Chapter 168: The bonus has also become an advertisement
"10,000 Bonus Sponsors!" Tang Feng didn't sell it, and said directly.
"10,000 prize sponsors? Can this be sold? Li Murphy was stunned for a moment and asked with some confusion.
This is actually what Tang Feng suddenly thought, because many of those variety shows in the previous life had awards provided by certain sponsors, so why can't the bonuses be provided by sponsors?
In fact, the problem of award sponsors, Murphy Li is not ignorant, but this time it is completely different from the award sponsorship in other programs.
First of all, the prize money of "Who Can Become a Millionaire" is not just 10,000, and in a year, who knows how many millionaires will be born?
That's why she was puzzled, but Tang Feng was different, the sponsor of the 10,000 prize money must not be underestimated.
"This, well, then give it a try!" Murphy quickly called her assistant and asked her to notify the bidding committee, plus a 10,000-dollar sponsor to bid.
When Oral-O received the news, he was also a little stunned, and even the bonus became an advertisement? Can it really be?
However, it was arranged from above, and although he had some doubts, he quickly did so.
"Ahem! Sorry for the oversight, there is still an advertising space to be tendered! Oral-O picked up the microphone and said.
"And the ad space?" Many manufacturers are also stunned, counting the advertising space shot before, it seems that there is no place left.
"That's right, the last advertising bidding is the 10,000 bonus sponsor bidding!" Oral-O has the answer.
"Ten thousand prize money sponsorship?" Many people don't understand when they hear it.
"Yes, 10,000 prize sponsors! It is the manufacturer that provides bonuses for the contestants of the show! Oral-Ray explains.
"The way the prize sponsor is advertised is as follows: when the player receives the prize after the player abstains, and when the player wins the 10,000 grand prize. There will be a bonus offered by a certain company," Oral-Run explained how the sponsor advertised.
Many manufacturers are thoughtful, in fact, this bonus sponsor is somewhat similar to the previous award sponsors, but the price paid is greater. But soon they had a plan.
Although the bonus sponsor pays a lot, the effect is also significant. The number of occurrences is also second only to the number of occurrences of the title manufacturer.
There are ten contestants in a show, which means that there will be at least ten times in each episode, and ten times in such a high-rated show, which is already a complete explosion of other commercials. And there is also a bonus sponsor, I believe that many people when they mention bonuses, it is not difficult to think of the sponsor of the bonus. I am afraid that the advertising effect is really second only to the title sponsor! Even in a certain way, the effect is more powerful than the naming right.
And the price paid is not as much as imagined, if it is counted as a year, the average bonus of a period is 10,000, a total of 100 million. And the advertising effect obtained is comparable to that of the title manufacturer!
Many manufacturers are tempted by this!
It was then announced that "there is no reserve price for the prize sponsor tender, as the sponsor must provide the prize money received by all participants." Bidding is now open! ”
What everyone didn't expect was that such an advertisement, which had been ignored before, and the advertising space without setting a floor price, actually attracted a wave of crazy grabbing.
Even Tang Feng himself didn't expect it.
"Fifty thousand!"
"Ten million!"
"Twenty million!"
"Ten million!"
In the end, the price actually reached 100 million!
Such a result shocked Murphy Li and was disappointed in the advertising department! Even she herself didn't think that such a sponsor would be paid for. And it was an additional 100 million advertising dollars at the same time as the sponsorship bonus.
"Talk show. Storytelling, music, advertising creativity. Fiction really, what else would you not have? Li Murphy looked at Tang Fengdao with admiration.
"Ahem! Mr. Li has won the award, and to be honest, I didn't expect that someone would pay 100 million to buy this sponsor qualification! "Tang Feng is really telling the truth.
He originally thought that it would be good if someone was willing to pay 10 million to get the sponsor qualification, but he didn't expect it to reach a sky-high price of 100 million.
But some people are happy and some people are worried, the people of the Deep Blue Advertising Department. When they saw a merchant they ignored auction for 100 million, they were all dumbfounded.
Many people have preconceived notions. The winnings of a marriot will be numerous, actually. Judging from the first issue, in terms of bonuses, the program team only paid more than 100,000 yuan. Marriots are not so easy to achieve!
"Who Can Be a Marriot" advertising bidding will be a success.
When the figure of 1.5 billion reached the ears of the major TV stations, they all showed incredible expressions.
Before the advertising bidding was 1.3 billion, and then the bonus sponsor was 100 million, plus the network copyright was 100 million!
And Tang Feng has also become a billionaire, and he is worth hundreds of millions! Everything came suddenly, which made Tang Feng himself a little unbelievable!
And what shocked more people was that such sky-high advertising revenue was actually created by variety shows!
Dozens of times the profit, so that many people's eyes are red!
As soon as the bidding meeting ended, Tang Feng's mobile phone rang. Tang Feng connected a few phone calls, all of which were from other TV stations, all of which expressed their hope to cooperate with Tang Feng, just Tang Feng and so on!
And one of the calls made Tang Feng a little surprised. Because the person who called was actually the chairman of Starlight Group, Yan Feng!
Tang Feng debuted from the Starlight Show, and then because of Yan Jianghua, Tang Feng switched to Youdou, and then there were several conflicts between Yan Jianghua and Tang Feng.
These Tang Feng believe that Yan Feng will definitely not know. And Yan Feng's words also prove it!
Yan Jianghua and Tang Feng's affairs, in fact, Yan Feng is not clear, after all, the previous Tang Feng, no matter how popular he was, was just a small role in the eyes of people like Yan Feng, and he would not be taken seriously by him at all.
And this time, he couldn't help but pay attention to this little person who was not in his eyes before!
"I know all about Mr. Tang and Jiang Hua! Can Mr. Tang give Yan Feng a face, enjoy his face and have a meal together, and I will ask Jiang Hua to apologize to Mr. Tang in person at that time! Yan Feng didn't mention cooperation or anything like that on the phone, but Tang Feng is not stupid, of course he knows that the other party is a drunkard and not drinking!
After pondering for a while, Tang Feng finally agreed, after all, the chairman of a group has put his posture so low, and he can't say it if he doesn't give face! Of course, he can only hehe for Yan Feng to say that Yan Jianghua should apologize to himself in person.
"It's Yan Feng, right?" Tang Feng did not shy away from Li Murphy when he answered the phone, so Li Murphy guessed who the caller was when he heard the conversation between the two.
"Yes!" Tang Feng nodded.
"Hehe, the drunkard doesn't mean to drink!" Li Murphy showed a smile and said, she was naturally clear about Tang Feng and Yan Jianghua's affairs, and she could guess Yan Feng's purpose.
However, although Li Murphy is very indifferent on the surface, he is a little worried in his heart, who doesn't want a person like Tang Feng who can create benefits?
While she was glad about her previous decision, she was also a little worried that Tang Feng would switch to other TV stations! (To be continued)