Write the plan, determine the packaging, contact the factory, and arrange the listing.

The process of marketization of pet stones was methodical, and it didn't take long to be released.

Pet stones, as a concept, have just been launched and have not caused a buying boom. People are either attracted by its concept, or stop when they see its beautiful box. However, not many people choose to buy.

This is also a relatively normal thing, after all, advertising is very important in this era. Even if it's very fragrant, stay in a deep, deep alley, it will always be just a small workshop. If you want to become bigger and stronger, the modern media will advertise it widely, and the power that causes the trend cannot be ignored.

Of course, this doesn't mean that any product just needs to have ads. The premise is that the product has an average level or higher, and there will be no quality problems. After all, consumers' eyes are bright, and if you fool consumers with junk products, consumers will not be interested in your advertisements and turn a blind eye to your products.

Bus stops, subway stations, TV commercials, radio advertisements, newspaper advertisements, a set of 360 degrees of advertising down, to infiltrate the concept of pet stone, did not take half a week, pet stone sales, ushered in the first peak.

The price of pet stones is not expensive, and the first set of pet stones is only 500 yen in total, including the box with the body. This price is really not money for the people of Japan in eight or seven years. At this moment, Japan is very rich, even if you have a 10,000 yen ticket and stand on the street to take a taxi, you will be cut off by someone else with two 10,000 yen tickets.

The economy is overheating, the bubble economy or something, although the media does not have the whole day of propaganda, but everyone knows that the current economy is not normal. Many people feel that no miracle cannot happen in this era of drunkenness.

Everyone is indulging in this wave of frenzied consumption. No one wants to rejoice. While the material life is greatly satisfied, the spiritual life becomes emptier.

And at this time, back to basics, pet stones that can make people use their imagination appeared. After the bombardment of advertising, many people became interested in it.

"Have you had any pets lately?"

"Yes, I've been raising a stone lately."

This set of conversations. In Japan, there is a high probability of appearing on the streets of Japan, not only young students, middle-aged housewives, or male office workers who linger in alcohol-colored places at night, but they are all very interested when it comes to stone pets.

And when the tide rises, even people who are not interested will pretend to be interested. After all, if you don't appear interested, you're not a social person. This is a serious problem in Japan.

"Are the stones good to raise?"

"How can it be difficult to raise. It doesn't have to eat, it doesn't poop, it doesn't run around, it's just not good. You said you didn't think of raising a stone before. ”

A person who has not yet bought a pet stone, asks a person who has already bought it. People who have bought it, lift their own stone pets. Don't praise too much, and don't have too warm expressions on your face.

"Five hundred yen...... I think it's a bit expensive...... Stone. Wouldn't it be nice to pick one up on the side of the road, so why buy it? ”

"It's different, you know the 'Doctor Stone' that was just launched recently? I want to buy a stone to graduate from Waseda, and I know that my dream back then was to be admitted to Waseda and become a well-known novelist. I can't fulfill this ideal. If you can't do it, then you can buy a stone for Waseda graduation. If there is any new series, I may buy it, and then I will get together a big family of stones, and the family will get together happily. How good isn't it? ”

"Hmm...... There seems to be some truth to what you say. ”

The questioner, who hadn't bought a pet stone yet and thought it would be good to pick one up on the side of the road, felt that the colleague next to him felt like he had been read by a pet stone.

The colleague didn't think that he was now thinking about whether he wanted to tidy up the living area of the big family at home. If you buy a lot of pet stones, who should you take out for a walk every day is also a question. If it's not well arranged, what should they do when they fight?

"It looks like the sales of pet stones are doing well." Lin Yan walked to the side of the river and said. This is the first time he has come to Tokyo University of Fine Arts, and he has come here to see Mayu Riverside.

At this moment, the place where the two of them are located is a place similar to a library, but not a library. There are rows and rows of bookshelves here, there are a lot of books, and there are a lot of artworks in various corners, which seems to be very artistic.

Riverside Mayu is also designing the appearance of the new pet stone packaging. As a concept product, pet stone is popular quickly, and it will become unpopular very quickly.

If you want to make the pet stone fire for a long time, you must continue to innovate. Consumers are just bored with the old pet stone, and the new pet stone is grandly listed.

Lin Yan's positioning of pet stones is fast-moving consumer goods, and at this moment, it seems that the sales situation is similar. Just like the 100-dollar candy in the grocery store at the entrance of the elementary school, they sell very quickly.

However, the cost of pet stones, excluding the design cost, transportation cost, and real material cost, is even lower than these 100 yen candies.

"Yes, the sales are very fast, and Mayou doesn't know that he has an idea, and he can make so much money. Yanjun, how did you know that this idea could succeed and be liked by so many people? Hebian Mayou put down his pen and turned to look at Lin Yan, not to mention how much admiration he had in his eyes.

Lin Yan smiled, he wouldn't say that he had seen a case of an American operating pet stones and obtaining huge wealth before.

What's more, even if he said it, Hebian Mayu wouldn't believe it. After all, in this world, the American pet stone merchant did not come up with the idea of selling pet stones, and this idea is still unique.

"I don't know, I just think it's okay, it's okay." Lin Yan said, "An American agent has found me here and wants to introduce pet stones into the US market and carry out the localization of pet stones, what do you think?" Do you want to accept it? If you do, can you get busy? ”

"Accept, of course. It's a bit busy, but it's very fulfilling. What Mayou does can make others feel happy, and Mayou himself feels very happy. Mayou thinks that he understands Yanjun a little, so why do you love video games so much, aren't video games also something that brings happiness to others? (To be continued.) )