"Please enjoy the first creative commercial, "Images Keep Memory"!"

Hearing this name, Huamei Digital Qiu Tianzhou and Dongsheng Digital and other manufacturers of digital cameras DV and other main manufacturers were obviously stunned, listening to the name of this creative advertising film "Image Retention Memory" It is conceivable that this commercial is aimed at these people!

However, they were only stunned for a moment, and then they looked at the big screen with interest, in fact, none of them thought that they would actually participate in the so-called auction when they came here today! However, Tang Feng has a reputation after all, so it doesn't hurt to take a look!

The lights dimmed, and a picture appeared on the big screen, and the first thing that appeared in the picture was a train coming, accompanied by the sound of music, the train stopped, and the male protagonist of the commercial stepped down from the car, this is an old man with a gray beard! There was a faint sadness in the old man's eyes! I've got a camera on my back!

When passing through the green grass and small flowers, two young men and women in student uniforms were chasing and playing, and the old man turned his head, and a flash of memory flashed in his eyes! A faint smile was revealed!

Seeing this, the theme has not yet stood out, but the people present are gradually attracted to it! The old man continued to walk slowly, leaving only a lonely back!

As soon as the picture turned, the old man came to the beach, he looked at the undulating water, and took out a photo from his pocket, at this time, the camera gave the photo a close-up, and the picture on the photo was this sea!

At this time, the girl among the young men and women appeared next to the old man, the girl reached out and gently stroked the old man's face, and the old man's hand touched the camera hanging on his body!

After that, the picture changed, and the old man with the camera became the boy who was playing with the girl before! I took a picture of the girl's sweet smile with a camera!

Then the two smiled together, held hands, and ran on the beach together!

The next moment. The picture has changed again, becoming only a small frame, and the small frame is recorded, the girl's smile and long hair fluttering!

In the next scene, young men and women appear on the large playground of the school. The boy still holds the camera and wants to give the girl a license plate, but the girl playfully always dodges away, and the two just chase and hide and frolic on the playground!

Finally, the girl stopped and asked the boy to take a picture, then snatched the camera from the boy's hand, and took a picture of the boy in turn, and then there was a small frame, and the image recorded in the small box became the boy's smile!

At this moment, everyone understood that this boy was the old man when he was young. The girl is his lover!

Next, the picture shows a girl wearing a holy white wedding dress and holding flowers, and sure enough, the boy and girl finally entered the palace of the wedding banquet! Both of them had sweet and happy smiles on their faces, and all of this was recorded by the camera!

The girl became a mother, the boy became a father, and the father took a picture of the mother holding the child with a camera!

The picture changes again, and the young man becomes an old man again. The old man sat in a chair with reading glasses. I was flipping through a photo album, and there was a picture of a girl in a wedding dress on the table!

The camera gave the album, on which were the smiling faces of the girls, looking at the album, the smile on the old man's face also appeared, but gradually the old man's smile faded. Then disappearing, the old man gently wiped the girl in the photo, and a touch of sadness appeared on his face!

Gradually, the sadness magnified, and the old man began to tremble, and his eyes became rosy. The cheeks kept shaking, and the tears slipped silently!

Seeing this, everyone can already expect it!

The old man finally cried out loud, and the next scene just verified everyone's guess, the old man appeared in a ward, and there was an old man with the same gray hair lying on the bed.

The old man picked up the camera again to take pictures of his wife lying on the hospital bed, but the old man couldn't press the shutter, and finally he still couldn't press the shutter, squatting down, he was already in tears, holding his wife's hand tightly, crying bitterly!

At this time, the wife on the hospital bed reached out, held the old man's hand and camera, and pushed his hand up, obviously she was signaling for her to take another picture of herself!

The picture is retroactive, and the young and beautiful girl appears in the picture again, the picture is so beautiful, but in contrast to the old man's tears!

The old man turned over again and kissed his wife affectionately on the face!

In the last picture, the old man appears on the beach again, this time, next to his beloved, who also has gray hair!

The two kissed, and the picture returned to them when they were young, hugging each other!

The last picture stops at the young two holding hands, and the boy picks up the camera and takes a picture towards the sea!

At this time, everyone understood that the photo of the sea that the old man took out was taken at this time!

The picture freezes, and a line of subtitles appears! What is precious is what we once had, and we use images to keep good memories!

After the first creative commercial was broadcast, the audience was silent for a few seconds, and then there was warm applause, and these applause came from the top management of major brand enterprises!

The person in charge of several main digital camera products, at the moment are staring at the picture, speaking of this advertising film, the advertising business taste is not strong, but an old man recorded the life of acquaintance and love with his lover with images, while highlighting the performance of camera products, but also let people see a love that is in love with each other!

Its focus, and its final interpretation of the theme, goes far beyond ordinary commercials!

The host walked up again!

"We don't need to introduce more, this advertisement is for digital camera products, the theme of this advertising film is to tell people that the camera as a tool to retain memory, in fact, its spiritual significance is far greater than the material significance, many people who have lost the camera should have the same feeling, that is, feel sad, but the most important reason is not because the machine is gone, but because the photo is gone!"

"Now, the auction of this commercial film will begin, and the props and cameras used in the video will be re-shot and edited according to the business that took this commercial film! The reserve price is three million, and each increase must not be less than 100,000, and the auction starts now! ”

Three million is not a small amount, although three million is really nothing compared to those big advertisements with tens of millions of turns, but you must know that in this commercial, there is no star, and all the actors are ordinary actors, so three million is already a high price!

The host's voice fell, silent, silent, no one bid, of course, those executives who were not originally engaged in camera products will naturally not participate in the auction!

To be honest, the host Li Meng is also very nervous at the moment, if the first creative advertising film is unsold, then it will definitely be a huge blow to this unprecedented creative advertising auction! (To be continued......)