Chapter 473: What's the Situation?
"May I ask Mr. Yang, what do you think of this subversive advertising creative auction of popular film and television?" A journalist asked!
"I don't think I need to say much about Tang Feng's talent, right? "I Speak for Myself" proves that his talent in advertising is in no way inferior to his achievements in other areas, so here I am! Yang Peng, CEO of Baoli (Huaguo), said with a smile!
"But Baoli (Huaguo) is one of the largest sponsors of Huaguo's first creative advertising, so if Mr. Yang buys a suitable creative advertisement here today, will you still participate in the final bidding of the creative advertising competition?" The reporter asked again!
"It's not a conflict, is it? As long as it is suitable for our company's brand value, as long as it is an excellent advertisement, we don't mind buying it! Yang Peng said!
"Alright, it's time for me to go in!" After Yang Peng finished speaking, he turned around and walked into the theater!
After that, the other CEOs also answered the reporter's questions more or less, basically the same as Yang Peng's answer, they came for Tang Feng! No exceptions!
And these top brands are either sponsors of creative advertising contests, or they are their opponents!
The reporters found that many of these people are actually peer competitors, such as Baoli and Lihua, both of which are daily chemical groups, such as Feiteng, Fox, Tianzong, etc., are all large automobile brands, such as Tianxing, such as Bubusheng, Beyond Technology, etc. are all mobile phone brands!
Of course, most of these companies sent vice presidents or heads of publicity, except for a few of them!
However, these people can sit in high positions, naturally they are not ordinary people, this invitation to popular film and television, for them, in fact, many of them are insincere, don't look at what they said to the reporter They seem to be very interested. It seems that he is extremely confident in Tang Feng, but in fact, he knows his own affairs!
"I didn't expect Mr. Yang to come in person, you Baoli is one of the main sponsors of the Creative Advertising Competition, why are you so interested here?" Since ancient times, peers have been enemies, and Lihua and Baoli are both daily chemical groups. And it is the most direct competitor, but the relationship between high-level people is not as tense as between the two companies, but the two are still old acquaintances!
"I'm just interested in the Miracle Child! As for the Creative Advertising Contest, we have to buy several of them a year, so what's so strange about that! Yang Peng smiled!
"That's right! In the past, it was our companies that customized advertisements to them, and this Tang Feng came to such a hand, which is really rare! I hope we don't have to make this trip in vain! Chen Zhong touched the head of the board and said!
"Who's to say it isn't, but Speak for Yourself is a great idea. can play the advertisement so fresh and refined, Tang Feng is worthy of the name of a genius, I think you came here for Tang Feng, right? When the time comes, if it is really suitable for the film, Mr. Chen will have to be merciful! Yang Peng said jokingly!
"Popular Film and Television has built a good show, I'm afraid I can't wait for me to fight to the death!" Chen Zhong glanced at the guests, if there is a deep meaning!
"Yes, it seems that this Tang Feng is very confident in this auction, Mr. Chen. Why don't we have a gentleman's agreement? Of course, Yang Peng knew the meaning of Chen Zhong's words. Almost all of the people who come are leaders in their respective industries, and there is more than one in each industry. There are two few, and there are several more, obviously, as Chen Zhong said, the popular film and television side wants to let the people in the same industry fight to the death in order to maximize benefits!
"The gentleman's agreement is good! It's not good to cheapen others! Chen Zhong said with a smile!
The two just said that the gentleman agreed. But they didn't say what this gentleman's agreement was, in fact, both of them knew that the so-called gentleman's agreement was established on a dispensable situation, if it was an advertising film on the so-called creative advertising auction this time. If the quality is average or not bad, there is no need for the two sides to fight!
In fact, many of the senior executives of the companies who came here were only curious, and did not have much expectation for the so-called creative advertising film auction this time!
After all, each manufacturer and brand has a different history, a different brand story, and a business philosophy, and many times, it is worth spending a lot of money to build, which is based on their company's brand, history, or a certain main product and tailor-made advertising films!
For example, two car companies, one focuses on family cars, and the other focuses on off-road vehicles, so can the two have the same business philosophy? Even the target users are different, and the ads that need to be played are naturally different!
The creative advertising contest seems to be similar to the creative advertising auction of popular film and television, but in fact, at the beginning of the competition, there were already manufacturers stationed in them and providing materials, so in fact, many contestants will create creative advertising films based on these companies when shooting creative advertisements!
Of course, Fengxing Film and Television can also do this, but in order to win the favor of enterprises, the creative advertising competition must first be recognized by the public, but Fengxing Film and Television lacks such a link.
In addition, a creative advertisement, even if it is aimed at a certain industry, may not be able to meet the needs of all companies in the same industry, right? All, many of the senior executives of these companies present felt in their hearts that it was too much to take it for granted that they wanted to participate in the auction of popular film and television!
"Lao Lei, you and Tang Feng have been very close recently, what do you say Tang Feng has in mind? Creative Advertising Auctions? Advertising is originally a customized product, he is good, it seems that this advertising film has become a thing suitable for everyone, if it is really a jack-of-all-trades advertising film, then it is worth fighting for? Qiu Tianzhou, president of Huamei Digital, said!
"You can ask Yu Blind, although I have a cooperative relationship with Tang Feng, but this time, he really didn't let out any rumors, but, although I haven't known him for a long time, but I think he is not the kind of person who has no purpose, and maybe he can give us some unexpected surprises!" Lei Chaoyue said!
He is also confused about this matter, although the micro film festival, beyond technology is the first sponsor, but, this matter, Tang Feng really didn't tell him, but when the micro film competition was impacted because of the creative advertising competition, Tang Feng mentioned that he would do some things, but Tang Feng didn't say anything specific!
Time passed minute by minute, and there were dozens of people sitting in the theater of Nuoda, but these people were all senior executives of well-known enterprises!
At this time, the host walked up!
"First of all, thank you for taking time out of your busy schedule, everyone's time is precious, go straight to the point!"
"The auction rules are very simple" The rules are indeed very simple, that is, broadcast a commercial film, and then conduct an auction, after the auction, continue to broadcast the second one, and so on!
"Please enjoy the first creative commercial" (to be continued......