Chapter 137: Self-cultivation 3

Although the fairy new material company did not formulate a five-year development plan, but a three-year plan was taken out, the company's existing funds of more than 100 billion yuan, focusing on the northern market and the southern market, of which the northern market invested 40 billion yuan, the southern market invested 30 billion yuan, and the market is huge and fiercely competitive in the Yangtze River Delta region, but 25 billion yuan was invested, and the rest was all given to Kaifeng company, the purpose is to seize two more "convenient" small markets. It is said that Kaifeng Company has the best situation, because the share of the Chongqing market is not large, it cannot be fully developed, and a huge amount of money has been smashed into huge benefits. Soon, the new element company had to blow the horn of the market war again, this huge company, which is almost twice the size of the northern branch of the fairy company, always does not let go of any wind and grass of the fairy, vowing to maintain its hegemony in the north, and resolutely not let this emerging force occupy the main position in the market, the fairy invested 40% of the funds in the northern market, and the new element company at least put more than 60% of the funds into this traditional market; Immediately after, Fengcheng company also invested heavily, and the three major companies once again launched a desperate competition, competing for each other, competing for domestic counterparts, and snatching food from international counterparts.

Compared with the vigorous northern market, Shenwei company in the southern market quietly, the head office's 30 billion yuan is really a rare gift, how much money the head office has, Jiao Dongfeng knows clearly, Shenwei has intercepted more, and now it is divided into 300 billion, which at least shows that the two companies in the Yangtze River Delta region are not as much as Shenwei company, which shows that Shenwei company is still the focus of this expansion, how to use these funds, is the real ability of everyone. In fact, most companies have focused on the prevention of fairies, this company has never known what debt tastes like, never put everyone's life and death in mind, never cared about the suffering of others, knew to rush, fight, kill, but can not guard against him, I don't know when, he did a few back and forth cutting movements on you. Therefore, whether it is a new element, a good success, a new peng with lingering palpitations, or Long Jia, who is striving to be the fourth in the industry, everyone judges the situation. Although the Yangtze River Delta region is not the focus, only to share 25 billion yuan, but followed by the horn of the northern market, the two branches are also full of strength to break forward, the previous stage of humiliation so that the person in charge is unwilling, even if the later 15% higher growth rate, can not make them stop, followed by Huahe company and Huake company, Xinpeng company, Fengcheng and Longjia have invested heavily in the largest market in China, fierce competition, the company's reserve funds little by little to take out, until the bottom is almost bottomed, everyone is ready to collect the net and catch the fish. At this time, Shenwei Company knocked on the side drum and began to rush to Shenzhen, although Xinpeng Company still has strength, but basically it is no longer the protagonist of the southern market, although Longjia Company is quite gunshot, but the helpless foundation is limited, otherwise the Jade Bird Company would have been eaten, and Fengcheng Company is a third-line battle......

The war in the south, with Shenwei as the main attack, the companies defended, Long Jia and Fengcheng directly joined forces, with a strong local strength to block the opponent, but the focus of Shenwei company's attack was not on them, his intention was to contain the two opponents, not to let them seek opportunities to expand the market, just to contain as much as possible, and to target the spearhead at the fairy repeatedly bad to the fairy Xinpeng, ready to vent "private anger", his activity space compressed, compressed and compressed, and even expelled from the southern market, which made Xinpeng miserable. For the fairy's practice of "rectifying to the death", he fought desperately, but he was defeated and retreated, and the hateful "comrades-in-arms" on the same line sat on the wall and watched, and did not support at all; How did he know the difficulties of the two companies, the fairies have grown up in the south, and then eat the market of Xinpeng, then they will be even more difficult, but they are also powerless, the ghost knows how Shenwei Company can be so powerful, you must know that they are "bottoming out in the rice tank, and there is no food available". In April of the second year, that is, in April of 31 years, the southern market first divided the winners and losers, Xinpeng Company first couldn't bear the pressure, but was unwilling to let the fairy "out of thin air" get a huge market, the big brother New Element Company invited out, its 70 billion yuan assets in the southern market were sold to this big brother, the new element company paid 40 billion yuan, and the remaining funds were exchanged for a branch in the north, so Xinpeng Company launched the southern market, Instead, in the northern market, under the protection of the big brother, he began to struggle to survive; New Elements won the bridgehead to enter the south with 40 billion yuan, and only gave Xinpeng Company 10 billion yuan in advance. Even if the second in the industry came, Shenwei Company was still not afraid, and took advantage of the defeat of Xinpeng Company to continue to squeeze the new element company industrially, forcing the other party to invest a lot of money to save the crumbling market, and had to give up some interests in other markets, especially the northern market. By the end of 31 years, Shenwei Company has expanded its market share of 100 billion yuan, on the one hand, it was snatched from Xinpeng Company and New Element Company, on the other hand, it was snatched from two southern companies, and some of it was increased by the natural development of the market, including 40 billion yuan from the market of Xinpeng Company, and 14 billion yuan from the hands of two companies in the south, and the market naturally increased by more than 40 billion yuan, becoming a large company with nearly 350 billion yuan; New Element Company only maintained a market share of about 70 billion yuan, Longjia has grown, but it has only reached 140 billion yuan, and Fengcheng Company has only increased by 30 billion yuan to reach a market share of 260 billion yuan. Shenwei Company has achieved unprecedented success, but this is not over, and he will not just let go of three opponents, especially the new element company that has not yet taken root.

Only by making every effort to suppress the southern industry of the company, in order to make the company's other departments and industries get better development opportunities, the company's various departments are coordinated with each other, one party is damaged, often leads to the overall damage, and the pressure on some of their own regions increases, often causing other regions to be relatively relaxed! This is something that every manager knows. Jiao Dongfeng did not give the New Element Company any respite, in the national market, the greatest pressure on the fairy is the union of the New Element Company and the Xinpeng Company, they can form an advantageous combination of the two main markets against the fairy, so Shenwei Company must drag the New Element Company. In the face of changes in the situation, Cao Kecheng personally applied for 40 billion yuan of funds from the headquarters, respectively invested in the southern market and the northern market, in order to maintain the continuous leading position of competition, after getting the financial support of the head office, Jiao Dongfeng is even more unavoidable, the three companies were suppressed to death, from the beginning of 32 to April 33, the fairy company took the initiative to stop, 16 months, Shenwei company has achieved a market share of 30 billion yuan from the hands of the new element, suppressing his market space at 50 billion yuan, Becoming the most damaged southern company made the Southern branch of New Element no longer slow down, and in the end, it could not develop, becoming one of the most failed investments in the industry. Longjia Company is not much better, only rising from 140 billion yuan to 150 billion yuan, far below the natural growth rate of the market; Fengcheng Company is still not happy, and it has also been squeezed out of the market share of 10 billion yuan. The share of market assets of Shenwei Company has increased by nearly 100 billion yuan, and the total assets have reached 444 billion yuan, which is almost equal to the sum of the three companies, accounting for more than 26% of the 1.7 trillion yuan in the southern market, an increase of 0.5 percentage points over three years ago, and an average annual growth rate of 20%, far exceeding the natural growth rate of 9% of the market in the same period, and far exceeding the growth rate of competitors.

The northern market has always been vigorous, the market is the new elements of the center, is Fengcheng to develop the area, but also the most expensive area of the fairy company, in the fairy new material company of 140 billion yuan, 60 billion yuan has been put into this market. The northern market is one of the hottest in the major markets, just like the straightforward character of the northerners, the two branches of the fairy were the first to make trouble, by April 29, the annual growth rate reached more than 30%, much higher than the growth rate of 12% in the market, to the new element company had to spare energy to maintain its chicken ribs in the south, the growth momentum of the fairy was even more violent, reaching a rare 35%, even if the opponents have increased the budget investment, can not resist the impact of the fairy! At the beginning of 33 years, after getting the second phase of the company's 20 billion yuan of funds, the two companies, especially Junda Company, deliberately squeezed Xinpeng Company, which made the company that was originally in a competitive disadvantageous position, more difficult and painful, just fled from the south to the north, still could not get a good life, could not maintain its natural growth rate, Shanghai headquarters regretted it, especially from the headquarters to take out funds to do market paving. In order to protect the southern market, New Elements and Fengcheng Coincidentally weakened the capital investment in the northern market, which allowed Fairy Company to maintain a growth rate of 35% until April of 33. Comparatively speaking, the strength of the new element company is stronger than Fengcheng, although the growth rate is not as fast as Fengcheng, but it has also reached 14%, due to the big business, after giving Xinpeng a branch of 30 billion yuan, it still has a market share of 24.9% with 560 billion yuan; Fengcheng Company fought on three fronts and had to be aggrieved with a growth rate of 15% at a price of 184 billion yuan, zhan has 8.18% of the market; Jade Bird Company, a small businessman, has reached an annual growth rate of 175 billion yuan with an annual growth rate of no less than 13%, and has a market share of 7.78%. The "rookie" fairy new material company is 474 billion yuan of market assets followed by the northern boss, the market zhan rate reached 21.07%, for the first time has more than 20% of the market share, further narrowing the gap with the main competitors, Huayuan company has reached a huge market size of 300 billion yuan, becoming the largest branch in the northern market. The companies have mixed joys and sorrows, although the new element company has maintained the market, but the fierce pursuit of the rivals, Fengcheng company is cautiously catching up, afraid of stepping on mines, and Xinpeng is watching several bigwigs get rich, struggling to keep the company from closing.

In this war, the easiest should be Kaifeng company, with the huge influence of the fairy, in addition to occupying the market in central China, they launched a large-scale attack on the southwest region, hundreds of billions of yuan market in the mainland, the growth rate remained at about 12%, but the huge Kaifeng company has no opponents, everywhere fangs and claws, in the southwest region to carry out the array sweep, the growth rate actually reached 20%, because there are no big competitors, in the first year, the growth rate reached 30%, The company's executives were excited. In addition to the three traditional markets, in the large-scale market of hundreds of billions of yuan, Kaifeng Company accounted for 31.3% of the 560 billion yuan market with 176 billion yuan, almost one in the world.

Compared with other markets, the situation in the Yangtze River Delta market is more complicated, for decades, this is the center of gravity of China's economy, all kinds of companies gathered, only new materials such as high-tech companies, large and small companies are numerous, the five major domestic companies are deployed here, and international companies do not give up this important market in the Far East, Japanese companies, American companies, Taiwanese companies, and European counterparts, making the competition here more complicated. Speaking from the heart, the fairy company is not sure here, the strength of the two large companies is stronger than them, and these companies have launched various forms of alliances in various places, which makes them overwhelmed. Someone who listened to the news at home couldn't help but regret his original move, if Longjia Company was dragged in the north, maybe it would be much simpler now, "It's a pity". Fairy company in this region does not have an advantage, to be able to maintain a slightly greater than the natural growth rate of the market is very good, in recent years, the Yangtze River Delta market ups and downs, from the annual growth rate of 10% to 8.5%, and rose to 9.5%, in the various power groups, companies to the fairy angry eyes of the situation, they are helpless, money is not not omnipotent, although there are the most adequate funds, but always can not achieve the most ideal effect! Fortunately at the beginning, because the new elements took the northern market as the focus, reducing the pressure on the fairy, except for the sworn rival of Xinpeng Company, other companies did not have any targeted moves, at this time they were able to maintain a growth rate of 15%, although this growth rate was attractive, but their own company knew it, and everyone was not red; However, after Shenwei Company provoked a war in the south, the four companies invariably squeezed the fairy, and the growth rate in the first half of the year was still 15%, and in the second half of the year, it dropped to 10% all of a sudden, which was still a "compromise" caused by the two northern branches of Shenwei Company and Fairy to increase pressure on the opponent. In April 31, Xinpeng Company lost the southern market, and naturally sprinkled all the anger on these two companies, and the growth rate continued to decline, only 9% higher than the market by one percentage point, which is also the result of the fairy increasing the competitiveness of other markets, Long Jia and Fengcheng have drawn strength to protect the base market, and the new element company has also taken out energy to maintain the hard-won southern market. At this time, the greatest pressure on the fairy is still Xinpeng Company, until the war is extinguished, Xinpeng Company still holds on to the fairy, making the two Chinese companies miserable. From a practical point of view, Xinpeng Company has been climbing due to the timely throwing of the southern market to its partners, and has even reached the highest growth rate of 15%, becoming the regional overlord with total assets of 337 billion yuan, while the new element company has to fight on three fronts, but also to take care of the fragile southern market, the growth rate has been declining, from 12% to 7%, and finally even to 6%, and the assets have not expanded much, only to reach 168 billion yuan. This time it became more and more difficult, from a growth rate of 10% to 9%, and then to 8%, barely maintaining face with assets of 184 billion yuan. Longjia Company is relatively better, but it can't maintain the growth momentum, from 11% to 10%, and finally to 8%, with assets of only 225 billion yuan.

According to statistics, in April 33, the total market volume of the Yangtze River Delta was 2.22 trillion yuan, and the fairy company had a 13.06% share of 290 billion yuan, the new element company accounted for 7.57 percentage points, Fengcheng company accounted for 8.29, Longjia company accounted for 10.1, and Xinpeng company accounted for 15.6%. Although the share of each company has risen, the growth rate of foreign companies is obviously not matched with the strength, except for the fairy, the increase is not more than 0.3 percentage points, which shows the difficulty of industrial competition in this region!

After three years of brutal competition, the fairy company continued to play a triumphant song, with 1.42 trillion yuan to dominate, accounting for 21.1% of the total market of 6.73 trillion yuan, which is a rare good number! New Element Company has 11.56 percentage points of the market with 778 billion yuan of Zhan, Fengcheng Company has 9.7 percentage points with 653 billion yuan of Zhanan, Xinpeng Company has 5.53 percentage points with 372 billion yuan of Zhanan, Longjia Company has realized its long-cherished wish for many years, and has risen to the fourth place in the industry with 6.14 percentage points of assets exceeding Xinpeng Company's assets of 41 billion yuan. After this war, the fairy has far surpassed the major competitors, even the second and third two companies and up, the assets are only slightly more than him, those original company portfolio, is far from her opponent, the five major companies account for 54% of the national market (up 4.6 percentage points from before), the fairy zhan has 39.05% of the assets of the five major companies, the average growth rate in the past few years has reached 22%, much higher than the national annual growth rate of 10.4%, It is also higher than the growth rate of other major companies (10%). But this is not to say that the fairy has achieved an absolute advantage in the market, on the contrary, in the northern market, the new element company is still stronger than her, and in the southern market, the three companies are not weaker than Shenwei company, especially in the Yangtze River Delta region, only Xinpeng is a company, and the two companies of the fairy company are suppressed to death, and they can't move at all. Xinpeng Company, which has lost the two markets in the north and south, is fully engaged in the base market, which makes the most optimistic people in the fairy system feel helpless, and it has become an urgent problem to be solved by the fairy headquarters.

Fairy New Materials Company began to be established in April 21, two years later, and after two years of successful layout in the national market, and then the whole company entered a period of benign development, so that the final rapid development. The formation of the fairy new material company was in May 23, but the real development was after 25 years, before which the company was basically integrating and reorganizing, internal changes in technology, personnel and rules and regulations, and there was no development. In the past few years after entering 24 years, it is a period of rapid development of the entire industry, and the fairy has also rapidly expanded the absolute gap with its peers, which can be said to be the advantage of heaven, but after entering 28 years, the market has tightened up a little, and the entire world market has only maintained a growth rate of 8%, and the domestic market is slightly faster, but it is only about 10%, therefore, the fairy's achievements are not easy. In order to realize their poor last dream, at the beginning of the 30s, Cao Kecheng launched the final assault, carefully planned,-for-tat, stood out from many domestic and international opponents, and reversed the unfavorable situation in the domestic counterparts in one fell swoop, with a market rate of 21.1% to become the largest new material company in China, becoming the real leader. After a series of rapid expansion, with 130,000 employees and a market size of 1.42 trillion yuan, it has become the largest domestic company in the new materials industry and the fourth world-class company in the world's top 50 industries, only 6 billion US dollars less than the third-ranked German company, 40 billion US dollars more than the fifth-ranked Indian company, and was rated as the world's fastest expanding industry giant! Among the top 200 new material companies, there are 40 in China (with assets of 120 billion yuan as the cut-off point), and Fairy Company has 5 of them, and the strength is quite amazing.

At the beginning of 28 years, Fairy Electronics 1.1 trillion yuan, 120,000 employees occupy 18.34% of the domestic share and the sixth position in the world, Gigi Lin is not willing to let the electronics company end here, although the world market has tended to stabilize, the annual growth rate is only 5%, the Chinese market has also kept pace with the international market, with a scale of 6 trillion yuan slow development. Although the fairy electronics is sufficiently funded, but there are many opponents, the strength is relatively strong, and the heart has the strength to make it, but it has maintained a 10% development speed beyond its peers, which is still a special permission she got from her husband, the company's annual profit is only 40 billion yuan, but the two-year period has passed, and at the beginning of the 30s, the growth rate has dropped to the level of 6% to 7%, which makes the company's profits greatly improved, at the beginning of 31, the total profit of 110 billion yuan, two years later, has risen to 180 billion yuan, The company's accumulated liquidity is as high as 650 billion yuan, and its total assets have reached 1.6 trillion yuan, accounting for 20.89% of the 7.66 trillion yuan in the domestic market, up 2.55 percentage points from the beginning of 28 years, ranking third in the world, and ranking on the throne of the top three international electronics, with 150,000 employees, becoming the largest company in the fairy department.

Due to the slowdown in the development of the entire market, the cooling of the real estate market, and the increasingly fierce competition among companies, the company gradually reduced its market development efforts, from 3.2 million square meters to 3 million square meters, and was able to maintain an annual profit of 200 yuan (due to the normal inflation of the currency, in fact, not as much as before). By the beginning of 33 years, Xixing System Real Estate Company had a total of 73,000 employees, assets of 6,200 trillion yuan, accumulated a total of 200 billion yuan of funds over the years, and the company's accumulated profits reached 250 billion yuan. Under the auspices of Xu Peng, Xixing Investment and Development Company has been silently developing before, after selling the 14 electrical appliances subsidiaries in its hands to Gigi Lin at a "blood price", it also has more than 20 electronics companies (Gigi Lin can't look down on it) and dozens of cooperative commercial companies, 30 of which are directly controlled, with assets of about 150 billion yuan and available liquidity of more than 40 billion yuan. The company in 29 years, has lost the forward surge of edge, and later in order to maintain professional operations, Xu Peng and more than 20 electronic companies were divested, some of them were handed over to Gigi Lin, most of them were sold, since then, the West Star Investment and Development Company has become a professional commercial company, and at the same time the fairy has stripped some of the commercial cooperation companies in their hands to the company, so that the company has more than 40 commercial companies at the beginning of 33, a small number of which are holding companies, with total assets of nearly 90 billion yuan. However, the liquidity is 30 billion yuan. Fairy basic parts company has been following the development of the market, profits have not risen much, only 30%, has long been in the recuperation, to April 33, the company's assets of 15 billion yuan, market share of 60 billion yuan, profit of about 8 billion yuan. The Fairy Headquarters continues to accumulate funds at a rate of about 37 billion yuan per year, and since 25 years, a total of 320 billion yuan has been accumulated; But China's largest investment company has formed a huge consortium, she owns 55% of the shares of Eurasia Electronics worth $120 billion, owns three large companies and a series of holding and shareholding companies, with total assets of more than 41,000 yuan, more than 1.3 trillion yuan of liquidity, and more than 1.1 trillion yuan of net reserves!