The release of "Minecraft", in this era when there are at least double-digit games on the shelves every day, and three-digit listings are not uncommon, there is actually nothing special.

Because it is a project led by Lin Yan personally, there is not too much publicity resources for Chiba Games. After all, the total amount of publicity resources is so large, and Chiba Games almost has to prepare for the release of new games 365 days a year, and publicity resources are actually insufficient.

Maybe you can solve the problem by adding more pages, but what's the use of adding more pages, there are only a few pages that attract attention. Other pages are taken out to make up the numbers, and perhaps the number of clicks in a year is not as much as the portal page in a second.

And such an unplanned addition of pages actually increases labor costs, so it is very cost-effective to reduce and increase.

Therefore, there are only a few core pages for the maintenance of Chiba games. At most, add a few different categories. For example, sports, entertainment, etc.

After all, most people still have a need to read. Although what they read may be just some boring garbage text, they still have a reading need.

"Minecraft" is online, not too many people know, maybe only a few people, pull down to the bottom of the text on the homepage, and take a look.

Maybe only one of the 100 people who browse the website will drop down the menu, and out of the 100 people in the order menu, maybe only one will see the promotional text of "Minecraft", and one of the 100 people who will see the promotional text of "Minecraft" may only click on the news page of "Minecraft", and 99 of the people who click on the news interface of "Minecraft" will not download the game.

And whether the people who download this game will choose to pay for it is another matter.

With such a low conversion rate, there are actually many people who have broken their heads. The reason for nothing else is that the number of views on the Chiba game portal is too large, and the English version of the portal, which has the largest number of visitors, has tens of millions of views per day.

Although, there are also many repeat single people who repeatedly click, but there are also millions of living people who have seen the information on the Chiba portal.

You know, there's more to the Chiba portal than just the English version.

All the versions combined, how many 50 million hits a day is a terrifying number. It also represents the deep profit contained in this.

You know, the best-selling newspaper in this world will not have more readers than the Chiba portal.

Of course, Chiba Games is now more inclined to open some regional sub-sites, because only in this way can readers have a better reading experience.

After all, if there is only one version in English now, how many Britons will care about what happens in the United States, and how many Americans will care about what happens in the United Kingdom.

Of course, if you want to build a regional news site, you need a lot of new talent.

Chiba Games will never recruit so many people, and the final choice of Chiba Games is very simple, which is to cooperate with local traditional media. They provide content, while Chiba portal provides the platform.

Of course, the large local media are generally unwilling, or rather, will give up cooperation after a period of cooperation.

Because, this is equivalent to giving one's life to someone else. They only provide capacity, while others provide the platform. Even if your content is good, other people's platforms say that weaning will be weaned, and if you don't let people see it, you won't let people see it. In doing so, wouldn't it be tantamount to entrusting one's life to someone else?

Besides, the emergence of online reading news will definitely affect the sales of offline newspapers. Because, newspapers cost money, and reading news online, it doesn't cost money.

It doesn't cost money, in fact, it needs to be put in double quotation marks. Because, it's not that you don't really need to spend money, but the cost has already been paid in advance.

For example, the host, the monitor, the website, of course, they don't actually spend money to subscribe to the news. Whether there is no charge for news on the Internet mainly depends on soft and hard broadcasting.

Hard wide is the kind of news that is suspended on both sides of the news page, or some pictures and links built in the middle of the news text when watching the news, which are easy to distinguish.

And soft broad, in fact, is the news itself. However, it is news that has undergone some special processing. For example, who wants to sell what in their own house better.

You can find someone to make a big news, and your own products don't mention a word in the whole news, but after readers read it, they will want to buy it.

This is actually much more difficult and effective than hard and wide, and it has basically reached the point of moisturizing things silently.

Of course, it also proves the truth that free is the most expensive.

There are more and more advertorials on online platforms, and even, some advertorials have evolved to the point that professionals can't tell whether this is an advertorial or not.

Those traditional news companies that have ideas have basically made their own news platforms. However, because I have to take care of the sales of my own physical news, it is inevitable that I will be a little constrained.

And they don't have a huge channel like Chiba Games, so most of them haven't improved. In the end, I had to put my life in the hands of Chiba Games.

And this time Chiba Games is not about who will exclusively represent a region, but multiple media outlets, which can place news on their websites.

Chiba Games, on the other hand, only needs to hire a group of editors and select the ones that the public may like to watch and put on the homepage.

Of course, what they put is not all subjective, and it still needs to cooperate with the statistics of big data.

However, there are so many news hotspots that ordinary people pay attention to, pay attention to the World Cup during the World Cup, pay attention to the Olympics during the Olympic Games, and pay attention to celebrity gossip when there are no large-scale events.

According to the analysis of big data, the news pushed by the Chiba portal will seem a bit vulgar in the eyes of some people. However, it is the content that these people look down on, but it is the favorite thing of the public.

Of course, Chiba Games didn't stop there. They are also studying how to accurately push news, that is, to directly recommend what a person wants to watch according to his reading habits.

The principle of this technology is not difficult, but it is not easy to achieve high accuracy. Because, he needs the support of a large amount of data, and this data is not only horizontal, but also time.

In other words, the earlier you start and the more users you have, the more accurate the recommendations are, and the more mature they are compared to those who come after you.

Of course, such a lead may not always be there. The company that built the carriage back then also felt that it had accumulated perfectly, but it was not killed by the sudden appearance of the car.

Therefore, Chiba Games should not continue to develop new technologies. Actually, the advantages of Chiba games are really many, many.

For example, having a large number of users in different languages. If Chiba Games wanted to develop a translation software that would allow these users to help correct the accuracy of the words.

Although, these users may never realize that they actually did such a thing.

Although, there are very few channels for publicity, and not many people see it. However, Minecraft is not a fast food game. This game,There are some idle egg pains,The core players who have to play a lot of new games every day have come into contact,After they overcame the difficulties of picture slag,halo three-dimensional images, etc.,They found,Eh,This game is good.。

So, they started recommending the game, and they were still researching how to play it.

From the simplest to build a house, dig all kinds of minerals, and farm the land, all the way to playing with redstone circuits.

A large number of tutorial posts filled the entire community, and players who played it thought the game was good. As a result, this game slowly became popular in the brewing of time.

At first, Ryosuke Fujiwara and Masaki Kimura were a little worried about the fate of the game, after all, the fate of the game, to a large extent, also represented their own fate.

Because,This is the first work after they officially became the second party of the Chiba game.,If,There aren't too many people playing this work.,It means they've failed.,It also means that the resources they can get next will change from not much now.,Become less.。

Although Chiba Games is not a company like Electronic Arts, which likes to dissolve a studio from time to time, they don't really want to live this kind of life without money and without good projects.

At first, they were not only worried about the game, but also complained about Lin Yan, after all, Lin Yan, as the ultimate monster-level character in the Chiba game, actually had a lot of power in his hands. If he wants to recommend "Minecraft", Sensei said that it is strongly recommended, it is a recommendation of ordinary strength, and "Minecraft" is heavenly.

But Lin Yan didn't, he just quietly watched the release of "Minecraft" there, just like watching an ordinary game.

And this game is indeed released like an ordinary game, and Lin Yan did not support the release of this game at all.

This made the two of them a little dissatisfied, although they were also passionate about the game, but they knew very well that they were actually a part-time worker. A group of migrant workers who have perfected Lin Yan's creativity.

And Lin Yan, a founder, doesn't pay so much attention to the games he proposes, what is the reason, which makes them a little puzzled.

However, after pondering and summarizing, after passing the euphemistic inquiry of the subway girl, they still calmed down.

After about half a month, "Minecraft", which sold only hundreds of copies a day and had less than 10,000 cumulative sales, suddenly ushered in a big increase in sales.

The game sold five figures in one day, more than in the previous half month.

This is a bit surprising because the sales curve of the game is not what it looks like. The sales curve of the game, the current standard, is basically to open high and go low.

Games that sell millions of copies a day will have double digits in a year, and those that sell tens of thousands of copies on the day of launch are even more innumerable.

And the sales curve of "Minecraft" makes people look very unreasonable. After starting with tens of thousands on the fifteenth day, and by the thirtieth day after the sale, the daily sales reached 50,000 copies. The overall sales volume also reached one million copies within a month.

This result made Ryosuke Fujiwara and Masaki Kimura stunned. Because, they are all people of the new era, and in their opinion, the games are all blown out before they are released.

It's really rare to see a game like "Minecraft" that relies entirely on word of mouth.

And the kind of games that start high and go low are basically over-promoted before the release, in fact, the first sales are said to be the first sales, in fact, it can be said to be the total sales of all the days before the release.

And because of the system problems of modern game companies, almost all game companies do not have the opportunity to craft a game.

Although a game looks beautiful, but in fact the connotation is extremely limited, in this case, the game starts high and low, and after a month there is no one to talk about, that is not a very normal thing, and the game companies that make games are not uncomfortable with this situation at all, because they are already making new games at this time, entering a new production cycle.

Of course, if the game is released and the sales are still passable, they will release some expansion packs to make more money.

As a result, a company like Iceblast, which has a low production volume, but every game is crafted. in order to achieve such a great influence in the game industry.

Because each game has its own life cycle, it can't be said that the game will continue to be popular, but the life length of the game will be the envy of the vicious game manufacturer.

However, it is just envy, let them do it, they will not do it.

For no other reason, the risk is too great.

Fans of Blizzard, you can wait for Blizzard to keep bouncing tickets. And other companies can?

So, most companies are concocting games all the time. If one doesn't work, make another one, until one of the games is well received by players. Then, the expansion pack of this game is constantly released, and the expansion pack is constantly released.

Even, it will make a series of adult goods, so that players can buy it once a year. As for what new content has been updated, this is a matter of the benevolent and the wise.

Perhaps, a little updated imagery, some added more weapons. However, because of the problem of the one-year production period, it is very low that the quality of the New Year's game is particularly good.

Ryosuke Fujiwara and Masaki Kimura did some research to find out why the sales of "Minecraft" were growing so fast.

"Friend, do you know the game streamer?" (To be continued.) )