Chapter 59: Same as the Red and White Machine
The United States is the largest market in the world, and that's something that all of humanity knows.
Da Meijian is a country full of hope, and there are constantly people chasing their dreams. Even if he can't chase his dreams, he can still brush the dishes.
Atari, as the largest game content manufacturer and hardware manufacturer in the United States, has left a multi-billion dollar market with hundreds of millions of dollars left after they collapsed. And the remaining hundreds of millions of dollars are basically arcade machines. It doesn't have much to do with home machines.
When Lin Yan said that he wanted the red and white machine to land in the American market, Chiba Yuki's expression was very subtle. She is also a member of the Japanese video game industry. Although she and most people in the industry have little interest in the rise and fall of video games in the United States, she knows like them that the current video game market in the United States is a fire pit. Not to mention who jumps and who dies, but even Atari, the hegemon of the United States, is dying, and it is not easy for an outsider to seize such a market.
Lin Yan also knew that he wanted to enter the U.S. market, and now it seems that this time period is a bit too early. If you want to enter the United States, you will have to wait a few years, and when Americans have forgotten the unhappiness caused by Atari games, they can start playing video games again.
In fact, he also knew that it was very irrational to kill a video game just a few months after it crashed. In fact, he didn't plan to really enter the U.S. market quickly. What he meant was to make preliminary preparations for the landing of the red and white planes in the United States in the future.
"That's what you mean, I thought you were really crazy. I thought that if I could sell millions of units in Japan, I would be able to succeed in the United States. Chiba Yuki patted his chest, indicating that the baby was scared.
Hayashi said, "It is completely necessary for Chiba games and red and white machines to continue to develop and enter the U.S. market." The Japanese market may seem huge, but in fact, the limits are there. The maximum sales volume cannot exceed 20 million. There are more than 200 million people and more than 10 million families in Japan. A family owns a red and white machine. It's already the ideal situation. There are several units in a family, and that's basically impossible. ”
Yuki Chiba fiddled with the phone cord and said, "You've been thinking that far?" Are you sure that the sales of red and white machines in Japan can reach more than 10 million units, are you not bragging? ”
While she questioned it on her lips, she actually had it in her heart. I already agree with Lin Yan's statement. According to the momentum of the development of red and white machines, as long as there are no big problems, such as no game supply at all, this situation will occur. According to normal development, there is one in one family in Japan. It's not too surprising.
Because, now Japan's economic situation is very good, and the price of the red and white machine is only more than 20,000 yen. Even if it is in the white house, it can be regarded as a low price. What's more, the red and white machine has now become a trend, and where there are people, there are discussions about the red and white machine, or the game on the red and white machine.
Combining the above factors, even a third party with strict standards has given the red and white machine few prospects.
After several months of sales, it turned out that not a single red and white machine was sold. There is no longer a situation where you have to pay one.
This is because the large orders for red and white machines have stimulated the expansion of production in related factories, as well as some minor technological reforms to improve the yield rate, and the price has been lowered for a variety of reasons. Now, just selling hardware is not a money-losing business. There is no need to subsidize the profits of the cassette anymore.
In fact, the secret section on "Game Pass" once calculated the cost of each component of the red and white machine. And from this, it can be deduced that every time a red and white machine is sold, it loses money.
As soon as this report came out, all kinds of voices followed.
There are those who appreciate and those who criticize.
The criticizing party. It's almost pointing at the nose of "Game Pass" and scolding, your editor is farting. Capitalists do business to make money, even if they do charity, they do it to make money. You say how much money they lose for every machine they sell. Isn't it farting?
Even in the mouths of these people, "Game Pass" has become a dog raised by Chiba Games, and the meaning of its birth is to blow the wind for its owner.
disturbed one after another, and for a while, "Game Pass" actually fell into a situation of being besieged.
Haruka Kishimoto also had a headache about this, and she didn't expect such a "revealed" article. Able to set off such a big storm.
In fact, almost all enterprises engaged in this industry know that red and white machines lose money. Of course, they also know why the red and white machine loses money and what it is for. Therefore, they are very indifferent to the loss of money on red and white machines, and even many manufacturers plan to start learning Chiba Games' strategy of selling game consoles at low prices.
Haruka Kishimoto looked carefully and carefully, this article that caused a siege. I finally understood what the crux of the problem was. The problem with this article is that while it tells Volkswagen that the red and white machine loses money, it doesn't tell it why it loses money.
So, after an alternate issue, this column was revealed, and a sequel to the mystery of the red and white machine losing money was published. tells the story of the loss of money on the red and white machine, because Chiba Games thinks that the game machine at this price is easier for players to buy. And the money lost can be wiped out by the price of the cassette. Moreover, as time goes by, the cost of parts and components will fall, and one day, it will make money from the host alone.
As soon as such a "rumor-refuting" article appeared, the scene became very lively again. And those manufacturers who watch the excitement are still watching the excitement. They wish that no one would buy the red and white consoles, and that Chiba Games would be bankrupt and that everyone would come to buy their consoles.
However, they only think about it, even if they don't have to think about it. We all know that in the household machine market, the dust has settled, and the red and white machine has become the mainstream model. If other game consoles want to survive, they have to look for those partial categories that the red and white machines don't stand.
It is precisely because the red and white machines do not occupy these categories that it is impossible to occupy, that the rest of the game consoles can survive.
For example, the "Strip-Clothed Mahjong" series, which has quietly become popular in arcades. It's impossible to appear on a red and white machine.
Because, the positioning of the red and white machine is all-age, and the game machine can be played by the whole family. Therefore, this kind of game with strong implications is simply impossible to pass the review.
In the future, when someone says that a person is pure and a work is harmless to humans and animals, they will say, "How are you like a game of red and white machines?" (To be continued.) )