The two-week Ice City Oktoberfest is coming to an end, and today is the closing ceremony. Pen ~ Fun ~ Pavilion www.biquge.info the closing ceremony is over, and those booths will be demolished.

Of course, the money for this demolition, and even the money for these materials, has long been earned.

Zhang Ruiqiang stood on the stage to make a closing speech, thanking this, thanking that, almost every unit and enterprise that has made contributions has been thanked.

Just when everyone thought that the closing speech was about to end, Zhang Ruiqiang changed his words: "There is another good news to announce today, Bingcheng Beer has reached an agreement with Taihua Holding Group and Budweiser Beer to exchange part of the equity, and the two sides will carry out in-depth cooperation in production, technology, sales, management and other aspects......"

Wow~~

After the news broke, all the beer companies in the audience were in an uproar.

Ice City Beer and Budweiser are going to cooperate? How do you work together? How can there be a matter of Taihua Holding Group?

At this moment, many people in the audience lowered their heads, took out their mobile phones, and began to contact the headquarters, and this important news should be reported to the headquarters as soon as possible.

One is the earliest beer in China, the leader of the market in the three northeastern provinces, and the other is even better, and it is the world's No. 1 beer company.

If the two sides cooperate, the pattern of the Huaxia beer market will inevitably undergo major changes.

The representative of Huayan quickly reported to the company that the expansion speed of Huayan must be accelerated. They are not afraid of Budweiser, but with the addition of Taihua Holding Group, it is not easy to do.

This is Feng Yu's company, the assets are very sufficient, if you also plan to expand wildly, then the two sides will inevitably have to compete head-on.

Feng Yu's prestige made them have to be afraid, as if they had never heard of Feng Yu's acquisition of which company failed. And what Feng Yu invests in, what makes money, this Ice City Beer is about to take off!

Representatives of Qingdao Beer Group also sent back the news that they intended to enter the northeast market in a big way, after all, this is a traditional province for beer consumption, and it can be seen from the density of breweries here that almost every city has a brewery.

If Ice City Beer cooperates with Budweiser, then their strength will be greatly improved. It is not so easy to attack the Northeast market on a large scale, and it seems that the company's strategic plan will be slightly adjusted.

Beijing Beer is the most worried, Bingcheng Beer itself has become the boss of the Northeast, Huayan Snowflake has also begun to expand from Shencheng to the north, and the tentacles of Qingdao Beer have also extended to the capital, they are the most passive.

Once Ice City Beer also began to expand southward, then the capital was a must for them. In this way, Beijing beer is in trouble.

They themselves only have the territory of one province and two cities, which will determine the life and death of their enterprises if they can continue to maintain market share under the encirclement and suppression of several giants.

Representatives of companies such as Carlsberg, Heineken, and Golden Lion, which are foreign-funded beer companies, also feel a little tricky. Originally, Budweiser was suppressed by them in the Huaxia market, but this time it was combined with Bingcheng Beer, so it was impossible to suppress it easily.

However, they didn't care too much, the positioning of Ice City Beer is different from them, especially Carlsberg and Heineken, which are mainly positioned in the high-end beer market.

And those foreign beer companies that plan to build factories in China also feel troubled. Originally, there were many foreign beer companies in the Chinese market, and they were all the top in the world. This time, Budweiser also found a local beer company to cooperate, and it is still the earliest beer company in China, so Carlsberg, Heineken and other companies will inevitably make efforts.

When the gods fight, these small businesses are bound to suffer.

Whether it is brand awareness or financial strength, they are far inferior to these world's top beer companies. If they rush into the battle, the biggest possibility is that they will suffer first.

However, this also reminds these foreign beer companies that they can also cooperate with beer companies in China. As long as you find a provincial leader, then you can slowly develop and expand. With their skills, it is no problem to hold a province.

On the day the news broke, the stock price of Ice City Beer rose by seven percent. And in the evening, that is, during the day in the United States, the stock price of Budweiser beer also soared by five percent.

It can be seen that all investors believe that the cooperation between these two beer companies will be a win-win situation.

It's just that everyone is more curious about what the specific conditions for cooperation between the two sides are.

The next day, trading in both stocks was temporarily suspended, and the matter of cooperation officially began to enter the process.

When other foreign beer companies began to contact some beer companies in China, they found that they didn't know when, Taihua Holding Group had already participated in and controlled a number of beer companies, which was fast, so that many companies did not react.

Although the equity transfer has not yet been officially carried out, the agreement has been signed, and Taihua Holding Group has already prepared the funds.

Only then did everyone find that it seemed that they could not stop the expansion of Bingcheng Beer and Budweiser Beer in Huaxia, especially with the intervention of Taihua Holding Group.

……

"Feng Yu, you're moving fast enough." Zhang Ruiqiang said with a smile.

"If you move slowly, you have to spend more money. If other companies know that we are going to expand aggressively, not to mention that they will take the opportunity to raise prices, China Resources Snowflake and others will also join the competition, and we will spend more money at that time. Feng Yu explained.

"Alright, I can understand you. If it weren't for your guidance, Ice City Beer wouldn't be on the scale it has now. At that time, the annual production was only a lot, but now it is more than one million tons. ”

"Remind you that the world's top beer companies have an annual production and sales volume of 10 million tons."

Zhang Ruiqiang glared at Feng Yu with an unhappy face: "You can't let me be proud for a while!" ”

"Okay, then you didn't say it."

Zhang Ruiqiang: "......, you have already said it!"

"By the way, about the additional issuance of shares by Bingcheng Beer, Beida Okura and the city have no opinion, right?" Feng Yu asked.

"No, it's a good opportunity to expand, and of course people won't give it up. It's no problem to promise you a private placement, who is this stock sold to. ”

"That's good. After acquiring the equity of these beer companies, the production capacity of Bingcheng Beer will be doubled. Moreover, it can be exported to many countries and regions such as Europe and the United States, and Bingcheng Beer will soon become famous at home and abroad. By the way, as I mentioned to you, Bingcheng Beer has become a partner of the 08 Olympic Games, which will be of great benefit to the sales and publicity of beer. ”

"I've already explained it, but you've raised the threshold of this sponsorship too high, and we're going to spend a lot of money." Zhang Ruiqiang complained.

"The money is not in the hands of the state, and those foreign businessmen have to pay more money, and it is the state that gets the benefits. I won't talk to you more, I have to hurry home, my wife's due date is approaching. ”

……

Book friend group, 520, 98, 468, welcome to join the group (to be continued.) )