Chapter Seventy-Six: The Problem of Placing the Joysticks Left and Right

Shigeru Miyamoto's cooperation with the outsourcing company is going relatively smoothly, and he doesn't know how to program, so he is more likely to propose some game concepts, and then the programming apes of the outsourcing company will implement them.

However, Fu Wushuangzhi, there seems to be no option in this world where everything can go smoothly, Miyamoto Shigeru and the team behind him have encountered a problem, a big problem, this problem is that the copyright of "Popeye" has not been negotiated.

This is bad news, as the game is in the final stages of development, and the news of the copyright collapse at this time is not a good sign.

Shigeru Miyamoto, who had no choice but to change his character image and avoid the problems about the copyright of "Popeye". However, the reason why the project team chose "Popeye" as the blueprint for the game development at that time was not how much the intellectual property rights of this comic animation affected the gameplay, but more because of the cultural property rights that were deeply rooted in the hearts of the people in the United States. Just like why so many game manufacturers are seeking to cooperate with well-known property rights such as comics, animations, novels, etc., it is nothing more than this cooperation model, which can ensure more sales of the game's bottom line, to the greatest extent, and will not produce a situation that developers do not want to see such as losing money.

Of course, as the leader of the project, Shigeru Miyamoto set out to design the game's new characters. The game is set in a spinach factory, where the evil villain kidnaps Popeye's girlfriend, Olive Live. And what Popeye at the bottom of the screen has to do is to dodge the rolling bucket thrown down by the villain and successfully rescue his girlfriend who was kidnapped by the villain.

Based on this background of the factory, Shigeru Miyamoto transformed Popeye into a worker in bib pants. Since the arcade can show a bad picture and can't show the appearance of a man's short hair well, he added a red hat to the character.

However, it seems that the protagonist of this game is still too attractive and recognizable. Therefore, Shigeru Miyamoto, who had been thinking about it for a long time, added a large area of brown mosaics to the face of this character to form a beard. It looked much better, and Popeye managed to form a brown beard wearing a sab and a red cap.

After designing the image of the protagonist, the next thing that needs to be modified is the image of the villain and his girlfriend Olive Live. Shigeru Miyamoto used his ability to associate himself in his head and successfully imagined the bearded uncle's girlfriend as a woman with long blond hair and an evening dress. As for what this woman's background looks like, he can't say clearly for a while, and he thinks that a bearded worker should have another girlfriend like this.

Finally, there is the redesign of the villain's image. In fact, the villain does not involve copyright issues, and is a completely original character. However, in Miyamoto Shigeru's view, this villain born for "Popeye" is definitely not the same style as the current Uncle in Suspenders and his blonde girlfriend, so he plans to redesign the shape of this character. It just so happened that he happened to watch a special effects movie called "King Kong" with the theme of gorillas and women these days, and he drew the villain as a gorilla. Anyway, a gorilla without any special markings can't be involved in the rights to this special effects movie.

In this way, the game with a shell was baked.,After the president Yamauchi Pu watched,Smoothly approved the manufacturing.,It won't be long before the great America on the other side of the ocean.。

For the U.S. market, the video game league can be described in a four-word idiom, which is "beyond the reach of the whip". They are still eating the domestic market in Japan, and the vast market in the United States, and they have not yet had a chance to reclaim it. However, there are also some American companies that have approached the video game league through various channels to buy the manufacturing rights of video game arcades. As a result, the video game alliance readily agreed to the demands of these manufacturers and signed a number of arcade licensing contracts. This kind of contract for people in the video game league is completely sitting at home and doing nothing and counting money, and this money is not destined to be a small amount. Because, the witty directors, and these American manufacturers of different strengths, signed licensing contracts, based on the number of arcade machines they produced. That is, how much license fee is charged for each unit. In this way, there is no sky-high asking price that discourages American companies that are unsure of whether they are qualified, and the video game league can get no less than a huge licensing fee. What is a win-win situation? In the eyes of the directors of the video game league, this is a win-win.

The reason why the video game league did not enter the North American market on its own, like Ren Hell did. This is because the video game league is still in its infancy, and there are many systems that are not yet mature. What it needs more is a steady expansion of its territory, rather than an unbridled staking of territory.

There are many, many directors in the video game league who have been in business for many years. What they have to pay attention to is often not where the market is, whether it will not be able to eat the products I produce. And often the market is too big for me to eat. If you rashly want to monopolize such a huge market, it is a relatively easy consequence to say that you will lose your teeth, and the worse consequence is that the entire enterprise will be completely stripped to death. This is definitely not a joke. There are many, many examples in front of you.

The size of an enterprise is closely related to its management ability, if the management ability is excellent, then the enterprise will create several times the value of the rest of the enterprise, and if the management is weak, then the enterprise will soon fall into a difficult situation even if the product is sold hot. In the process of enterprise expansion, talent always seems to be insufficient. It would be a tragedy if, for the sake of rapid expansion, many people with failed talents or poor character were placed in key positions.

If the talent is not up to the mark, it will reduce the work efficiency of the team under this person, and if the character is not up to the mark, it will cause the company to suffer huge economic losses. As a result, even if the sales of the product are good, the company is losing money.

To sum up, this is why many veterans who were at the beginning of the company's inception are just ordinary employees until they retire. At most, they are respected in backup, and they are more loved by their bosses in their work and life, but they are not promoted to important management positions at all.

This is to think that his ability or character has a relatively big flaw. After comprehensive consideration, the boss began to feel that such a person, although he was an old comrade who fought the world together, was only suitable for being an ordinary employee. Even if he doesn't do anything, he just sits by the window every day, makes a cup of coffee, and looks out the window.

Because such an employee is more of a symbol to the boss, a symbol that he will not live up to the employee. Although, this way of life may be a very sad thing for a motivated veteran employee. However, most people prefer a comfortable life.

It's like a big car factory in the United States, there is such a department, which is a place for employees who don't want to quit their jobs and haven't found new jobs within the group. As long as you check in and sign in here every day, receive your salary every day, and read books and newspapers in it to exercise.

Originally, the establishment of such a department was the result of a game between trade unions and enterprises, and was to provide a place for employees who had not found a job for the time being. However, there are employees who have been able to live in such a department for as long as ten years. The job of going to work every day is to clock in, sign in, read books and read newspapers, and you receive the same salary as front-line workers.

Such benefits are of course loved by employees, and of course they are longed for by employees in the field. However, this is definitely a burden for a business. Because of such high welfare, the price of every car sold by the American auto factory includes 5,000 employee benefits. In this world of price, although the quality of American goods is relatively good, it cannot withstand the impact of half-price Japanese goods.

So, in the end, the big American automakers are almost half dead. And Detroit, a city of automobiles, seems to be slowly aging and dying. It is true that the decline of American automobiles is not all about super good welfare benefits, but super good welfare benefits must not be taken off the hind legs of American factories.

Although it is not feasible to have high welfare for all employees, there is still not much problem in implementing benchmarking welfare treatment for a few veteran comrades. As for those young people who watch the old-timers live comfortably, can they enjoy the treatment of the old-timers. For businesses, it's time to say. The benefits of the elderly are like carrots hanging from the head of a donkey, but they can see it and work hard to grind it.

Lin Yan also experienced the hardships of an entrepreneur a little, although the general manager of his company was him, and he was the only one in all the employees. To put it bluntly, his company is a leather bag company that likes to see. It's not that he doesn't want to form a normal company. It's that he can't find the talent in the picture. Even if he found the right employees, he didn't know how to manage them, and he didn't have any projects to do. When he thinks about it, he has a big head, and he doesn't bother to care about these things.

The direct purpose of this company in Hayashi Castle is nothing more than to cooperate with the Chiba Foundation on a more reciprocal basis. Recently, he also raised the question of whether they want to make an arcade machine with the Chiba Foundation. Because he also holds the copyright of the arcade machine in his hand, and he can also license it, and the people in the video game league are making a lot of money, so why can't he make money with his own products.

However, Lin Yan recently discovered that the new video game arcades released by the Video Game League are all right-handed joysticks. It turns out that they have done careful research and found that most people's common hands are right-handed, and compared to pressing the simpler attack buttons, the directionality needs to be more accurate. So, they swapped the arcade sticks with the original button positions.

In line with this topic, Haruka Kishimoto's "Game Pass" magazine also sent out such a questionnaire, asking players whether they are used to controlling the direction with their left hand or with their right hand.

This question is still more interesting, and I sent it back to the questionnaire of Haruka Kishimoto Magazine. It is indeed divided into two parties: left and right.

The Left Party is generally an early arcade player of video games, a veteran player who has been playing video games since Space Invaders. Their usage habits have been completely accustomed to the key layout designed by Lin Yan. Not only that, but they also complained about the new arcade machines, and they all needed to cross their hands to play. The left and right hands are crossed and overlapped to play games, and it is not very comfortable to think about it.

The right party is a new generation of players, and the difference between the new generation and the old players is only a few months late in contact with video games. They have a lot of left and right hands and can play normally. This is because they have not been affected by what kind of layout, which affects the usage habits. But on the market, there are two layouts of game consoles, so they have to adapt.

Privately, Haruka Kishimoto also asked Hayashi what he asked why he put the joystick on the video game arcade in his left hand. Are you left-handed?

Of course, Lin Yan is not left-handed, he is a real right-hander, and the reason why he puts the rocker on the left. It's because in his memory, the joystick of the arcade machine is on the left. Since it's like this in my memory, the layout of the arcade must be like this, why should I change the location of the idle egg, and just follow the original design.

Lin Yan replied to Haruka Kishimoto like this, he said that I feel comfortable operating like this.

Regarding the question of the location of the direction operation, Lin Yan was not the only one who was asked. There is also Mr. Gunhei Yokoi, who is now very important in the design of Nintendo's video games.

The series of gaming watches he created is also directional on the left side of the console. When confronted with this question, he said, "I was imitating the arcade video game Space Invaders, and I just copied his design. If it weren't for the patented design of the joystick, I would even like to change the arrow keys to a joystick. ”

He said this more politely, even if the joystick has no copyright, it can be used casually. It's not wise to use this stuff on a portable handheld. First, the structure of the joystick is more difficult to miniaturize, and the second is that the game watch is originally a portable handheld with price as the main selling point, and the arrow keys are undoubtedly less costly. Choosing a joystick will improve the experience, but it will also increase the cost. This is completely impossible for Yokoi Junhei, who has strict requirements for product costs.

After such a search, I found out why the direction operation was placed on the left, which was a headless case. The unconventionality of the video game league has not been accepted by too many people. Because, since the birth of the video game arcade, the sales volume has just exceeded 100,000 units. Among them, "Space Invaders" accounted for 70% of sales, and other works produced by Lin Yan accounted for 20%. There was no one left with him, and only one percent of the joystick was on the right.

And for the arcade market, market share is king. With a ratio of 1:9, it is also difficult to make the right stick mainstream. (To be continued.) )