Since Yamauchi made the decision to enter the video game industry, the progress that Ren Hell has made in the field of video games is very gratifying. Although in the arcade field, it cannot compete with the wide variety of game consoles in the video game league, but in the field of portable handhelds, it has made amazing progress.

Unlike the electronic pet machines of the Video Game League, the game watch can show a game that is not a single type. Electronic pets always have a day to get tired of being nourished, and there are many types of games in game watches, including dodging and shooting. As long as you have a good enough idea and print the LCD screen, you can produce the corresponding game. Moreover, the latest model of the game watch has recently added an alarm clock function, and when you are not playing, you can put the bracket on the back of the game console and use it as an alarm clock on the bedside table.

However, the biggest reason for the amazing sales of the gaming watch is not the small features it incorporates, but because of its cheap selling price. It's really cheap, even cheaper than the video game league's electronic pet machine. Even a small child can save a week's pocket money to buy a gaming watch. Moreover, in terms of the current situation in the field of video games, although the characters in it are all printed pictures, there is not too much expression. However, in this case, it is also a more durable portable game console.

Seeing Ren Hell and the video game league, making a lot of money in the field of portable handhelds. Chiyo, who owns a huge number of manga rights, and Ka Eastern Europe, which owns an electronic computer business, are also eager to enter this field.

However, it may be that their ideas are too old, or that their vision is not accurate. The game consoles they launched don't seem to be able to poke the pain points of players, and the sales are mediocre, not to mention that they have not set off a phenomenal craze like game watches and electronic pet machines.

The investigators of the two companies conducted a large number of investigations, and the feedback they received made the two companies feel a little sad. Because, Chiyo started from his own manga copyrights and made a large number of manga games. Although, this will not make the sales of the product too small, but it also limits the user base of the game console. If you like Gundam, you can buy a Tsuyogi console, and if you like Ultraman, you can buy a monster console. In addition, their video game handhelds, said to be handhelds, are really not small, look colorful, go through the toy channel, and put up a toy counter, more people really think that the video game handheld produced by Chiyo is a toy.

Casio, which makes electronic calculators, has a good accumulation in the technology of dot matrix LCD screens. The screen of the game handheld they developed is a dot matrix LCD screen. Unlike game watches and electronic pet machines, the kind of printed LCD screens that fool people. The dot matrix LCD screen has a more free display effect, allowing game developers to display their ideas more freely. And, more importantly, this handheld comes with a backlight, so you can see the game even at night, when you can't see your fingers.

However, the card Eastern European video game console, which has a 40 by 30 detailed resolution screen and backlight function, also has its drawbacks.

It is very power-intensive, and it can't be like a game watch and an electronic pet machine, which can standby all the time, display the time, and have the functions of a watch. Its standby time is relatively short, in just a few hours, it will consume several No. 5 batteries, and, most importantly, its price, which is the same as the electronic calculator that Ka Donger's own appeared. This price may be cheap in the field of electronic calculators, but in the field of portable video game handhelds, it is too expensive.

This may sound a little strange to say, but it makes sense when you analyze it carefully. Because, the lowest audience for electronic calculators is also Japanese high school students, and this thing is a teaching aid, even if high school students have no money themselves, parents will be generous.

And video game handhelds, in the parents, obviously do not have such a good treatment. In addition to appearing as an opportunity such as a birthday present, a New Year's present, a Christmas present. Video game handhelds rely more on the player's own money to buy. Unlike high school students, who are better off financially, video game handhelds have a much lower lower threshold than electronic calculators. Since the rules of the game for electronic pet machines and gaming watches are simple and straightforward, it is easy to understand. So, their users are even at the kindergarten level.

Even, the electronic pet machine, because of its characteristics, is also recommended by many kindergartens to parents of children, saying that this thing can cultivate children's feelings. The idea of the kindergarten leader is probably to raise an electronic pet and raise a hamster, rabbit and the like, basically not much different. Originally, these small animals were raised to cultivate children's feelings. Although, these unfortunate bunnies may end up in the mouths of the bear children. However, it is also part of Japanese education. To love it is to eat it.

Well, it's a bit scary to say, but although this teaching method seems a little cruel, it will also teach children the truth that "who knows that Chinese food is hard work". It is of great help for children to establish their outlook on life, values, and worldview.

Of course, it is unknown whether this kind of education is effective for every child, and whether there are children who will become perverted murderers because of such education. However, education should not be abandoned because of choking, and it is impossible to give up the good side because it will have a bad effect. If this is done, then the children who grow up under this kind of education system will not get the correct three views at all. This kind of child is even more terrifying than a perverted murderer.

Not only are these two big names in their respective fields launching video game consoles, but there are also some little-known street factories that have launched a variety of game consoles with strange ideas.

In fact, if you want to say that the most types of handheld consoles have been launched, it is really not the video game league and Ren Hell and those big factories that can get involved with the video game industry, but those small factories on the street. Some of them have long been making money in the field of making pirated video game arcades. After the video game alliance announced the copyright and held several manufacturers accountable, they either joined the arcade system of the video game league, or they quit completely and entered the field of video game handhelds.

However, this time, there are no commercial spies to provide technical support for these small factories, not to mention that the LCD screen is still a relatively high-end thing. Even the video game alliance and Ren Hell can only play with printed LCD screens, so even if these small factories get the relevant technology, it is impossible to solve the problem of raw materials by relying on their own industrial chains.

So, without access to design drawings and raw materials, these small street factories began to study how to make video game consoles on their own.

Not to mention, there is really no shortage of talent in this group, and recently a video game handheld that did not use any screen was launched, and it also attracted a lot of attention.

Speaking of which, this video game handheld that does not use any screen is really not "handheld" and not "portable". In fact, with the exception of the video game league's electronic pet machine and Ren Hell's gaming watch, there are almost no truly portable video game handhelds. Each one is as heavy as a brick, and it is tantamount to a fool's dream to hang it around its waist and carry it in its pocket.

However, everybody says I'm a portable video game handheld, and that's fine. This video game handheld, which has attracted attention and does not use any screen, is actually not very high-tech, or black technology. The raw materials used in it were casually procured in the eyes of the environment at the time. In particular, it uses light-emitting diodes instead of a printed LCD screen or a dot matrix LCD screen.

That's right, it's a light-emitting diode, and through the arrangement of the diodes, the effect of a dot matrix screen is simulated. The content of the game is a parody of the arcade game Space Invaders, which is the main reason why it has attracted some attention. On this portable handheld made of light-emitting diodes, the ship you operate is a red dot, the bullets sent out are a red dot, the enemy is a red dot, and the enemy's shell attack is also a red dot. In general, everything displayed is a red dot. This is also a helpless thing, who made the display screen of this machine, which is arranged by the diode dot matrix that emits red light.

Players who play this handheld, looking at the red dots on the handheld that constantly change positions, if they can also have a good time, they must be players with quite strong brain replenishment ability.

However, although this solution is more suitable for small factories on the street, it is also full of creativity, but there is also a problem, that is, this type of handheld is difficult to achieve miniaturization, because the volume of the light-emitting diode is so large, if you want to make the machine miniaturized, it is necessary to solve the problem of the volume of the light-emitting diode.

The miniaturization of light-emitting diodes is far from being solved by small street factories. Moreover, even if it is solved, the price cannot be reduced, and there is not much that can be used to produce video game handhelds.

Ren Hell is worthy of being a veteran flower brand manufacturer, it has a wealth of contacts, although it has not solved the problem of domestic arcade authorization, but has obtained the copyright of overseas arcade production. Therefore, when the video game alliance was still digesting the domestic market, Ren Hell extended its tentacles abroad, and the first overseas battlefield they went to was the beautiful beauty on the other side of the ocean.

While Ren Hell has made great achievements in portable video game handhelds, his achievements in video game arcades are less prominent. Not only is it inconspicuous, but recently he was appointed as a subsidiary of Hell America, and he also encountered a big problem. Almost overnight, they found themselves in a difficult situation. The reason why it is difficult to operate is that a batch of special-shaped themed arcades with a huge number of 500 units that have just arrived on the shore cannot be sold at all. Not only the models on display, but also the players who tried to play, even those arcade hall owners who were originally very good at talking, did not enter such machines.

Because, although these arcade hall owners are not veterans of video games, they still have some vision for so many video game arcade machines. Their favorite is the video game league consoles, because no matter which one of them is fun, especially Space Invaders, which has exploded in popularity in every arcade.

However, the arcade machines of the Video Game League are good and welcome, but the machines they produce are relatively rare in the United States, and almost every arcade hall has one, which is equivalent to the treasure of the town store. More of them are imitation models from some unknown small factories. There are especially many imitation models from a certain company in Taiwan.

And Ren Hell is a company that insists on making original video games, although not too many players like their games, but the owners of arcade halls, as long as they see that their games are not too bad, will buy some. This is because the owners of these arcades know that their stores cannot always have only a few games, and that they need a variety of video games. to meet the needs of different players, so although Nintendo has had a tepid life in the North American market, it has always been able to maintain a relatively good state, so that the North American subsidiaries are self-financing and better to survive.

However, this time the video game arcade with the theme of aliens, I don't know if it's a dog or what, so far none have been sold. The North American subsidiary had no choice but to ask the headquarters for help.

Ren Hell headquarters, who got feedback, also had a headache, because the people in the North American branch asked to develop a new video game arcade, but the problem is that the developers of Ren Hell video games have been busy recently. I'm busy developing a variety of games, watch games, and I can't pull out at all.

At this time, the leader of the game development headquarters saw a person who came to his office to petition, and this person was Shigeru Miyamoto, who was in charge of the arcade beautification in the department. The content of his petition to the leadership is that this video game is for him to make.

Shigeru Miyamoto has always been a more reliable guy, and he works diligently, and the department leaders gave him a chance. However, Shigeru Miyamoto did not know how to program and did not possess the hardware and software skills for video game production. Therefore, the department leader also specially helped him contact a video game design company and asked Shigeru Miyamoto to cooperate with them.

Shigeru Miyamoto is also a person who prepares again, and at the beginning of his petition, he had a complete abdominal case. He spends his days in the game development department, but of course he has access to a variety of games in development. So, he planned to create an arcade game based on a game in the game watch that was still in development and featured Popeye. (To be continued.) )