Zheng Daiqin's noodle restaurant is located in the most prosperous area of Tongque District, surrounded by countless shopping malls and government office buildings.

It stands to reason that the geographical location is so good, no matter how bad the business is, it will not be bad.

And the reason why the noodle restaurant loses money is because the noodle restaurant is so big.

With two floors and a total of 1,000 square meters, the daily cost alone is a huge expense.

In addition, Zheng Daiqin pays attention to honesty in business, each bowl of noodles is large and sufficient, and there are many free side dishes, but the price is very cheap. This, in turn, increases costs.

In this way, the income is less than the support, and it is naturally lost.

Kim Yunhao made an excuse to come to the noodle restaurant with Zheng Daiqin and Kim Yunxi that afternoon to actually inspect for a day.

He found that although there were few customers, the customer satisfaction was very high.

Also, the good quality and low price will indeed be praised.

"But why are there so few guests?" Kim Yun-ho was a little puzzled.

It's an afternoon to think about this question.

In the evening, two guests gave the answer.

The two are not making trouble and looking for trouble, Kim Yun-ho has already greeted the nearby police station, and the outside world knows that this is a noodle restaurant opened by the prosecutor's family, and some people in the society did not dare to come to make trouble.

In addition, the government departments did not deliberately make things difficult, but took care of them.

And these two guests are ordinary civil servants, and it is the first time to come here to eat.

Kim Yoon-ho took a closer look and found that the two guests seemed to be a little dissatisfied with the place.

Jin Yunhao slid over in a wheelchair and asked politely: "Hello two, I am the son of the boss Li, can you two have a pleasant meal?" ”

Both are middle-aged men. Good upbringing. Greeted Kim Yoon-ho very politely.

One of them hesitated. Then he said: "To be honest, the pasta here is good, affordable and tastes good. It's ......"

Jin Yunhao said politely: "But it doesn't hurt to say it, I just want to return to the customer's opinion and improve the quality of service, I invite this meal, it's free." ”

Kim Yun-ho's posture is very low and full of sincerity. did not rely on his status as a prosecutor to show off his might.

One of the men was satisfied with Kim Yun-ho's attitude, pointed to the seemingly cheaply dressed diners around him, and said, "I hope you don't mind, the reason why I don't like it here is because I think it's of a low grade."

The decoration here is very high-end, but the positioning is relatively low-end.

For example, the crowd of people who eat here rarely comes, but civil servants like us rarely come. ”

Although men are easier to speak, they can't hide the pride on their bodies.

Civil servants don't bother to come here to eat?

Kim Yoon-ho looked at the other man again, and after asking, he learned that he also felt the same way.

If a civil servant thinks so, it may be accidental. But it is debatable that both civil servants are of this view.

Kim Yoon-ho was in the impression. The level of civil service salaries in South Korea is not high.

Civil servants below grade 7 are considered to be low-income in South Korea; Civil servants in grades 7 to 5 are considered to be in the middle income.

The number of civil servants below grade 5 is very large and is the main force.

Since they are all low- and middle-income people, shouldn't affordable restaurants with a good environment be the first for these people? Why is it still involved in the low-end and high-end problems?

After the two left, Kim Yun-ho pondered for a long time and finally figured out the trick.

Koreans have a good face!

And this kind of good face is very serious!

South Korean civil servants have better benefits and a certain social status, so these people feel superior, and they disdain to be in the company of those waiters who sell goods in shopping malls, and they feel that they have a good share.

They would rather go to a slightly more expensive restaurant than come here to eat good food at a reasonable price.

This is a typical manifestation of death to save face and live to suffer.

On the contrary, most of the people who come here to dine are the lowest people in society, and most of the employees in the mall are employees.

It retains the consumer group of shopping mall waiters, but loses the consumer group of civil servants.

This is a key point finding.

Subsequently, Kim Yoon-ho carefully inspected the surrounding environment and found that it was located in the political center of the entire Gangnam.

There are many government office buildings near the noodle shop, far more than shopping malls and hypermarkets. In other words, there are more civil servants than waiters.

In other words, Zheng Daiqin's noodle restaurant has attracted a small number of consumers, but it has lost its main consumer group.

To sum up: mistargeting.

The root cause of the problem was discovered, and everything was solved: rezoning the dining area.

The first floor is mainly for shopping mall vendors, and the second floor is mainly for nearby civil servants.

Distinguish between the two consumer groups so that there is no problem of interfering with each other.

After listening to Jin Yunhao's narration, Zheng Daiqin was at a loss, and Jin Yunxi was also confused: "Then how to separate the two consumer groups?" Set up a dedicated dining area? It's not good, it's a bit of a discrimination. ”

Kim Yunho shook his head and smiled: "Distinguish between food and prices on the first and second floors to distinguish the crowd."

On the first floor, you can enjoy traditional Korean noodles such as jajanjangmyeon, seafood noodles, etc.

On the second floor, foreign pasta dishes are sold, such as Chinese ramen and Italian pasta.

There are a lot of Chinese noodle chefs in the old ninth district, and we can invite them over.

Then, hire some pasta chefs from other countries, such as Japanese, Italian.

In this way, the second floor becomes a place where foreign noodles are mainly served.

Because of the cost of labor and ingredients, the price can be slightly higher.

In this way, the two consumer groups are distinguished by price and food differentiation. ”

After listening to Kim Yunhao's thoughts, Zheng Daiqin was the first to move.

She felt that Kim Yoon-ho had a flexible brain, and his ideas sounded powerful, so she believed it.

And what makes her most excited is that she can take care of some friends who run Chinese food in the old ninth district.

Zheng Daiqin attaches great importance to her feelings, and feels that her family has made a fortune, and she should take care of her former neighbors.

Besides, she is also very bored by herself, and it is good to have more opportunities to talk to former acquaintances.

Kim Yun-hee agrees with Kim Yun-ho's idea in principle, but there are still some doubts: "I think after the redivision." Nor can there be an absolute separation between the two consumer groups.

For example. Store waiter though saving. But sometimes I go to the second floor to try it.

As a result, the two consumer groups are mixed again, how to solve this problem? ”

Kim Yun-ho said confidently: "Simple, we can use the strategy of daily specials.

For example, the unique pasta on the second floor will be launched on the first floor one by one, and he will be half discounted.

In this way, the source of customers can be driven, and the source of customers on the first floor will not be due to the problem of early adoption. From time to time, I run to the second floor to eat. And whether the customers on the second floor go to the first floor to dine depends on their own choice. ”

After hearing this idea, Jin Yunxi's eyes lit up, and he kissed Jin Yunhao and praised him: "Dafa, brother, you are so powerful, if you want me to say that you should quickly change careers and do business, so as not to always encounter danger and worry my mother all day long." ”

"Tsk..." Kim Yun-ho rolled his eyes at Kim Yun-hee, blaming her for not opening which pot to mention.

Kim Yunxi knew she had said the wrong thing. shrunk his head and ran away.

Kim Yunhao scratched his head and said, "Mom." Don't listen to Yunxi's nonsense, in fact, I am blind. ”

Zheng Daiqin glanced at him meaningfully and said with a smile: "Where is your ambition, how can my mother not know."

Needless to say, Mom understands. It's that you have to pay more attention to personal safety in the future, if you don't think about me, you have to think about Jin Yunxi, she is your sister and needs you to take care of it. ”

Kim Yunho didn't say anything more, and replied with three words: "Got it." ”

――

After coming up with an idea, Zheng Daiqin, at the instigation of Kim Yunhao's brothers and sisters, began to re-plan the layout, hired a pasta chef, etc., and lived a busy and fulfilling life.

At this time, Kim Yunhao was completely liberated, and he really couldn't drink the countless black chicken soup.

Jin Yunhao sat on the sofa with a stretched movement, beckoning, "Girl, come here, this bowl of black chicken soup for you to drink." ”

Jin Yunxi on the side pouted and said, "Mom is boiling it for you, I don't drink it." ”

"You robbed me for the first two days, and now you don't drink it anymore?"

"Brother, let me go, I've been drinking this thing for a week, and I'm going to vomit when I smell it."

Kim Yunxi pouted and argued, and finally simply covered her mouth with her hand, and did not agree to help Kim Yunhao share the burden.

Pinching his nose to make a big bowl of chicken soup, Kim Yunho ate two mouthfuls of fruit to suppress the discomfort.

Seeing that the danger was lifted, Jin Yunxi leaned over and spoke: "Brother, I think it's a pity that your head doesn't go into business, you really don't plan to get another piece of industry?" ”

Kim Yoon-ho responded: "I don't have that energy!" Also, now the Jeju Island real estate stall is big enough, and it can't be busy. ”

Jin Yunxi kicked Jin Yunhao and said with a smile: "Hell, the work is all done by Jin Yuwen, when did you care." ”

Kim Yun-ho suddenly remembered the question: "Anyway, you don't have a job?" Aren't you leading the job of business negotiation and liaison with the government? You've been on vacation at home for so many days, no problem? ”

Jin Yunxi was angry, and her cheeks bulged: "Yang Bailao!" All evil capitalists will exploit ordinary employees like me. Is it easy for me to take a few days off? ”

"Okay, good, big lady, you have a holiday...."

Kim Yun-hee took this opportunity to knock on Kim Yun-ho's bargain, and then he was satisfied and told the truth: "The contact work on the government's side has come to an end for the time being, and I have already explained the implementation work, so let my subordinates follow up."

I disappeared for a while to see who was genuinely working and who was opportunistic.

When I go back tomorrow, I'll raid their work, and don't give me a chance to get angry, huh..."

Hearing this, Kim Yunhao smiled with satisfaction.

The crazy girl in front of me has also learned some tricks to control it, which is good.

Managers don't have to do everything themselves, just put the right people in the right places and put a shackle on them. Kim Yoon-hee is slowly growing into a manager.

Jin Yunxi's willow eyebrows gradually wrinkled: "Brother, I'm a little worried.

So big enterprises are all managed by Jin Yuwen alone, and there are no other checks and balances, which feels very inappropriate.

It's okay now, he's in order, but I'm afraid I'm afraid that the tail won't be big in the future. Especially after I leave, he will have no constraints. Didn't you think about that? ”

Kim Yun-ho threw a reassuring reassurance to Kim Yun-hee: "Don't worry, I have consideration." (To be continued.) )

PS: Recently, the new debt has been repaid, and now the old debt is being repaid.