In '98, after entering June, the World Cup in France became the country's top priority.

The whole country was talking about the World Cup, and even people who had never watched the game were caught in it, pretending to know the ball well and saying things like how the goalkeeper could play with his hands.

It became fashionable to stay up late to watch the game.

The video hall in the city gave up the small yellow videos that were originally played, and began to concentrate on the World Cup business.

The same is true for bars and restaurants.

Every TV set is tuned to the CCTV sports channel, and no matter where you go, you can watch the game twice.

In the evening, the men get agitated, calling friends to discuss where to watch the game.

And on the streets in the morning, people rubbed their sleepy eyes and did not forget to talk about last night's game.

Almost the entire country has panda eyes this month.

Especially the men yawn and are listless during the day.

And at night, it's too happy.

Sometimes, I really think that people in this country are so strange, there are not many football fans on weekdays, but when it comes to the time of the World Cup, why do so many fans emerge in plainly?

Also, his national team has never even entered the finals, and he can be so fanatical and worry about those irrelevant national teams.

What a pain.

In the 98 World Cup, the live broadcast commentators of CCTV Sports Channel were Sun Zhengping and Huang Jianxiang. The two alternately commented on the game, while the final was shared by the two.

Huang Jianxiang will explain the match between Germany and the United States in the early morning of June 16.

However, on the afternoon of the 15th. He received a call from the station.

The call told him that in the process of commenting on the game. There will be an interactive quiz session with fans. I also told Huang Jianxiang in detail about the specific situation.

In particular, it is important to highlight that this quiz is the sports channel's own income-generating project. If you do well, Huang can get a lot more commentary bonuses.

Huang Jianxiang listened to it and was very interested in this fan interaction.

It's nice to be able to get extra money.

In addition to the money, he also really thinks that this form is very good: let fans participate in the prediction of the game, just make a voice call, leave a message on the phone to explain their game predictions and leave their name and contact information, and have a chance to win a thousand yuan prize, which will attract those pseudo fans to stay in front of the screen all the time.

Well! Boost to ratings. The effect is great.

At about 9 o'clock in the evening of the 15th, Huang Jianxiang appeared in the CCTV compound.

At this time, it was still hot.

A lot of staff came in and out, going back and forth.

Huang Jianxiang walked towards the building, greeting his familiar colleagues along the way. took the elevator up to the floor where the live broadcast room was located, and when he came out of the elevator, he saw Director Jiang and a few people talking in the corridor.

Huang Jianxiang nodded to several leaders and was about to walk over, but was stopped by a leader in charge of the broadcast of this channel. He was given a copy of the information and told to take a closer look.

When he arrived at his office and lounge, Huang Jianxiang opened the document to read.

But it's a note.

It is clearly written that commentators are asked to comment on the game during the live broadcast of the game and at halftime. Repeat the fan interactive quiz activities.

At this time, Huang Jianxiang knew that it turned out. The sponsor of the interactive event was an internet technology company called Alibaba.

Huang Jianxiang shook his head. The heart said, this name is really strange.

But think about it. It's really tasteful.

Ali Baba is a character from the Arabian myth of One Thousand and One Nights, who was lucky enough to find the cave where the pirate hid his treasure and heard the code to open it, and then he became rich.

When you think of Alibaba, you think of Sesame Open Door, and then there is a huge treasure wealth.

It can be said that the popularity of this name is worldwide, because the Thousand and One Nights spread so widely that it crossed borders and was known to people of all countries.

But is that really good?

Huang Jianxiang didn't agree much.

When people hear the words "Alibaba", the first thing that comes to mind is the characters in the Thousand and One Nights! If your business is not successful, it is easy to be overshadowed by this world-famous storyteller.

It's not so easy to rely on the namesake effect to borrow light.

It's like a star staying next to the sun, who cares about that tiny star?

I'm afraid that the sun's brilliance will drown out the stars without a trace.

However, Huang Jianxiang still admires the courage of the company that named himself "Alibaba", and it is not easy for a newly established Internet company to dare to play such a big deal.

Huang Jianxiang rested in the rest room for a while.

Twenty minutes before the start of the game, he appeared in the live broadcast room.

He's a real fan.

He loves football and he doesn't want to miss any important football match.

Therefore, every time he enters the live broadcast room, the whole person is so excited, he can take his hobby as a career, such a life is really beautiful.

Comment on the stage.

Advertising football has been put on it.

Huang Jianxiang picked up the football and looked at it carefully.

The logo above is an abstract letter "a", which is also designed in the shape of a smiley face.

The logo is followed by the four Chinese characters "Alibaba".

Underneath this logo combination is a web address: www

Below, there is an advertising slogan: If you want to get global orders, go to Alibaba!

Huang Jianxiang frowned and thought about it, he couldn't figure out what this website was doing, and why it could bring people global orders. He saw that there was still a little time left, so he turned on the computer on the desk, opened IE, and entered the URL.

A brand new website appeared in front of him.

It is full of product information, from food, clothing, cosmetics, shoes, socks, hats, daily necessities and other light industrial products to mining machinery, heavy locomotives, medical equipment...... It's got it all.

Huang Jianxiang looked at the company profile again and understood a little.

He said in his heart that this website was originally to help domestic small and medium-sized enterprises find overseas orders. That seems like a pretty good idea.

In the blink of an eye, it was game time.

Five minutes before the start of the game, the TV screen showed the situation in the live broadcast room, and the commentator introduced the advantages and disadvantages of the players on both sides.

In this process, Huang Jianxiang is very familiar with the fan interactive quiz activities, especially emphasizing that this event is sponsored by a high-tech emerging network company, the company's main business is to help Chinese bosses to do business all over the world, if necessary, you can directly log on to Alibaba's website for more details.

Just a few sentences of introduction, coupled with that advertising football, suddenly set off an uproar in China. (To be continued.) )