The Chiba Game Group, which now has a dedicated group of people, is responsible for various publicity and operations. In the year 2006, the Internet was no longer a high-end thing.

Because of the reduction of hardware costs, a large number of newcomers to the network have entered this circle. Among them, most people actually have no judgment of their own, and basically what others say is what they say. And because there are so many people on the Internet and so many views, it means that this is a good channel for publicity. So, there is such a thing as an online water army.

Of course, those who play the Internet water army are generally companies with a relatively low level of media. Companies like Chiba Games don't bother to play online trolls.

Why? The principle is simple. It's just that the Internet water army is too easy to disgust, as long as the intelligence level, or cognitive level, crosses a horizontal line, basically it is very annoying to the water army.

So, what is the promotional method of Chiba Games?

In fact, it is a variant of viral marketing. That is, some influential forums and influential people, let them write an article in their own style.

As for whether it's praise or criticism, Chiba Games doesn't care. Because, either of these two practices can actually cause a conversation.

Moreover, the articles written by these Internet celebrities in this way are not like advertisements, but like discussions from the perspective of consumers.

In this way, it is very powerful.

How powerful it is, it is basically equivalent to the promotion power introduced by acquaintances. As I said before, the two most powerful ways to advertise are acquaintance introductions and queuing.

Because, this kind of advertising method will make you unaware that it is an advertisement, thus forming a natural resistance.

These internet celebrities. Maybe I don't know every netizen. However, through text or video, most of their audience will feel that they are very friendly, very intimate.

Therefore, they use a tone that is not advertising. Promoting or complaining about a product is more acceptable and not offensive.

Then, they can learn about this product through other channels and use it again.

Also, although Chiba Games is the first time to enter the field of mass communication terminals. However, the popularity that has been accumulated in the field of game consoles in the past is completely usable.

Because. These two circles are fused. People who use mobile phones may not play games, but most of the people who do games do so.

And this high degree of integration will lead to the fact that it is possible to convert those players who play games into mobile phone users of Chiba games.

In addition, Chiba Games has several generations of handheld development experience, so they designed a small portable device like a mobile phone. There is absolutely no problem.

Plus, while mobile phones have been around for so many years. But. This kind of smartphone, a large-screen smartphone, is the first time it has appeared, and to a certain extent, it fills a certain gap in the market.

Although the price of the machine is relatively expensive, the cheapest is $299. But the contract machine is unusually cheap, only $99.

Of course, the total cost over the two years of the contract period is well over $299. However, even if you don't buy a contract machine. If you buy a phone alone, don't you have to pay for it?

Coupled with the drainage of those three games, on the first day of the first day a week after the press conference, at 12 o'clock at midnight, there were many people waiting in front of the store, waiting to buy the mobile phone of Chiba Games.

Chiba Games also has a mature enough charter for such a thing. Because, those previous generations of game consoles have also had such treatment.

After all, as an industry giant of consumer products, it is a very normal thing to be liked by the user group.

The people who got their starter phones shouted at the camera of the interview, like fanatical fans.

Although people who may not be interested in this phone, these people behave a little silly. However, their behavior will leave a trace of doubt in the minds of those who see the news report. Is this phone really so easy to use?

The seeds planted may not be effective for a while, but as long as they are long enough. The vitality of this product is becoming more and more tenacious, and these people who have been planted will one day buy these products that make their hearts grow.

It can also be seen from here that in fact, no matter how awesome the propaganda is, in fact, it is still necessary to use the quality of the product itself to speak.

Of course, some people may say, since the product quality is so good, why do you still advertise, don't you know the fragrance of wine without fear of deep alleys?

This is certainly known, however, it does not work in modern times. Because, with the maturity of various means of communication such as the Internet. Modern society is a society of information explosion.

Every day, there is an abundance of information, like a waterfall brushing through everyone's eyes. As a result, it is almost impossible for people to learn more about it.

No matter how fragrant your wine is, if others can't smell it, it's not in vain.

Therefore, it is necessary to advertise, compete with other products, and let your own products appear in the information flow of the target group.

In fact, after the Chiba game console and handheld have Internet functions, Chiba games began to collect big data.

The role of big data, for users, is to find what they are interested in directly without searching. For manufacturers, it is accurate positioning and precise delivery, that is, within minutes, an advertisement will be placed on the head of the target group. This not only results in lower costs, but also in higher returns.

Although the price of each item is more expensive than that of a wide net, on the whole, it is still more suitable than a wide net.

Because, if you cast a wide net, maybe only one person out of a hundred people will choose to buy. And if you put it accurately, basically one out of ten people buys it.

The services that Chiba Games offers now are definitely not small. Because the company is getting bigger and bigger, Chiba Games is actually very cautious when choosing new projects for expansion.

Because, big capital has a big capital play, if you don't get it right. In fact, it's easy to lose money. It is not for nothing that large companies that lose money and lose their bottoms are gone.

The launch of Chiba gaming mobile phones has actually not made too many people in the mobile phone industry feel a crisis.

Their idea is very simple, how do you know how to play in the mobile phone industry, one of you who makes game consoles. As a mobile phone, there are only a few buttons in the whole body, isn't this a joke?

To know. The function of the physical button, but with the feedback of the entity, it is more safe and reliable. Even if your touchscreen vibrates back, your experience can outperform the physical buttons.

As for the big screen, it's even more nonsense. A larger screen means that the phone uses more battery. Mobile phones are meant to be used for a long time, and there are a few people who want to use a mobile phone that runs out of battery every day.

Of course, there are also people in the industry who have expressed concern. After all. Chiba Games is a big company, and if they really want to push a product, throwing money at it can make it popular.

Of course, the comparison surprised them. Chiba Gaming's mobile phone, it is too easy to expand the functions.

You know, although the phones that appeared before the Chiba game, there are also functions similar to software installation. However, these features. Generally not practical.

Because, the performance of mobile phones is relatively poor. It's not native software, it's hard to optimize, and under such conditions, even if the software is useful, but because of the poor user experience, many people use it once. I won't use it anymore.

And the smartphone of Chiba Games, in this era, can be said to be a performance monster.

The performance is incredibly powerful, especially with a screen of 1,200 times 768 pixels, which is almost two generations from today's mobile phones full of mosaics.

Plus three popular games. So, after the initial momentum, this mobile phone quickly became liked by the majority of users.

Of course, some people are happy and some people are sad. When Chiba Games held a celebration party, those mobile phone manufacturers who have been in the mobile phone industry for many years were not happy.

Because, Chiba games are grabbing their cake to eat. You know, these old mobile phone manufacturers, the reason why they exist. Not because of how good their phones are, but because they control the patents of communication technology.

For example, the camel Mora, who forcibly promoted the simulation technology back then, was the big brother of the year, which can be said to be a status symbol. Although it is stupid and black and coarse, it is not a good signal, but in the era when it was popular, it was the representative of advanced productive forces.

Times are different, though. You must know that the motivation for manufacturers to upgrade technology is to make more money. The Chiba game owner has a patent for the third generation of communication technology, and the mobile phone network is faster and better to use, so that users use it more. Telecom operators, the natural profit is higher.

Of course, some manufacturers are cursing the poor sales of Chiba game machines soon, but more mobile phone manufacturers have begun to study Chiba game mobile phones, and have begun to launch tentative follow-up products.

You know, they're not sure what the future phone will look like. The disadvantages of Chiba Games' mobile phones are obvious, such as being fragile and easily damaged. are its shortcomings.

Therefore, no large mobile phone manufacturer has decided to put the future fate of the company on such a new type of mobile phone.

You know, this kind of mobile phone also has a disadvantage, that is, the performance is too good and the profit is too low. Even, the minimum selling price of the Chiba game is two hundred and ninety-nine dollars, which has just reached the cost of materials. The rest of the R&D expenses are not amortized. If you count it, you will lose money by selling it at this price.

Of course, traditional mobile phone manufacturers are not fools and know the usual methods of Chiba games. Low-cost hardware grabs the market, and then uses software to make profits.

However, this method works well on game consoles, and can it be used on mobile phones? Mobile phones aren't just for making calls and texting. Could it be that someone would play with a mobile phone all day long and do nothing else?

A device as small as a mobile phone is so awkward to use.

Therefore, many people who think of Chiba Games, which is quite a traditional business strategy of Chiba Games, are a little uncertain.

Because, they have been making mobile phones for so many years, and they know how people make mobile phones.

Although, it is true that there are people who use mobile phones to play games. However, that's basically to relieve boredom.

For example, Nojia's mobile phone has built-in classic mini-games such as "Snake" and "Sokoko", which are designed to cope with this use scenario.

However, there are really few people who use their phones for a long time.

Therefore, they are not sure if this type of phone will really occupy a large market.

It is precisely because of the hesitation of these old mobile phone manufacturers, such as Taiwan and China, as well as some foundry-born companies in South Korea, that they have the opportunity to enter this industry.

You know, the launch of Chiba gaming mobile phones is not just a matter of a single mobile phone. Most of the parts used on it will be used in a drastic way after it is used.

This is also the difficulty of the first mover, many parts need to be designed in-house, rather than easily procured.

Even if you don't design it yourself, you need to customize it, so the cost is generally high.

However, those who follow in their footsteps are not so troublesome. They just procure ready-made parts and become. Of course, one consequence of this is.

The mobile phone of the Chiba game, what hardware is used, all mobile phones, the hardware is basically all of this specification. Because, only if it is universal, the cost is low.

Of course, Tiguang Technology, a manufacturer that has mastered the standards, began to make a lot of money, even if a part is a patent authorization of dozens of cents, a mobile phone has so many parts, and a manufacturer produces so many mobile phones, which is enough for them to make money.

Of course, Titanium Light Technology also provides a package of solutions very intimately.

In other words, mobile phone manufacturers, after getting the solution, basically need to solve the thing, which is basically the appearance of the mobile phone. As for the research and development of hardware, these manufacturers do not need to spend too much effort.

Chiba Games did this because, in order to avoid the monopoly that would arise later. and filling the low-to-mid-end market.

Although the price of Chiba gaming smartphones is not expensive, there are not many people who can afford it. However, what to do if someone is greedy and can't afford it, then the best way is to come up with some cheap alternatives.

For example, the price of one-fifth of three hundred dollars can reach sixty or seventy percent of Chiba gaming phones. Such a low-end mobile phone can already gain a part of the market.

And these people who use low-end mobile phones,One day there will be a large part of them,Want to buy high-end machines,So,Chiba game phones,One day they will buy it。

Of course, it's not just the hardware that's on offer, there's also an open-source system.

The reason why the system of Chiba game mobile phones is not disclosed is because this monopoly makes more money. And how good it is to get a new system and avoid the fact that the Chiba game system has a monopoly. (To be continued.) )