Naturally, someone else did what Feng Yu arranged, and Schnepp reported Feng Yu's stake in Budweiser back to the headquarters, and it really received great attention. Pen, fun, and www.biquge.info

Indeed, as Feng Yu expected, Feng Yu's name is a golden signboard.

If Budweiser has Feng Yu's shares, then the stock price will inevitably rise. And with Feng Yu's help, Budweiser is confident that its market share in Huaxia will increase rapidly, so as to become the No. 1 foreign beer brand, or even the No. 1 beer brand in Huaxia.

Of course, at this time, the first beer brand in Huaxia belonged to Huayan Snowflake, which was a joint venture between Huayan Real Estate and South African Brewing Company. Over the years, the two sides have invested more than 12 billion Hong Kong dollars, of which South African brewery holds 49% of the shares.

But it is undeniable that nearly half of Hua Yan's profits will be distributed to South African brewing, which has just merged with Miller in the United States to become SABM, and has also become the world's second largest beer company.

In the future, the beer enterprises in Huaxia, except for Qingdao Beer and Yanjing Beer, will be Sino-foreign joint ventures or wholly foreign-owned enterprises. Heineken, Carlsberg and others also invested in a number of beer companies in Huaxia, and then through continuous increase in holdings, they eventually became the controlling party.

Qingdao Beer and Yanjing Beer have a lot of state-owned support, although there were also foreign investors later, but there are no voting shares, and the major shareholders have always been Huaxia state-owned assets, which has never changed.

Now Budweiser is threatened by SABM in North America, and the company's market share in North America has increased to more than 20 percent, of course, Budweiser is still the leader in North America, accounting for nearly 50 percent of the market share.

In China, however, the opposite is allowed. Huayan Snowflake is expanding wildly, and if Budweiser does not respond, then the huge market of Huaxia will be completely lost. What's more, Carlsberg and Heineken have already laid out in China, and these are all competitors of Budweiser.

The world's No. 1 brand has brought a great bonus to Budweiser's sales. Once this aura is lost, the impact on Budweiser is significant.

Moreover, Feng Yu's conditions are not particularly harsh, as long as he has ten percent of the shares, he wants a seat on the board of directors, which is not a big deal.

In less than three days, Schneipp appeared in front of Feng Yu with two foreigners.

"Mr. Feng, this is our director and CEO of Budweiser? Andorf, this is Johnson, the director of Busch, our parent company at Budweiser? Schmitz, on behalf of Budweiser, is here to discuss cooperation with you. ”

Schneipp's eyes were a little dark, and the company sent two executives, so that he had nothing to do. Originally, he thought that facilitating this would allow him to go further.

"Hello Mr. Feng, it's a pleasure to meet you."

"I'm glad to see you, so sit down." Feng Yu nodded, it was a greeting, and he didn't mean to shake hands with them at all.

Neither of these two took the initiative to reach out to Feng Yu, did Feng Yu still surrender his identity and take the initiative to shake hands with them?

Feng Yu had never heard of the names of these two in his previous life, which meant that he was not a bullish figure. may also have small assets, but compared to Feng Yu, they are nothing, and even Feng Yu thinks that these two are not as rich as Kameda Masao.

Andorf and Schmitz glanced at each other, the richest man in the world, it was really difficult to deal with. When I met, I didn't even stand up.

"Mr. Feng, let's get straight to the point. We, Busch Company, welcome Mr. Feng's desire to take a stake in Budweiser. It is also an honor for us to be able to cooperate with Mr. Feng. ”

Feng Yu nodded, and hummed a hum in his nose. These polite words are not nutritious, and the final condition is what Feng Yu cares about.

Seeing Feng Yu's attitude, Schmitz's face remained unchanged: "Mr. Feng, the market value of Budweiser is about 12 billion US dollars at this time, and you said that the market value of Bingcheng Beer, which is exchanged for shares, is less than 400 million US dollars, so the other party will take out 10% of the equity to trade to us, and we will also give 10% of the equity, including voting rights, and you will personally take out a sum of cash to compensate, right?" ”

"Mr. Feng, generally the acquisition of the company's shares has to be at a premium, I believe you can understand this, right? In particular, we at Budweiser are doing well, so we trade on a market capitalization basis, which we can't agree with. Andorf added.

"So what?"

Feng Yu had already thought that the other party would not agree to the parity acquisition. Others can get a lot of dividends at the end of the year by selling stocks, of course, they have to make a profit now.

"We're not asking for much, $1.2 billion plus 10 percent of the Ice City Beer equity, including voting rights and a board seat, while we pay 10 percent of Budweiser's equity, including voting rights and a board seat."

This price is actually very reasonable, with a premium of less than four percent, but Feng Yu is not satisfied. Because there are other conditions, Feng Yu didn't mention them, such as sales channels, production processes, etc., which are what Feng Yu values more.

"How do our sales work together after the transaction? There are other aspects of in-depth cooperation, what do you say? Feng Yu asked rhetorically.

Schmitz understands that Feng Yu can accept this price.

This price was also carefully considered by them, and the board of directors discussed it for two days.

Once this news is released, then Budweiser's stock price will inevitably rise. They have also considered that if the news is released now, then Budweiser's stock price can rise now, and when Feng Yu wants to get 10% of Budweiser's equity, the amount of money he will have to pay will be higher.

But in this way, I am afraid that the cooperation with Feng Yu may be broken. Once Feng Yu announces that the negotiations break down, it will also be a blow to Budweiser's stock price. What they are more worried about is that Ice City Beer will turn around and cooperate with Carlsberg or Heineken, or cooperate with Huayan Snowflake, either way, it will have irreversible resistance to Budweiser's development of the Chinese market.

"We have the strongest sales channel in North America, and we also have a lot of channels in Europe that we can share with Ice City Beer. The sales channels of Bingcheng Beer in China are average, but the beverage alliance under Mr. Feng's company has the best beverage sales channels in China, which should be shared with us Budweiser. ”

"We also have to sign an OEM agreement to OEM a certain amount of beer for each other to reduce each other's production and transportation costs." Andorf said.

"Since you want the sales channels of our beverage alliance, then the sales channels of Budweiser should also be shared with the beverage alliance. In addition, we want a new recipe, and we hope that Budweiser and Bingcheng Beer will cooperate deeply not only in production and sales, but also in research and development. Feng Yu put forward his own conditions.

Schmitz didn't expect that Feng Yu would still want the formula. Budweiser's recipe is a secret and should never be shared with others. Feng Yu's appetite is too big!

……

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