Chapter 577: Huge Repercussions
As I said earlier, my Greater China is a very strange country, no matter what I do, I like to join in the fun.
The World Cup is a big one.
Therefore, there are not a few onlookers. According to statistics from relevant institutions, the domestic ratings of each game of the 98 World Cup hovered at a high level of more than 4%, and even if it was not a popular game, tens of millions of people would watch the whole game.
Germany vs. the United States, this match is indeed not a hot match.
Although Germany is an old powerhouse, the German national team in 98 is a standard old team, with an average age of more than 30 and the oldest Mateusdwnima is over 40.
Such a German team is obviously not favored by fans all over the world.
Looking at the U.S. team, it's not a traditional strong team, Americans play football and basketball are great, but the people are not very interested in football.
This also led to the fact that the U.S. soccer team was not strong and the results were not so good.
In such a game between the two teams, many real fans don't like to watch it very much, it's just a chicken rib.
However, the number of domestic TV viewers is still very terrifying, and there are still as many as 30 million or 40 million fans watching the game.
Seeing that CCTV launched a brand-new interactive guessing activity for fans, many fans were very interested, and those who had a phone at hand began to call to participate.
Of course, Alibaba, the sponsor, was immediately highlighted, especially the advertising football placed on the comment table, as well as Ali's advertising slogans.
"To do global business, go to Alibaba online mall!"
"I want to get a global order. Find Alibaba! ”
"Alibaba, the global business partner of the Chinese boss!"
Sounds really exciting.
"Alibaba? What kind of company is this? ”
"Never heard of it. I guess it's a new Internet company. ”
"That's quite powerful, I directly did CCTV advertising. Or is it such a good form of advertising, how can there be a few million dollars invested this time, right? ”
"Can you really get overseas orders by cooperating with this website?"
"Isn't there a web address? Let's go up and have a look. ”
"What if buddy can't go online?"
"If you don't know what to be afraid of going online, let's go to an Internet café! Isn't there a network manager there to teach you hands-on? ”、
All of a sudden, people who drank and watched the football began to talk about it, especially those who were business people or private owners, and they had a strong interest in it.
At this time, small and medium-sized enterprises in China have sprung up, and the horizons of the Chinese people have also broadened. Everyone is holding back their energy and planning to go abroad and go to the world.
The difference is that it's a matchmaking agency.
Now, it is no wonder that the company that dares to sponsor an interactive fan quiz on CCTV Sports Channel claims that it can help Chinese bosses find orders from around the world.
Wang Zejun is the owner of a township enterprise in Fo City, Guangdong Province.
He had a primary school education and started his business in the early 80s, doing a leather shoe business.
Due to the early start and solid products, Wang Zejun's enterprise was already large in scale by the 90s, with three or four hundred workers in one room. A medium-sized shoe factory with an annual output value of tens of millions.
But in the late 90s, because of the low threshold for shoe factory construction, capital poured in, and the competition began to become fierce.
By 98 years. The efficiency of Wang Zejun's shoe factory has declined sharply.
Even though he has successively developed a variety of canvas shoes, travel shoes, football shoes, basketball shoes and other new products, the situation has not improved much.
The domestic market is already a little saturated at this time, and it is not very easy to do. Especially some of the big brands. Like Li Ning, Shuangxing, Huili, etc., have become bigger and stronger in China to form a brand advantage, and foreign Nike and Adi have also poured in to seize a large number of market shares.
The small shoe factory is not having a good time.
Wang Zejun is finding a way.
But. He doesn't see any solution to his dilemma.
Wang Zejun is also a fan, after the start of the 98 World Cup. He watched it all without pulling it all.
In the early morning of the 16th, Wang Zejun drank and watched football with a few good friends in a small bar run by his family as usual.
That's when he saw Ali's advertisement.
Overseas orders?
When Wang Zejun heard these four words, his eyes lit up suddenly. It's not that he didn't want to explore overseas markets in the past, but because he had no way, he never succeeded.
If I can really find a large number of overseas orders through this website called Alibaba and establish a stable overseas supply channel, it is to let me really call the boss of this website Dad, and I am willing!
Wang Zejun didn't look at the ball, he immediately found someone who could play with the computer, took it home, opened his computer with the latest Windows98, and went to that website, he studied everything on this website little by little, and the more he knew, the more excited he became.
He thought to himself, it turns out that this website is for the whole world, and people in many countries in the world can see this website, if my company's product information can also be included in this and recommended to customers all over the world, then maybe I can really bring overseas orders to myself.
Thinking of this, he couldn't hold back.
Wang Zejun first asked people to help him register a membership number on Alibaba, and sent a private message to the website asking for cooperation.
Then, he took out his mobile phone and dialed Alibaba's consultation number.
After dialing the number, Wang Zejun realized that something was wrong: It's only two o'clock in the morning now, right? Someone answered this consultation call, and it was called to see the hell!
I'm still too eager.
Thinking of this, he was about to hang up the phone, but he heard that his phone had been answered.
The phone was answered by a soft female voice: "Hello, sir, is there anything I can do to help you?" "The voice is very soft and beautiful, and it is very comfortable to hear.
Wang Zejun was shocked.
It's so late, and someone is really answering the consultation call?
He hurriedly made his intentions known.
The operator very competently recorded his business and personal information, and clearly told him that Alibaba staff would go to verify his information within two days, and if the information was true, he would help Wang Zejun's company enter its product information for free.
Putting down the phone, Wang Zejun shook his head.
He felt like he was in a dream, he didn't expect Alibaba's staff to be so good.
In fact, after seeing the advertisement released by Ali, there are not a few people like Wang Zejun who can't hold back themselves, and immediately log on to Ali's website and even call Ali's service consultation number in the early morning.
That night, in the big office of Alibaba in Hangzhou, all the employees stayed up all night.
After the game began, the phone rang non-stop in the office, and the number of visits to Alibaba's website increased dramatically...... (To be continued.) )