On January 24, 2007, after a three-day holiday, the downtown area of Seoul resumed its usual bustle and hustle and bustle, and all major shops and shops were opened. Pen ~ fun ~ pavilion www.biquge.info

There was nothing major happening in Seoul on this day, and in the entertainment industry, if there is one thing worth noting, it is probably the premiere of "Monster of the Han River" at 0:00 tonight.

As a film that has already aroused the appetite of the audience, it has received wide attention from many fans as early as the beginning of the project, not only because this is a domestic special effects disaster film, but also because of the name of director Bong Joon-ho's work and the relationship with JHJ Film.

Counting the films that JHJ Film has participated in investing, whether it is "Welcome to Dongmo Village" or the film "Lao Qian" directed by Jung Hyuk-jae, all of them are the best domestic films in South Korea in recent years. Although Korean films have always been the benchmark of Asian films, in fact, the domestic film market in South Korea is also full of darkness, full of money laundering and bad movies, and being able to stand out from these makes it natural for JHJ Film to become a good company in the minds of many fans.

Fans are looking forward to what kind of wonderful story Bong Joon-ho and JHJ Film will bring to everyone this time, while the expectations of filmmakers in the circle are a little different, but what they hope for is the box office Waterloo of their opponents this time.

In the final analysis, the cost of film production is not very secret in the circle, and the cost of many movies is an open secret in the circle, just like the movie "Monster of the Han River", although in terms of external publicity, JHJ Film claims that the production and distribution cost of the film is as high as 15 billion, in fact, there is a certain degree of moisture, the production cost of 8 billion is about the same, and the other 5 billion publicity costs are not much, and 13 billion is actually not false publicity.

Even if the water is removed from the 1 billion, 12 billion production and publicity costs, this is definitely unique in the Korean film industry, the major film companies in the film industry are guessing well, the production cost of the film is about 14 billion, but because the special effects companies are looking for the first-line special effects companies in South Korea to subcontract, the cost of special effects is actually much less than the budget, one of the major special effects companies is still a subsidiary of JHJ Entertainment, and the cost is even more depressed.

In the publicity and distribution before the release of the movie, Jung Hyuk-jae can be said to have used all his resources, from his cinema offline activities to OCN cable TV promotional advertisements, which were repeated more than three times in a single day.

So in the end, the cost of publicity, distribution and production of the film is just over 10 billion, although it is still a lot of investment in follow-up publicity, but the cost can probably be controlled at 13 billion, far less than the 15 billion guessed by everyone in the circle. Despite this, JHJ Film has become a thorn in the side of many studios, and when many studios are still following the old way of controlling costs and pursuing low-cost and high-return films, JHJ Film has taken the lead.

Although disaster special effects films have always been Hollywood films, but this time the domestic special effects films were preempted by a film company that had just been established for more than a year, not to mention last year's films, there are only a handful of movies with a production cost of more than 5 billion, including some large film production companies produced and distributed films, JHJ Film This time the big money can be good, and suddenly the film production cost in the circle has increased to 10 billion scale, you must know the film production cost of 10 billion production cost, If you want to recover the cost from the theater, you need at least 4 million moviegoers, and last year there were only three movies with more than 4 million moviegoers, a "Head Master One 2", a "Beauty's Troubles" and a "Lao Qian", the final number of moviegoers of these three movies reached more than 6 million, and JHJ Film accounted for two, and what about the rest of the movies? A "Korean Peninsula" was stuck at 3.88 million, and "Glory of the Family 3" was watched by 3.46 million, but they also failed to reach 4 million viewers, which can also be seen why film companies are so unconcerned about big-budget movies, the reason is that the rate of return is too low, and the loss rate is too high.

In 2002, the number of viewers of Korean local films exceeded 50 million for the first time, which was a good result considering the South Korea-Japan World Cup that summer, but there were no phenomenal films this year. In addition, a particularly noticeable change is that the "hot money" of investment in film projects has cooled rapidly. In 2002 alone, venture capitalists lost $40 million on film projects, according to the Korea Film Promotion Council. That is to say, after the release of a large number of high-cost films with large Hollywood themes, almost all the money was lost.

With the successive box office failures of big-budget films in 2002, external capital began to withdraw from the film industry on a large scale, and the investment atmosphere gradually became rational, and then the four major domestic distributors at that time, CJ, Showbox, Lotte and Cinema Service (acquired by Xijie in 06), replaced the venture capitalists as the main investors. By 2003, venture capital had cut nearly half of its investments. Due to the heavy losses of investment companies, they have withdrawn their previous commitments to invest in follow-on films, which directly led to the bankruptcy of some production companies, which is why JHJ Film was able to enter after 2005 and still be able to bite a piece of meat from the mouths of many established film companies.

JHJ Film has put a lot of effort into the promotion of the movie, and billboards about "Monster of the Han River" can be seen everywhere at subway station signs, so the effect is naturally very significant, and the first thing the movie faces is naturally office workers, as the main force of watching the movie, they naturally need to be wooed.

As a blockbuster hit in the 2007 Korean domestic film, the premiere of "Monster of the Han River" was full of stars and guests, and this time the premiere ceremony was still set at JHJ Cinemas, which can be regarded as an advertisement for its own theater.

As early as two days before the premiere, tickets for "Monster of the Han River" were already fully booked, and fans who got the news late looked at the red seats on the screen and secretly regretted that they could turn back time. Not only the premiere, but the daytime tickets on the day of the premiere were almost sold out, and the rest were seats in the theater that did not have a good viewing effect, and there were a few remaining tickets, and just when the fans were ready to pay, the computer showed that they had been booked again.

"Monster of the Han River" won the first battle!