of Fairy New Materials Company is not bad, and the momentum is relatively strong, but it has to be noted that this period is a period of rapid market development, and the development of other companies is also very strong, and the achievements are not weaker than that of Fairy. But the leapfrog development of various companies is only a few years, whether it is a fairy or other companies; By the beginning of 27, the market launch time interval of fairy new material products is getting wider and larger, from the original two months, and finally fixed to launch a series of new products every five months, and the situation of other companies is similar. The high-tech industry market is unpredictable, difficult to judge, once the limelight is not right, the market will quickly appear, from the beginning of 28, the pace of development of the entire market has slowed down significantly, the same way, the overall development speed of fairy new materials has also slowed down, the southern and central markets can only maintain an annual growth rate of about 10%, and the fairy can no longer develop at a high speed. On the one hand, the southern market is slowing down the growth of demand, on the other hand, two large local companies join hands with the DI fairy company to promote the Shenzhen market, Xinpeng company also assists from time to time, although the three companies have been unable to stop the pace of Shenwei company, but the market finally maintained a certain balance of power, Shenwei company no longer has a greater advantage, but the growth rate is slightly higher. As China's new economic center, the scale of Wuhan is still far less than the traditional three major economic zones, the market capacity is limited, and it is not easy to maintain synchronous growth, at least it makes it impossible for other companies to enter this market, and continues to push the market in the direction of Chongqing, maintaining strong pressure on some local companies. In the Yangtze River Delta region, there is still a place where various companies are gathered, and there is competition between international companies, domestic companies, and domestic and international companies, and a lot of money and energy are put into this market. The good fortune of the two southern companies has obviously come to an end, and they have been squeezed by many forces, and their growth rate has declined rapidly, which is already lower than the average growth rate of the market. As a landlord, Xinpeng Company clearly showed great competitive strength, and its resentment towards the two companies is said to have surpassed its hostility towards the fairies, and it often pointed the finger at the two southern rivals, forcing the two companies to restrain themselves. In general, the company was able to maintain a development rate slightly higher than the market, reaching 10%, and by the beginning of 30, it had reached more than 240 billion yuan, standing at 14.2% of the total market in the region; The new element company, which has lost the support of Xinpeng, has also reduced its growth rate, but it has almost reached 10%, reaching more than 130 billion yuan, and zhan has a 7.8% share of the regional market. Due to the joint suppression of the two companies and the DI system of other companies, the development rate of Fengcheng Company has dropped to less than 8%, accounting for 8.3% of the market share with more than 140 billion yuan, and similarly, Longjia's life is not easy, only zhan has a market share of 10.1%. At this time, the best development environment is the fairy company, due to the poor performance of the previous stage, coupled with the fact that the companies have shifted their attention, so that they have gained a precious respite, the development rate is not only higher than the average growth rate of the market, but also 50% higher than the Xinpeng company, an average of 15%, which makes his market volume rise rapidly from 160 billion yuan to more than 210 billion yuan, continue to follow closely behind Xinpeng, zhan has a market share of 12.5%. Several large domestic companies, in this market shows obvious group relations, Xinpeng company and new element company teamed up, zhan has a 22% share of the market, and Longjia company and Fengcheng company teamed up, zhan has a market share of 18.5%, the strength of these two groups is actually inseparable, are higher than the industry leader fairy company, and this is also a portrayal of several major companies in the domestic market. Compared with the weak development of these markets, the northern market is full of vitality and has become the bright spot of the entire world new material market during this period.

In the northern market, in addition to competing with international companies, the fairy company is still playing with the new element company, however, Fengcheng seems to have drawn energy from other regions to compete for the market, from 84 billion yuan at the beginning of 28 to 120 billion yuan, with an annual growth rate of about 20%, and it is called an important force in the northern market, with a market share of 7.5%. Of course, the protagonists of the northern market are still the fairy companies and the new element companies, which also attract people's attention the most, crowding out other companies and competing with each other, which makes this market an important feature. There are also some relatively large companies in the north, such as the company that eventually ranked sixth in the last acquisition with a strength of 95 billion yuan, and the most important thing is that there are many international companies, especially in Japan and South Korea, and the Koreans once acquired a large company of 33 billion yuan in the last reshuffle, and the headquarters of that company is in Tianjin, so the competition here is also very fierce. Like other markets, the northern market has always been a market where the fairy company has invested heavily in the market, and the influence of related companies is relatively large, the fairy company, the fairy electronics, the western star company and many other companies have a wide influence here, so the two branches are developing very rapidly, the annual growth rate is about 40%, and by 30 years, it has doubled, and the Huayuan company has expanded from 55 billion yuan to 120 billion yuan in one fell swoop, and its scale has surpassed the blue bird company, becoming one of the larger companies in the region; Not to be outdone, the new element company has expanded from 300 billion yuan to 400 billion yuan, maintaining a growth rate of more than 15% for three consecutive years. The development of several companies, in fact, at the expense of the scale reduction or slow growth of other companies, the fairy has accounted for 12.5% of the total market, the new element company accounts for 25%, Fengcheng company has also reached 7.5% of the market share, and the northern market is second only to the Yangtze River Delta market, in the country and even the Far East has an important position.

In each market, each company has advantages and disadvantages, and in almost every market, the fairies do not have an advantage, especially in the two most important markets in the country, both are in a secondary position, and more importantly, they are under the weight of some coalition forces. Although from a national point of view, Fairy Company with 780 billion yuan (248 billion yuan in the south, 91 billion yuan in Kaifeng Company, 26 billion in Jade Bird Company) is the top position of domestic companies, zhan has a 15.6% share of the domestic market, but in the two key areas, the power is relatively weak; But the fairy company still succeeded, ranking tenth in the world's top 100 companies with 780 billion yuan in the 30-year ranking of the world's new material companies, which is also the first time that a Chinese industry company has entered the top 10 in the industry, only 10 billion US dollars less than the ninth-ranked South Korean company (one dollar to five yuan), and is one of the fastest growing companies in the world. Comparatively speaking, the new element company has a 10.*% share with 540 billion yuan, Fengcheng has a 9.84% share with 490 billion yuan, Xinpeng company has 6.84% with *yuan, and Longjia company has 6.58% of the national total with 324 billion yuan. In terms of numbers, the gap between the fairy and the companies has widened, and the gap between the fourth and fifth companies has been further narrowed, and the distance between the company and Fengcheng has been widened. However, in terms of the existing alliance between the companies, the combination of new elements and Xinpeng ranked first with a zhan rate of 17.48%, and Fengcheng and Longjia also surpassed the market zhan rate of fairy, reaching 16.32%, but the largest fairy new material company fell behind the company group, and had to face the competition of the combination of various companies on all fronts. It can also be seen from the figures that the new materials industry has formed a de facto monopoly phenomenon, with the five largest domestic companies accounting for 49.4% of the total market with market assets of 2.47 trillion yuan, and if you add some of the companies they hold, they have exceeded the 50% mark and become a pivotal force in the development of the industry. But several companies are obviously not satisfied with the existing market share situation, and will also carry out endless disputes, especially the fairy company, the headquarters of the recuperation so that they have huge financial resources to support the expansion of various subsidiaries, and the fairy new material company with its industry extremely rare zero debt and hundreds of billions of yuan of pure liquidity, ambitious, determined to launch a new round of market competition. Cao Kecheng boldly said that the company "can not hand over profits to the headquarters for five years, as long as the company can expand, never retreat"!

Cao Kecheng was talking big, but Li Mengze couldn't help but smile bitterly, he really admired this manager who was more than ten years younger than himself, but he couldn't let the company continue to expand endlessly; He was a little worried, especially when he saw the class discussion that came back from Yikang in '28. He was a man who was more conservative than adventurous, and if he had nothing, he would have taken all his might, and for a long time he would have almost run out of food, and he would continue to bet heavily on that matter; But now it's different, the family is big, and the worry is greater, especially the company has several listed companies, the impact is too great, and I am worried that once something happens, I can't control it. He has the heart to brake Cao Kecheng, but he is unwilling to discourage his enthusiasm, he wants to let the new material company slow down, and knows the truth that "the opportunity cannot be lost, and the loss will not come again", and he wants him to work for a few years. The planning department also attaches great importance to that article, thinking that it is an issue that should be paid attention to, all along, they have been collecting all kinds of information on the economic situation, and want to gain insight into opportunities, but they always can't find strong information, so they don't dare to draw conclusions easily, no way, someone came to the headquarters of the new material company to try their luck directly with the general manager. Seeing the boss who has never been out of the door and not buying in person, and seeing a report taken out by the boss, Cao Kecheng's heart couldn't help muttering, he didn't know much about someone before, all relying on rumors in the society, and stayed in the headquarters of the new material company for a few years, and his understanding of someone gradually increased, knowing that if it was not a really difficult thing, the old man would not work easily, and before he finished reading the report, he understood the other party's intentions, and he was not ambiguous, and he asked for three years. Li Mengze agreed without hesitation, his original intention was not to say three years, even five years, but the company must be able to quickly stop at an emergency moment, be able to rectify in time, and not be caught off guard; But Cao Kecheng climbed up the pole, and it took another year to make someone smile bitterly.