However, this is not a bad thing, there will be gains and losses, and in the same way, there will be gains and losses. The company's preparation time is longer, and the time for preparation will naturally be more abundant, and some places that may have been overlooked before will be discovered by themselves.

Even Zhang Lan thought, is it possible to take advantage of this time to make a few more models? Anyway, there are so many people in the company's design and R&D department, and a lot of work has even come to an end, and it is really a waste to only engage in one car. Could it be that after this car was built, these guys were left idle? A good company can't let people be idle like this, and having something to do means that the company is energetic.

As for the matching of the engine and the model, Zhang Lan is not worried at all, the same engine and gearbox, or even the chassis of the same car, as long as it is slightly modified, designed with a more chic appearance, coupled with careful tuning, a completely different car can be developed.

Almost everyone in the automotive industry understands this, and even many car companies do it, the same engine, gearbox and chassis, just a newly designed body shell, plus a newly designed car interior and center console design, immediately becomes a new design of the car.

This point, especially the Japanese car companies are the most rampant! I often cheat money by changing the soup without changing the medicine! For example, Toyota Camry, the eleventh generation of Toyota Camry and the twelfth generation are compared, but the exterior and interior of the body are redesigned, and the engine, gearbox and chassis have not changed at all, and they are selling hot in China! What the? You don't know what the twelfth generation Toyota Camry is? That is the famous Toyota Camry. The quintessential masterpiece of Japanese automobiles is a typical example that can almost be written into the textbook level of automobile development.

It's not just the obscene Japanese who do this, but even the supposedly strict Germans who do this kind of thing. There is a clear example, in the 199 Shanghai production of the Passat B5 and the domestic Audi A6 two models, from the side, the side arc of the two cars is almost identical, even from the front, except for one is hung with the Audi four circles logo, the other is hung with the Volkswagen prototype VW logo. Everything else is exactly the same, that is, at the rear, the Audi A6 is more rounded and sexy, while the Passat B5 is more angular.

It's just a slight difference in appearance, and that's okay. However, Shanghai Volkswagen's Passat B5 and FAW-Volkswagen's Audi A4 and A6 all use the PQ35 platform of German Volkswagen, and even the Passat B5, Audi A4 and Audi A6 even use the same engine: a 1.8-liter inline-four turbocharged engine and a 3.0-liter V-six naturally aspirated engine.

The same production platform, the same engine and chassis design, but how much the price difference between the two cars is. I guess everyone knows very well. What price does Audi sell? What is the price of the Passat? The Germans simply replaced one big circle with four small circles, sold a middle-class car and a luxury car with the same middle-class car, and then turned over to earn Chinese money, and the calculation of the public was not precise.

Of course, some people may say, look at how luxurious the configuration of the Audi is? What is the configuration of the Passat? But the three most important things in a car: the engine, the chassis, and the gearbox, tear off these three things. How much is something else worth? Do a good job where you can see it, and fool it when you can't see it, this kind of thing is not only understood by the Japanese, but even those foreigners are familiar with it! Those foreigners don't have a few good things.

Zhang Zongjun had some doubts about Zhang Lan's proposal, and always felt that he was cheating people, but Alice first agreed, "This kind of thing is normal, it is very common in foreign car manufacturers, and even this kind of behavior is recognized by consumers." Even if it's the same engine. It can also be applied to a number of different models, because this can maximize cost savings, and if each model has to develop a matching engine for it, then the company will lose a lot. No company would do that, and it wouldn't be able to do that. ”

"Take the engine of the car you are riding in," Xiao Chenxi said without losing any time, "The bulletproof Mercedes-Benz imported from Germany is good enough, right?" But the 6-liter engine used on it is also used in ordinary Mercedes-Benz sedans. Even high-end Mercedes-Benz sports cars use this engine. ”

"Huh?" Zhang Zongjun was a little dumbfounded: "Isn't this a daughter-in-law with multiple langs?" ”

"How ugly to say!" Zhang Lan is not very interested in her father's metaphor, "It's better to say that a man has found multiple daughters-in-law." ”

"Then this man is tired enough." Zhang Zongjun smiled bitterly, "But isn't there only one 2.4-liter engine in our company at present?" It's still a design on paper, and not even a lab prototype has yet to be made. Speaking of this, I couldn't help but hate Petrovich again, "Damn the old Russian hair, if we had come out with this engine earlier, we would have been so passive now?" ”

"Then let's get two more engines," Zhang Lan thought about it very much, "Anyway, the time has been delayed, and no matter how depressed you are, there is no way to catch it back." Instead of feeling sorry for yourself, it is better to think of a way to take advantage of this opportunity to do more, and now that Petrovich has made this 2.4-liter engine, the most difficult design work has been completed, and the rest is basically in the manufacturing process, so many people are no longer needed. In addition to the motorcycle engine designers who have been newly transferred to the past, and those in the engine design office are now very well staffed, even if there is no problem at all to work on two engines at the same time - anyway, even if we want to rush to launch a new car before the end of the year, it seems that it is impossible, rather than that, it is better to launch several models at the same time to impact the domestic market. ”

"So what should we do to be the best?" Zhang Zongjun asked this question.

"This involves the brand strategy of an automobile company," Alice said, "Everyone has been busy for a while, and there is no time to seriously discuss this issue, and now we are taking this opportunity to discuss this issue, what kind of brand strategy does our company plan to adopt?" Is it like Ford in the United States, any car, whether it is a high, medium or low-end car, is hung with the Ford logo, and a brand goes to the end? Or like GM and Volkswagen. One brand for high-end cars, one brand for mid-to-high-end cars, and implement a sub-brand strategy? ”

"I'll tell you a story," Zhang Lan cleared her throat. The things that the German Volkswagen did later about the Passat B5 and Audi A6 were told in the form of stories, and when they said it, they were humorous and funny, which made everyone laugh. After saying that, everyone couldn't laugh, why the same engine. The same territory, or even the same body design, can be sold for such a large price?

No one doubted what Zhang Lan said, to be precise, Zhang Zongjun and Yang Zhi did not doubt Zhang Lan's words, because this matter was originally colluded with Xiao Chenxi and Alice.

So many things have happened in the world in the automotive field, how can Zhang Zongjun know if he was fooled by the three little guys? In addition, while Zhang Lan was talking, Xiao Chenxi and Alice kept adding two sentences, as if this matter was very familiar, Zhang Zongjun naturally did not doubt it, but secretly scolded the black heart of the foreign car company and those unlucky deceived car buyers in his heart.

As the highest achiever of sub-brand strategy. The four most famous car brands of General Motors in the United States: GMC, Chevrolet, Buick, and Cadillac, constitute General Motors' high, medium and low-end three-level automobile production lines, and GMC focuses on the off-road vehicle market.

Although everyone knows that Chevrolet and Cadillac are from General Motors, everyone will think that Chevrolet is a representative of economy sedans, while Cadillac is a representative of high-end luxury cars, but no one confuses this, and no one forms an image of General Motors as a low-end car manufacturer.

After the ambitious Volkswagen of Germany had achieved enough success in the field of economy cars, the leadership of the top management was not satisfied with just going around in the field of economy cars for the common people, and wanted to enter the high-end car market. As a result, because the concept of Volkswagen is an economy sedan is deeply rooted, the luxury cars launched are basically unpopular, even if they are not inferior to BMW and Mercedes-Benz in terms of configuration, they are still in the market and are full of bags. More than the bag on Shakyamuni's head! In the end, I had to make a compromise and split one of my big circles (Volkswagen) into a brand, replaced it with four small circles (Audi) that had been stopped for I don't know how many years, and after years of hard work, it was barely able to open the door to the high-end car and luxury car market.

There are many similar examples of other car brands: Toyota, for example, has created a crown in order to get rid of its image as a low-end sedan. But in front of the crown is a sign of the crown. The back is still a Toyota logo, which is not very recognized in the United States. Later, in order to better enter the North American high-end car market, Toyota took more extreme measures and simply created a Lexus, which on the surface seemed to have nothing to do with Toyota.

Even Ford, although it prefers to use its own Ford brand, but it is not a road to the black, high-end cars, Ford still has the Lincoln brand, doesn't it?

Of course, it is not without a brand of car manufacturers to fight to the end, Mercedes-Benz and BMW are the two most obvious examples, if you count them carefully, you can also add Volvo and Land Rover, you can also add Ferrari and Lamborghini, but without exception, these car brands are all maintaining their own brand high-end car image, when have you ever seen BMW and Mercedes-Benz launch models with a price of less than 300,000?

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PS: Hey, hey, here, Tongtong came to ask for a guaranteed monthly pass, hey, well, look at today's situation, if your support is warm enough, Tongtong will break out today, five more! It depends on what the big ones mean

In June, Tongtong's monthly ticket results were unprecedented to 75th, although it was far from the monthly pass reward, but Tongtong was content, these are the results of the support of the greatly, without the support of the great, Tongtong is estimated to be still drinking wind outside the hundreds, Tongtong has nothing to repay again, only thank you for the big sake, a deep bow! Thank you, big guys, and take a bow!

I hope that Tongtong can keep this term in July, of course, if you can, it would be better to move forward a little more, and you won't mind, hehe.

Finally, PS,This PS doesn't count the number of words (to be continued,If you want to know what will happen next,Please log in to the www.qidian.com,More chapters,Support the author,Support genuine reading!) )