Chapter 8 Laissez-faire
"What the Video Game League has been working on lately?" Another weekend, Lin Yan sat in his seat, holding the information gathered by his intelligence department.
It is said that it is an intelligence department, but in fact, it is not commercial espionage or anything, it is all obtained through the aggregation and analysis of public information on the market.
The video game league's survey of thousands of samples is unlikely to be carried out quietly in any case. Of course, it is not a problem for someone who is interested to get a questionnaire.
"What do you think of their project?" Chiba Yuki asked Hayashi Hiko.
Because, because of his studies, when Yuki Chiba was in school, he didn't go to the game club very much. Although she was not there, because everyone's tasks were assigned, there was no major mess.
Lin Yan glanced at the Chiba senior sister who continued to pay attention to her studies and needed to worry about Chiba games, and said, "They have taken a wonderful step, not to mention the of the masters in the video game alliance, as long as their animation is good-looking, this new electronic pet machine will definitely achieve quite dazzling results." Even, this 'Digital Tyrannosaurus machine' will be released from generation to generation, and it may become a product line that can last for more than ten years. ”
Chiba Yuki nodded, she actually felt the same way, she said in a consultative tone, "Shall we also make a similar thing and compete with them." Not to mention that the product can surpass them, at least not let them monopolize this market. ”
Lin Yan thought about it, shook his head, and said, "On the electronic pet machine, Chiba Games has no accumulation, if you forcibly launch this project." Not to mention the design. Even in actual production, it takes a lot of time to train the right workers. By the time the production and yield rate of our side have come up, the machines of the video game alliance have already occupied the market.
In my opinion, we should still play to our strengths and avoid weaknesses, since our advantage is in the red and white machine. Then let's work the red and white machine. Make more fun and fun games, win more people, and join the camp of playing red and white games.
I plan to wait for the Japanese half-mature families to have red and white machines, and let the red and white machines go out and occupy the markets in Europe and the United States.
You must know that there are a lot of people in the United States and Europe, and the economic level is also the same as ours, which is a huge market, and I think it is necessary to tap it. ”
Chiba Yuki listened carefully to Lin Yan's words. She thought for a moment and said, "These two countries have the largest number of people, why don't we enter the markets of these two countries?" ”
Chiba Ariki refers to the location of Northeast Asia and South Asia on the map, and he refers to two countries, namely China and India.
Of course, Lin Yan knew that these two countries had a large population and were both countries with a potential population of one billion, but the economic level of these two countries was relatively low. Residents' incomes are also very low.
Red and white machines can be used as cheap entertainment in Japan, the United States, and Europe. In the two populous countries of China and India, the red and white machine has become a veritable luxury.
The price of a red and white machine can top a year's salary of an ordinary worker, and a game cassette is equivalent to at least two months' wages.
It is impossible to say that no one in these two countries will buy. However, a small number of people who can afford to buy have purchased red and white machines through various channels before officially entering the markets of these two countries.
Actually, Chiba Games is very interested in the smuggling trade of red and white machines. Always known. Even the amount of smuggling can be accurate to within ten digits.
To say that they have no idea about this is to take them for fools, but to say that they have any way to deal with such smuggling activities to prevent smuggling, that is not true.
This is because the countries into which smuggling flows are basically countries that have already been determined and will not officially enter, and there is no loss of overall benefits.
Isn't it even a beautiful thing that this kind of smuggling can cultivate potential users, and when the time comes, a large number of mature users will be able to buy them immediately.
Chiba Yuki didn't answer with Lin Yan, and after a while, he also figured out the joints. Years ago, when Lin Yan went to the United States, he had already made it very clear. He said he was looking for the U.S. market to be available on home video game consoles.
However, after Lin Yan came back, he said that the market there has great potential, but it is also very difficult to enter. There is no particular reason, it's just that the people in the United States generally have no trust in the video game industry. No one wants to spend fifty dollars on a game that can only be played for two hours and is riddled with errors. No one wants to buy 10 games with different covers but the same content.
In the end, the majority of American gamers gave up Atari and video games as entertainment.
However, although they don't buy commercial consoles anymore. But the games made by Dmitry actually sell well on personal computers.
This is another point in the fact that although Americans have generally lost faith in video games, they still enjoy playing video games.
In other words, if there is a group of high-quality games that can build trust, then the market will expand rapidly.
It's just that the initial market development will be very troublesome and very difficult.
"My opinion is that in the near future, we can not only make more money and expand our influence, but also accumulate experience, and it will be easier to enter the American market in the future." Lin Yan said.
Chiba Yuki still admires Lin Yan's strategic vision, although his tactical level is actually not good.
When Chiba Yuki heard Hayashi mention the U.S. market again, he remembered the company he invested in the U.S., which provided the game to the red and white machine.
"Aren't Americans really bad at making games, the number of sales of "Space Flight" in Japan that you are optimistic about barely exceeded the 100,000 mark, if their level is really so poor, I don't think there is any need to absorb American game makers."
In Chiba Yuki's view, the sales of 100,000 in "Space Flight" are not good and there is still a difference. But the two people in the United States on the other side of the ocean, when they learned about this sales, even thought they were dreaming.
You know, their company has been established for so long. After all the hard work, the total sales of many games are only a few thousand copies. (To be continued......)