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It was from that time that Longkong gradually changed from the leader of the online book station to a bystander. In the next three years, Longkong has been relying on the works bought out in 01 and 02 to eat the old books and slowly publish. No longer participate in the competition for the territory of the online book site. It is the only veteran website that has not opened a VIP in the VIP enclosure movement that swept the entire fantasy world in 04.

The third-generation alliance leader of the network book station, the Phantom Sword Book League, was established in October 2000 by individual book stations such as Shuqing Xiaozhu, Stone Book City, Xiaoshuting, and Ningfeng Tianxia.

The interface is largely based on the small kiosk created in July 2000.

For a long time after its establishment, the Phantom Sword Book League has been running around to find a stable space. From global interconnection to Wenzhou Unicom. It wasn't until January 2002 that the space of the Phantom Sword Book Alliance gradually stabilized.

With the stability of the space of the Phantom Sword Book Alliance, the authors and readers who were lost due to the problem of the dragon sky network speed poured into the Phantom Sword, and gradually established the status of the Phantom Sword Alliance.

Following in the footsteps of Longkong, more and more BBSs have come out from Xilu ** to establish their own websites. Among them, the more famous ones are Sky Eagle, Cuiwei and so on.

In November 2001, Bao Jianfeng and other authors who love fantasy writing and creation founded the Fantasy Association in Xilu. In May 2002, we prepared for the establishment of a personal website, and changed its name to the original association - Starting Point, referred to as Starting Point.

On May 15, 2002, the day of the establishment of the starting point, Jiangnan Samurai broke into the chat group of the starting point to celebrate the establishment of the establishment. Criticized the library system at the time, and said that the starting point was speechless. In the end, he won the battle of fate and usurped the power of the starting point website construction. The sword was hidden in the south of the Yangtze River, and since then it has been called "Tibetan Sword Jiangnan". The gears of fate began to turn......

Later historians lamented this: "By chance...... The meeting of several people...... changed the fate of the site".

Silver Age websites in order to pay for increasingly expensive space costs. Had to constantly look for ways to make money. In the case of the depression of online advertising, the goal is to focus on physical publishing. While acting as an agent for the publication of traditional Chinese books, we are actively looking for ways to publish in simplified Chinese.

Most book stations, such as Cuiwei, Tianying, Phantom Sword, and Longkong, have tried to publish in simplified Chinese, but most of them have failed. Only Dragon Sky successfully published three novels in August 2002, including "Lost Continent", "Weishilu", and "Dream Space".

However, the booksellers who claimed "I will buy the book if you publish it" have disappeared without a trace, and there are few orders. Analysts who scoff at the number of sales of fantasy novels in Taiwan were shocked. As a result, the subsequent publication of simplified Chinese has been in a state of half-deadness. Attempts to monetize the website through publication have largely failed.

When the road to profitability of the website was getting narrower and narrower, Readwrite.com began to try to pay for reading online. A new idea was pointed out for the website.

Another page has been turned in history......

Reading.com was the first fantasy book station to implement online paid reading (there was no mention of VIP at that time), and it was rushed to pay for a fee as soon as the station was built. In February 2002, the read/write network was put into trial operation, and in September 2002, it was officially put into operation. At the same time as the establishment of the website, a statement was issued that "in order to promote the development of originality, this website plans to pay the author the remuneration for the publication of the network, and welcomes original works to join".

Due to the good timing of reading and writing network construction sites, it was the hottest time for the SMS Alliance, and a lot of income was obtained through SMS charging. At that time, the construction staff of the website were too eager for quick success and short-sighted. The scale has not been developed.

At the end of 2002, a group of Internet writers such as Zhonghua Yang and Su Mingpu came. Leaving Iron Blood, he founded "Ming Yang. Global Chinese". The concept of VIP was first proposed. Through popular works such as the resurgence of China, it has attracted a large number of members.

From the day of its birth, VIP has been plagued by piracy. It starts with a hacker stealing the latest chapter from Ming Yang, and then publishes it in Alien Heroes. Ming Yang went to negotiate with Yixia to no avail, which led to a full-scale conflict between Ming Yang and Yixia. During this period, plots that only appear in novels such as Infernal Affairs and Anti-Intermittent Schemes emerged one after another. Although Ming Yang won the final victory, he was also greatly damaged.

Although the popularity of China's resurgence made Ming Yang start quickly, it relied too much on the charm of one work. Makes the website too dependent. With the end of the first two parts of China's resurgence, Zhonghua Yang's temporary retirement. Mingyang has also lost the momentum for development. Although a large number of overhead and military writers have emerged before and after, it is difficult to return. It has never been able to grow into a big station in the original.

The upcoming Bronze Age is counted from May 2003. After two months of hardship, with the efforts of the starting point administrator, the second version of the starting point came out and was put into use. In June 2003, Phantom Sword established Beijing Phantom Sword Shumeng Technology Development Co., Ltd. and began the exploration and transformation of commercialization. Marks the dawn of the Bronze Age.

From June 28th to 29th, 2003, the "First Fantasy Pen Meeting of Legend China" jointly organized by Legend Selected Magazine, Guangzhou Daran Culture Company and relevant local publishing houses and cultural departments was held in Guangzhou, inviting popular websites such as Qiqi Chinese, Fantasy Sword Book League, Dragon Sky, and dozens of famous Internet writers, all writers gathered together and talked all day, which can be called the first grand event in the fantasy world.

As for the development direction of the website, the participating webmasters have their own opinions. The VIP plan proposed by Bao Jianfeng and others has not been endorsed by other websites. The websites are also focusing on the intermediary fees charged by magazine publishing and agency publishing, and are not optimistic about the prospect of VIP fees. Most people believe that switching from free to paid will have an irreparable impact on popularity, and it will also be difficult to receive much money, "Readers are very realistic. Chief Yang engaged in VIP before and after. The attitude of patriotic iron-blooded readers towards him is a good example. ”

In the face of strong opposition from outside, there were also disagreements within the starting point. The launch of the VIP program was delayed by more than 3 months. But this is not a lucky starting point, because the next 3 months are the starting point since the establishment of the station. In the months when traffic grew the fastest, Alexa's ranking went from more than 5,000 places to almost the same as Phantom Sword. It can't but be said to be a miracle. The rapid growth of website traffic has also laid a solid foundation for the implementation of the VIP system.

The Black Iron Age can be said to be the starting point, because with the grand and well-funded starting point, it has left other websites far behind in almost all aspects. After the acquisition of the starting point in October 2004, Shanda used its channels to nearly 70% of the second-tier cities in the country to sell point cards to every place in the mainland with the ability to have computers, plus online banking and other channels, so that many readers who like to read books and have the ability to pay have become VIP members of the starting point.

In just 3 months. The increase in the readership has led to an influx of a large number of authors, so that the starting point has 90% of the author resources and reader resources in the industry. Other sites have little room to grow. Early VIP websites such as Reading and Writing, Mingyang, etc., have declined, and the authors have almost been lost.

After stopping for 3 months, Sky Eagle was resurrected in the name of Tianyi, and formed a three-station alliance with climbers and adventurers, and the quality of VIP works has been greatly improved. But the time difference of 3 months has made Skyhawk lose too many things. There is a massive loss of both authors and readers, and it is not even as good as the traffic before 03. Even the three-station alliance, which had a lot of money, was struggling and was in a half-dead state.

Cuiwei was also very injured after the Internet crackdown on pornography due to too much pornography in the original work. There are almost no VIP copies left.

Other emerging websites such as Fresh and Iron Blood are difficult to make a big difference due to their own low traffic.

At this moment when the vast majority of online book sites are facing marginalization. "In order to allow authors and readers to continue to have the right to choose, and to protect the public interests of the immature online fantasy market", the Phantom Sword Book League resolutely raised the banner of anti-starting point. In order to counter the financial advantage of Shanda Starting Point, it actively turned to other capital to seek cooperation. Establish strategic cooperative relations with large companies such as NetEase and Tencent.

In 2004, "Phantom Sword" established a preliminary cooperative relationship with Tencent, opened a special area for Phantom Sword works on the well-known portal Sohu, organized Sina's "Absolute Scene" column to conduct an exclusive interview with the author, and cooperated with "Computer Business Intelligence& #12539;Game World co-organized the "Nine Cities Cup" National Game Competition, and jointly held two mobile auctions with eBay. It is strongly promoted by the homepage for up to 1 year. Spare no effort to publicize and promote the contracted works.

In order to improve the Alexa ranking of Phantom Sword, Phantom Sword provides a download link to the Alexa toolbar on the homepage.

In order to break the blockade of popular works at the starting point. On the one hand, Phantom Sword strengthened its cooperation with Shuopin and Xianwang in e-books, and launched the "Proposal for Building an Original Network Environment" to communicate with BBS, which released OCR. An agreement was reached. On the other hand, through the way of buying out at a high price, the author is attracted to sign a contract.

In order to promote the growth of members, Phantom Sword has also opened a variety of flexible payment methods - from fixed telephones to China Mobile, China Unicom, Q Coin and so on. And on March 29, 2005, the points system was reinstated, stipulating that the receiving of text messages must be more than 100 points.

At the same time, in order to facilitate the calculation of monthly income and promote the monthly consumption of members, Phantom Sword draws on the successful experience of China Mobile and launches a monthly card system with Phantom Sword characteristics, setting the validity period of the point card (the balance in the card will be confiscated after expiration). After the implementation of the system, the growth momentum of consumer income can only be described as "soaring forward", and it has maintained a steady upward trend to this day. It is worth mentioning that Phantom Sword did not repeat the mistake of climbing, withstood the huge pressure of members, and unswervingly implemented the balance penalty and confiscation system, providing a solid foundation for achieving the grand goal of annual turnover exceeding 6 million yuan.

Compared with the rapid development of the Phantom Sword, the speed of development of the starting point seems unsatisfactory. As the company expands, the affairs become more formalized and the speed of dealing with problems becomes slower. After a month-long run-in period, the starting point began to launch a series of new initiatives. It provides a payment channel for game card recharge, and establishes a 24-hour online customer service center. And a series of improvements to the interface of the starting point based on the opinions of readers.

It is precisely because of the insistence on honesty that the starting point has gained the understanding and support of more and more authors and readers, and has won a large number of long-term customers far beyond other websites.

Although those clever websites get higher revenues in the short term, they can't be deceived for a while, and in the long run, the gains will outweigh the losses. As time goes on, more and more authors and readers will eventually recognize it for what it really is and choose to leave. It's too late to find a way to make up for it when the website finds out that it has lost its reputation.

With the rapid development of the Internet, pure VIP can no longer meet the needs of the majority of authors, but must be combined with the publishing industry. Authors can seek more suitable publishers through publishing websites, and published works can also be better promoted on the Internet.

In 2007, Xu Zhiyong learned from abroad about a website called Wikipedia, which is a good platform for gathering the wisdom of many people to create, which is very suitable for the field of publishing and writing, so he combined the two and made a website together.

CCTV reporters found many interesting articles on this website, such as "The QQ Love Affair of the Death of a Family with Children" and "A Little Cousin Came to Yimeng Mountain", these plots have not been seen in the TV series "Family with Children", it turns out that these stories are collected by the crew of "Family with Children" on the "Write Together" website. "Write Together" is based on a very popular wiki technology abroad, through which many netizens can create and edit a work on the Internet at the same time, gather the wisdom of everyone, and produce high-quality works in full interaction.

With innovative ideas and unique models, the website has gained more and more attention and praise from users. Every day, more than 100,000 readers, authors, publishers, screenwriters, producers, etc. gather on this website to communicate with each other and find or provide content that meets their needs. And once a person or team creates content that is valued by publishers, or paid by readers, authors can directly reap the benefits. (To be continued)