It was not Ren Gangyi who called, it was Liu Zelai. Xiao Fei was a little disappointed, he connected the phone and asked, "Brother Zelai, what's the matter?" ”

Liu Zelai said loudly and excitedly in the microphone: "Mr. Xiao! I just walked around our community, and the ratings of "Bright Sword" are quite good! More than half of the people in each building are watching "Bright Sword", and many neighbors say that this TV series is so good-looking, as good as a book, people like it when they watch it, and they are fascinated when they watch it, and they all feel that it is too little to broadcast two episodes in one night. ”

Xiao Fei didn't expect that Liu Zelai would do this for himself.

It turns out that he is also always paying attention to the ratings of the "Bright Sword" TV series.

This made Xiao Fei very moved.

"Ahh Thank you so much, Brother Zelai, this news is so important to me, and it makes me feel very excited. Xiao Fei hurriedly thanked him.

"Haha! Thank you! The TV series of "Bright Sword" is indeed very good-looking, very good-looking, I won't tell you more, I watched TV. Liu Zelai said with a hearty laugh.

"That's okay, then don't delay Brother Zelai to watch TV, after watching it, remember to give me more advice."

After hanging up the phone, Xiao Fei walked into the family home of Feiyu Group. He walked around the neighborhood a few times, and he could hear the loud dialogue of the characters in the "Bright Sword" TV series.

All this is so gratifying to Xiao Fei's ears.

However, when will the ratings of "Bright Sword" come out? Xiao Fei frowned and thought.

When will Ren Gangyi give himself an accurate data?

The waiting time was just too painful.

Xiao Fei took a deep breath and told himself: You must have calm in every big event, huh! Meditation, meditation! Be sure to hold your breath!

This night, Xiao Fei is not the only one who pays attention to the ratings of "Bright Sword".

In fact, there is a large number of people who are watching this matter closely. Of course, as the saying goes, it's not about hanging high, but all those who are concerned. There are vital interests in them.

Ren Gangyi is in the capital.

He originally planned to talk to AGB Nielsen, which is responsible for ratings statistics, even if it costs a little more, hoping that they can count the ratings as soon as possible in a timely manner, instead of as before. It will take at least a week for the ratings to be tallied.

But he was denied.

Now the only company that can provide ratings services in China is AGB Nielsen, which has been involved in Chinese mainland since the 80s.

And CCTV Sofurui will not be established until the end of 1997.

In fact, domestic companies and enterprises have only begun to pay attention to the ratings of TV programs since the 90s.

Previously. But no one paid attention to it.

Because at that time, there were few TV channels, media resources were relatively concentrated, and advertisements were effective as soon as they were made.

Who cares about ratings?

However, after entering the 90s, there were more and more TV channels, and the competition became more and more fierce, and TV advertising customers found out. It is not always possible to put advertisements on any channel and program, even if it is on the same TV channel, there are popular programs and bad programs.

Advertising in popular programs is much more effective than advertising in programs that are not very popular.

This is also the reason why ratings are gradually being taken seriously.

Ren Gangyi wanted to quickly get the ratings report from AGB Nielsen, and at this time, the operability was very poor.

Because, at this time, AGB Nielsen surveyed the ratings of the main programs of various TV channels in China, mainly using the statistical method of telephone method.

When a program airs, they will call their sample households and ask about their ratings. Finally, after collecting all the samples, the statistics are made, and the ratings, in fact, the ratings of a certain region for the show are also out.

this statistical method. The cost is quite high, not only the labor cost, but also the phone bill is surprisingly high.

Therefore, customers who need to provide ratings services also pay a high financial price.

Not only is it financially costly, but they also have to wait at least a few days. After all, make calls to enough sample homes for spot checks. And after multi-day average statistics, this result can be more accurate.

In addition to this telephone counting method, there is also a diary statistics method.

That is to say, in a set sample household, they asked each member to record the TV programs and channels they watched every day, and for a week, AGB Nielsen would send someone to collect the diary card, and according to the content of the diary card, the final rating results.

This diary method is much cheaper than the telephone method.

That's how the incomparably high, incomparably mysterious ratings are obtained.

Of course, since the 90s, AGB Nielsen and another ratings research giant, TNS, have been trying to promote ratings meters, a more advanced method of ratings statistics.

As long as the ratings meter is installed on the TV, it can be easily operated, and the ratings of each channel and each program can be automatically counted.

This last kind of ratings statistics can be regarded as barely linked to high-tech.

Ren Gangyi wanted to get the ratings of "Bright Sword" in July 1997, at least after paying a large amount of money, he had to wait for another three or five days to get the statistical results of the ratings.

Understanding this situation thoroughly made Ren Gangyi very frustrated.

He called Xiao Fei.

When he called Xiao Fei, it was already half past nine on the night of July 26, and the second episode of "Bright Sword" was almost finished.

After receiving Ren Gangyi's call, Xiao Fei was very surprised, and he thought that the ratings of the "Bright Sword" TV series had already had a preliminary result.

"Brother Ren, how is it? What are the preliminary ratings statistics of "Bright Sword"? As soon as the phone rang, Xiao Fei asked eagerly.

"Huh!" Ren Gangyi smiled bitterly, "Xiao Fei, how can it be so fast......"

Regarding the ratings, he gave Xiao Fei a brief popularization of science, telling Xiao Fei a cruel fact, within two or three days, the results of the ratings will not come out.

"Oh, that's it......" Xiao Fei felt ashamed in his heart, it seems that if he encounters something he doesn't understand in the future, he must get to the bottom of it, and save himself from being as passive as now.

"Xiao Fei, in fact, it's not bad for two or three days, there's no need to spend a lot of money to get the ratings early, wait, anyway, according to our current feeling, the ratings of "Bright Sword" are absolutely not low, what do you say?" Ren Gangyi said.

Xiao Fei smiled: "That's true, but I think, you don't have to pay attention only to AGB Nielsen statistics, I heard that CCTV also has its own ratings statistics department, you can ask CCTV, what their own statistics look like." ”

At the end of 1997, CCTV and TNS will establish a joint venture CCTV Sofurui.

This Xiao Fei knows.

Based on this, Xiao Fei judged that CCTV must have had its own ratings statistics department before.

Of course, this is completely his reasoning.

But I heard Ren Gangyi's voice suddenly realized from the microphone: "Oops! How did I forget about it? CCTV does have its own special ratings statistics department, and they have enough sample families in many regions and cities in China. ”

"Then please ask Brother Ren tomorrow." Xiao Fei said with a smile.

"Good! I'll ask someone later, then I'll hang up the phone. Ren Gangyi said.

Ren Gangyi hung up the phone, and began to rummage through his phone, he and the CCTV program center Yan Section Chief after a period of contact, can be regarded as making friends, often eat and drink together, clubbing and playing cards, the relationship gradually developed towards the trend of wine and meat friends.

He thought, let's ask Lao Yan first.

Ren Gangyi made a phone call to Section Chief Yan.

When Section Chief Yan received the call, he was still in the office and hadn't even returned home.

"Xiao Ren, are you going to ask me out again? I'm afraid I won't be able to do it tonight, I'm working overtime tonight, and I'm still sitting in the office. Section Chief Yan said on the phone.

Ren Gangyi frowned slightly when he heard this, and asked, "Brother Yan, what are you busy with?" It can't be that you're also waiting for the preliminary ratings results of "Bright Sword", right? ”

"Hey! You're a little ren, just guess! That's right, I'm waiting for the person in charge of counting the timely ratings to give me the results, and I don't think the results will be available until 10 o'clock in the evening. Section Chief Yan smiled and said, "How is it?" You're not going to call me for that too, are you? ”

That's right, the main leaders of CCTV attach great importance to the ratings performance of "Bright Sword".

The ratings of "Bright Sword" are also of great significance to CCTV.

First, this drama is the most important drama of CCTV in the second half of the year, a gift to the Army Day, and a classic drama with the main theme.

Second, the main creative company of "Bright Sword" has a bet with CCTV.

According to these two points, especially the first point, several station leaders in the editor-in-chief's office are very eager to understand the ratings of "Bright Sword" as soon as possible.

"Then, Brother Yan, how about telling me when the statistics come out?" Ren Gangyi immediately made a request.

"Haha! That's fine, of course. Section Chief Yan said with a smile.

"Thank you Brother Yan so much, so be it, I'll do Dong tomorrow night, what do you want to play, just say okay, I'll accompany you to the end!" Ren Gangyi said.

He was so excited.

I didn't expect that I could get the first-hand ratings data of "Bright Sword" from CCTV so smoothly.

Just when the two were on the phone, Section Chief Yan's office door was pushed open from the outside, and someone hurriedly walked in, and when he saw Section Chief Yan on the phone, he slapped a piece of paper on his desk: "Boss Yan, the ratings of the first phase of "Bright Sword" have come out, look at it, it's really a ridiculously high data, it's unbelievable." ”

This sentence was quite loud, and Ren Gangyi vaguely heard it.

"Brother Yan, is the ratings counted? How, what is the result? Ren Gangyi almost screamed at the top of his throat. (To be continued.) )