I have been engaged in cars for so long, although Alice Group still has not made a car until now, but Zhang Zongjun can be regarded as a veteran of the automobile industry now, the difference between the two Zhang Zongjun is naturally very clear, pondered, "Now we launched this car was originally to hit the high-end car market, I think, if in the hearts of the people formed our car is the image of the high-end sedan, if we want to enter the luxury car market in the future, it is not very beneficial to the company's future development." So I think it's more suitable for us to go to the strategy of sub-branding. ”

This is the truth and the reality, after all, there are so many people in front of them who are full of bags to learn from, and you don't have to go up yourself to hit more bags than the bag on Shakyamuni's head before you know that there is a wall in front of you.

"We think so too," Zhang Lan smiled at each other with Xiao Chenxi and Alice, "What the company plans to launch now is a mid-to-high-end car, we think that this kind of power is still too thin, anyway, we still have a lot of time, it is better to launch several mid-to-high-end models at the same time." ”

"When we gain a firm foothold in the market of mid-to-high-end sedans, we will look for opportunities to find the right time to launch another high-end car brand. Of course, there is no doubt that if we make an economy car at that time, it must not overlap with the existing brand. Alice added one last point.

"This, I agree." Zhang Zongjun said.

At this point, the tone of the company's future development has been determined.

Zhang Lan believes that the road of first taking the middle and high-end cars, and then developing upwards and then downwards is correct, if you first take the road of economic cars, when your brand has been deeply rooted in the hearts of the public, if you want to develop upward, it will be much more difficult.

Aren't the two national car brands Geely and Chery the best examples? When the people of the whole country think that Geely and Chery are the representatives of economic cars under 100,000 yuan, look at their upward development path, almost for several years still in the same place. Even if they launch a car whose quality is completely comparable to that of a joint venture car and a model of the imported car at the level of more than 100,000 yuan, it is difficult to buy a car at a price of more than 100,000 yuan.

Let's look at the brands of those high-end cars. After the launch of an economic sedan brand, even if it is not the original high-end car brand, the long-formed concept also makes the people full of trust in this car: people are making high-end cars, and this kind of economic car is definitely not bad! The most obvious example is Beijing Brilliance Automobile, which is produced under the same brand as BMW. See what price Zhonghua cars sell?

"Then what is the brand name of this batch of mid-to-high-end sedans that we are about to launch?" Finally, Zhang Zongjun asked.

"Haven't we discussed this yet?" Hearing Zhang Zongjun ask this question, Zhang Lan was a little dumbfounded, and looked at Xiao Chenxi as if seeking verification, Xiao Chenxi shook her head very uncooperatively; Extremely disappointed, she turned her head to Alice again, uh, unfortunately, Alice also shook her head very shamelessly.

Faint! How could I have made such a serious mistake! What have you been busy with for so long? Zhang Lan was almost depressed and wanted to hit the wall: the cars were about to be put into production. Even the brand of the car has not been determined, so what about the logo of the car? Don't think about it, it's definitely not decided!

Have you had Alzheimer's disease for a while? How can such an important thing be forgotten? Thankfully, it's almost a year away from the official production of the sedan, and it's not too late to think about it!

"What's the name of that?" Speaking of this problem, Zhang Zongjun was also very distressed, and the most headache was the name, and he couldn't help scratching his head, "Why don't you call it Alice Auto?" ”

"Not good!" Alice was the first to object, "This doesn't give a very good impression. A motorcycle manufacturer is now engaged in automobiles, and the technical span is too different, which is inevitably a little reassuring. ”

"What's that called?" Zhang Zongjun asked Yang Zhi, who was sitting on his side.

"How do I know?" Yang Zhi glanced at Zhang Zongjun angrily. "You can just discuss such things yourself, you don't have to ask me."

"Ugh." Zhang Zongjun, who touched a gray nose, had to turn his head knowingly, "Son, why don't you think about it?" ”

"That's it." Zhang Lan lay on the table, scratching her head vigorously. I didn't come up with a good idea, and after thinking about it for a long time, I finally held back a sentence, "How about calling it a unicorn?" The unicorn is our traditional Chinese auspicious sacred beast, representing auspiciousness and known as the king of beasts. Who buys a car and doesn't think about their good luck in the future? I think it's good to call it a unicorn! As for the logo, it's as simple as a Rolls-Royce, just erect a figurine of a unicorn on the front of the car. ”

There are really a lot of animals as car brands, such as Ford Mustang, Dodge Ram, Ford Viper, etc., and there are many images of animals as symbols, such as the jaguar (now called Jaguar) The logo is a jaguar that is leaping, and the early symbol of the Dodge Ram is a sheep's head, as for the image of the prancing horse on the shield of Ferrari and the strong angry bull of Lamborghini, it is naturally known to the world.

"This proposal is good," Hearing Zhang Lan's proposal, several people sitting here thought about it and thought it was good, the unicorn represents auspiciousness, and it is an auspicious beast that has been handed down in ancient China. As a mid-to-high-end sedan, isn't auspicious Ruyi exactly what these audiences are targeting? Now that they are either successful in their careers or in the golden age of their formal career development, they naturally hope that everything about them will be auspicious. What's more, as long as the Kirin is mentioned, the first reaction of everyone's head is immediately auspicious, which invisibly adds a lot of impression points to their cars. As a logo and name for a mid-to-high-end car, it is really suitable!

"What should the unicorn logo look like?" Zhang Zongjun continued to ask, as if he would not give up without hollowing out his son's head.

"Think about it," Zhang Lan frowned and thought hard, slowly depicting the image of the unicorn conceived in his head, "It should be platinum gold like Rolls-Royce, representing nobility; Well, of course, there must be auspicious clouds at the feet of the unicorn, and the auspicious clouds represent auspicious wishes, green clouds, and soaring, and those who are officials are suitable for doing business; The scales and hair texture on the unicorn's body, as well as the horns on its head, should be clear, and it should not be made until the end of the year, so that people will think that it is a deer after seeing it; His eyes should be sharp, making people feel that he is worthy of being the king of beasts, and he must have the majesty of being the leader of all beasts; Of course, the unicorn features on the head are more obvious; Well, it is better to adopt the image of the unicorn in a jogging posture, which can show both the nobility of the unicorn and the dynamism of the unicorn. Well, that's all that comes to mind at the moment. ”

Inadvertently raised her head and saw that everyone was looking at her in amazement, Zhang Lan touched her face unnaturally, "What's wrong?" Am I not saying well? ”

"It's not bad, it's too good!" Zhang Zongjun said, grabbing Zhang Lan excitedly, "Good son, tell your father, how did you come up with this?" Why do I hear you say this, and I think that if you don't design it like this, you will simply ruin the name of Kirin? ”

"Huh?" Zhang Lan scratched her head embarrassedly, "It seems that the unicorns in the picture are like this." ”

Hearing Zhang Lan say this, Zhang Zongjun suddenly fainted, got up and thought about it carefully: Isn't it, the unicorn in the picture, except for the silver-white color that is not platinum, is not the same as Zhang Lan's description?

"Do you want to design the other luxury car and economy car brands together?" Zhang Zongjun thought about it and asked a little greedily.

"Still don't want to, right?" Yang Zhi first raised objections, "Those models don't even have a shadow now, even if they are produced in a few years, it will take several years, and now even if they are designed together, they are still idle there, rather than that, it is better to write down any good ideas first, maybe there will be a better idea than the method that comes up now?" ”

Several people thought about it, indeed, Yang Zhi's words were also the truth, so they nodded and approved Yang Zhi's suggestion: Time is there, don't be in a hurry at this time.

After the meeting, all five directors came to the engine design and development department of the Alice Research Institute, and the studio was busy, and a large group of people were preparing for the laboratory production of Petrovich's 2.4-liter engine.

"Guys, stop for a moment." Zhang Zongjun clapped his hands, saw that everyone was gathered around, and said, "The company has a new task for you." ”

No one dares to say anything about the task being too heavy or anything like that, in the past few days with the motorcycle engine designers, everyone already knows the attitude of the company, not to mention the living example of Petrovich here, it's only been a few days? Even if it's three minutes of heat, it's not three minutes yet, isn't it? No one wanted to hit the muzzle of the gun, so naturally no one expressed any opinions, everyone was quietly listening to what Zhang Zongjun said.

"Let Miss Alice explain the details of the work to you." Zhang Zongjun said.

Hearing Zhang Zongjun say this, everyone immediately turned their attention to Alice to see what kind of research task the big boss of the company would give him this time.

Some people are more nervous, these guys are generally petrovich's colleagues in the engine design room who have just been cleaned up, and they are not sure if the company wants to take this opportunity to clean up again; Some people are calm, knowing that the company is just assigning tasks to themselves, and there are no other problems, these people are the guys who have been transferred from the motorcycle engine design department. (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )