Chapter 132: Breaking the Game

The financial position of the fairy company is very good. After the new material war, the company only had 5 billion yuan, and stayed until October 24, only 17 months later, it has gathered to 54 billion yuan, at this time the company's debt is only a 20 billion yuan loan from the bank, which is unique in the case of just dispersing the war. However, the business of the new material company is northern, mainly concentrated in the Beijing-Tianjin region and the Yangtze River Delta region, and the competition between the two places is very fierce, especially in the Yangtze River Delta region, which gathers more than 52% of the company's assets, on the contrary, the southern market is almost completely zero, which is naturally not a determination to become a national large company, and the fairy's huge capital operation ability is not consistent, which is not allowed by the fairy. Of course, the fairy wants to be the leader of the industry, a large company that can compete with international giants, and can compete with them, so it is not hesitant to enter the south, which is an important economic center of China. Experts agree that after several rounds of acquisitions, from a medium-sized company in the industry, after the successful acquisition of the industry's seventh-ranked company, the fairy will strive for the next round of acquisitions, and the target is the southern Shenwei company, which will open up the huge market in the south in one fell swoop, but when to acquire, how to acquire, has become the focus of experts' analysis. Shenwei Company is not an ordinary large company, up to more than 90 billion yuan of new material assets can not be easily eaten, not to mention that Shenwei is not a company that must be married, its own strength is not weak, and there is quite a weak industrial support behind it, so no one dares to assert it.

People know that fairies are rich, very rich, rich to the point of almost omnipotence, but people know that even with the financial resources of fairies, they are now scarred, and the company has a financial deficit, and this tiger has no minions, and even its teeth are not bright, but it is very not scary, of course, this is the opinion of ordinary people, and experts who look at the overall situation do not think so. How many listed companies are related to fairies, you can count them, a total of 39 listed companies, which is not a small number, 5 listed steel companies, 29 textile listed companies, these companies can not be considered, fairies may not be able to command, and they have not tried to command for many years; But Xixing Company (including Donglin Real Estate Company), the fairy can be like a hand, a listed company under the fairy electronics, the fairy also commands the move, Huahe Company is no exception, the European Eurasian electronic fairy is the controlling shareholder, none of these five companies is weak, and in addition to the fairy-related, someone's influence on Wansheng Company is also very large, which makes people have to be careful about this investment company. According to the predictions of experts, the fairy will soon make a move, and before Shenwei Company has recovered from the last competition, it will snap up the purchase, quickly spread out the overall situation of the country, and become the most balanced company in the industry.

For several large domestic new material companies, experts are well aware of the market pros and cons of these companies. The original is also a long-term industry leader - the new element company's market is mainly concentrated in the north, that is, the so-called Beijing-Tianjin-Tang and Bohai Rim Economic Zone, operating for many years, the power is quite strong, the Yangtze River Delta region is also her important base, they focused on the last acquisition in the south, intending to open the southern market, but one failed to acquire, but spent a lot of money in the Yangtze River Delta region, which can be said to be a success, can also be said to be a failure, the key is not to enter the southern market, This situation does not match her market position at all, and as a result, experts believe that she will be a major rival to the fairy's expansion. Fengcheng company seems to pay more attention to balanced development, headquartered in Shenzhen, but the headquarters of the industry only accounts for about half of the company's total industry, in the south only 90 billion, but the focus on the Yangtze River Delta region, the focus of the acquisition is also placed in the north, although not directly into the Beijing-Tianjin region, but in Qingdao and Jinan has achieved a good harvest, even so, the company has become a relatively balanced distribution of large companies, the industrial distribution is more balanced than the new element company, therefore, Experts don't think the company will have anything to think of Shenwei, at least not so urgently. As a large company, Xinpeng company seems to focus more on the development of the northern market, can not only have 10 billion yuan to be satisfied, Xinpeng company is headquartered in Shanghai, the market around Shanghai zhan has more than 70% of the total number of companies, the acquisition focus is on the southern market, a total of 36 billion yuan has been invested, plus the original assets, has reached the scale of 60 billion yuan, such an industrial scale has been quite good, experts agreed that to become a pivotal large company, she had to penetrate the northern market. As for the newly emerging Longjia company, everyone thinks that it is completely appropriate to open up the northern market; Longjia's industry was originally concentrated in the surrounding area of Shenzhen, and it was a regional company mainly in the southern market, but the last acquisition made him successfully break through to the north, but the focus of development was on the Yangtze River Delta region, if he could find opportunities to enter the northern market, it would help it become a large national company. Compared with the previous companies, the fairy company with a weak foundation has both the pressure of the south and the need to go north, and the two markets in the north and south are its shortcomings.

Whether it is an expert or an ordinary person, no one will think that the industry layout of fairy new materials will end here, which is not in line with the image of the fairy's huge financial resources, nor is it in line with the image of its industry overlord, more importantly, although the fairy acquired very hard, but failed to successfully build a national layout, the geographical distribution of the existing industry, and does not guarantee that it will take the lead in the future market competition, although the development of transportation has made the importance of the geographical distribution of enterprises have decreased a lot. In the Yangtze River Basin, the fairy has gathered nearly 120 billion yuan in assets, and the northern market is only about 40 billion yuan, and the only praise is the Kaifeng Company in Wuhan, which is almost the most powerful branch of all forces in the center of China. However, the industrial distribution of fairies is too uneven, the assets in the Yangtze River Delta region are nearly 100 billion, the northern market is less than 500, and the southern market has nothing, so the determination to enter the southern market is very great. The industry in the central region is too large, and the industry in the north and south is too small, in the eyes of ordinary people, this is caused by the immaturity of fairies, but some experts do not think so; They think that the fairy company is huge, like in the electronics industry, she is competing for the industry giants, and will not give up the coercion and temptation of Shenwei company. Many people know that although some people think it is impossible, the reality of the fairy's acquisition of Huahe Company makes them have to adjust their understanding, since they can eat into the Huahe Group of up to 84 billion yuan, then it is not impossible to eat into the Shenwei Company with similar assets. On the other hand, the major companies that want to enter the southern market are only Shenwei Company, so people are full of expectations for the upcoming dragon and tiger fight. Perhaps, another big war is about to begin.

However, in the end, what surprised people was that the New Element Company did not intend to enter Shenwei Company, but it was Xinpeng Company that came to stir up the fairy's situation; In the same way, the fairy went to disturb the situation of the Longjia company again, which made the experts unexpected. Fairy disturbs the blue bird, this is understandable, with the fairy's financial resources and character, it will not allow others to destroy its development intentions, the headquarters of the fairy new material in b Beijing, it is impossible not to pay attention to the northern market, will not meet the existing market share, and even the acquisition of the blue bird is also reasonable, although the focus of the fairy's development is in the south. But why didn't the new element try to enter Shenwei Company, is it just satisfied with its status as the northern hegemon, which doesn't seem to match her image as an industry giant. In fact, it is not difficult to understand, in Gigi Lin's words, the new element company "dare not move", and the new element company's statement is to "consolidate the northern market", the two statements have their own reasons, in a word, the new element company has no action to fight the idea of God for the time being. On the one hand, the rapid expansion of fairy electronics, especially Donglin electronics, has caused a lot of pressure for the new element electronics company based on military electronics for a long time. What makes them even more angry is that Donglin Electronics in the Eurasian Electronics and Fairy Electronics double support, rapid growth into China's large military electronics company, only three years, digested most of the Eurasian Electronics technology, these two years, his technology has been in the leading position in the domestic counterparts, but also from time to time from Eurasian Electronics to absorb new technologies, in some aspects even more than Eurasian Electronics. In this case, the new element electronics company is naturally the first to bear the brunt, and has to invest a huge amount of money to compete with it, that's it, in the face of this rapidly expanding large electronics company, it is still gradually at a disadvantage and barely survives, so Gigi Lin assured her husband that "the new element does not dare to move". On the other hand, the new element has to pay attention to the rise of the fairy new material company, the industry boss who has deep scruples about the fairy, and now the first thing to focus on is not to compete for Shenwei company in the south, but to stabilize its hegemony in the northern market. The headquarters of Fairy New Materials is also in B Beijing, which makes the headquarters of the two largest new material companies in China are in B Beijing, although the market is large, but it can not accommodate two big tigers, Fairy will not be satisfied with its only 40 billion yuan market share, and it is inevitable to expand aggressively; At the same time, objectively speaking, the possibility of the new element winning Shenwei is not high, one is the limitation of its own strength, and the other is that the south is now the headquarters of two large companies, not to mention that Shenwei is not weak at all. So the situation predicted by the experts did not appear, but it was a large Xinpeng company headquartered in Shanghai that put small shoes on the fairy. It should be said that the focus of Xinpeng's work should be to open up the northern market, with total assets of more than 170 billion yuan, located in the southern market has reached 60 billion yuan, and the south does not seem to be his focus, which makes people unable to figure out his wishful thinking; Although Shenwei Company has complementary products with him, the cooperation between the two sides is not too strong, and the existence of Shenwei is a threat to the development of his industry to a considerable extent, but why do you still do this?

In fact, the answer is very simple, just a little unexpected. Xinpeng company is quite dissatisfied with the fairy company that seizes its market position, and it hates the fairy company that concentrates the market in the Yangtze River Delta, so it has become the established policy of Xinpeng company to destroy its strategic layout and make it unable to develop in an all-round way. Xinpeng company's suspicion of fairies is much deeper than that of other companies to fairies, if the fairy succeeds in gaining a foothold, its market in the Yangtze River Delta will expand rapidly, Xinpeng's industry will be under greater pressure, and more importantly, Xinpeng company has no other scruples about fairies, which is also the decisive factor for its daring to provoke, of course, there is another reason is to reach an understanding with the new element company. Xinpeng Company gave up the northern market, on the one hand, it reached some kind of agreement with New Element Company, and on the other hand, it also wanted to borrow two upstarts who were not afraid of death to toss him, the eldest brother. Because he knew that the fairy and Long Jia would not give up the northern market, and the development of the situation also confirmed their guesses, such as the two companies joining forces to take a stake in the blue bird, but they just failed to stop the fairy's acquisition plan! Xinpeng Company and New Element Company reached an understanding, the two sides squeezed the fairy company in the three markets at the same time, the northern market has the new element company to attack, weakening the development momentum of the fairy in the north, and in the Yangtze River Delta region, the two companies work together to squeeze the fairy company. In the south, there is not afraid of boiling water Xinpeng company to come forward, disrupt the fairy to acquire Shenwei company's plan, if successful, fairy new material company will be very likely to be eventually squeezed out of the market, this predetermined market strategy can be said to be quite successful and very threatening. Although the fairy may know that other companies are jointly pressuring it, it is not yet able to deal with it effectively, and this situation is obviously manifested in the future market competition. Of course, the fairy was not suppressed by the alliance of the two companies, mainly due to its good financial situation, but also thanks to the successful acquisition of Shenwei Company! If the fairy was set up by the New Element Company and the Xinpeng Company, then the fairy's successful acquisition of Shenwei was a key step in breaking the situation. Acquired Shenwei's fairy company and became a real national new material company, with branches in the north, middle and south of the three major markets, the only one in the country!

The fairy company was able to break the game, first of all, thanks to the acquisition of Shenwei Company, which made the fairy new material more activity space, and successfully shared an important part of the southern market, and the breakthrough of the fairy company is also inseparable from the cooperation of other aspects, these cooperation is Fengcheng Company, Longjia Company and Blue Bird Company. After the fairy acquired Shenwei, Long Jia was forced to take a stake in Jade Bird to enter the northern market and ease the relationship with the fairy, so that the two companies have some similar market interests, although the struggle continues, but there is also cooperation, and more importantly, compromise! The southern market, which is not only the base camp of Longjia, but also an important market for the fairy company, is not an exaggeration to count as the main market, and its mutual compromise will help to achieve a win-win situation for both sides, and at the same time help to carry out the pressure on Xinpeng, which is also a trend of benefit, because both they and Fengcheng company have to face the huge pressure of Xinpeng company in the Yangtze River Delta region. The most important cooperation between the two companies is in the northern market, Longjia hopes to enter the northern market, even if it is 10 billion yuan to participate in the Jade Bird, the Jade Bird Company has become the contact point of the two companies, and the expansion of the Jade Bird market is the common wish of the two companies. Compared with Longjia Company, Fengcheng Company, which once caused a huge crisis to the fairy company, has also become the help of the fairy company, and the mutual relationship of interests has made the two companies give up some of the accumulated grievances and disputes, whether they want to or not, the two companies have actually been cooperating! Different from Xinpeng company, Fengcheng is not afraid of the industry's big brother - the new element company, because the fairy acquired Junda company first, he could not find a suitable acquisition object in the north, retreated to the second, in one fell swoop acquired an asset of 40 billion yuan in Qingdao of a large company, wiped a side of the northern market, this is not enough, and in Jinan acquired a large company of 18 billion yuan, further into the northern market, it can be seen that its determination to develop the northern market! In order to further expand the northern market, he even did not hesitate to poach Zhu Wenjun, the general manager of Huayuan Company, who was quite favored by the fairy, and was familiar with the northern market of Fengcheng Company. Maybe in the past, people didn't know Zhu Wenjun, or thought it was nothing great, but after he was selected by the fairy company and served as the commander-in-chief of the fairy head banner, people had to be impressed. The person that the fairy fancies, will the ability be worse, even if it is a fool, it must be the best fool in the world; As for why Zhu Wenjun was willing to give up the trust of the fairy company and choose another company, people don't know or guess, but Fengcheng Company's trust in him is also true. In any case, in fact, Fengcheng Company, which has a national layout, has become a national competitor of Fairy Company, but it has also become a rare partner for Fairy to fight against New Element Company and Xinpeng Company, and its role is even greater than that of Longjia Company, which is where the two companies have to acquiesce. Once the fairy is defeated, the two companies that are in full swing will not let go of Fengcheng Company, unless Fengcheng Company joins their combination, but how can it be easily calculated that the pond fish suffered in the battle? So, the fairy company finally broke the game!

The interests of companies are very complex, and the interaction constraints in many fields such as energy, electronics, new materials, and biotechnology eventually led to the rise of Fairy New Materials Company; Of course, the rise did not come without a price. Fairy Company invested 85 billion yuan to set up a good situation for the success of Fairy New Material Company, and Cao Kecheng began to color and ink on this colorful canvas to realize his dream of entrepreneurship; But the fairy company had to be scarred again, there was no money in the first place, although it grabbed 30 billion yuan from the West Star Company, and 40 billion yuan from the fairy electronics, but by March 25, there was only 50 billion yuan left; In order to support the development of the new material company, another 10 billion yuan was invested, and after the subsequent repayment of the bank loan, it was no longer enough to pay the remaining contract funds! Only this time, the fairy company did not embarrass Xixing Company, and they collected 30 billion yuan of profits from the electronics company, of course, it did not cause the financial situation of the electronics company to become tight. Since the establishment of the fairy company, it has been a smooth sail, breaking through the barriers along the way, and developing into a huge consortium with four major industries and total assets of more than one trillion yuan.