Due to Shiraishi's dominance, the progress of the anime version of the anime can be described as fast.

The background world designed according to the main character is a child, multiple protagonists, electronic pet machine, evolution, and other keywords was also displayed in front of everyone at the meeting three days later.

"The digital world?" Shiraishi looked at the outline of the plot and frowned. He originally thought that it was very simple, which was to let the children enter a world full of electronic pets, but now the background setting he has made looks a bit complicated. Can children understand such a complex background setting?

If children don't understand it, they will give up watching this animation, and older children who can understand it may still think that this animation is childish and don't watch it.

Is this really possible?

The person sitting across from Shiraishi at the conference table was the person in charge of this project, not Katsukuro Yano or Atsuaki, but a "newcomer" who was about thirty-five years old and older than both.

He was originally from the toy industry, and the reason why he came to the video game league was because he felt that video games were a branch of toys, and an extremely promising one.

As one of the main creators of the Gundam series, he took his resume and applied to the video game league on his first day, and he was highly regarded.

However, since the league was mainly an arcade game before, there was no place for him. Therefore, he did not have the opportunity to show his talents, basically he was familiar with the company's business situation, and he was just a sales representative of the electronic pet machine.

The sales of electronic pet machines today are not as good as they were a few months ago. Electronic pet machines were originally a fad, and they have passed. There are fewer people who buy it.

It's a lot like selling toys, no kid wants to buy an outdated toy. Not only then did they have no one to play with. Other children will also think that he is very slow.

Hattori wrote an investigation report based on this, and this investigation report. It also proves that he has the ability to match his resume.

As an expert in the field of toys, he knows a lot about children, and he has a lot to say about children, he said, "Children are far more mature than we think." I've had an experience where we made toys that were targeted at nine-year-olds, and the people who actually bought them. Most of them are seven-year-olds. And the ten-year-old is mostly eight-year-old.

After investigation, the general psychology of children is that they don't look down on toys specially designed for them, and they think this is 'childish'. And being willing to buy older toys makes them appear more mature.

My child is also six years old this year, and I talked to him yesterday about the 'Digital World' and he understood it very clearly.

The so-called 'digital world' is not something I fabricated out of thin air, but there is a basis for display. This is the Internet that every university town already has. Nowadays, there are quite a few popular science books for children. This kind of network has been introduced, and it is speculated that this kind of network will affect hundreds of millions of people in the future, and everyone's life will be inseparable from it.

And the 'electronic pet' is the embodiment of the program in this online world. Please turn to the third page, the viral type of electronic pet, the corresponding is a computer virus. And other electronic pets. for other file types.

Yesterday I was discussing with my son. He thinks the name 'electronic pet'. It doesn't make him want to see and play, because. It's so 'uncharacteristic'. Later, I said a few more names, and he said that he liked the words 'Digimon' and 'Digimon'.

Among them, his favorite is 'Digimon Dragon' because he finds the word very impactful and powerful.

Okay, Mr. Shiraishi, that's what I'm trying to say. ”

Shiraishi's fingers were lightly buckled, the movement of his hand was very slow, but the thoughts in his head were flying, and he felt that what Hattori said made sense.

However, being persuaded so easily is too lacking in the majesty of a leader.

Wait a minute......

Hattori has an opinion that things are done right, and if there is no investigation, there is no right to speak, so let's organize an investigation first.

Shiraishi's hand stopped, and he said in a loud voice, "What Hattori said makes a lot of sense, I didn't know these things before. However, without investigation, there is no right to speak, and the error in a small-scale investigation is relatively large. In this case, I would like to suggest that a survey of elementary and junior high school students be held in Tokyo.

The sample size was 1,000 boys and girls in primary schools and 1,000 boys and girls in junior high schools. I'll leave the production of the questionnaire to Hattori, after all, he is the only expert among us. ”

After Hattori heard Shiraishi's arrangement, he was obviously relieved, and the leader spoke, if the first half of the sentence is good to criticize, if it is praise, then there is a high probability that the next words will be "but", "but", and so on.

What was originally a good meaning has gone through a twist and turned out to be not so wonderful.

Hattori stood up, bowed heavily, and said, "Please rest assured, the task will be completed." ”

Perhaps, one might think that a survey with a total sample size of 4,000 people seems very small. In fact, this is already a very large investigation.

You must know that a big magazine like "Game Pass" sells more than 300,000 copies per issue, and there are only about 200 copies of each issue of readers.

After this survey of children, I believe that this new electronic pet machine will have a clearer market positioning.

Another week passed, and the investigation was over.

A total of 4,000 questionnaires were sent out, and more than 3,400 were effectively recovered.

Based on the statistical results, Hattori developed a chart on which all the information was clearly marked.

Includes the results of the survey by grade, the results of the survey by gender. However, the feedback received on the questionnaire is not necessarily what the respondent really thinks in his heart.

In fact, most people don't know exactly what they want. Some of them draw a random sketch with their first instincts, while others choose one and their own ideas after careful consideration. The closest result.

Either way, it's a blind filling. Or fill it out seriously, in fact, it has a reference effect.

The first instinct chose one. It means that this option is very eye-catching, and the respondents subconsciously prefer this option. Therefore, even if it is a blind choice, it makes a lot of sense.

The results of the summary came out, and the final ones with the most votes were indeed "Digimon" and "Digimon".

Most of the supporters of "Digimonsaurus" are boys, and most of the boys think the name is cool. And the supporters of "Digimon" are all girls. They thought the name was cute.

On the overall questionnaire, boys scored more points on receipts than girls. In other words, boys prefer this digital world.

Compared with electronic pet machines, it is mostly the result of girls' liking. The results of the questionnaire for the new electronic pet machine can be called a big reversal.

Originally, the electronic pet machine was bought because the girls bought it, and the boys bought it. And with the new electronic pet machine, the results of the investigation turned out to be reversed.

And that's not all. Another notable result is: Seventy percent of the children understood the worldview mentioned in the questionnaire. The remaining 30 percent, although I didn't explicitly say that I understood, but. I also have an idea of this worldview.

This is interesting, considering that during the meeting that day, Shiraishi would ask his own questions. It was because he saw that half of the people in the conference room had confused expressions on their faces.

Such a contrast. It's fun again. The times really belong to children, and children have the ability to get in touch with new things. Sure enough, it is much stronger than people whose thoughts have been fixed.

After this investigation. Shiraishi decided to launch two machines: "Digimon" for boys and "Digimon" for girls.

And the number of protagonists in the animation is determined to be seven. Two girls, five boys.

The color of the "Digital Tyrannosaurus Machine" in everyone's hand is different, so that when selling it, players can also buy the same model as their favorite characters to get a pet machine.

Next, it's up to the Video Game League, which is looking for a company that specializes in animation, to bid for the Digimon list.

At the same time, Hattori also began to design a new look for the pet machine, making it as high-tech as possible, and it seemed to be able to produce a different appearance from the original egg-shaped electronic pet machine.

Not only that, but at this time, the most important thing to do is to make the prototype of the Digimon in each character's hand, as well as the purification form. Establish a complete upgrade system that will encourage players to develop their own digital pets.

For the sake of portability and cost, the combination of jacks and communication lines was not designed, and wireless communication was not used, but two metal shrapnel were used at the head of the machine.

There are buckles on both machines, so that the machines can be put head to head and they can communicate.

However, after another week of the project, Shiraishi had a new idea, and he asked Hattori to design a set of cards, and then add a card swiping system to the machine, so that he could get all kinds of brand new Digimon.

There is no doubt that this idea is a good idea, but when Hattori got the idea, he rejected it.

The reason for his refusal is very simple, one is that now the digital tyrannosaurus machine has a certain development progress, and if at this time, it will be very troublesome to add new features.

The second is that having too many functions in the machine is not necessarily a good thing. The cost has increased, and so has the complexity of the system. This increases the cost of learning for the children.

Don't think of children too naïve, and don't think of them too smart. This is Hattori's experience in the toy industry for so many years.

He replied that he also thought the idea was very good, but he suggested that the system be used for the upgraded version of the "Digimonsaurus".

This also has the advantage that players are tired of playing the old "Digital Tyrannosaurus", giving them a reason to level up. Moreover, they are familiar enough with the old functions, and a new function of card recognition alone is not so complicated and unfriendly.

Shiraishi saw the feedback Hattori gave him and sighed, talent is really talent. It's not just words, but in my mind, there is really real material.

Shiraishi agreed with Hattori and said that he wanted to speed up the whole process as much as possible. It's best to figure it out before the deadline for the second-quarter earnings report, and the decline in sales in the first-quarter earnings report has already put Shiraishi under the reproach of the board.

This time, he was lucky enough to use the tragedy as an excuse for declining sales. In the second quarter, earnings were still not optimistic. At this point, a new product line was needed to give directors confidence that Shiraishi could do a good job, rather than asking them to roll up and choose someone else.

The animation industry in Japan can basically be regarded as a labor-intensive industry. This was especially true in the eighties of the twentieth century.

In this era, there are no computers, and there are no convenient and cost-effective digital technologies. All of these words need to be drawn by hand one by one, and then the paintings are changed into animations through mechanical means. And then dubbing the soundtrack, after going through a lot of troublesome processes, an episode of animation can come out.

Of course, due to the good economic situation in Japan in the 80s, and the appreciation of the yen, some animation manufacturers will choose to outsource relatively unimportant intermediate frames and backgrounds to teams in other countries.

For example, South Korea, which has begun to rise, and next to South Korea, that huge country.

They won't be too afraid of the technology of making animation, which will proliferate because of outsourcing. In fact, they also hope that the technology will spread a little more, so that these countries can have more excellent and cheap talents to complete their outsourcing business.

What's more, the grandfather of Japanese animation comics, Osamu Tezuka, watched the animated film "Havoc in Heaven" produced by Wan Laiming's brothers at Shanghai Art Studio in China, and felt extremely shocked, so he devoted himself to this career.

However, animation in Japan is not a national investment, but a commercial investment, so it requires a variety of money-saving methods.

For example, if a picture is used many times, and a close-up face is pulled from left to right for a few seconds to be replaced.

It's all a way to save money. Although it does not look as good as the animation regardless of the cost at the beginning, it looks a little stiff, but after a long enough time of technical accumulation. The result is a unique animation style that not only uses fewer paintings, but also looks very smooth.

Eventually, the video game league, the company chosen, was an animation company with a reputation in the animation industry. This animation company, after getting the order, immediately began to put into production. (To be continued......)