Chapter Seventy-Eight: Change
There are generally two ways to make a profit for a magazine, one is to earn the profit of each magazine sold, and the other is the advertising fee in the magazine. And the income of both of these is affected by the number of readers, the more readers will make more money, and the fewer readers will make less money. After all, advertisers also hope to attract magazine readers to play their games with advertising. It's all perfectly normal.
Haruka Kishimoto recently asked Hayashi to make him a game evaluator for Game Pass magazine.
He won't be the only evaluator, but now roughly there will be five of them. Each of the five people rates a game based on their feelings and gives a review. The final evaluation score gives the player an average score.
In this way, you can roughly judge the quality of a game. Although, not to mention a high-rated game, it's really how fun it is. However, low-rated games certainly have their own reasons for low scores.
Lin Yan generally agreed to Haruka Kishimoto's request, but there was still only one request, and that was not to expose his identity. Although he is a high school student himself, and he is also the first person to develop a video game arcade, it will have a lot of topicality if it is exposed. However, let's not forget that he was also the one who originally invested in Haruka Kishimoto, and he has a stake in "Game Pass", and it is not an exaggeration to say that this game is his industry. And he is inextricably linked with several games released by the Video Game Alliance, and if this interest is exposed, it will definitely have a greater impact on the rating system of "Game Pass".
However, when this rating system will be launched, Haruka Kishimoto himself does not know. Because, the development of video games is still too short, and there is simply not enough time to accumulate enough video game talents. And players who lack the baptism of bad games may not know what a good game is. Therefore, finding the right person to serve as a judge is also a headache for Haruka Kishimoto.
Originally, Haruka Kishimoto planned to directly let Lin Yan comment on the game alone, but Lin Yan didn't agree. Because, he knows that a person's opinion will always be biased. What's more, there are some game producers he doesn't like, and the games launched by him, he can't evaluate them very fairly.
Although it's been a long time since I've been to the headquarters of the video game league, Hayashi Hiko heard that Katsukuro Yano has been very high-spirited recently, and it is said that a "masterpiece" is brewing, and I don't know what kind of work it will be.
Lin Yan and Yano Katsujiu did not have much contact, and he did not have a good impression of him, and he could not understand whether he was a talented person or a person without talent from just a few contacts.
And from the production team he led, the games produced can be seen one or two. The arcade games developed by the team led by Katsukuro Yano are all short, flat and fast games.
It can be seen that the development cycle is quite short, and there is not much innovation in the specific gameplay, to describe it in a nice word, it is a "mediocre" work.
In view of the current arcade market, it is still in a state of development. Even if the game is mediocre, it can be sold. And his production is high, so the natural sales are relatively large. So, this has also become the reason for his recent high spirits. With enough sales, there will naturally be more pursuits, so he began to seek to make a blockbuster work.
The current strategy of the video game alliance is very interesting in Lin Yan's opinion. The games he made, like Space Invaders, Bomberman, and the like. None of them have increased their shipments. And at this moment when sales are rising, there is no increase in shipments, and it is thought that the actual shipments are decreasing. In other words, the electronic alliance is deliberately controlling the number of games produced by Lin Yan and released.
And the reason why Yano Katsuku's high spirits is also due to this. Because I deliberately want to reduce the proportion of Hayashi games, and I can't produce shell arcades, I need a remake of the game. And the production team of Katsukusu Yano is doing this, changing the shell of those games of Hayashi Yan. It's almost over, and he himself has a need for innovation.
As for the majority of video game arcade players, they don't have much feeling about this phenomenon. Whatever game they play is all for them, as long as it's fun. So, they don't care too much about this obviously copycat approach.
In general, Japanese companies operate as groups. There are countless small businesses within every big business. The same goes for the Chiba family's business, which looks like a complete behemoth.
Although Lin Yan still has shares in the Video Game Alliance, he sees that their approach is not pleasing to the eye, so he made a thing that is very inconsistent with the Video Game Arcade Alliance. That is to authorize the Chiba Group and let them spread the license of the arcade machine for free.
That is to say, those arcade machines produced by small enterprises do not need to pay any platform fees to the video game alliance according to the number of units. In addition, the Chiba Group also announced that it will hold its first Game Developers Conference, and we welcome game developers from all over the world to come and communicate.
Actually, the video game league has already dealt with the matter of game developers. However, their method of action is not to hold a game developer conference with great fanfare, like the Chiba Group. Rather, it was a secret, one-on-one call, just like to Ke Mingxiong.
This approach to game developers, while good for video game leagues, is not a good thing for game developers at large.
In the case of game development, everyone is now feeling the stones to cross the river and explore the road of video games. It stands to reason that if the three stinkers beat Zhuge Liang and a large number of game developers gather together, there will definitely be a lot of exciting creative sparks.
What's more, anyone likes a relatively unrestrained environment. The licensing system of the video game league is like a hand on the neck, which makes them feel really uncomfortable. At this time, a Chiba family suddenly appeared that engaged in free video game arcade licensing, and naturally a large number of them turned to the Chiba camp.
In fact, before that, many organizations that were developing video games began to develop arcade machines. The difficulty of arcade production is not too high, and it wants to bypass the licensing barriers of the video game league. All you need to do is use your brain on the design.
In fact, the arcade patent of the Video Game League, that is, Lin Yan's arcade patent, not all of them are registered patents. Instead, they registered patents such as "coin-operated system patents", "joystick patents", "button patents", "video game arcade shape patents", and so on.
As long as there are manufacturers who can patiently bypass all the patents, they can make an arcade machine and sell it without the authorization of the Video Game League.
When the Video Game League sued the arcade dealer for piracy, it was also these bits and pieces. However, apart from these bits and pieces, there is not much left of the arcade.
Now that you have a free license, you can make your own video game arcade machine completely independently on the basis of the current arcade form. Those companies that originally planned to save the country have completely abandoned this idea. There are ready-made ones that are not used, and the cost is increased indiscriminately, not bastards.
If it weren't for the fact that the video game league's commission was really high, they wouldn't have bothered to develop new technology on their own.
This kind of action of the Chiba Group naturally caused the unhappiness of the video game alliance, as well as the unhappiness of many directors. However, unhappiness is just unhappiness, because everything is legal and there is no place for illegal operation. The unpleasant thing about them is nothing more than you Chiba Group, it's not good to sit down and talk to us about a suitable licensing fee, why do you have to smash the pot. No one can eat any good.
The Chiba Group didn't plan to make money on this item, and they did it more out of Lin Yan's mood. And the Chiba Group is just a peach in return. After all, the cooperation between "Destiny Game" and the crispy noodle company is not a game club, but the Chiba Group. The Group's earnings in this business are well above expectations.
If this project is done by an ordinary salesman, forget it. The key thing is that this is a project completed by the eldest lady of the Chiba Group, Yuki Chiba. The economic benefits of this project are far less than the political significance. Because, to a large extent, it proves the ability of Yuki Chiba.
And the old man of Chiba is why he supports Lin Yan so much.
Lin Yan is actually quite grateful for this support of the Chiba Group. His behavior of licensing for free and not even wanting the right to review the game is actually not something he has always been unable to think about. Rather, he has a plan.
In the early stage of the development of any market, there must be a scene of demons dancing wildly. Even if there is enough regulation, it will still be like this. So Lin Yan plans to give the video game arcade industry a shock therapy. Let the game developers who have lost the shackles of censorship, recklessly and unguaranteed games of various standards, grow savagely in the market, and it is best that all players give up video games in the end. At this time, it is very logical for him to stand up and re-establish a system.
However, Lin Yan also knew that it would be very difficult to get players to abandon the video game arcade market altogether. Although the history in his memory happened once, it does not necessarily happen in this world.
Because, from the time he made "Space Invaders", he set a benchmark for video game standards for players in this world. The game that came out later, even if it was worse than this game, was not much worse. It is unlikely that the entire industry will work together to ruin the industry, as in the Atari era of another world.
Isn't Lin Yan's original intention to let more people enjoy the joy of video games, in fact, the collapse of video games is contrary to his purpose. However, the free licensing of this matter allows more manufacturers to devote themselves to the work of manufacturing arcade machines. Thus making arcade machines more popular.
Seriously, there is a bit of an overly competitive market right now, and it's nowhere near as easy as the portable handheld side of video games. Although Ren Hell was also engaged in the production of video game arcades, they chose to avoid the fiercely contested Japanese market and turned to the American market. Now that the game substrate of "Donkey Kong" is still floating on the ocean, whether he can turn around the sales of arcade machines depends entirely on his performance.
However, even if they fail, Ren Hell is not in a hurry, because video game arcades are not their main battlefield, they are just testing the waters in this field. The real profit of them is entirely in the gaming watch. In fact, Ren Hell's game development headquarters is now almost entirely engaged in the development of new games for game watches, otherwise there would not even be time to develop arcade games. Leave it to Shigeru Miyamoto, who does the miscellaneous, and there is an outsourcing company to do this.
The sales of gaming watches are very good, and basically a batch of goods can be sold after a batch of goods. And the variety of game choices will also give people a reason to buy repeatedly. According to Ren Hell's investigators, almost 70 percent of gamewatch players will choose to buy a second game watch, and 30 percent will buy a third.
After all, this thing is cheap and inexpensive, and you can basically buy one piece for the price of about ten arcade games. Therefore, it is very popular with the student party. In particular, elementary school students with limited pocket money almost have one per person.
And the vanity between students is relatively heavy, and after a child has a show off circle, basically the whole class wants to have one.
As a result, Ren Hell was stunned when he got the quarterly financial report. Yamauchi is even more determined to enter the game industry because of this financial report.
Because, the automobile industry and the hotel industry, which Ren Hell transformed before him, did not have such good sales performance. Even when it was just developing, it was necessary to have a large amount of blood transfusion in the main department. And the video game industry is like a gold-sucking beast, and it doesn't make the slightest sense.
The arcade market has also lowered the price of each coin due to increased competition. It has been reduced from the original 500 yuan to 100 yuan. It can be regarded as a rational return to the selling price.
After all, when Hayashi set the price of 500 yen for a single game, he was forced by the situation at the time. He needs to raise a lot of money in a short period of time, and he has no conditions to build a second arcade machine, so he can only do this.
After reducing the cost of the game, for the majority of players, it is simply happy to fly to the sky. The player base has grown, and even some grocery shopping aunts will use the money to buy groceries to experience the fun of video games. (To be continued.) )