Chapter 24 Marketing Report I

Li Luo, executive deputy general manager of Red Star Company, returned to the factory on Saturday morning. The news of Tao Tang's arrival had already been learned from different sources, which was very unexpected for him. According to Li Luo's "assumption", after the fall of Song Yue, it is not suitable for Zhao Qingmin to stay in his current position, and it is estimated that the headquarters will move him. In this way, even if a leader is sent from above, he will go further and sit on the throne of party secretary. In the past two years, the corporate governance structure of each subsidiary is gradually standardized, and the trend that can be seen is inevitably a new structure in which the chairman and secretary of the party committee is positive, and the general manager and deputy secretary of the party committee is the deputy secretary, with the former in charge of decision-making and the latter in charge of implementation. However, the headquarters leaders headed by Feng Shizhao didn't know what to think, but they continued the old model of Red Star Company, allowing Tao Tang to parachute in as chairman and general manager, but Zhao Qingmin still stayed in the position of party secretary, which completely blocked his promotion path.

The adjustment of Red Star's team actually started after Yang Wenhuan's accident. Less than half a month after Yang Wenhuan was regulated, Qin Haitao led a team to conduct a week-long surprise inspection of Red Star Company. At that time, Song Yue had not yet had an accident, but everyone at the top of Red Star Company knew that Song Yue was afraid that he would not be able to stay, and with the depth of Yang Wenhuan's relationship with him, the possibility of Song Yue retreating safely was very small. Therefore, Li Luo made a generous statement in front of Qin Haitao, the leader of the assessment team, bitterly called the business difficulties and management shortcomings faced by Red Star Company, and talked about his carefully prepared ideas for managing the factory. Vice President Qin did not express his position, but Li Luo could see that Qin Haitao appreciated his "speech".

No one expected Song Yue to leave in such a way, Li Luo was the only witness at that time, the Provincial Economic and Information Commission came down to investigate the so-called structural adjustment, Song Yue received him, rested in Xiaozhao at noon, and the Provincial Commission for Discipline Inspection suddenly arrived and took Song Yue away. He was listening to Song Yue's complaining at the time, and Song Yue's momentary shock and despair made him unforgettable, and he was inexplicably shocked.

Red Star is about to face a major earthquake...... Li Luo clearly understands the reality. Song Yue's vacated position strongly attracted him. In terms of ability and qualifications, he has the possibility of being on top. Moreover, he knew that there were people at the decision-making level of the headquarters who spoke for him, and he had been carefully fabricating the relationship network of the headquarters over the years, not to mention the director level, that is, the division chiefs, all of whom were handed over in a broken manner. In terms of his relationship with the headquarters, although he is the third-in-command of Red Star, he is by no means inferior to the chairman and secretary. The main leaders are also aware of this, and they appoint him to bargain with the relevant departments of the headquarters for the annual business indicators. Red Star's decline is an indisputable fact, and if you want to turn the situation around, you still need someone who knows the inside story to take the helm. This person has no one else without him.

But Li Luo never expected that the headquarters would choose Tao Tang. Moreover, Feng Shizhao did not hesitate to surrender his dignity and personally "escorted" him to office.

Li Luo knew Tao Tang at least ten years ago. At that time, Tao Tang had just been promoted to deputy director of the performance management department, which was the same level as him, but he was more than ten years younger than him. High-spirited and domineering is the deepest impression Tao Tang left on him. The performance department is the main department that determines the remuneration of the leaders of each subsidiary, and that time he went to negotiate with Tao Tang because of the disagreement in the performance appraisal, but he was educated by Tao Tang, and there was no room for accommodation, and he even refused to participate in the dinner he ordered, let alone receive other benefits, which made him extremely embarrassed and annoyed.

Tao Tang is one of the very few director-level officials in the headquarters who have no personal relationship with Li Luo. Li Luo once judged that a lone official like Tao Tang had absolutely no future. But the facts taught Li Luo, Tao Tang was promoted, he unexpectedly served as the leader of Shengdong company, more than three years, Shengdong's various business indicators have been greatly improved, become the group's star enterprise, its lean management has been praised by Feng Shizhao, promoted to the group's business strategy, seems to have become a universal truth, has become a magic weapon to turn losses into profits. Li Luo scoffed at this. Eliminating waste and continuous improvement can save Red Star's decline? To hell with it.

What Red Star needs is a revolution that will be reborn, not a small one.

According to the notice of the factory office, the marketing department prepared an analysis report of the current marketing situation for Tao Tang. Before reporting to Tao Tang, the marketing department must ask Li Luo to look at it. This is Li Luo's rule, and it was the same when Song Yue was there.

On Saturday night, that is, when Tao Tang took Lu Qi and others to the East Lake Club for a banquet, Liu Shulin, assistant to the general manager and marketing minister, came to Li Luo's house with the printed report materials. Li Luo had already listened to his heart's report on the phone, put down the dishes and chopsticks and returned to the study to read carefully.

"No, you have to change it. Objective difficulties must be thoroughly explained. There's too much self-criticism in this stuff you're doing, and that's not okay. This year's indicator is definitely in vain, can we be blamed for this? Li Luo took off his glasses and tapped the report with the knuckle of his right middle finger.

"Understood. I'll change it right away...... I'll show it to you tomorrow morning. Although Liu Shulin is an assistant to the general manager and a member of the central group of the party committee, he has always been unable to straighten up in front of his old boss.

"No need, I'm going out tomorrow to do some personal business, report to me to change it. Shulin, what are we doing these days? ”

"I haven't heard of any major movements. went to the canteen for a few meals and trained Wang Jingfu of the property. By the way, today, after soaking in the workshop all day, I transferred six or seven units, and I heard that I was besieged by workers in the third branch factory......"

Li Luo already knew these news, "Selling fame and reputation." Rectify the cafeteria? Can you open the market or get an order? But let him know that difficulties are not a bad thing......" Li Luo suddenly felt a little interested.

"Zhang Xingwu informed him of the ...... of materials early Monday morning"

"What's wrong?" Li Luo's sharp eyes stared at Liu Shulin, "Just say I'm going to revise it." ”

Liu Shulin wanted to talk about his feelings, but held back.

If Song Yue was in charge, Liu Shulin would not be so careful. Although Song Yue is domineering, he can't shake Li Luo, and the marketing department has become Li Luo's private garden. Because the marketing department is responsible for collecting the payment, it has mastered the company's financial rights in disguise, and has actually become the department with the most power and the best treatment in Red Star.

But Tao Tang is new, but there is no handle in Li Luo's hands, and more importantly, Liu Shulin, who has been a middle-level leader for nearly 20 years, vaguely feels the difference between Tao Tang and Song Yue, not only Feng Shizhao's support...... But he knows Li Luo's character, and he will never tolerate disloyalty below. Therefore, Liu Shulin nodded, "Okay, what else does Mr. Li have to explain?" ”

Liu Shulin thought, maybe Tao Tang would not be so serious, or he would have forgotten about it a long time ago.

"It's impossible to bypass the marketing department. He can't do it, and no one can cut off the dragon. The market is in the hands of you and me, even if Feng Shizhao comes in person, he has to rely on us. What's more, if it weren't for our painstaking maintenance over the years, Red Star would have collapsed! Go back, I'm going for a walk. ”

Liu Shulin misjudged the situation. As soon as he got to work on Monday, Tao Tang asked Li Zhibin, "Has the report from the marketing department been delivered?" ”

Li Zhibin, who did not receive the report, hurriedly called the marketing department.

Ten minutes later, Liu Shulin came, "Mr. Tao, I'm Liu Shulin from the marketing department." The report you want has been written, and Mr. Li said that he wants to revise ......"

"Oh? Why? Tao Tang put down the pencil in his hand and asked sharply, "What I want is the report of the marketing department, not Vice President Li." Or can't you show me without being reviewed by the deputy general manager in charge? ”

"No, that's not the case......" Facing Tao Tang's sharp eyes, Liu Shulin immediately felt heavy pressure.

"What's that? Is there such a rule within the company? ”

"Mr. Tao, don't get me wrong......"

"Go get the materials!"

Liu Shulin was amnesty, so he went back and reprinted a copy and sent it over.

Tao Tang closed the folder and immediately read it.

Ten minutes later, Tao Tang slammed the six-page report on his desk, "Director Liu, is this the report you gave me?" ”

"Mr. Tao, where is it inappropriate, you criticize ......" has been many years, and Liu Shulin has not been under such heavy pressure.

"Tell me, what are the responsibilities of the marketing department?"

Liu Shulin was in a panic, and he couldn't speak.

"Whose role is it to develop the market? Well? ”

"Mostly our ......"

"You listed a lot of problems in the report, the market is shrinking, orders are decreasing, the indicators are not completed, the root cause is the quality problem, technical problems, price problems, supply problems, marketing department problems? I ask you, what has the marketing department done since the orders decreased? ”

"We've come up with a lot of ways to ......"

"Be specific, what's the solution?"

"Increase advertising investment and strengthen the work ...... customers"

"That's all? Why not analyze the internal reasons for the shrinking market? What are the specific requirements for product upgrading? What I see from your report are objective disadvantages, but what about subjective efforts? With such fierce competition in the market, apart from a few industries protected by the state, which one is a seller's market? Also, who are our competitors? Has the market share of competitors increased or shrunk? Why is our order book so falling so badly in the face of an overall increase in market capacity? Do you not understand or are you deliberately concealing it? ”

Li Zhibin stood in his office and stopped several groups of leaders who came in to report or ask for instructions, including Vice President Zhou Bing. Li Zhibin listened to Tao Tang's reprimand to Liu Shulin word for word, and felt extremely happy. Once upon a time, the marketing department, which was above all departments, was also so embarrassed...... He suddenly realized that the door of Mr. Tao's office was not open, and hurriedly closed the door. But the door opened quickly, and Liu Shulin, whose face was as earthy as an earth, came out with the report and hurried away. Li Zhibin knocked lightly on Tao Tang's door, "Mr. Tao, Vice President Zhou was looking for you just now......

"Invite him. In the future, the company's leaders will come over, and there is no need to report it......"

Zhou Bing came to report on the transformation of the dust removal equipment of the Ninth Branch. After receiving Tao Tang's instructions yesterday morning, he organized an extra shift and came up with a plan, which actually existed, but it was re-examined.

"I'm not watching, how much does it cost? How long is the construction period? How many more similar questions are there? Tao Tang motioned for Zhou Bing to sit down.

"The renovation of the polishing workshop of the ninth branch alone has an estimated budget of 1.9 million, including the renovation of the workshop. This figure has been verified with the equipment, construction and other departments, and the difference is not too big. One and a half months is enough. The rest of the similar situations still need to be carefully touched, mainly concentrated in power, electroplating and other units, and the problem of heat treatment in the seventh branch plant is not small......"

"I looked at the polishing workshop and it was very serious. There are not only occupational disease hazards, but also great hidden dangers to safety. Mr. Zhou, questions like this should be included in the Ancuo plan, why has it been delayed until now? ”

"It's not a question of funding. You take safety and the environment so seriously, my job is just fine. ”

"It's not a question of whether the work is good or not, it's a matter of human life...... In this way, if you want to go to the meeting, millions of funds, it can be regarded as three times a lot. There will be a system for the general manager's office, right? What day of the week does it start? ”

"The system has ...... I don't remember exactly, it used to be more casual and not so strict. ”

"Xiao Li ......" Tao Tang called Li Zhibin, "You go and check, how is the general manager's office meeting system determined?" Mr. Zhou, similar to the problems of the ninth branch, please take the lead in sorting it out and strive to study it together. No matter how tight the funds are, you can't joke about the health and safety of your employees. By the way, the logistics are also in your charge, and immediately organize a physical examination, and give me a batch of jobs involving occupational disease hazards. ”

"Okay, I'll arrange it right away."

After Zhou Bing left, Li Zhibin came back, "Mr. Tao, the rule is to hold a general manager's office meeting every Monday afternoon. ”

"That's today. Notify it, four o'clock in the afternoon. Studying the implementation of this year's Ancuo plan, the logistics aspects involve the management of the staff canteen and the single building, as well as the evaluation of the main business indicators this year. The chief executive of the relevant department is required to participate. ”

"Yes, I'll let you know right away." Li Zhibin tried his best to write down Tao Tang's instructions and immediately went to make arrangements.

Chief Accountant Han Zhiyong knocked on the door and came in, "Mr. Tao, I will go to Yanjing in the afternoon to do the money." What else do you command? ”

"I'm going to have an office meeting in the afternoon, and I'll leave in the evening or tomorrow. Go directly to Feng Dong, open your mouth wider, don't be afraid that the leader will be unhappy. It is said that cash is king, and if you have food in your hand, you don't panic in your heart. ”

"I haven't even entered Dong Feng's office. Are you giving Feng Dong a call? ”

"Okay." Tao Tang thought about it, picked up the landline, and dialed Feng Shizhao's landline, and the other party happened to be there.

"Leader, I'll report to you." Tao Tang beckoned, signaling that Han Zhiyong didn't have to leave, "Don't be in a hurry to criticize." How can I report if I don't know what to do? Red Star is such a big stall, where is a few days enough. Yes, I understand, I'll be cautious. What's the matter? Or the leader understands me. It is to fulfill your old man's promise, tomorrow I will send the chief accountant Han Zhiyong to the headquarters to get the money, and the financial company will also hope that the leader will send a message. Mr. Qi? Why should I look for Mr. Qi? I am your devolved transformation, I don't look for who you are looking for? Lu Yaozu? Tao Tang glanced at Han Zhiyong who was standing on the side of the sofa, "I haven't seen him for a long time, I should be able to...... May? I'm not going back...... Well, I'll go back. I'll give you a call after contact. ”

Tao Tang waited for Feng Shizhao to put down the phone before slowly deducting the phone, "There is no problem." But you have to meet Mr. Qi, and wait until you meet Feng Dong. At least 200 million, no less. ”

"Thank you, Mr. Tao," Han Zhiyong suddenly felt relaxed, "With these two hundred million, my life will be much better." ”

"It's not what you said," Tao Tang picked up a pile of materials on the table, "These are all requests and reports just sent by the purchasing department and the production department, almost all of them ask for money, you must have a copy in your hand." There is also a case in the hands of the legal office that enters the judicial process and also requires money, 200 million sounds like a lot, but in fact it ......"

"yes, I can't do it. When you say that, I feel much more comfortable. ”

"The 50 million that was ordered last Friday was given to the purchasing department, right?"

"Not yet. The procurement plan they submit requires approval and the procedure must be followed. In addition, I want to give out 10 million to the production department, and the outsourcing is managed by the production department. ”

"Have you discussed it with Mr. Qiu? I'm okay with him agreeing. ”

"Where would Qiu Lin agree? But you just dialed 50 million, what's the use of just solving the main materials? Missing a screw can also delay production. ”

Tao Tang remembered what Sun Dunquan said about "birth, old age, sickness and death", "Mr. Han, do you always want you to check the money for materials?" ”

Han Zhiyong was keenly aware of Tao Tang's dissatisfaction, "Originally, the leader in charge of procurement could sign it, but the funds have been difficult for several years, and it is always difficult to be thoughtful, so the regulations require me to confirm the ...... finally."

"Production cannot be delayed, and the efficiency of financial handling should be accelerated. Regarding the outsourcing of the production department, you can discuss it with Vice President Qiu. ”

"Okay."

After Han Zhiyong left, a series of people who asked for instructions and signed were like marquees, Tao Tang patiently listened to the questions asking for instructions, but basically did not reply, and asked them to go to the vice president in charge on the grounds that he had just arrived. Except for a few expenses from the general manager's office, Tao Tang did not sign or approve any requests for spending money. Some think that there is no hurry, and some think that the vice president's signature is enough. According to the organizational chart and the division chart provided by the Ministry of Development and Regulation, the only units under the direct management of the chairman and general manager are the General Manager's Office and the Political Research Office, the former being his administrative body, and the latter being his policy advisory body, which is also responsible for the drafting of more important written materials.

This is also the usual practice. Therefore, the general manager's reimbursement form can only be signed by him. He found something unreasonable, but he didn't follow it up, and signed it anyway.

"Xiao Li, you block the general one, I have something to do with the hair regulation department." After he explained to Li Zhibin, he called Lu Qi, "Director Lu, if there is nothing urgent, please come to me." ”

Lu Qi suppressed the panic in her heart and immediately came to Tao Tang's company. Since her "confession" on Saturday night, she has not officially confronted him.

"You're looking for me?"

"Sit, sit." Tao Tang got up from the executive desk with a calm face and sat on the sofa, "Sit, if you stand, I won't be able to speak." ”

"You're the leader, I'll stand."

"No, I'm not a leader right now. I'm going to ask a few relatively intimate questions and want you to help me. ”

Lu Qi sat down on the two-seater sofa opposite Tao Tang.

"Are you familiar with the marketing department?"

"It depends on what you want to know. I worked there for three years. Lu Qi was a lot more relaxed and a little disappointed.

"That's great. Within the marketing department, is there any outstanding ability but suppressed? Don't worry, I won't tell the second person. ”

"Do you want to break out from marketing?" Lu Qi blurted out.

"Haha, watch your words. Marketing is the leader, and this year's indicators are under great pressure. Tao Tang poured water for Lu Qi and said, "I don't want to be fooled." ”

"Li Luo is not easy to deal with, and Song Yue has no problem with him in the past. He has deep roots in the factory, and it is said that there are people on it. Lu Qi subconsciously glanced at the door, "I'm still worried that you will use Wang Zhiping as your secretary." Jia Jianxin is Li Luo's nephew, you have to be careful......"

"Look, don't think of me as a friend. Why didn't you tell me that day? ”

Lu Qi glanced at Tao Tang. That glance made Tao Tang's heart tremble.

"I want to say, who knows if the big boss listens or not? And you have to have time. I advise you not to touch Li Luo's territory first, the market is in his hands, so there is no fear. ”

"You may not believe me. I don't want to move anyone, as long as I plant my own one-third of an acre. But no, the report given to me by the marketing department is 108,000 miles away from the target, and the above explanation is still second, and 20,000 or 30,000 people are waiting for dinner with their mouths open. Lu Qi, I'm short on time, can you give me an answer to that question now? ”

"There are three people," Lu Qi muttered, "Lei Yun and Lin Fule...... Lin Fule is the head of the third section, and he is in charge of the machine tool. Lei Yun was originally the head of a section in charge of mining machinery, but was removed by Li Luo. ”

"Aren't they three?" Tao Tang wrote down these two names by heart.

"The third, don't talk about it."

"Say. Don't mess with me. ”

"Zuo Yun, female, deputy director of the marketing department......"

"Who's in charge?"

"She doesn't have a specific division of labor, but I think she can do it......"

"Understood. Thank you. ”

"Zhang Xingwu can believe that he has always been unhappy before, and if Song Yue does not fall, it is estimated that he will be kicked out of the general manager's office." Lu Qi heard a knock on the door and stood up, "Mr. Tao, I'll leave if there's nothing to do." ”

"Okay, then, we'll get in touch again. Come in. Tao Tang wanted to shake hands with Lu Qi, but retracted his outstretched hand.

Zhao Qingmin came in, "Hmm, it's Xiao Lu, what are you old classmates talking about?" Didn't bother you, did you? ”

Mr. Tao asked for a few numbers...... I won't bother the two leaders to study big things. Lu Qi nodded to Zhao Qingmin and went out. When she walked out of Tao Tang's office, she remembered Han Ruilin's matter, she felt that she should talk to Tao Tang, first, she didn't think about how to say it, and secondly, Tao Tang's attitude just now was completely superior to subordinate, which made her a little unable to open her mouth.