Chapter 131: Secret Fight
The protracted new material war with the rise of several companies, the disappearance of several companies as the final result, in this competition, there are two results are the most eye-catching, the first is that the fairy company based on Huayuan company, with a huge amount of funds to make a strong acquisition, with a total acquisition amount of more than 170 billion yuan, become a well-deserved acquisition, in one fell swoop into the ranks of the top three in the new materials industry, become the third largest company after the new element company and Fengcheng company, assets have exceeded the original third ranked Xinpeng company, It makes people feel that the fairy seems to have a penchant for grabbing the third place! Another important aspect of the fairy company's attention is its huge financial operation capacity, in just spent 300 billion yuan to set up an electronics company, and then 200 billion yuan to open up the new material market, can not help but make people from all walks of life shocked, and she from the West Star company in the form of loans to introduce funds is more eye-catching, and even some people squirt blood for it, "the fairy is terrible", this is people's almost unanimous comment. Another striking result is the rise of Longjia company, it is not an exaggeration to say that it is the rise, assets of 60 billion yuan, the ninth company not only did not fall in the competition, but with a huge investment of 52 billion yuan, it became the fifth largest company in the industry after Xinpeng, although the company's investment is not among the top three in the acquisition, but the reality of almost doubling the total assets makes people have to be impressed, and its limelight even overshadowed the acquisition of the second Fengcheng company. In this acquisition war, some companies eat in and spit out, and some companies eat in a row, which makes people sigh at its weirdness, this market is really not something that ordinary people can play!
Fairy New Materials Company was established in May 23, with Cao Kecheng as the general manager, under the jurisdiction of six branches, as many as dozens of categories, the headquarters is also equipped with a research institute, total assets of 190 billion yuan, and the headquarters has injected 20 billion yuan of working capital, under the leadership of Cao Kecheng rapid integration, to make up for the losses caused by long-term competition. The high-tech industry has its ups and downs, and its integration is relatively easy. Huahe company itself is not weak, but the capital is inadequate, debt-ridden, and forced out by the fairy's coercion and temptation, and under the banner of the fairy, production quickly recovered; By November, the companies had been largely integrated, the business between the companies had been adjusted, technology sharing was implemented, research priorities were redistributed, and the entire company was gradually on the right track. The scale of these companies is not small, and they all have some special technical products of their own, which greatly increases the resources available to the head office, and Cao Kecheng can finally breathe a sigh of relief in the report at the end of the year. Despite the large-scale acquisition, the financial situation of the fairy company has not deteriorated, and the situation is slightly better than a few years ago! Although the bank loan of 20 billion yuan, although the company still has more than 50 billion yuan of contract funds to pay, but from the West Star Company to take 80 billion yuan of loans that do not need to be repaid, and then from the electronics company to extract 40 billion yuan of profits, in the case of an annual income of more than 35 billion yuan, how can the company's finances deteriorate! In April 24, the fairy had 80 billion yuan of funds on the account, and in order to "facilitate fund management", she repaid the loan of Xixing Company in one fell swoop, and at the same time, took a loan of 110 billion yuan from Xixing Company with the same "fixed interest". Li Yudong was very distressed, there was originally an interest of three yuan, but now it has become one yuan, and he has lost 30 billion yuan, this fairy simply treats Xixing Company as a bank, although it also eats 95 billion yuan in assets, but the payment is as high as 110 billion yuan, which is a little too big! The fairy company, which has a capital of 108 billion yuan, is once again full of ambition after paying the contract funds in May, and there is still a huge amount of 54 billion yuan left.
The large-scale capital mobilization of the fairy company is also a last resort, and the existing market state makes it easy for them! By August 24, the market was stirring again, and it was the new materials industry that had just ended, and only 14 months of adjustment in the high-tech industry, although the scope of the fight was not very large, but it was more eye-catching. The Liaison Department of Fairy Company and Longjia Company had secret contact, and at the cost of Xinyuan Company's 20 billion yuan of assets, the two sides reached a secret agreement! This agreement is actually far beyond their own scope, according to people's post-analysis, the fairy transferred Xinyuan Company to Long Jia, and Long Jia transferred it to Xinpeng intact, and the fairy promised not to enter the biotechnology industry from Longjia Company to get support for Shenwei to do it, and Long Jia got support for Blue Bird from Xinpeng, and the three companies from three aspects, respectively, obtained a conspiracy that was beneficial to themselves!
According to Cao Kecheng and his leadership team, Xinyuan company is "a chicken rib", this company with assets of 20 billion yuan, located near Shanghai, although the geographical distribution and product positioning are good, but with another company, now also under the fairy Huake company has a conflict, Huake company is headquartered in Zhenjiang, assets and its product positioning are better than Xinyuan company, that is, Xinyuan company is no longer suitable for fairy new material company. After the analysis of the company's senior management, Cao Kecheng submitted an application to the fairy headquarters, and the headquarters was not very interested in Xinyuan Company, but as a by-product of Huahe Company's package acquisition plan, if this by-product was not eaten at that time, it would be impossible to get Huahe Company, and the fairy was also forced to do so. They were ready to sell Xinyuan Company at a price, so they did not take it as the focus of integration, and even transferred some key scientific research personnel to enrich Huake Company, and even removed some technical data and research results, of course, in order to sell it at a good price, they did not make a mess of him, and the basic strength of the company is still there. Fairy company has always liked Shenwei company, assets of up to 85 billion yuan of this company, previously ranked fourth in the asset rankings, after a period of weakening, has fallen to the seventh position, although its assets have no loss, but because of eating and vomiting, as a listed company, the reputation has been hit, has been inferior to the same 95 billion assets of another company, the situation is increasingly difficult. What's more, the fairy company has always been a thief to him, and has always wanted to eat this large company in G-state, which is still ranked seventh and has an appetite for himself; Of course, another reason why the fairy is interested in Shenwei is that several shareholders of Shenwei are also shareholders of Shenwei Biotechnology Company, and if it can be exchanged for some kind of agreement, it is "possible to acquire this large company"!
The reason why the fairy company found Longjia is because Longjia's important industry is also biotechnology, and they naturally do not want to compete with the same strong opponent in two different fields, and Xinyuan's product positioning and geographical distribution are also suitable for this rapidly expanding focus company. The fairy has investigated some of Long Jia's situation, and also knows that the other party has good financial strength, plus the fairy also intends to drag the other party in some aspects, so as not to let the other party have more room for development, at least to maintain some degree of control over Long Jia, of course, Long Jia also seems to have a considerable interest in Xinyuan Company. The fairy's wishful thinking is useful, but it is useless, this time, the other party is eyeing the Blue Bird Company, but instead gives the Xinyuan Company as a favor to the Xinpeng Company that also needs him. Speaking of which, Xinpeng Company can be regarded as a fisherman's profit, and it doesn't have to do anything to get Xinyuan Company, and it is obtained from the fairy! But whether each company can get what it wants, and what kind of company it gets, the results are often unexpected!
The fairy company doesn't know the secret agreement of other companies, and Xinpeng knows everything about the fairy's shot, and there are not many companies that can make the fairy start, except for the blue bird is Shenwei, and because Longjia company has identified the blue bird and sent the Xinyuan company that is not in the hand as a gift, then, the object of the fairy is about to come out. The actions of the three companies certainly hide the eyes of their colleagues in the industry, and often the transactions under the table are bizarre and at the same time not to be trusted. There is also a dispute between the Jade Bird Company and the Shenwei Company within the fairy, the product positioning of the Jade Bird Company and the Huahe Company is relatively similar, but the regions are different, the Jade Bird is in B Beijing, located in the Bohai Rim Economic Zone, and the Huahe River is in the Yangtze River Delta area, so the Blue Bird is also very attractive to the fairies who have acquired the Huahe. As for the blue bird or Shenwei, the two companies are not very sure, but there is one point, Xinyuan Company must be sold, this is the simple market idea of the fairy company.
It's a different story compared to a few large ambitious companies, but also two companies with de facto autonomy. Shenwei Company can be said to be a loser in the last market competition, and it has failed to the point that a newly emerging company wants to buy him by the root, which shows its difficult situation. Shenwei Company originally did not expect that the last competition would last so long, especially when the major companies had already eaten a large amount, and did not expect that the fairy would first provoke a new round of industry war. Shenwei was reluctant to hand over the company to the fairy, and wanted to keep his hard-working flagship in the new materials industry. But the problem is that this flagship is no longer a flagship, it has fallen from the fourth position to the seventh actual position, its leading role has been greatly lost, and the decline in stock prices has caused a chain reaction of related companies, causing a dilemma for the entire group. What made them even more embarrassed was the capital injection of Wansheng Company, which was not an imaginary fairy company, but their competitor in the field of biotechnology, which made the top officials of Shenwei feel quite passive. The situation of the Jade Bird company is just as bad, his company is the earliest, and naturally it is the most difficult, and it is quite difficult, otherwise, it will not vomit out at a price difference of 500 million yuan, and if it does nothing, it will lose 500 million yuan in assets in vain, so although this company is not listed, it is also in a worrying situation. The wolves were surrounded by wolves.
Since October, companies have been wrestling with each other in an attempt to get the first shot. This secret fight did not cause competition in the market, after all, a round of competition has passed, all companies are greatly damaged, and they urgently need to recover, even if it is a fairy company, because the industry is relatively large, they dare not start the war lightly, so they can only secretly exert pressure. Shopping malls are ruthless and only seek profits, which is an eternal principle. In this battle, the fairy company first made a "stumbling block" for Longjia company, and they were not fully sure that they would eat Shenwei company, so as compensation for themselves, they were ready to spend 20 billion yuan to invest in Jade Bird Company, which made its share in the northern market reach 60 billion yuan, maintaining the company's balance between regions. Longjia Company goes all out to acquire or control the Jade Bird Company, and on the other hand, Xinpeng Company, which has judged the fairy's intentions, is naturally unwilling to fall into the position of the fourth, Xinyuan Company She can not do it, but if she can control or invest in Shenwei Company, then she can completely enter the huge southern market, at least it can inhibit the development of the fairy in the south! For some time, the companies were unaware that there were rivals that were stumbling up, and although everyone investigated possible rivals, there was always a sense of luck. Longjia company didn't know that the fairy had this kind of intention, because the fairy has always been an acquisition, holding, and there are few holding behaviors, in their impression, the fairy will not do such a thing as a shareholding, not to mention that the fairy company should pay more attention to the southern market, they already have two companies in the north, it seems that there is no need to add another 50 billion yuan of large companies! The fairy didn't know about the transaction between Long Jia and Xinpeng, and she suffered a secret loss at the beginning, and the first transactions of various companies failed.
Market competition is not a company's business, in the exchange of interests of each company, who can jam the opponent, who has more cards, who may take the lead in the future market competition, until the opponent is defeated. The first round of engagement negotiations, which began in October and showed no signs of success until the end of the year, naturally attracted the attention of the main target companies, who re-examined their goals and began to investigate and verify possible competitors in an attempt to salvage the unfavorable situation of the previous stage. Longjia Company was soon shocked to find that the fairy company was making a stumbling block for him, because the main industry of the new element company is in the north, it is impossible to support the Jade Bird Company that is also in Bjing, and the headquarters of Fengcheng Company is in Shenzhen, and the important industry is in Shandong, and it seems that there is no need to develop this company in Bjing, Xinpeng's main industry is in the Yangtze River Delta, although there is a possibility of going north, but there is no need to be too bad with himself, not to mention that Xinyuan Company has to be carved out of his own hands, and her main competitors should be the other three companies, the fairies seem to be a little more threatening to him; Then the only one who is disturbing the situation is the fairy company, and the fairy seems to have the intention of increasing the development of the northern market, although there are already two companies with assets of 41 billion yuan, but this asset should not satisfy the appetite of the fairy. The fairy company is rich and ambitious, which makes Longjia company have to be cautious. Longjia Company is very distressed about this, if the fairy company has the intention to compete for the Jade Bird Company, on the one hand, it increases their difficulties, on the other hand, there is nothing to say, the other party's behavior did not violate the agreement, and due to the fairy's huge financial resources, they are completely more sure than themselves to eat the Blue Bird Company, how to deal with the relationship between the Blue Bird Company and the fairy, has become a headache for the Longjia Company. Longjia company is headquartered in Shenzhen, the previous business is mainly in the surrounding areas of Shenzhen, the newly acquired companies are mainly concentrated in the Yangtze River Delta region, this time the determination to develop in the north is very great, but for the fairy such an opponent, they feel powerless.
Compared with the sobriety of Longjia Company, the Fairy Company is confused, they have more enemies, major companies may be their competitors, and even some smaller companies will take "countermeasures" because of the threat of fairies. China's economic center of gravity is still in the coastal areas, or in the so-called three major economic zones, the Yangtze River Delta has gathered a large number of new material companies, which is not only an important base of the new element company, but also the main base of the Xinpeng company, Fengcheng company's strength in Shanghai is not weak, Longjia is the focus of the last acquisition in this area. The new element company in the northern market is dominant, the blue bird is quite acceptable, and there is also a large company; The competition for the southern market is also very fierce, Longjia's original industries are all in the surrounding areas of Shenzhen, and Fengcheng's headquarters is also in Shenzhen, but Fengcheng's strength in the headquarters does not coincide with her industry status, and the companies acquired this time are all in Shandong. Therefore, there are many companies that may compete for Shenwei Company, and the top four companies in the industry are all likely, and these companies will make the fairy unable to use it with a little trick, and it is difficult to speak. Therefore, the fairy company can't find out who the competitors are, and they can't treat all three companies as opponents, isn't that asking for trouble! But the fairy can be said to have been in love with Shenwei Company for a long time, and has long wanted to be included in its company, since it can't find a breakthrough from its opponent, it can also be found from its partner! There are a lot of friends in the fairy company, and the West Galaxy Company is like a hand, but it can't help this time, and the relationship is too far, and when it starts, the play will have to be sung for a long time, and only Wansheng Company can get involved in other companies. Wansheng company introduced a major shareholder this time, 15 billion yuan of investment made only a year later, the company has made a lot of improvement, the stock price has risen, the market value has risen to 60 billion yuan, this company is also a biotechnology company, if he can be pulled online, then maybe it can force Shenwei company to make up its mind. The new shareholder of Wansheng Company is Xinhua Biotechnology Company, which is strong and mainly in the northern market, and this time it took the opportunity to enter the southern market, but this company does not occupy a controlling position in Wansheng Company; The first thing the fairy found was Ye Guowen, on the condition of an interest-free loan, the two joined forces to launch the company's capital injection campaign, forcing Xinhua Company to inject funds, and once the strength of Wansheng Company expanded, it would inevitably exert huge pressure on Shenwei Company, which was also in the south, and squeezed the living space of his biotechnology part.
The reason why the fairy company dared to make such a request was because Shenwei company did not categorically refuse the acquisition request of the fairy company. Shenwei company's industry is divided into three major parts, the pharmaceutical industry accounts for an important part, and part of it is energy, but the scale is not very large, the reason why Shenwei company did not refuse, is also to see the comprehensive advantages of the fairy company, and more importantly, the huge financial resources of the fairy company, once she is angered and makes it desperate to enter the field of biotechnology, then Shenwei will have to fight with this tiger on two fronts; On the other hand, Shenwei Company does have great financial difficulties, and Wansheng Company, which has been suppressed, has been revitalized by Xinhua Company, and now has to face this old competitor again. They really don't want to add another opponent! Of course, the reshuffle of the new material company industry also made him feel cold, the domestic large companies have become a monopoly, and the southern market is difficult to last! The shareholders of Shenwei Company, who got the content of the fairy's negotiation, were worried, this Li Mengze could do anything, even the matter of supporting the Ye family with interest-free loans and forcing Xinhua could be done, so they had to be cautious. Ye Guowen owns 25% of the shares and still serves as the chairman of Wansheng Company, which is a big threat to Shenwei Company.
A new round of negotiations began in February 25, the fairy company was unwilling to waste time, after the Spring Festival, it was asked to start negotiations, although Shenwei company is the main family, but it has to be the main guest, another round of negotiations is difficult! At the same time, Longjia Company also approached the fairy company, hoping that the fairy company could let go of the blue bird, but Long Jia could not give the fairy due support, and its biotechnology part did not play a role in the previous stage, and the fairy company had doubts about the behind-the-scenes transactions of Long Jia company, if they acquired the blue bird, it would not be possible to have enough funds to acquire Xinyuan company, which was unceremoniously pointed out by the fairy company. The fairy company asked for an explanation, but Longjia Company suffered by itself, and did not expect that Xinpeng Company, which already had important industries in the south, would intervene sideways, not only could not help itself, but also made itself fall into a passive situation. For Long Jia's behavior, someone is very angry, thinking that it is a "blatant provocation" of the fairy, a deception of the fairy, and a sign of insincerity. His complaints, through the external relations department all spread to Longjia company, listening to Longjia company stunned, for this wealthy industry boss, Long Jia accompanies all the way, but in the shopping mall, it is not warm, only real money or market interests, this is a problem that everyone understands. There are only three ways in front of Long Jia, either to raise the purchase price and buy the Jade Bird Company at a price beyond what the fairy can bear, or to abandon the acquisition, or the two companies exchange some kind of interests and compromise with each other to solve the problem. The problem came back between the two companies, and Xinpeng became a bystander again. What is unfavorable to Longjia is that the value of Longjia Biotechnology for fairies has been sharply reduced, and Li Mengze can use personal loans to support Wansheng Company to fight against Shenwei Company, which is far greater than the role of Longjia Biotechnology, which is something that both parties understand; At the same time, the capital injection of Wansheng will also affect the survival of Longjia Biotechnology. The market is so staggered and entangled, one ring after another, interlocking, the fairy company is now suppressing Long Jia to some extent! The negotiations between the two companies have not yet yielded results, and Shenwei has already received exciting news that Shenwei can consider withdrawing from the new materials industry, but it has put forward requirements for the price proposed by the fairy and some industries of the fairy; Shenwei Company asked the fairy to give up some kind of assistance to Wansheng Company, and at the same time asked the fairy to implement some kind of clamping on Longjia Company. At this point, most of the fairies can accept it, if the acquisition is realized, then it is impossible for her to have funds to support Wansheng Company, and at the same time, Shenwei Company has funds, so there is no need to worry about Wansheng Company, since the purpose has been achieved, it is impossible for the fairy to carry out that kind of money-losing business. As for Long Jiamo, in the interests of the fairy, if it is possible, she will not be willing to let her develop and grow, the fairy is rich, but she will not be generous to the point of taking money and giving it away.
The final result is a transaction at the expense of the interests of many parties. Fairy Company acquired Shenwei New Materials Company as it wished, acquired it at a price of 95 billion yuan, paid in three installments, and finally successfully entered the southern market; Longjia company had to give up the attempt to enter the northern market, as compensation, spent 20 billion yuan to acquire Xinyuan company, she was not willing to sell to Xinpeng company, at the same time in order to save the blue bird company, so that it will not fall, the two companies each invested 10 billion yuan, respectively, 21% of the shares to become an important shareholder of the blue bird company, to maintain the balance of power in the northern market. In any case, the two companies have received considerable benefits, Longjia company spent 30 billion yuan, acquired a company, participated in a company, the total assets reached nearly 150 billion yuan, followed by Xinpeng company, to ensure the position in the industry. The fairy company sold a company, acquired a company, and participated in a company, with a total capital contribution of 85 billion yuan, which not only optimized the company configuration in the Yangtze River Delta region, increased the market share of the northern market, and more importantly, entered the southern market in one fell swoop, and approached the top spot in the southern market. After this acquisition, the fairy has a market of 95 billion yuan in the south, a market of more than 120 billion yuan in the Yangtze River Basin, and nearly 100 billion yuan in market assets in the Yangtze River Delta region, an economic powerhouse, and more than 50 billion yuan in the northern market, making all aspects more balanced and balancing its industrial layout in the country. After receiving the gift from the headquarters, Fairy New Materials Company has risen from 190 billion yuan in assets to 275 billion yuan in one fell swoop, and its total assets have far exceeded the previous No. 1 new element company, becoming a veritable new overlord in the new material industry!
This acquisition is also the result of compromises in all aspects, the fairy company can not force Longjia company too much, nor is it willing to eat into the blue bird company, they are more willing to through their own efforts, Huayuan company to cultivate an important company in the new material market, in the case of supporting Junda company, at least have a share of hundreds of billions of yuan in the north, or even higher. The Blue Bird Company became a buffer between the fairy and Longjia in the north, in fact, the most defeated in this battle was still the Xinpeng company, which was headquartered and had important industries located in the lower reaches of the Yangtze River, not only did not gain any advantage in the battle with the fairy, but also lost the opportunity to strengthen the competition in the delta, and could not fully maintain the pressure on the fairy. Fairy can also call the wind and rain near the base camp of Xinpeng company, Huake company is the largest professional company in the Yangtze River Delta region, and its professional strength is also the strongest; The fairy's acquisition of Shenwei Company has greatly expanded its market share in the south, rising from almost zero to an industry giant with nearly 100 billion yuan, which is completely a big victory for the fairy company, which is simply "perfect". Due to the relatively complete product varieties of Shenwei Company and the exclusive occupation of part of the southern market, this makes Fairy New Materials Company give a relatively complete development authority, allowing it to fully explore the southern market and become an important force of the company. Of course, Cao Kecheng is also interested, a branch that accounts for more than one-third of the company's assets and monopolizes one market, can the head office not pay full attention to it.