Five hundred and ninety-eight chapters of the only opponent

After the announcement of the second version of WeChat, the newly added location search function was very popular, and the number of users exceeded 10 million in a short period of time, successfully surpassing MSN to become the second largest instant messaging software.

The most terrifying thing is that the activity of WeChat users has shown a blowout rise, reaching a terrifying maximum of 30%, and is about to catch up with the highest 35% activity of Nateon.

When WeChat ran its first version, although it had 8 million users, it was only a measly 11% of users at its peak. In other words, most people are still using Nateon or MSN, and they are just curious about WeChat.

There are only more than 30 million Internet users in South Korea, and there are only so many people who use instant messaging apps. Although WeChat has 8 million users, it has a large overlap with Nateon's 15 million users.

After Nateon takes remedial measures, it will pull back users and strangle WeChat in its cradle.

Nateon's key leaders also agreed that WeChat, which has ultra-low user activity, is simply not worth paying attention to.

But the newly released second version of WeChat gave them a head start.

After the release of the second version of WeChat, user activity skyrocketed, which means that the time people spend using WeChat is gradually rising, while the time they spend using Nateon is gradually decreasing. Instead of bringing back users, Nateon is losing its appeal to users.

In the face of the strong rise of WeChat, the directors of Nateon panicked, and Nateon representative Choi Kong-jin also panicked.

At the SK Telecom Building, Nateon is holding an emergency board meeting.

"WeChat released the second version with a new location search function.

Survey data shows that with the huge attraction of this feature, WeChat users increased by 2 million in a week. 3 times more active online users. Up to 30%

At the same time. The sequential decline in user activity means that Nateon is losing its appeal to users......"

As the representative director of Nateon, Choi Kong-jin is in charge of Nateon's day-to-day operations and human resources, exercising powers similar to that of the chairman. At the opening ceremony, he briefed the board members.

Although Choi Kong-jin has a somewhat flamboyant personality, he also has real skills as the representative director of a large Korean network company.

His presentation was objective and comprehensive, and did not hide the failure of the Nateon. Tell the directors about the current situation.

The others didn't stumble or make fun of Tricon.

Because these people are smart people, they all know that now is not the time to fight in the nest, everyone must work together to get through the current difficulties and find a way to deal with the new challenges brought to Nateon by the rise of WeChat.

As for accountability, I'll leave it to a later date.

Of course, no one, including Choi Kong-jin, thinks WeChat can beat Nateon.

Behind Nateon is SK, one of the top 10 groups in Korea.

With SK Group as their backer, they are not afraid of any kind of challenge.

This is not only the confidence of Choi Kong Jin alone, but the confidence of all Nateon people.

Digest the information for a moment. One of the directors asked: "Representative Cui, I wonder if the company has a response plan?" For example, like last time. Develop a similar location search feature in a short period of time? ”

Choi Kong-jin looked puzzled: "The location search function involves data search technology, which is not as simple as adding emojis, and it is by no means something that can be developed in a short period of time.

The technical department predicts that it will take at least a few months to develop a similar function with sufficient investment, and it will take half a year to launch a mature similar version at the earliest, taking into account testing and other inspection procedures. ”

The implication is that the road of following the trend will not work in a short period of time.

Nateon can't sit back and wait half a year for WeChat to develop unscrupulously.

No one can imagine what WeChat will look like in half a year if it continues to develop like this.

"Representative Cui, do we have any other means of counterattack?" The director asked.

Cui Kongzhen replied head-on: "There is no means of counterattack for the time being. Until it finds a new differentiator, Nateon has no ability to fight back for the time being. ”

In the Internet era, creativity is the core competitiveness of network companies.

But excellent creativity is not a cabbage on the street, not something you want to have.

Everyone could understand the difficulties of Nateon and Choi Kong Jin now, and their hearts suddenly sank.

After the patience was worn out, some of the directors began to become dissatisfied, complaining about Choi's incompetence.

But without waiting for the directors to express this dissatisfaction, Cui Kongzhen wisely took the initiative to admit his mistake.

He stood up, bowed ninety degrees and apologized, "I'm sorry, I betrayed everyone's trust."

I would like to express my sincere apologies for underestimating the potential and threat of WeChat due to my carelessness, which has led to Nateon's current difficult situation. ”

A bow, an apology does not satisfy the councillors.

But without waiting for these people to speak, Choi Kong-jin spoke first.

"Although I admit that I underestimated WeChat because of personal mistakes, it doesn't mean that I will admit defeat.

I have the ability and confidence to lead Nateon out of this crisis.

In the same way, we at Nateon also have this kind of confidence and strength. ”

Choi Kong-jin is a very ambitious person.

He happily took the initiative to admit his mistakes, but in fact, he was acting, acting alone.

Choi Se-bin, Director of Nateon and Executive Director of SK Telecom, is one of the most powerful figures in SK Telecom.

SK Telecom is Nateon's largest shareholder and has an absolute voice.

Choi Se-bin is the supervisor assigned to Nateon by SK Telecom, and he has great power.

Although Choi Kong-jin is the representative director of Nateon, he is nothing in front of Choi Se-bin.

Choi Se-bin can even influence Choi Kong-jin's stay in Nateon.

On the contrary, Choi Se-bin can also provide Choi Kong-jin with a chance to rise to the top.

Nateon is a large network company, but it is in front of a behemoth like SK Telecom. but like a baby.

Choi Kong-jin's goal is to get Choi Se-bin's affirmation and recommendation. Then he was recognized by the big guys for his excellent work ability. He then moved on to the management of SK Telecom.

Nateon is so powerful that there is no real competitor in a few years.

He, Choi Kong-jin, naturally doesn't have many opportunities to show his ability.

And this contest with WeChat was used by Cui Kongzhen as a good platform to show his ability.

Because of this, he will let WeChat grow twice without making much counterattack; He will use the media to stimulate those people behind WeChat and make things bigger; That's why I apologized just now.

Choi Kong-jin's approach is to constantly raise the threat level that WeChat poses to Nateon and create a stage to show what he can do.

His plan succeeded. Or so far, it has worked.

Cui Shibin frowned and asked according to the script he designed: "I am not here today to see you admit your mistakes, but to listen to you and your team's solutions." Answer me, do you have any plans to deal with the current situation? ”

Cui Kongzhen stood up proudly and said, "Yes! There are two ways to deal with new challenges: counter or suppress. Since it is impossible to fight back in a short period of time, then suppress the growth of WeChat.

I have asked someone to investigate, and the shares of Zhiwei Company, which developed WeChat, are very scattered.

Among them, Kim Yunxi occupies 51% of the shares, and of course the real holder is Kim Yunhao, a second-level prosecutor.

JMicron's technical team holds 9% of the shares.

The remaining 40% of the shares are owned by Park Yi-il, Lee Jian-hyuk, Choi Shin-min and others.

Park Yitian, Lee Jianhyuk, Choi Shinmin and others are all children of various Korean families, and even Choi Shinmin is still a member of the Cui family.

They hold shares in Zhiwei Company just to earn some pocket money, or to show off and gain the recognition of the elders in the family.

In response to this, we can start from behind. Try to buy shares in the hands of these people.

Once successful, we can negotiate with Kim Yoon-ho. Acquired JMicron and incorporated WeChat into Nateon.

Even if it doesn't work, we can make it possible for Zhiwei to have internal divisions and contradictions.

In the initial stage of the company, the most feared thing is internal instability.

Although WeChat is very strong, we can start from the inside and solve this opponent in advance.

In the face of WeChat's challenge, we at Nateon don't necessarily have to knock out our opponents from the frontal battlefield. On the contrary, I personally think that this kind of acquisition is the fastest and most secure solution.

Director Cui Shijun, what do you think? ”

Choi Kong-jin has worked at Nateon for many years, and he knows that in order to get the attention of the big guys, he must not only be good at business, but also know how to use intrigue and trickery.

Hearing this, Cui Shijun nodded approvingly: "I personally agree with your plan, and I will report this matter to the SK Telecom Board later." If they agree to the plan, SK Telecom will cooperate with your subsequent actions. ”

Cui Kongzhen desperately suppressed the excitement in his heart, bowed slightly and replied, "Thank you for your recognition." ”

Cui Shijun finally asked: "Your plan is all for WeChat, and it doesn't involve Nateon's other rival, MSN?" ”

Choi Kong-jin replied with a smile: "MSN is not to worry, this time it is just a contest between Nateon and Prestige." ”

――

"We have only one opponent in front of us – Nateon, and if we beat it, we will dominate the market."

In the conference room of Zhiwei Company, Kim Yunhao sat in the first place and said.

Li Jianhyuk raised his hand and asked: "Boss, although the number of users of WeChat exceeds that of MSN, the leading advantage is not obvious, and it is easy to be overtaken." On top of that, MSN is backed by Microsoft and has 8 million users.

We don't list MSN as a competitor? ”

Kim Yun-ho felt the need to unify the concept and clarify the goal, so he explained in detail:

"I'm not arrogant and arrogant about MSN, but it really doesn't qualify as a rival to WeChat.

There are many reasons for this, but I will briefly mention the two most important ones.

First of all, MSN is too independent and is doomed to be slow to respond in Microsoft's huge system.

In a short period of time, MSN simply could not cope with the challenges posed by WeChat.

Secondly, MSN is an instant messaging software developed by Microsoft, which is its technical and financial advantage.

But success is also Xiao He, and defeat is also Xiao He.

MSN is too reliant on Microsoft. It is doomed that it will not be our opponent.

Microsoft Corporation is a behemoth. Its business strategy is to use strong technological advantages or acquire related enterprises to supplement the whole industry chain. And then expand the company's influence.

In contrast, acquiring or operating several subsidiaries is not its strategic purpose.

For WeChat, MSN is a project that can make some money.

Because communication in Europe and the United States started relatively early, the communication tariff is very low, and there is almost no cost for sending text messages.

Therefore, the demand for free instant messaging in European and American countries is not high.

In addition, Facebook and Twitter, two social networking companies in the United States, can meet the social needs of mobile phone users.

Combining the above two points. MSN has very little room for survival and development in Europe and the United States.

Microsoft runs MSN in order to expand the influence of its parent company.

But in reality, MSN can't do that, it's just a project that makes a little money.

So I dare to assert that Microsoft is bound to abandon MSN in the near future.

MSN, as a project that is about to be abandoned by Microsoft, naturally does not receive much attention and support.

Naturally, MSN is not a match for WeChat and Nateon.

I think Nateon thinks so, too.

Based on the above analysis, whether in the short term or in the long term, MSN is destined to be unable to pose a threat to WeChat, and naturally it is not qualified to become an opponent of WeChat.

I wonder if you are satisfied with my explanation? ”

Hear the words. Lee Kin Hyuk nodded first, followed by the others.

Meantime. There was a hint of admiration in the eyes of these people who looked at Kim Yunho.

Li Jianhe and these people have all received a higher elite education, and many of the truths are clear at all.

Although Kim Yun-ho's explanation is simple and reason-based, it is reasonable, even reaching the height of seeing the essence through phenomena. This made Lee Jian Hyuk and others admire Kim Yun-ho's vision and analysis while approving it.

After clarifying the only opponent, Kim Yunho continued: "Everyone has seen the strong competitiveness of the location search function, and the most intuitive performance is in the data report, so I won't mention it much."

What I want to say is that the growth of the second version of WeChat is far from the limit, and Nateon will not be able to follow suit in a short period of time.

And even if Nateon could come up with other ideas, it wouldn't be able to compete with the location search feature.

So it can be said that in a few months, Nateon will not be an opponent of WeChat in the frontal battlefield.

If you give WeChat a few months to develop, it is bound to surpass Nateon according to the current trend.

But what we can think of, Nateon can think of too.

Nateon can't defeat WeChat on the frontal battlefield, so it can only adopt a restrictive strategy: use conspiracy to attack from behind, suppress WeChat's development, and adjust Nateon's winning time.

Empathy, if I were Choi Kong-jin, the decision-maker of Nateon, I would start with the shares of Zhiwei. used the ultra-high market value premium to acquire the scattered shares of Zhiwei Company, and then caused internal turmoil in Zhiwei Company.

Nateon is backed by SK Group, and it has this strength.

If it really uses the acquisition strategy, for Zhiwei, it will be internal turmoil, and at worst, Zhiwei will not be able to withstand the pressure and simply be acquired by Nateon, and WeChat will become a sub-project of Nateon.

Both of these scenarios can be predicted in advance. ”

Since it is impossible to suppress the opponent, then simply use the abundant capital and social resources to acquire the opponent.

This practice is very common and is often one of the methods used by large companies and large groups.

Many promising new companies are defeated by established companies in this way.

Although it is a bit despicable, the reality is so cruel, it is just a matter of winning and losing.

Kim Yun-ho specially held a meeting to take the initiative to clarify this matter, just to give everyone a preventive shot.

At the same time, he also wanted to take advantage of the attitude of the crowd.

If Lee Keon-hyuk and the others start to waver and waver, then Kim Yoon-ho will have to be careful.

Because the cash-out plan he designed was not for Nateon, but for Nateon's Laozi SK Telecom.

Before he can get SK into the game, he will have to withstand all the pressure. (To be continued.) )

PS: The New Year is approaching, trivial and riddled, there are too many seven aunts and eight aunts, and they can only visit before the year, and they are really busy.

Recently, the code word time is limited, please take care of the family. During the New Year, 321 tries to ensure that a chapter of 4,000 words is updated every day. Finally, under the nagging, everyone should pay attention to safety when traveling, especially friends who drive, be more careful, and wish everyone a happy New Year in advance, Chinese New Year's Eve, everyone can go to the exchange group to make trouble together, grab the New Year's red envelope Smecta.